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[ Issue Date] 129 [ portfolio]
[Thesis] Graduate work
tactics [PLAN HACKER]type:
[ Gated community]
FORSALE
AS LONG AS WE DONT TOUCH THE EXTERIOR, WHO WILL EVEN KNOW
NOW THIS IS IT!5 BEDROOM
COMMERCIAL KITCHEN
3 CAR GARAGE
GAME ROOM
5 1/2 BATHROOMS
EXTRAS
NEW HOME
FORSALE
KEEPING UP WITH THE JONES
Weve worked hard for this!
SOME TIME LATER...
WHAT DO WE DO WITH ALL OF THIS SPACE?
THE HOUSE IS HUGE, THE ONLY WAY WE CAN AFFORD TO
KEEP IT IS IF WE SHARE IT
TO BE CONTINUED....
IT IS BEAUTIFUL
But do we need all this?
Look at where our friends live.
its time we move out of that shoe box
WE STILL DONT HAVE FUNITURE FOR SOME ROOMS!
WE CANT BUY FURNITURE; THIS
HOUSE IS MORE THAN WE CAN AFFORD NOW
THE OLD PLACE DOESNTSEEM SO BAD
NOW...
WE JUST DONT NEED ALL OF THIS SPACE...
ARE WE TO OLD FOR ROOMATES?
ITS THINKING LIKE THAT THAT GOT US
HERE
WE HAVE ENOUGH SPACE THAT THE HOUSE COULD BE A COUPLE OF PRIVATE
SUITES
SOMETIME I GUESS YOU HAVE TO INOVATE TO GET WHAT YOU WANT
THE STATUS OF THE NEIGHBORHOOD WILL
ATRACT PEOPLE, BUT WE SHOULD SEE WHO WE
KNOW FIRST
tactics [PLAN HACKER]type:
[ Gated community]
FORSALE
AS LONG AS WE DONT TOUCH THE EXTERIOR, WHO WILL EVEN KNOW
NOW THIS IS IT!5 BEDROOM
COMMERCIAL KITCHEN
3 CAR GARAGE
GAME ROOM
5 1/2 BATHROOMS
EXTRAS
NEW HOME
FORSALE
KEEPING UP WITH THE JONES
Weve worked hard for this!
SOME TIME LATER...
WHAT DO WE DO WITH ALL OF THIS SPACE?
THE HOUSE IS HUGE, THE ONLY WAY WE CAN AFFORD TO
KEEP IT IS IF WE SHARE IT
TO BE CONTINUED....
IT IS BEAUTIFUL
But do we need all this?
Look at where our friends live.
its time we move out of that shoe box
WE STILL DONT HAVE FUNITURE FOR SOME ROOMS!
WE CANT BUY FURNITURE; THIS
HOUSE IS MORE THAN WE CAN AFFORD NOW
THE OLD PLACE DOESNTSEEM SO BAD
NOW...
WE JUST DONT NEED ALL OF THIS SPACE...
ARE WE TO OLD FOR ROOMATES?
ITS THINKING LIKE THAT THAT GOT US
HERE
WE HAVE ENOUGH SPACE THAT THE HOUSE COULD BE A COUPLE OF PRIVATE
SUITES
SOMETIME I GUESS YOU HAVE TO INOVATE TO GET WHAT YOU WANT
THE STATUS OF THE NEIGHBORHOOD WILL
ATRACT PEOPLE, BUT WE SHOULD SEE WHO WE
KNOW FIRST
tactics [PLAN HACKER]type:
[ Gated community]
FORSALE
AS LONG AS WE DONT TOUCH THE EXTERIOR, WHO WILL EVEN KNOW
NOW THIS IS IT!5 BEDROOM
COMMERCIAL KITCHEN
3 CAR GARAGE
GAME ROOM
5 1/2 BATHROOMS
EXTRAS
NEW HOME
FORSALE
KEEPING UP WITH THE JONES
Weve worked hard for this!
SOME TIME LATER...
WHAT DO WE DO WITH ALL OF THIS SPACE?
THE HOUSE IS HUGE, THE ONLY WAY WE CAN AFFORD TO
KEEP IT IS IF WE SHARE IT
TO BE CONTINUED....
IT IS BEAUTIFUL
But do we need all this?
Look at where our friends live.
its time we move out of that shoe box
WE STILL DONT HAVE FUNITURE FOR SOME ROOMS!
WE CANT BUY FURNITURE; THIS
HOUSE IS MORE THAN WE CAN AFFORD NOW
THE OLD PLACE DOESNTSEEM SO BAD
NOW...
WE JUST DONT NEED ALL OF THIS SPACE...
ARE WE TO OLD FOR ROOMATES?
ITS THINKING LIKE THAT THAT GOT US
HERE
WE HAVE ENOUGH SPACE THAT THE HOUSE COULD BE A COUPLE OF PRIVATE
SUITES
SOMETIME I GUESS YOU HAVE TO INOVATE TO GET WHAT YOU WANT
THE STATUS OF THE NEIGHBORHOOD WILL
ATRACT PEOPLE, BUT WE SHOULD SEE WHO WE
KNOW FIRST
FORSALE
FORSALE
FORSALE
FORSALE
FORSALE
FORSALE
FORSALE
FORSALE
vehicle hacker
situationist hacker
Developer hacker
pedestrian hacker
plan hacker
Home hacker
Introduction
vegitation hacker
type: [ Gated community]
A TACTICAL GUIDE TO SOCIAL HACKING
A Tactical Guide to Social Hacking tactics are the modes of creative opportunity that operate with in the gaps and slips of conven-tional thought and the patterns of everyday life. (LTL, Situation Normal.)This thesis project considers hacking as an approach to architecture, and contends that hacking is a tactical action. Hacking is posi-tioned as a tactical response deployed in an ever-changing terrain. With no obligatory medium, typology or code, the hack adapts to meet changing conditions through small-scale actions. The hacker innovates through a per-ceptive understanding of the existing systems; as a bottom up action, hacking originates in the constraints of the system, but can maneuver independent of its control.
Social Hacking: The Hacker EthosTo qualify as a hack, the feat must be imbued with innovation, style and technical virtuos-ity.1
The nature of hacking is embedded in the vir-tual, in an idea. The hacker has received a negative connotation in recent years, mainly due to a misunderstanding over the nature of hacking. Hacking should not be limited to
socialhacking**
th
esis
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TO QUALIFY AS A HACK, THE
FEAT MUST BE IMBUED WITH
INNOVATION, STYLE AND TECHNI-
CAL VIRTUOSITY.
TO START OFF, PERHAPS
WE NEED TO LOOK AT
WHAT HACKING IS...
A GOOD PLACE TO START
IS WITH STEVEN LEVY:
WE CANT LIMIT OURSELVES TO THINKING OF
HACKING JUST IN COMPUTER TERMS...BUT FIRST
THAT MIGHT NOT BE A BAD PLACE TO START
IN HACKERS: HEROS OF THE COMPUTER REVOLUTION
LETS TAKE IT ONE STEP FURTHER, LETS SAY THAT IN
ADDITION TO LEVYS DEFINITION, A HACK IS ALWAYS AN
ACTION ON AN EXISTING SYSTEM.
within communities a series of roles
are played out, making up the
aggregate of the community.
THESE ROLES CAN BE
SEEN AS ARCHETYPAL
IN NATURE
EACH ROLE HAS THE OPPORTUNITY TO EXIST
WITHIN THE STATUS QUO OR TO REACT AGAINST
THE SYSTEM that GOVERNS IT...
**A PARAPHRASE OF M. SPEAKS, WHEN ASKED THE DIFFERENCE ON PROBLEM SOLVING VS INNOVATION
YEAH... THAT WAS IN FLESH
(BUT MUCHACHO), INNOVATION IS THE
ABILITY TO SEE A PROBLEM AND COME
UP WITH AN UNEXPECTED SOLUTION...
