Date post: | 13-Jan-2015 |
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Technology |
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Our Story
Founded by three angry nerds (IT graduates)
• All met on a graduate program
• Started the company in 2008
• Grown to 100,000+ graduates
• Grown to over 120 employers
What’s GradConnection?
www.gradconnection.com.au
We’re a website designed to connect graduates with the leading graduate programs in Australia
Today’s Session
• Dave: Statsonomics – cool conclusions from our data
• Mike: Online Socialising – how to use social recruiting tools to generate and tend to online talent communities
• Dan: Mobile Asia – mobile platforms and what’s coming up in
the future of graduate recruitment
Statsonomics
Dave Jenkins – Stats nerd
1. Sydney 2. Melbourne 3. Brisbane 4. Perth 5. Adelaide 6. Canberra 7. Hobart 8. Darwin
Top Locations Graduates are visiting from
Top Locations Graduate want to work
1. Melbourne 2. Sydney
3. Brisbane 4. Perth
5. Adelaide 6. Canberra 7. Hobart 8. Darwin
1. Accounting 2. Engineering
3. Marketing and Sales 4. Information Technology
5. Government 6. Business and Commerce
7. Law 8. Banking and Finance
9. Human Resources 10. Arts and Humanities
Top 10 Industries Graduates are job hunting in
1 2 3 4. KPMG
5. Ernst & Young 6. Grant Thornton
7. PwC 8. PKF
9. Pitcher Partners 10. Coca-Cola Amatil
Top Ten Accounting Employers
1 2 3 4. BP
5. Arup 6. Thales
7. John Holland 8. Unilever
9. GE 10. PwC
Top Ten Engineering Employers
1 2 3 4. Dept of Innovation
5. Dept of Finance 6. Dept of Human Services
7. FaHCSIA 8. Dept of Broadband
9. ACCC 10. The Australian Treasury
Top Ten Government Employers
1 2 3 4. NAB 5. ANZ
6. St George 7. Dept of Finance
8. Origin 9. BP
10. Robert Walters
Top Ten Banking and Finance Employers
1 2 3 4. Mars Australia
5. L’Oreal 6. BP
7. IBM 8. Robert Walters 9. Origin Energy
10. Australia Post
Top Ten Marketing Employers
1 2 3 4. Oracle 5. KPMG 6. IBM
7. Thoughtworks 8. Coca-Cola Amatil 9. Ernst and Young
10. Telstra
Top Ten Information Technology Employers
Top Graduate Recruiters
Kirstyn Wyatt
Grace Simpson
Erin Coysh
Rohan Holland
Daniel Mullender
Ainsley Gilkes
Annika Russell
Rebecca Jones
Sarah Gartian
Hayley O’Callaghan
Ashleigh Gosman
Elyssa Berney
Anna Clarke
Gemma Hudson
Liz McAuliffe
Samantha Walton
Ally Dunford
Steve Nield
Sue Wicks
Mark Lush
Clare Valentine Jessica McCartin
Miguel Neto
Maree Schipano
Melissa Smith
Ilana Foeldes
Chris Bordin
Our Odds for the AGRIAs Graduate recruiter of the year
Anna El Ali
Stefanie Plummer
Jessica Klau
Adam O’Donnell
Ashleigh Gosman
Elise Ianno
$9.10
$5.70
$3.20
$1.80
$2.10
$5.70
Social Media and Talent
Communities
Mike Casey – Computer nerd
AAGE Survey 2010
44% of graduates get multiple offers
Successful grads apply to an average of 8 positions, with 10% making more than 20.
44% of successful students value recruiter relationships
80% of grads value L&D and Career Prospects
Battle: On!
Battle: On!
Convincing Students to Apply
Rich Information
Good Relationships
Accept your offer over competitors
Buzz words
• Social Media
• Talent Communities
• Advertising + Social Media = new direction
Social Media
• Forums
GradConnection Forums
You tell us when
Who do you want to talk to?
• Disciplines
• Universities
• Location
• Citizenships
• Grade average.. And more!
We inform the students
Forums This Year
• 91 Employer Forum Sessions
• 1,354 Grads asked 2,344 Questions about
employers
• Forum sessions: viewed by 90K graduates
this year
Forum Stats
0
5000
10000
15000
20000
25000
PWC Deloitte Aurecon Telstra Westpac BP EY KPMG Xstrata Mars
Posts
Views on Day
Views til End Oct 2011
Niche Forum Sessions
• Grads with teaching interests
• IT in Canberra – DHS,
Dept of Veteran Affairs
• Psychometric Testing advice
• International Students
• China Forum Session
Graduate Quotes
“Thanks a lot for helping me out guys I’m now convinced to apply”
Graduate Quotes
“Wow you guys have way
more opportunities than I
thought. Please lookout for my
application.”
Graduate Quotes
“I have a minor conviction of three years ago. When would be the best
time to bring this up in regards to my application?”
Graduate Quotes
“I’m attending your Sydney
Assessment centre tomorrow. Just
wondering if you had any tips on how
I could make a solid impression?”
Employer Quotes
“Our first graduate hire was a connection formed through
GradConnection’s forum, it’s helped us move closer to potential candidates, especially in the
technology space”
- Sam Nuttall (Walton), Deloitte
What can you do?
• Blogs
• Forums
Bordo’s Blog
Mobile Marketing
Dan Purchas – Mobile nerd
Graduate Recruitment in China
The Low Tech, Brute Force Approach
– 2200 Colleges and Universities
– 20 million students currently studying
– 6 million graduates per year
– 20% fail to find jobs
Online Recruitment Options
The 4 main Chinese job boards
Now owned by seek.com.au
China Grad Case Study
• Wanted: 500 Graduates
• Main source: ChinaHR
• Marketing campaign: front page banner
• Cost: $1,000 USD per week for 10 weeks
• Negligible results
What Worked
• Targeted 29 Universities
• Online job board sent a team of 20 – 30 to
each university do drop flyers in the dorms
• Organised buses to take students to
company presentations
• Generated 25 000 applications
Hong Kong – Hi Tech • 3G Everywhere – Mobile optimisation is key
China Catching Up
What this means for Australia?
• GradConnection Trends in Mobile – March/April 2010 – 1.6%
– March/April 2011 – 5.2% • 85% visits from iPhone, iPad or iPod
• Currently at 8% for October 2011
• Optimising for Apple = Safest Bet (85%)
• Measure, Measure, Measure – Then Measure some more
• Social Recruiting/Talent Communities – It’s not just facebook and twitter, get creative
• Mobile – It’s coming, better get prepared to deal with it
– Keep an eye on Asia, it will over take us fast
The Wrap Up