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Grading the Mall

Date post: 29-Jun-2015
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Check out these ideas for improving the shopping experience at several well-known stores!
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Let’s Go to the Mall!
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  • 1. Lets Go to the Mall!

2. Lets Go to the Mall!Case 1: New York & Company 3. Report Card:AmbienceADesire to StayAFun FactorA-Courteous Staff BShiny ThingsASale Prices B-____________________Total Score: LOVE! 4. OPPORTUNITY: Measurement Match Design an APP that shows which items inthe store fit a customers specificmeasurements Save shopping time; guarantee fit! 5. Case 2: Best Buy Mobile 6. Report Card:AmbienceFDesire to StayFFun FactorFCourteous Staff CShiny ThingsBSale Prices C____________________Total Score: BARF! 7. OPPORTUNITY: The Chat Chair Create a welcoming, home-like environment . . . ( to emulate where people spend time talking on the phone). Avoid the visual barriers that separate customers fromfriendly staff. Allow each phone series or brand to have its own comfortable chair that a person can use to experience the phones features. Think cozy nookmeets High-tech interaction 8. Case 3: Francescas 9. Report Card:AmbienceADesire to StayAFun FactorACourteous Staff CShiny ThingsASale Prices B____________________Total Score: ADORE! 10. OPPORTUNITY: Sensory Test Drive Card:ReportAmbienceA Create a more engaging sensory experienceDesire to StayAFun FactorA Staff members should welcome guests Staff CCourteous Mirrors should be around to try on jewelry andShiny ThingsASale Prices B accessories____________________ There should be test models of kooky itemsTotal Score: ADORE!that are otherwise confined to their packaging There were few, if any, examples of outfitspulled together from the clothing andaccessories available build desire in yourcustomers through demonstrations 11. Case 4: Learning Express 12. Report Card:AmbienceCDesire to StayCFun FactorACourteous Staff BShiny ThingsCSale Prices A____________________Total Score: OVERLOAD 13. OPPORTUNITY: Clear the ClutterReport Card: AmbienceC Desire to StayC Customers are blocked by the entryway, and Fun FactorA Courteous Staff Btheres no way youll fit a stroller in there! Shiny ThingsC Visual overload with floor-to-ceiling toys Sale Prices A ____________________means no displays for hands-on shopping.Total Score: OVERLOAD TWO CHOICES: Reduce inventory or expandthe store 14. Case 5: JCPenney 15. Report Card:AmbienceCDesire to StayDFun FactorDCourteous Staff CShiny ThingsCSale Prices B____________________Total Score: NAUSEA 16. OPPORTUNITY: Style ID Kiosks Report Card: AmbienceC Desire to StayD In the entryway, provide kiosks where customers Fun FactorDcan create a Style ID: a profile of theirThingsclothing Courteous Staff C Shiny Cattitudes, likes, dislikes, color choices, Prices Sale fabric B ____________________preferences, etc. The Style ID kiosk then points to collections, Total Score: NAUSEAbrands, or specific clothing items that cater to theirpreferences. 17. Case 6: Gymboree 18. Report Card:AmbienceCDesire to StayCFun FactorBCourteous Staff AShiny ThingsCSale Prices D____________________Total Score: SANTA 19. OPPORTUNITY: Santas LapReport Card:AmbienceC Since the store is set on a Christmas theme,Desire to StayClets take advantage of it! Fun FactorBCourteous Staff A Immediately outside the store is the mallsShiny ThingsCSale Prices DSanta display and photo station.____________________ If parents buy a Christmas outfit atScore: SANTA TotalGymboree, their child goes to the front ofthe line for a picture on Santas lap! 20. And the Winner is . . . 21. And the Winner is . . . 22. And the Winner is . . . The End


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