THESE TACTICS EMPOWER THE NOTION
OF A DISSIDENT ARCHITECTURE. THEY
ALLOW FOR RESISTANCE TO THOSE
WHO DESIRE TO PUT ARCHITECTURE IN
A POSITION OF REGULATION AND
CONTROL
BY WORKING WITHIN THE STRUCTURE
OF THE EXISTING SYSTEM THESE
RESISTIVE ACTIONS ARE ABLE TO BE
CLOAKED BY THE SYSTEMS CONTEXT.
DIDNT WE WRITE SOMETHING ABOUT A
DISSIDENT ARCHITECTURE?
SWEET
IT IS POSITIONED AS A TACTICAL
RESPONSE DEPLOYED IN AN
EVER-CHANGING TERRAIN.
IT MAY BE USEFUL TO THINK OF
HACKING AS THE FULCRUM BETWEEN THE
VIRTUAL OF THE IDEA AND THE PHYSICAL;
NOT BOUND TO A MEDIUM, TYPOLOGY
OR CODE, HACKING ADAPTS TO MEET
THESE CHANGING CONDITIONS
THROUGH SMALL-SCALE ACTIONS.
AS A RESULT IT CAN
BE OPTIMIZED FOR A
RANGE OF SCENARIOS.
HACKING DEPENDS ON INNOVATION
AND TECHNICAL UNDERSTANDING OF
THE EXISTING SYSTEMS ON WHICH
IT IS DEPLOYED.
AS A BOTTOM-UP ACTION AGAINST
A LARGER SYSTEM, HACKING IS
BOUND TO THE CONSTRAINtS OF
THE SYSTEM, BUT MANEUVERS
OUTSIDE OF ITS CONTROL.
aggregate of the community.
THE ARCHITECTURAL SYSTEMS THAT MAKE UP THESE
COMMUNITIES ARE OFTEN DESIGNED TO PROMOTE ROLES
THAT SERVE THE VALUES OF THE SYSTEM. ALL TOO FREQUENTLY, ARCHITECTURE
ENTERS INTO A SIMPLE REGULATORY
ROLE, IN COLLUSION WITH THE
SYSTEMS WHICH EMPLOY IT.
HACKING WITHIN THE GATED COMMUNITY OCCURS
ONLY THROUGH A SERIES OF TACTICAL OPERATIONS
THAT ARE FLEXIBLE, ADAPTABLE, AND REDEPLOYABLE.
IT IS NOT THE EFFECT THAT IS THE
INNOVATION, BUT RATHER DEVELOPING
SCENARIOS OF PLAUSIBILITY FOR THE
END RESULT.
HACKING IN THE GATED COMMUNITY NEGOTIATES THE
ESTABLISHED SOCIAL & PHYSICAL BOUNDARIES THAT
PERPETUATE THE VALUES OF THE SYSTEM
SWEETSWEET
IN SOME CASES CHARACTERS USE SIMILAR TECHNIQUES, BUT
EACH TO GAIN A DIFFERENT RESULT.
ALSO ROLES MAY OVERLAP, AND
INTERACT, JUST AS IN A REAL COMMUNITY
A CRITICAL ARCHITECTURE NEED NOT RELY ON THE ERASURE OF
FAMILIARITY. ON THE CONTRARY, IT COULD USE FAMILIARITY TO
EARN ITS WELCOME INTO THE STATUS QUO AND THEN TURN IT
INSIDIOUS. PERHAPS A DISSIDENT ARCHITECTURE TODAY COULD
BE THOUGHT OF AS AN ARCHITECTURE OF ENTRAPMENT, CHARAC-
TERIZED BY STEALTH. IT COULD ACT ON CONSTRUCTED BODIES
AND SPACE ALIKE, DEFORMING THE RULES IT UNDERSTANDS TOO
WELL.
SOCIAL HACKING THEN IS A
BOTTOM-UP ACTION AGAINST A
CULTURAL OR SOCIAL SYSTEM.
SOCIAL CODES, LIKE COMPUTER
CODES, ARE RIPE TO BE HACKED.
THIS REACTION IS FELT through TACTICS
DEPLOYED WITHIN THE SYSTEM ITSELF BUT
OUTSIDE OF ITS CONTROL
EACH ROLES CHARACTER HACKS THE INDIVIDUAL SYSTEM THAT CONTROLS THEM,
FROM THEIR OWN PERSPECTIVE. EACH ROLE THEN HAS ITS OWN CAST OF
CHARACTERS.
EACH ROLE THEN HAS EACH ROLE THEN HAS EACH ROLE THEN HAS ITS OWN CAST OF
CHARACTERS.
AND ITS OWN METHODS OF WORKING...
tactics [boundary]
A TACTICAL GUIDE TO SOCIAL HACKING
type: [ Gated community]
email: [email protected] phone:
the electronic stereotypes to which it has been confined, but should be embrace as a craft, and a form of creative process. The essence of this process is best understood as abstraction and a process of working with the existing3 4; generative while informing the existing. A hack is both the conceived process and the resulting abstraction, so to appreciate or evaluate the process, we must also understand the host system and its potential for exploitation. Perhaps this is less challenging when the hacking occurs in the confines of the cyber realm, however, we must question, what does it mean to hack architecture? Can architecture be equally a tangible object, an idea, and a component of a cultural system?
=
=
This place looks great!!
Home Hackers
...a home is
full of preconceptions
Homes For Sale
Dream Home
neighborhood
saftey/secuity
Big yard
good re-sale
Quiet neighbors
SOLD
!@#^!Its my house
PRIVACY?
NO
NEIGHBORWatch
SUBTLE DIFFERENCES
THERE MUST BE SOME BETTER WAY
FREDOM IS ONLY INSIDE THE HOUSE
I FEEL TRAPPED
Rules
THE WALLS ARE THE LAST DEFENCE
...OR OUR GREATEST ASSET
THESE WALLS CAN GIVE US
MORE FREEDOM
WALLS ARE OUR CAMOUFLAGE
NEIGHBORhoodWatch
Later..
WE HAVE TO CHANGE SOMETHING!
tactics [HOME HACKERS]type:
[ Gated community]
=
=
This place looks great!!
Home Hackers
...a home is
full of preconceptions
Homes For Sale
Dream Home
neighborhood
saftey/secuity
Big yard
good re-sale
Quiet neighbors
SOLD
!@#^!Its my house
PRIVACY?
NO
NEIGHBORWatch
SUBTLE DIFFERENCES
THERE MUST BE SOME BETTER WAY
FREDOM IS ONLY INSIDE THE HOUSE
I FEEL TRAPPED
Rules
THE WALLS ARE THE LAST DEFENCE
...OR OUR GREATEST ASSET
THESE WALLS CAN GIVE US
MORE FREEDOM
WALLS ARE OUR CAMOUFLAGE
NEIGHBORhoodWatch
Later..
WE HAVE TO CHANGE SOMETHING!
tactics [HOME HACKERS]type:
[ Gated community]
=
=
This place looks great!!
Home Hackers
...a home is
full of preconceptions
Homes For Sale
Dream Home
neighborhood
saftey/secuity
Big yard
good re-sale
Quiet neighbors
SOLD
!@#^!Its my house
PRIVACY?
NO
NEIGHBORWatch
SUBTLE DIFFERENCES
THERE MUST BE SOME BETTER WAY
FREDOM IS ONLY INSIDE THE HOUSE
I FEEL TRAPPED
Rules
THE WALLS ARE THE LAST DEFENCE
...OR OUR GREATEST ASSET
THESE WALLS CAN GIVE US
MORE FREEDOM
WALLS ARE OUR CAMOUFLAGE
NEIGHBORhoodWatch
Later..
WE HAVE TO CHANGE SOMETHING!
tactics [HOME HACKERS]type:
[ Gated community]
=
=
This place looks great!!
Home Hackers
...a home is
full of preconceptions
Homes For Sale
Dream Home
neighborhood
saftey/secuity
Big yard
good re-sale
Quiet neighbors
SOLD
!@#^!Its my house
PRIVACY?
NO
NEIGHBORWatch
SUBTLE DIFFERENCES
THERE MUST BE SOME BETTER WAY
FREDOM IS ONLY INSIDE THE HOUSE
I FEEL TRAPPED
Rules
THE WALLS ARE THE LAST DEFENCE
...OR OUR GREATEST ASSET
THESE WALLS CAN GIVE US
MORE FREEDOM
WALLS ARE OUR CAMOUFLAGE
NEIGHBORhoodWatch
Later..
