Grace Rizza

BackgroundO Owner Identity Dental MarketingO Marquette University Alumna –

O Studied Advertising & PsychologyO Obsessed with dental marketing, I

dream about my work and constantly am coming up with new ideas for my clients

O What I do in a nutshell: connect the best patients with the best dentists

TonightO Facebook Do’s & Don’t’sO QR CodesO Components of Effective

WebsiteO Mobile Websites – Do you need one?

O SEO – don’t get scammedO Q&A

FacebookO Who has it?O Who uses it?O Why not? O Do you really need it?

Facebook Do’s

OCollect (and regularly update) emails from your patients

OWithout emails, you’ve got nothing

Facebook Do’s

OActively request LikesO In office signageOOnlineOTie in with email marketing

campaignOFrom your websiteO Integrate everything

Facebook Do’s

OUse facebook to connect with your current patients

OPut one person in charge of posting regularly (accountability helps!)

Facebook Do’s

O Feature before and after photos of patients (with written permission from patient)

O Contact me for a free photo release form

Facebook Do’s

O Show video footage on facebookOTestimonials are GREATO Just simply ask patients,

“What do you like about visiting us?”

Facebook Do’s

O Post regularlyOContest/Giveaway for “likes”OTopical information – now

would be a good time to talk about the methods you use for sanitation

OBirthdays/fun things

Facebook Don’t’s

O Don’t waste hours on facebookO10 minutes/day tops

Facebook Don’t’s

O Don’t have unrealistic expectationsOYou aren’t going to get a ton of

New patients from facebookOFacebook will help you

maintain and develop relationships, that’s why it’s called “social networking”

Facebook Don’t’s

O Don’t be politicalO Don’t be rude –obviouslyO Don’t be neglectfulO Don’t make it too personal,

no one cares what you ate for lunch

Truth about facebook

OMarketers are capitalizing on the popularity. Many people who do what I do love to jump on the bandwagon when things get popular.

OJust because there’s buzz, doesn’t mean it’s the most important thing in the world.

Truth continued…

OIn fact, your website design, ranking on Google and online reputation will all effect your business more than your Facebook page.

QR Codes

O Gained popularity in 2009. O QR = Quick Response

OQR codes are freeOEasy to set upONothing new

QR Codes for Dentists

Ways to use QR Codes in the Dental Office:

1. To check in to Foursquare or Facebook places. This contributes to your Social Media Presence and SEO (search engine optimization).

2. To allow your patients to fill out a quick survey about the office and provide helpful, anonymous feedback.

QR Codes ContinuedO 3. To direct your patients to review sites where

they can quickly write a positive testimonial.

O 4. To allow your patients to enter a drawing or special give-away.

O 5. In conjunction with your advertising to send your potential patients to your website.

O 6. On your business card to instantly bring your patients to your Google Maps listing, which will provide them with real time directions to your office from their smart phone.

Want to use QR Codes?

OI’ll help you get one for free. Just email me at grace.rizza@gmail.com and I’ll help you get set up with one.

2013 Websites

OComponents of a website that works for youO1. Clean design. Say no to clutter.O2. Call to action -Make an

appointment!O3. Integration with: facebook,

email marketing campaign, events, etc.

Mobile CompatibilityO What is a mobile

website?O Special layout made

for phonesO Auto detects mobile

devicesO Easy to navigate

from phones

Do you really need one?

OIn some areas over 50% of searches are from mobile devices.

OYes, I said 50%!

SEOO Who has it?O Who knows what it means?O Quick ways to not get ripped off:

O 1. Get reports of generally what’s being done

O 2. Get a contract saying that the efforts for your site are permanent

O 3. NEVER pay for SEO on a web page that you don’t own. (Example)

www.identitydental.com/cds

Tax Deductible Trip to Hawaii

O Want info? O Speakers:O ADCPA, Charles Blair, Grace Rizza

O June 25-28th, Maui ResortO Great information, great people, great

trip

Email me for more information