WE HAVE TO CHANGE SOMETHING!
tactics [HOME HACKERS]type:
[ Gated community]
=
=
This place looks great!!
Home Hackers
...a home is
full of preconceptions
Homes For Sale
Dream Home
neighborhood
saftey/secuity
Big yard
good re-sale
Quiet neighbors
SOLD
!@#^!Its my house
PRIVACY?
NO
NEIGHBORWatch
SUBTLE DIFFERENCES
THERE MUST BE SOME BETTER WAY
FREDOM IS ONLY INSIDE THE HOUSE
I FEEL TRAPPED
Rules
THE WALLS ARE THE LAST DEFENCE
...OR OUR GREATEST ASSET
THESE WALLS CAN GIVE US
MORE FREEDOM
WALLS ARE OUR CAMOUFLAGE
NEIGHBORhoodWatch
Later..
WE HAVE TO CHANGE SOMETHING!
tactics [HOME HACKERS]type:
[ Gated community]
socialhacking**
th
esis
tca
up
Suburbia: The gated community The architecture of suburbia is by design, an outward symbolism of a socio-cultural systems, manipu-lating social desires, fears and expectations of a culture that strives for segregation and homoge-neity.6 The gated community is the most distilled of this condition, controlling who is allowed to enter, what buildings will look like and even who can live within the community. The middle-class American ideal is being reinvented behind the gates of communities across America, obscuring, if only temporarily, the inherent anxieties and conflicting social values of modern urban and suburban life.7 The architectural symbols of the gated community have social and psychological, as well as physical effects.8 Are our neighborhoods becoming more and more dangerous? Is the fear that, both the traditional urban and suburban neighborhoods are getting worse real? To what end does this fear persist?
A critical architecture could use familiarity to earn its welcome into the status quo and then turn it insidious. Perhaps a dissident architecture today could be thought of as an architecture of entrapment, act[ing] on constructed bodies and space alike, deforming the rules it understands too well.9 Diller + Scofidio, FLESH
tactics [PLAN HACKER]type:
[ Gated community]tactics [PLAN HACKER]
type: [ Gated community]
tactics [PLAN HACKER]type:
[ Gated community]tactics [PLAN HACKER]
type: [ Gated community]
email: [email protected] phone:
tactics [GARDNER HACKER]type:
[ Gated community]
VEGETATION HACKERS
I bought my house so I would have a yard that I could use and care for.
I like to get outside on the weekends and spend time in my yard, mowing,
planting, etc.
I spend all week workinthe grounds of this neighborhood, I
even work Saturdays
...elsewhere
...THE WEEKEND WARRIOR
Even with all the time i spend bustin my ass
round here, I am looked at as an outsider, like i might steal somethin
AT TIMES YOU WOULD THINK THE LANDSCAPERS WERE CRIMINALS THE WAY
THESE PEOPLE ACT WHEN THEY SEE US...WELL, MY GUYS ARE NO DAMN ANGELS, BUT THEY AINT DOIN ANYTHING THESE PEOPLE
ARENT
YOU WOULDNT BELIEVE THE SHIT WE FIND IN THE BUSHES, BEER CANS, CONDOMS,
CLOTHES, POT PLANTS...YOU NAME IT...
IF THESE PEOPLE HAD HALF AN IDEA WHAT
THEIR NEIGHBORS WERE DOING, OR THEIR KIDS...
SO WE ARE STARTIN TO RE-DESIGN THE LANDSCAPE TO LET US GET SHIT DONE AWAY
FROM THESE PEOPLE
Plantin hedges, trees and shrubs so people can't see us while were workin, or not workin
too
I've got this whole system worked out...it ill let us
move all round on our own terms...
HERES THE THING. PEOPLE ROUND HERE THINK THEIR YARDS ARE SACRED GROUND
THEY MARK EDGES AND FENCE EM SELFS OFF
that leaves a lot of left over space that is never really used
manicured like a pga green, just the way
it should be
it shows what kind of people
we are...
this system of buffers links the hidden community
spaces
it provides a visual buffer where a
social one already exists
what we get are our own private
spaces.a wall within walls
happnin at both the edge, and the inside, you can move round
no problem...
IN THERE IS ABOUT AS IT GETS, CAUSE EVEN OUTSIDE THE WALLS I STILL HAVE TO PUT UP WITH
THEM
tactics [GARDNER HACKER]type:
[ Gated community]
VEGETATION HACKERS
I bought my house so I would have a yard that I could use and care for.
I like to get outside on the weekends and spend time in my yard, mowing,
planting, etc.
I spend all week workinthe grounds of this neighborhood, I
even work Saturdays
...elsewhere
...THE WEEKEND WARRIOR
Even with all the time i spend bustin my ass
round here, I am looked at as an outsider, like i might steal somethin
AT TIMES YOU WOULD THINK THE LANDSCAPERS WERE CRIMINALS THE WAY
THESE PEOPLE ACT WHEN THEY SEE US...WELL, MY GUYS ARE NO DAMN ANGELS, BUT THEY AINT DOIN ANYTHING THESE PEOPLE
ARENT
YOU WOULDNT BELIEVE THE SHIT WE FIND IN THE BUSHES, BEER CANS, CONDOMS,
CLOTHES, POT PLANTS...YOU NAME IT...
IF THESE PEOPLE HAD HALF AN IDEA WHAT
THEIR NEIGHBORS WERE DOING, OR THEIR KIDS...
SO WE ARE STARTIN TO RE-DESIGN THE LANDSCAPE TO LET US GET SHIT DONE AWAY
FROM THESE PEOPLE
Plantin hedges, trees and shrubs so people can't see us while were workin, or not workin
too
I've got this whole system worked out...it ill let us
move all round on our own terms...
HERES THE THING. PEOPLE ROUND HERE THINK THEIR YARDS ARE SACRED GROUND
THEY MARK EDGES AND FENCE EM SELFS OFF
that leaves a lot of left over space that is never really used
manicured like a pga green, just the way
it should be
it shows what kind of people
we are...
this system of buffers links the hidden community
spaces
it provides a visual buffer where a
social one already exists
what we get are our own private
spaces.a wall within walls
happnin at both the edge, and the inside, you can move round
no problem...
IN THERE IS ABOUT AS IT GETS, CAUSE EVEN OUTSIDE THE WALLS I STILL HAVE TO PUT UP WITH
THEM
tactics [GARDNER HACKER]type:
[ Gated community]
VEGETATION HACKERS
I bought my house so I would have a yard that I could use and care for.
I like to get outside on the weekends and spend time in my yard, mowing,
planting, etc.
I spend all week workinthe grounds of this neighborhood, I
even work Saturdays
...elsewhere
...THE WEEKEND WARRIOR
Even with all the time i spend bustin my ass
round here, I am looked at as an outsider, like i might steal somethin
AT TIMES YOU WOULD THINK THE LANDSCAPERS WERE CRIMINALS THE WAY
THESE PEOPLE ACT WHEN THEY SEE US...WELL, MY GUYS ARE NO DAMN ANGELS, BUT THEY AINT DOIN ANYTHING THESE PEOPLE
ARENT
YOU WOULDNT BELIEVE THE SHIT WE FIND IN THE BUSHES, BEER CANS, CONDOMS,
CLOTHES, POT PLANTS...YOU NAME IT...
IF THESE PEOPLE HAD HALF AN IDEA WHAT
THEIR NEIGHBORS WERE DOING, OR THEIR KIDS...
SO WE ARE STARTIN TO RE-DESIGN THE LANDSCAPE TO LET US GET SHIT DONE AWAY
FROM THESE PEOPLE
Plantin hedges, trees and shrubs so people can't see us while were workin, or not workin
too
I've got this whole system worked out...it ill let us
move all round on our own terms...
HERES THE THING. PEOPLE ROUND HERE THINK THEIR YARDS ARE SACRED GROUND
THEY MARK EDGES AND FENCE EM SELFS OFF
that leaves a lot of left over space that is never really used
manicured like a pga green, just the way
it should be
it shows what kind of people
we are...
this system of buffers links the hidden community
spaces
it provides a visual buffer where a
social one already exists
what we get are our own private
spaces.a wall within walls
happnin at both the edge, and the inside, you can move round
no problem...
IN THERE IS ABOUT AS IT GETS, CAUSE EVEN OUTSIDE THE WALLS I STILL HAVE TO PUT UP WITH
THEM
tactics [GARDNER HACKER]type:
[ Gated community]
VEGETATION HACKERS
I bought my house so I would have a yard that I could use and care for.
I like to get outside on the weekends and spend time in my yard, mowing,
planting, etc.
I spend all week workinthe grounds of this neighborhood, I
even work Saturdays
...elsewhere
...THE WEEKEND WARRIOR
Even with all the time i spend bustin my ass
round here, I am looked at as an outsider, like i might steal somethin
AT TIMES YOU WOULD THINK THE LANDSCAPERS WERE CRIMINALS THE WAY
THESE PEOPLE ACT WHEN THEY SEE US...WELL, MY GUYS ARE NO DAMN ANGELS, BUT THEY AINT DOIN ANYTHING THESE PEOPLE
ARENT
YOU WOULDNT BELIEVE THE SHIT WE FIND IN THE BUSHES, BEER CANS, CONDOMS,
CLOTHES, POT PLANTS...YOU NAME IT...
IF THESE PEOPLE HAD HALF AN IDEA WHAT
THEIR NEIGHBORS WERE DOING, OR THEIR KIDS...
SO WE ARE STARTIN TO RE-DESIGN THE LANDSCAPE TO LET US GET SHIT DONE AWAY
FROM THESE PEOPLE
Plantin hedges, trees and shrubs so people can't see us while were workin, or not workin
too
I've got this whole system worked out...it ill let us
move all round on our own terms...
HERES THE THING. PEOPLE ROUND HERE THINK THEIR YARDS ARE SACRED GROUND
THEY MARK EDGES AND FENCE EM SELFS OFF
that leaves a lot of left over space that is never really used
manicured like a pga green, just the way
it should be
it shows what kind of people
we are...
this system of buffers links the hidden community
spaces
it provides a visual buffer where a
social one already exists
what we get are our own private
spaces.a wall within walls
happnin at both the edge, and the inside, you can move round
no problem...
IN THERE IS ABOUT AS IT GETS, CAUSE EVEN OUTSIDE THE WALLS I STILL HAVE TO PUT UP WITH
THEM
Social Hacking: DisruptionSuburban culture is designed to limit and control and when attempted explicit resistance has consistently failed. Hacking employs the cloak of the normative and familiar to engage with a cultural system it wishes to overthrow. It is the ultimate expression of a difference in the system that is the hack.11 Does this becomes an architecture that we in truth can never occupy, embedded in the system that created it?12 Hacking is responsive to a system, it can not predict or prescribe outcomes (the product of what is abstracted), rather, the process is the structure of the hack that is produced.13 Hacking is both the creative process and a product.14
Social Hacking: Suburban CultureSuburban architecture is tied to the economic, social and cultural forces that produce it; a pervasive system that exists and thrives on homogeneity, failing to examine or act critically in response to its surroundings. The suburban architecture of the gated community has succumbed to a social and environmental paranoia that upholds the pure, the homogenized, the familiar.16 Where the fear of the household germ and dirt initiated a moral construct, yielding sexual, religious and aesthetic distinctions17, the false fear of increasing crime and invading cultural and social groups is having a similar effect on this era of housing and their communities. Understanding the motivations and fear of this culture, its social structure and what perpetu-ates that is essential for a dissident architecture to be possible. Each hack is dependant on the objective that is being exploited; the context of the system must be understood for its potential to be hacked and the resulting abstraction.
socialhacking**
th
esis
tca
up
tactics [VEHICLE HACKER]type:
[ Gated community]
puttputt
On a quick trip to the store
Out of my way!!!
chill out
puttputt
SPEED LIM
Everyone races through here, the bigger their car the more invincible
Even scooter riders talk to themselves when they drive
Perhaps "compact and maneuver-able" threatens their big boxy
SUVs....
or maybe they are simply compen-sating for some other inadequacy.
its not just on the road, in parking lots they take up more than one
space...
OK, asshole, I can share
I often come back to find
their wheels in
still ranting
putt
putt
hell! they can't even fit in a
Back at the Houseputt
putt
putt
We bought this house with this huge garage...but we don't have
anything to put in it
One car and a scooter, we really only need a one car garage
I am not sure if I am better off by needing less space, or this is just an extension of the land
boats domination
I feel like I need to fight against this pervasion of the space around
me.I want to take
back some of MY space
1st the vehicles...I need a tactic to define my own space on the road
and in the parking lot
a vehicular prosthesis
There is a big gap between my scooter, and a large SUV...Its over 10 feet longer, and about 4.5 feet
wider
some time later, contemplating how reapporpriate this space
6 160 160
a prosthetic attached to my
scooter
THIS PROSTHETIC COULD ATTACH TO THE VEHICLE THAT I HAVE,
REDEFINING MY BOUNDRY ON THE
ROAD
160
THIS DOES NOT JUST APPLY TO MY SCOOTER, BUT COULD ALSO ATTACH TO
SMALL CARS TO COMPENSATE FOR THEIR SIZE DIFFERANCE
80
THE PROSTHETIC WOULD BE REMOVABLE TO ALLOW
FOR USE ONLY WHEN DESIRED
Lets face it, I dont want a big car, I
shouldn't have to be stuck with one all the time either
Theis still leaves me with the question of what to do with this
oversized garage...
the garage is just an other way that this big car sociaty is taking away from my space, I need to figure out a better use for it
check back to see what happens with the garage
social hacking
social hacking
Vehicle hacker
Social Hacking
social hacking
social hacking
social hacking
social hacking
social hacking
abcdefghijklmnopqrstuvwxyz
social hacking
sh
abcdefghijklmnopqrstuvwxyz123456789
shs
h
tactics [VEHICLE HACKER]type:
[ Gated community]
puttputt
On a quick trip to the store
Out of my way!!!
chill out
puttputt
SPEED LIM
Everyone races through here, the bigger their car the more invincible
Even scooter riders talk to themselves when they drive
Perhaps "compact and maneuver-able" threatens their big boxy
SUVs....
or maybe they are simply compen-sating for some other inadequacy.
its not just on the road, in parking lots they take up more than one
space...
OK, asshole, I can share
I often come back to find
their wheels in
still ranting
putt
putt
hell! they can't even fit in a
Back at the Houseputt
putt
putt
We bought this house with this huge garage...but we don't have
anything to put in it
One car and a scooter, we really only need a one car garage
I am not sure if I am better off by needing less space, or this is just an extension of the land
boats domination
I feel like I need to fight against this pervasion of the space around
me.I want to take
back some of MY space
1st the vehicles...I need a tactic to define my own space on the road
and in the parking lot
a vehicular prosthesis
There is a big gap between my scooter, and a large SUV...Its over 10 feet longer, and about 4.5 feet
wider
some time later, contemplating how reapporpriate this space
6 160 160
a prosthetic attached to my
scooter
THIS PROSTHETIC COULD ATTACH TO THE VEHICLE THAT I HAVE,
REDEFINING MY BOUNDRY ON THE
ROAD
160
THIS DOES NOT JUST APPLY TO MY SCOOTER, BUT COULD ALSO ATTACH TO
SMALL CARS TO COMPENSATE FOR THEIR SIZE DIFFERANCE
80
THE PROSTHETIC WOULD BE REMOVABLE TO ALLOW
FOR USE ONLY WHEN DESIRED
Lets face it, I dont want a big car, I
shouldn't have to be stuck with one all the time either
Theis still leaves me with the question of what to do with this
oversized garage...
the garage is just an other way that this big car sociaty is taking away from my space, I need to figure out a better use for it
check back to see what happens with the garage
social hacking
social hacking
Vehicle hacker
Social Hacking
social hacking
social hacking
social hacking
social hacking
social hacking
abcdefghijklmnopqrstuvwxyz
social hacking
sh
abcdefghijklmnopqrstuvwxyz123456789
shs
h
tactics [VEHICLE HACKER]type:
[ Gated community]
puttputt
On a quick trip to the store
Out of my way!!!
chill out
puttputt
SPEED LIM
Everyone races through here, the bigger their car the more invincible
Even scooter riders talk to themselves when they drive
Perhaps "compact and maneuver-able" threatens their big boxy
SUVs....
or maybe they are simply compen-sating for some other inadequacy.
its not just on the road, in parking lots they take up more than one
space...
OK, asshole, I can share
I often come back to find
their wheels in
still ranting
putt
putt
hell! they can't even fit in a
Back at the Houseputt
putt
putt
We bought this house with this huge garage...but we don't have
anything to put in it
One car and a scooter, we really only need a one car garage
I am not sure if I am better off by needing less space, or this is just an extension of the land
boats domination
I feel like I need to fight against this pervasion of the space around
me.I want to take
back some of MY space
1st the vehicles...I need a tactic to define my own space on the road
and in the parking lot
a vehicular prosthesis
There is a big gap between my scooter, and a large SUV...Its over 10 feet longer, and about 4.5 feet
wider
some time later, contemplating how reapporpriate this space
6 160 160
a prosthetic attached to my
scooter
THIS PROSTHETIC COULD ATTACH TO THE VEHICLE THAT I HAVE,
REDEFINING MY BOUNDRY ON THE
ROAD
160
THIS DOES NOT JUST APPLY TO MY SCOOTER, BUT COULD ALSO ATTACH TO
SMALL CARS TO COMPENSATE FOR THEIR SIZE DIFFERANCE
80
THE PROSTHETIC WOULD BE REMOVABLE TO ALLOW
FOR USE ONLY WHEN DESIRED
Lets face it, I dont want a big car, I
shouldn't have to be stuck with one all the time either
Theis still leaves me with the question of what to do with this
oversized garage...
the garage is just an other way that this big car sociaty is taking away from my space, I need to figure out a better use for it
check back to see what happens with the garage
social hacking
social hacking
Vehicle hacker
Social Hacking
social hacking
social hacking
social hacking
social hacking
social hacking
abcdefghijklmnopqrstuvwxyz
social hacking
sh
abcdefghijklmnopqrstuvwxyz123456789
shs
h
tactics [VEHICLE HACKER]type:
[ Gated community]
puttputt
On a quick trip to the store
Out of my way!!!
chill out
puttputt
SPEED LIM
Everyone races through here, the bigger their car the more invincible
Even scooter riders talk to themselves when they drive
Perhaps "compact and maneuver-able" threatens their big boxy
SUVs....
or maybe they are simply compen-sating for some other inadequacy.
its not just on the road, in parking lots they take up more than one
space...
OK, asshole, I can share
I often come back to find
their wheels in
still ranting
putt
putt
hell! they can't even fit in a
Back at the Houseputt
putt
putt
We bought this house with this huge garage...but we don't have
anything to put in it
One car and a scooter, we really only need a one car garage
I am not sure if I am better off by needing less space, or this is just an extension of the land
boats domination
I feel like I need to fight against this pervasion of the space around
me.I want to take
back some of MY space
1st the vehicles...I need a tactic to define my own space on the road
and in the parking lot
a vehicular prosthesis
There is a big gap between my scooter, and a large SUV...Its over 10 feet longer, and about 4.5 feet
wider
some time later, contemplating how reapporpriate this space
6 160 160
a prosthetic attached to my
scooter
THIS PROSTHETIC COULD ATTACH TO THE VEHICLE THAT I HAVE,
REDEFINING MY BOUNDRY ON THE
ROAD
160
THIS DOES NOT JUST APPLY TO MY SCOOTER, BUT COULD ALSO ATTACH TO
SMALL CARS TO COMPENSATE FOR THEIR SIZE DIFFERANCE
80
THE PROSTHETIC WOULD BE REMOVABLE TO ALLOW
FOR USE ONLY WHEN DESIRED
Lets face it, I dont want a big car, I
shouldn't have to be stuck with one all the time either
Theis still leaves me with the question of what to do with this
oversized garage...
the garage is just an other way that this big car sociaty is taking away from my space, I need to figure out a better use for it
check back to see what happens with the garage
social hacking
social hacking
Vehicle hacker
Social Hacking
social hacking
social hacking
social hacking
social hacking
social hacking
abcdefghijklmnopqrstuvwxyz
social hacking
sh
abcdefghijklmnopqrstuvwxyz123456789
shs
h
Social Hacking: ProcessThe measure of difference in the gated community can occur at neurotic scales. Neighbors mow their grass along lot lines with precision and landscaping is dictated with legal documents and enforced with impunity. Conformity is ensured by legal contract, superseding the social contract of a community. Typically any choice exacted on the houses of these communities occurs from within.
A hierarchy of boundaries exaggerate normal property rights in a gated community, Fences, hedges, and walls enforce one of the basic rights of property-the right to exclude others.19 In the gated community the lack of control of physical boundary leaves the building enve-lope as socially more vulnerable. What goes on inside the house is less buffered, exposing the inhabitants to an increased risk of social estrangement. The relationships of perimeter to envelope are the basis for a series of social codes that define the nature of a community. By understanding both the legal and social covenants of the community, it is these codes that are to be hacked.
Notation available on request.
email: [email protected] phone:
tactics [SITUATIONIST HACKER]type:
[ Gated community]
Situationist Hacker
I have recently moved out of my own apartment to live with one of
my children and their family
previously I lived in a city apartment, I could get where I
needed to, and, walk where I needed to go
my family says, you will have a big house to wander around, and its safe, and the streets
are saferI don't like it though,
sure I am safer here in the house, but its a house....
One day though, I left the house, and began to walk as if I was still
living in my old apartment
I just headed off to the park not thinking about where I was
actually leaving from.
my previous route became super imposed
over my new context, as I walked.
How can a blind man live in a city alone? ,they
ask.
now, I am here in this gated community, my family will rarely even let me leave the house, and insists on escorting me on walks through
the neighborhood
in the city, I memorized where I needed to go, and how to get there. I even had walks that I
would go on for enjoyment. Pedestrian
Hacker route
Minnow Lake
it is determined by subtle cues.
the Boundary of what is common vs.
private is often seen.
...and the streets seem to be full of cars rushing around, always in a hurry.
>>>>ZOOM>>>ZOOM>>>ZOOM
tactics [boundary]
c [ minnow lake]
[little minnow island]
A TACTICAL GUIDE TO SOCIAL HACKING
tactics [boundary]
tactics [boundray]
tactics [boundary]
tact
ics
[bou
ndar
y]
v
4 c [ misquito pond]
7 c [ new spring pond]
6 c
middlersma
rsh
A TACTICAL GUIDE TO SOCIAL HACKING
type: [ Gated community] Legen & Notes* tactics *
[situationist][pedestrian][night]
[boundry]of tactical deployment wlking railwt Fence liNe. community wall.w community amenity .
wt
w
this could be a pair of collapsible
ladders that package into a portable backpack system
this could be a pair of collapsible
ladders that package into a portable backpack system
this could be a pair of collapsible
ladders that package into a portable backpack system
this could be a pair of collapsible
ladders that package into a portable backpack system
this could be a pair of collapsible
ladders that package into a portable backpack system
invationvirtual physical
tactics [scale]
email: [email protected] phone:
tactics [pedestrian HACKER]type:
[ Gated community]
this could be a pair of collapsible
ladders that package into a portable backpack system
device [telescoping ladder]type: 1 [ Gated community]
tactical [equipment]
Experimental
device type: r7 [ pedestrian deployable obstacle device]
device [securement system]type: q23- [ general use]device [securement system]type: q23- [ general use]device [securing system]type: q23- [ general use]
device: [multi-terrain foot]type: ld6a5- [ experimental]
device: [PORTABLE DEPLOYMENT SYSTEM]
type: DPL95- [ experimental]
device: [ADJ. HARNESS SYSTEM]
type: DPL-H195-3 [ experimental]
socialhacking**
th
esis
tca
up
tactics [pedestrian HACKER]type:
[ Gated community]
PEDESTRIAN HACKER
in front of every house is a sidewalk, smooth, edged, pristine....
All sidewalks lead to the Front gate, but that is nearly a mile out of my way, on what would be a
short walk to work
But where they lead, leaves question to just what purpose they serve...
We bought our house here because the neighborhoods location
close to my work and kids schools
an extra car seems frivolousThe idea of walking
to work appealed to me...
but i couldnt get over how far out of my way
I went
once i am over the last community wall it is free
sailing...well except for the 8 lane highway
I decided to explore other routes
I realized the fastest way to the road was through a marshy area, but I could also cut
through the neighborhood
Just scaling the wall didnt seem the way....
in the end though I would need to get over the wall
IF AN ALTERNATE ROUTE WAS TO WORK, I WOULD NEED A
WAY TO TRAVERSE THE WALLS, DITCHES AND FENCES
IN THE DAYS OF SHEEP AND STONEWALLED FARMS, THEY
WOULD BUILD STILESTHIS IS WHAT I NEEDED, A
SERIES OF STILES ALONG MY NEW PATH
this could be a pair of collapsible
ladders that package into a portable backpack system
I NEED A WAY TO DEPLOY THESE STILES, AS I MOVE...A
PORTABLE STILE...
the pack-stIle could be deployed from one side of the wall and used to ascend over
and down the other side.
tactics [pedestrian HACKER]type:
[ Gated community]
PEDESTRIAN HACKER
in front of every house is a sidewalk, smooth, edged, pristine....
All sidewalks lead to the Front gate, but that is nearly a mile out of my way, on what would be a
short walk to work
But where they lead, leaves question to just what purpose they serve...
We bought our house here because the neighborhoods location
close to my work and kids schools
an extra car seems frivolousThe idea of walking
to work appealed to me...
but i couldnt get over how far out of my way
I went
once i am over the last community wall it is free
sailing...well except for the 8 lane highway
I decided to explore other routes
I realized the fastest way to the road was through a marshy area, but I could also cut
through the neighborhood
Just scaling the wall didnt seem the way....
in the end though I would need to get over the wall
IF AN ALTERNATE ROUTE WAS TO WORK, I WOULD NEED A
WAY TO TRAVERSE THE WALLS, DITCHES AND FENCES
IN THE DAYS OF SHEEP AND STONEWALLED FARMS, THEY
WOULD BUILD STILESTHIS IS WHAT I NEEDED, A
SERIES OF STILES ALONG MY NEW PATH
this could be a pair of collapsible
ladders that package into a portable backpack system
I NEED A WAY TO DEPLOY THESE STILES, AS I MOVE...A
PORTABLE STILE...
the pack-stIle could be deployed from one side of the wall and used to ascend over
and down the other side.
tactics [pedestrian HACKER]type:
[ Gated community]
PEDESTRIAN HACKER
in front of every house is a sidewalk, smooth, edged, pristine....
All sidewalks lead to the Front gate, but that is nearly a mile out of my way, on what would be a
short walk to work
But where they lead, leaves question to just what purpose they serve...
We bought our house here because the neighborhoods location
close to my work and kids schools
an extra car seems frivolousThe idea of walking
to work appealed to me...
but i couldnt get over how far out of my way
I went
once i am over the last community wall it is free
sailing...well except for the 8 lane highway
I decided to explore other routes
I realized the fastest way to the road was through a marshy area, but I could also cut
through the neighborhood
Just scaling the wall didnt seem the way....
in the end though I would need to get over the wall
IF AN ALTERNATE ROUTE WAS TO WORK, I WOULD NEED A
WAY TO TRAVERSE THE WALLS, DITCHES AND FENCES
IN THE DAYS OF SHEEP AND STONEWALLED FARMS, THEY
WOULD BUILD STILESTHIS IS WHAT I NEEDED, A
SERIES OF STILES ALONG MY NEW PATH
this could be a pair of collapsible
ladders that package into a portable backpack system
I NEED A WAY TO DEPLOY THESE STILES, AS I MOVE...A
PORTABLE STILE...
the pack-stIle could be deployed from one side of the wall and used to ascend over
and down the other side.
tactics [pedestrian HACKER]type:
[ Gated community]
PEDESTRIAN HACKER
in front of every house is a sidewalk, smooth, edged, pristine....
All sidewalks lead to the Front gate, but that is nearly a mile out of my way, on what would be a
short walk to work
But where they lead, leaves question to just what purpose they serve...
We bought our house here because the neighborhoods location
close to my work and kids schools
an extra car seems frivolousThe idea of walking
to work appealed to me...
but i couldnt get over how far out of my way
I went
once i am over the last community wall it is free
sailing...well except for the 8 lane highway
I decided to explore other routes
I realized the fastest way to the road was through a marshy area, but I could also cut
through the neighborhood
Just scaling the wall didnt seem the way....
in the end though I would need to get over the wall
IF AN ALTERNATE ROUTE WAS TO WORK, I WOULD NEED A
WAY TO TRAVERSE THE WALLS, DITCHES AND FENCES
IN THE DAYS OF SHEEP AND STONEWALLED FARMS, THEY
WOULD BUILD STILESTHIS IS WHAT I NEEDED, A
SERIES OF STILES ALONG MY NEW PATH
this could be a pair of collapsible
ladders that package into a portable backpack system
I NEED A WAY TO DEPLOY THESE STILES, AS I MOVE...A
PORTABLE STILE...
the pack-stIle could be deployed from one side of the wall and used to ascend over
and down the other side.
email: [email protected] phone:
tactics [DEVELOPER HACKER]type:
[ Gated community]
Development has to be more than this!
1. Buy cheap land
Repeat
DEVELOPMENT 101
2. Build what will sell
4. Sell Quickly
3. Make a profit
Market is everything...
But how do we hack the market?
$$ is related to volume, more volume means more units-(houses)
this seems like a simple concept - but
how do i sell density?
$
$$$$
$$
$$
$$$$
$$$
$$
current developments are usuallyuniform & homogenous
$$$
$$$$$
apartment, townhouse, single-family, large estate house, each an entry point into a
brand that can be identified...
it is by breaking down the homogenous
structure of a gated community that we can create a brand, and
ultimately more density
Townhouses T
ownhouses Townhouses
Apartments Apartments Apartments
Single Family Hous
es
if we define the community in a series of bands, the most private
houses would also be the largest, pushed to the inside of
the community.
the thing with the ipod is that you don't get a lesser product per
se, but you do have to give something up....space
the same principle would apply to a community, with similar scales of
products, a shift from multi family to single family
The ability to create multiple entry points within one brand,
allows for an expanded customer base, but with a single identity
Before long a whole family of products existed,
allowing more people to be part of the ipod community
the apartments would act as a buffer to the community, but could also be mixed with
amenities on the ground floor, attracting commercial rents
Lets look at Apple for a product example....the ipod to be specific...
First there was just one ipod, one price, you had it or you didn't.
Much like a how houses work...
Brand
Lowest Paying
for name
the notion of branding is rarely applied to communities the way it is to so many other products.
THE IDEA OF ASKING, WHAT BRAND OF COMMUNITY DO YOU LIVE IN? DOESNT HAPPEN.
$$
perhaps the walls of a community can provide the allure of status to more than one class of
home owners
Individually these communities home
values are the same, as are their
residents economic class
$$$
Status is defined by the community, the walls are the boundary of a homogenous community...
Status is defined by the community,
disparity within the community is hidden
behind the walls.
WASTEIN A REAL ESTATE CONTEXT WHERE EVERY SQUARE METER COUNTS THE ULTIMATE LUXURY IS WASTED SPACE. SPACE
THAT IS NOT PRODUCTIVE -NOT SHOPPING- AFFORDS CONTEMPLATION, PRIVACY, MOBILITY, AND LUXURY.
BRAND- A SINGLE BRAND WITH MULTIPLE IDENTITIES
but ultimately the end product is developed to appeal to the
perceived mass market
that is not to say that there is no variation from community to
community....
Developer
Hacker
*Price*
*Status*
*Density*
tactics [DEVELOPER HACKER]type:
[ Gated community]Development has to be more than
this!
1. Buy cheap land
Repeat
DEVELOPMENT 101
2. Build what will sell
4. Sell Quickly
3. Make a profit
Market is everything...
But how do we hack the market?
$$ is related to volume, more volume means more units-(houses)
this seems like a simple concept - but
how do i sell density?
$
$$$$
$$
$$
$$$$
$$$
$$
current developments are usuallyuniform & homogenous
$$$
$$$$$
apartment, townhouse, single-family, large estate house, each an entry point into a
brand that can be identified...
it is by breaking down the homogenous
structure of a gated community that we can create a brand, and
ultimately more density
Townhouses T
ownhouses Townhouses
Apartments Apartments Apartments
Single Family Hous
es
if we define the community in a series of bands, the most private
houses would also be the largest, pushed to the inside of
the community.
the thing with the ipod is that you don't get a lesser product per
se, but you do have to give something up....space
the same principle would apply to a community, with similar scales of
products, a shift from multi family to single family
The ability to create multiple entry points within one brand,
allows for an expanded customer base, but with a single identity
Before long a whole family of products existed,
allowing more people to be part of the ipod community
the apartments would act as a buffer to the community, but could also be mixed with
amenities on the ground floor, attracting commercial rents
Lets look at Apple for a product example....the ipod to be specific...
First there was just one ipod, one price, you had it or you didn't.
Much like a how houses work...
Brand
Lowest Paying
for name
the notion of branding is rarely applied to communities the way it is to so many other products.
THE IDEA OF ASKING, WHAT BRAND OF COMMUNITY DO YOU LIVE IN? DOESNT HAPPEN.
$$
perhaps the walls of a community can provide the allure of status to more than one class of
home owners
Individually these communities home
values are the same, as are their
residents economic class
$$$
Status is defined by the community, the walls are the boundary of a homogenous community...
Status is defined by the community,
disparity within the community is hidden
behind the walls.
WASTEIN A REAL ESTATE CONTEXT WHERE EVERY SQUARE METER COUNTS THE ULTIMATE LUXURY IS WASTED SPACE. SPACE
THAT IS NOT PRODUCTIVE -NOT SHOPPING- AFFORDS CONTEMPLATION, PRIVACY, MOBILITY, AND LUXURY.
BRAND- A SINGLE BRAND WITH MULTIPLE IDENTITIES
but ultimately the end product is developed to appeal to the
perceived mass market
that is not to say that there is no variation from community to
community....
Developer
Hacker
*Price*
*Status*
*Density*
tactics [DEVELOPER HACKER]type:
[ Gated community]
Development has to be more than this!
1. Buy cheap land
Repeat
DEVELOPMENT 101
2. Build what will sell
4. Sell Quickly
3. Make a profit
Market is everything...
But how do we hack the market?
$$ is related to volume, more volume means more units-(houses)
this seems like a simple concept - but
how do i sell density?
$
$$$$
$$
$$
$$$$
$$$
$$
current developments are usuallyuniform & homogenous
$$$
$$$$$
apartment, townhouse, single-family, large estate house, each an entry point into a
brand that can be identified...
it is by breaking down the homogenous
structure of a gated community that we can create a brand, and
ultimately more density
Townhouses T
ownhouses Townhouses
Apartments Apartments Apartments
Single Family Hous
es
if we define the community in a series of bands, the most private
houses would also be the largest, pushed to the inside of
the community.
the thing with the ipod is that you don't get a lesser product per
se, but you do have to give something up....space
the same principle would apply to a community, with similar scales of
products, a shift from multi family to single family
The ability to create multiple entry points within one brand,
allows for an expanded customer base, but with a single identity
Before long a whole family of products existed,
allowing more people to be part of the ipod community
the apartments would act as a buffer to the community, but could also be mixed with
amenities on the ground floor, attracting commercial rents
Lets look at Apple for a product example....the ipod to be specific...
First there was just one ipod, one price, you had it or you didn't.
Much like a how houses work...
Brand
Lowest Paying
for name
the notion of branding is rarely applied to communities the way it is to so many other products.
THE IDEA OF ASKING, WHAT BRAND OF COMMUNITY DO YOU LIVE IN? DOESNT HAPPEN.
$$
perhaps the walls of a community can provide the allure of status to more than one class of
home owners
Individually these communities home
values are the same, as are their
residents economic class
$$$
Status is defined by the community, the walls are the boundary of a homogenous community...
Status is defined by the community,
disparity within the community is hidden
behind the walls.
WASTEIN A REAL ESTATE CONTEXT WHERE EVERY SQUARE METER COUNTS THE ULTIMATE LUXURY IS WASTED SPACE. SPACE
THAT IS NOT PRODUCTIVE -NOT SHOPPING- AFFORDS CONTEMPLATION, PRIVACY, MOBILITY, AND LUXURY.
BRAND- A SINGLE BRAND WITH MULTIPLE IDENTITIES
but ultimately the end product is developed to appeal to the
perceived mass market
that is not to say that there is no variation from community to
community....
Developer
Hacker
*Price*
*Status*
*Density*
tactics [DEVELOPER HACKER]type:
[ Gated community]
Development has to be more than this!
1. Buy cheap land
Repeat
DEVELOPMENT 101
2. Build what will sell
4. Sell Quickly
3. Make a profit
Market is everything...
But how do we hack the market?
$$ is related to volume, more volume means more units-(houses)
this seems like a simple concept - but
how do i sell density?
$
$$$$
$$
$$
$$$$
$$$
$$
current developments are usuallyuniform & homogenous
$$$
$$$$$
apartment, townhouse, single-family, large estate house, each an entry point into a
brand that can be identified...
it is by breaking down the homogenous
structure of a gated community that we can create a brand, and
ultimately more density
Townhouses T
ownhouses Townhouses
Apartments Apartments Apartments
Single Family Hous
es
if we define the community in a series of bands, the most private
houses would also be the largest, pushed to the inside of
the community.
the thing with the ipod is that you don't get a lesser product per
se, but you do have to give something up....space
the same principle would apply to a community, with similar scales of
products, a shift from multi family to single family
The ability to create multiple entry points within one brand,
allows for an expanded customer base, but with a single identity
Before long a whole family of products existed,
allowing more people to be part of the ipod community
the apartments would act as a buffer to the community, but could also be mixed with
amenities on the ground floor, attracting commercial rents
Lets look at Apple for a product example....the ipod to be specific...
First there was just one ipod, one price, you had it or you didn't.
Much like a how houses work...
Brand
Lowest Paying
for name
the notion of branding is rarely applied to communities the way it is to so many other products.
THE IDEA OF ASKING, WHAT BRAND OF COMMUNITY DO YOU LIVE IN? DOESNT HAPPEN.
$$
perhaps the walls of a community can provide the allure of status to more than one class of
home owners
Individually these communities home
values are the same, as are their
residents economic class
$$$
Status is defined by the community, the walls are the boundary of a homogenous community...
Status is defined by the community,
disparity within the community is hidden
behind the walls.
WASTEIN A REAL ESTATE CONTEXT WHERE EVERY SQUARE METER COUNTS THE ULTIMATE LUXURY IS WASTED SPACE. SPACE
THAT IS NOT PRODUCTIVE -NOT SHOPPING- AFFORDS CONTEMPLATION, PRIVACY, MOBILITY, AND LUXURY.
BRAND- A SINGLE BRAND WITH MULTIPLE IDENTITIES
but ultimately the end product is developed to appeal to the
perceived mass market
that is not to say that there is no variation from community to
community....
Developer
Hacker
*Price*
*Status*
*Density*
socialhacking**
th
esis
tca
up
tactics [night hacker]type:
[ Gated community]
most of the time I'm Just chilling,
but there is always some kind of
shit going on here...
there just ain't that much to do...its
always more of the same
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
see here is the thing, our parents
think of this place like its a castle,
they always have
vs.
as long as we
are inside the
walls what can
happen?
like tonight, The
shit is going to
be crazy...
I got'ta head
out, I got some
peeps to meet up
with...
Wandering off into the dark
the thing is, in the dark, this is a
different place, hedges are like walls,
The space not lit by street lights is a
different world
its like going to a
whole different
world
steping through a hedge
a view of the neigbor-
hood 12 pm
ya know though, I realized that
these same changes happen in the
house too...
4pm Dad gets home starts work out
Parent's
Bedroomother
BedroomsParent's
Bedroomother
Bedrooms
6pm Mom gets home Dads in shower, Mom
Starts Dinner and works out, Dad makes
dinner we usually eat when Mom is done
working out...
Parent's
Bedroomother
Bedrooms
We uslually finish up dinner by 8, I load the
dishwasher, and I work on homework or
watch tv in my room, sometimes with a friend.
Dad watched TV for a while, Mom takes a
bath most nights and then reads in their
room
Parent's
Bedroomother
Bedrooms
BY 10 THE PARENTS ARE IN THEIR ROOM
USUALLY A SLEEP, THEY ARE ON ONE SIDE OF
THE HOUSE, I AM ON THE OTHER. I CAN DO
PRETTY MUCH WHAT EVER I WANT,
Parent's
Bedroomother
Bedrooms
FREINDS SWING BY, WE HANGOUT IN MY ROOM
OR UP IN THE "BONUS ROOM" I USUALLY AM
NOT UP PAST TWO, BUT SOMETIMES WE HANG
OUT ALL NIGHT.
Parent's
Bedroomother
Bedrooms
BY 1 OR 2AM THINGS CAN GET A LITTLE CRAZY,
WHEN THAT HAPPENS I WILL SEND PEOPLE HOME
IF THINGS ARE TOO LOUD.
ZZZZ
ZZZZZ
ZZZZ
ZZZZZ
tactics [night hacker]type:
[ Gated community]
most of the time I'm Just chilling,
but there is always some kind of
shit going on here...
there just ain't that much to do...its
always more of the same
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
see here is the thing, our parents
think of this place like its a castle,
they always have
vs.
as long as we
are inside the
walls what can
happen?
like tonight, The
shit is going to
be crazy...
I got'ta head
out, I got some
peeps to meet up
with...
Wandering off into the dark
the thing is, in the dark, this is a
different place, hedges are like walls,
The space not lit by street lights is a
different world
its like going to a
whole different
world
steping through a hedge
a view of the neigbor-
hood 12 pm
ya know though, I realized that
these same changes happen in the
house too...
4pm Dad gets home starts work out
Parent's
Bedroomother
BedroomsParent's
Bedroomother
Bedrooms
6pm Mom gets home Dads in shower, Mom
Starts Dinner and works out, Dad makes
dinner we usually eat when Mom is done
working out...
Parent's
Bedroomother
Bedrooms
We uslually finish up dinner by 8, I load the
dishwasher, and I work on homework or
watch tv in my room, sometimes with a friend.
Dad watched TV for a while, Mom takes a
bath most nights and then reads in their
room
Parent's
Bedroomother
Bedrooms
BY 10 THE PARENTS ARE IN THEIR ROOM
USUALLY A SLEEP, THEY ARE ON ONE SIDE OF
THE HOUSE, I AM ON THE OTHER. I CAN DO
PRETTY MUCH WHAT EVER I WANT,
Parent's
Bedroomother
Bedrooms
FREINDS SWING BY, WE HANGOUT IN MY ROOM
OR UP IN THE "BONUS ROOM" I USUALLY AM
NOT UP PAST TWO, BUT SOMETIMES WE HANG
OUT ALL NIGHT.
Parent's
Bedroomother
Bedrooms
BY 1 OR 2AM THINGS CAN GET A LITTLE CRAZY,
WHEN THAT HAPPENS I WILL SEND PEOPLE HOME
IF THINGS ARE TOO LOUD.
ZZZZ
ZZZZZ
ZZZZ
ZZZZZ
tactics [night hacker]type:
[ Gated community]
most of the time I'm Just chilling,
but there is always some kind of
shit going on here...
there just ain't that much to do...its
always more of the same
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
see here is the thing, our parents
think of this place like its a castle,
they always have
vs.
as long as we
are inside the
walls what can
happen?
like tonight, The
shit is going to
be crazy...
I got'ta head
out, I got some
peeps to meet up
with...
Wandering off into the dark
the thing is, in the dark, this is a
different place, hedges are like walls,
The space not lit by street lights is a
different world
its like going to a
whole different
world
steping through a hedge
a view of the neigbor-
hood 12 pm
ya know though, I realized that
these same changes happen in the
house too...
4pm Dad gets home starts work out
Parent's
Bedroomother
BedroomsParent's
Bedroomother
Bedrooms
6pm Mom gets home Dads in shower, Mom
Starts Dinner and works out, Dad makes
dinner we usually eat when Mom is done
working out...
Parent's
Bedroomother
Bedrooms
We uslually finish up dinner by 8, I load the
dishwasher, and I work on homework or
watch tv in my room, sometimes with a friend.
Dad watched TV for a while, Mom takes a
bath most nights and then reads in their
room
Parent's
Bedroomother
Bedrooms
BY 10 THE PARENTS ARE IN THEIR ROOM
USUALLY A SLEEP, THEY ARE ON ONE SIDE OF
THE HOUSE, I AM ON THE OTHER. I CAN DO
PRETTY MUCH WHAT EVER I WANT,
Parent's
Bedroomother
Bedrooms
FREINDS SWING BY, WE HANGOUT IN MY ROOM
OR UP IN THE "BONUS ROOM" I USUALLY AM
NOT UP PAST TWO, BUT SOMETIMES WE HANG
OUT ALL NIGHT.
Parent's
Bedroomother
Bedrooms
BY 1 OR 2AM THINGS CAN GET A LITTLE CRAZY,
WHEN THAT HAPPENS I WILL SEND PEOPLE HOME
IF THINGS ARE TOO LOUD.
ZZZZ
ZZZZZ
ZZZZ
ZZZZZ
tactics [night hacker]type:
[ Gated community]
most of the time I'm Just chilling,
but there is always some kind of
shit going on here...
there just ain't that much to do...its
always more of the same
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
If you know where to go, you can find
just about anything you want
some nights the shit 'round here is
off the hook...kids find all kinds of
ways to do shit
see here is the thing, our parents
think of this place like its a castle,
they always have
vs.
as long as we
are inside the
walls what can
happen?
like tonight, The
shit is going to
be crazy...
I got'ta head
out, I got some
peeps to meet up
with...
Wandering off into the dark
the thing is, in the dark, this is a
different place, hedges are like walls,
The space not lit by street lights is a
different world
its like going to a
whole different
world
steping through a hedge
a view of the neigbor-
hood 12 pm
ya know though, I realized that
these same changes happen in the
house too...
4pm Dad gets home starts work out
Parent's
Bedroomother
BedroomsParent's
Bedroomother
Bedrooms
6pm Mom gets home Dads in shower, Mom
Starts Dinner and works out, Dad makes
dinner we usually eat when Mom is done
working out...
Parent's
Bedroomother
Bedrooms
We uslually finish up dinner by 8, I load the
dishwasher, and I work on homework or
watch tv in my room, sometimes with a friend.
Dad watched TV for a while, Mom takes a
bath most nights and then reads in their
room
Parent's
Bedroomother
Bedrooms
BY 10 THE PARENTS ARE IN THEIR ROOM
USUALLY A SLEEP, THEY ARE ON ONE SIDE OF
THE HOUSE, I AM ON THE OTHER. I CAN DO
PRETTY MUCH WHAT EVER I WANT,
Parent's
Bedroomother
Bedrooms
FREINDS SWING BY, WE HANGOUT IN MY ROOM
OR UP IN THE "BONUS ROOM" I USUALLY AM
NOT UP PAST TWO, BUT SOMETIMES WE HANG
OUT ALL NIGHT.
Parent's
Bedroomother
Bedrooms
BY 1 OR 2AM THINGS CAN GET A LITTLE CRAZY,
WHEN THAT HAPPENS I WILL SEND PEOPLE HOME
IF THINGS ARE TOO LOUD.
ZZZZ
ZZZZZ
ZZZZ
ZZZZZ
email: [email protected] phone: