Graham Anderson Consulting- Digital Capabilities

© 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.

Graham Anderson Exec Producer

1

GRAHAM ANDERSONEXECUTIVE PRODUCER

Capabilities GRAHAM

DIGITAL INNOVATION AND STRATEGY CONSULTANT

Graham Anderson

Your Content Should Be A Unique and Evolving

Conversation With Each USER.

http://www.linkedin.com/in/grahamanderson

mailto:[email protected]?subject=Interest%20from%20your%20Visual%20Resume

http://www.linkedin.com/in/grahamanderson/



















































































Graham Anderson © 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.

My Methodology

2

MY METHODOLOGY

Capabilities 09.28.2014Digital Innovation, Strategy, and Whatever

Blue Ranger

See the Show!

New Toy Feed

CustomList Item

Conversion Strategy Summary

© 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.GRAHAM

Database Develop Once Deploy Universally

ResponsiveHTML5/CSS3

SASSAngularGrunt

Bootstrap+Node-Express

Mongo-CouchbaseSVG-PNG Fallback

Detailed View

Apply KPI Busn Logic

ionic-cordova-cisco-gimbal

desktop

wearable

toys/games

Variables

Time

Location

John’s Click Behavior

Group Click Behavior

Avail Content

A Content mix centered on the blue ranger, episodic recaps, and social/chat updates from Gosei has a 78% likelihood of conversion given the current KPI within 25 clicks from April to June.

John’s Recommendation

John’s Conversion

Live Content Customization

Per UserOptimized for Conversion

Prediction Engine

KPI

5% Conversion IncreaseOverall

8% Conversion Increase in John’s Conversion Demographic group

2% Decrease in Digital Production Costs. Less Content produced with higher ROI

Outcome

Item

KPI tap

Item Item

What is the property designed to persuade users to do?

What is the click-able conversion item?

What is a conversion click worth given MAU, content

production and other factors/costs?

John



Toy-Centric Examples

3

TAO OF THE RESPONSIVE PRODUCT


client review

client vendor

kpi

timelinesfinancials pitch decks AT&T LTE 3:01 PM

Send to Team

Take Med Now

VIDEO PHOTO

Cancel

Cancel

Verify with Video or Photo

Cancel

prototypes

mvp launch 2nd launch 3rd launch

schematics

migration beta

alpha




4

THINGS I DO ON A DAILY BASIS


Also, I’m Good at Communicating Complex and/Or Abstract Ideas To Clients

FINANCIALS SCHEMATICS PRODUCT-CAMPAIGN STRATEGY

PROTOTYPES TIMELINES PROACTIVE ANALYTICS

TEAM-LEADING CLIENT-FACING

PITCHES














































































5

THINGS I DO NOW AND THEN


If you are Primarily looking for these Skills, I bet I know Someone Who would be a Great Fit.

CODE KEYWORD BIDDING

SOCIAL MEDIA MANAGER

SERVER ADMIN

ASSOCIATE PM

GRAPHIC DESIGNER

<>














































































6

TYPES OF QUESTIONS I’M OFTEN ASKED


➡ How do we monetize our outpatients? ➡ What is the ROI of our content and production spend? ➡ How can we utilize proactive analytics to increase our conversion rate? ➡ How can we integrate consumer-specific impulse buys into our way-finding stadium product? ➡ Our digital product is finally responsive. Now what?! ➡ How can we build once and deploy universally? ➡ How can we leverage Hybrid Apps and MEAN Stack in our product strategy? ➡ How can we create a unique and evolving conversation with our users based upon our KPI? ➡ Can you help us identify the optimum KPI for each stage in our campaign? ➡ We have a ton of user data. How can we coalesce it into solid business logic? ➡ We have a product idea, can you flesh it out with timelines, financials, schematics, and prototypes?

I can do Wonders with 2 Sentence C-Level Directives












































































AT&T 11:56 AM

ALBUMS YOU’ll LOVE

\

CURATED BY BOOTH THEATER

NYC LBGT

WAYTUNESB

bwaytunes.com

Triple Threat Broadway Album Giveaway!Enter to Win

20k Fund Drive

5 2 2 0Signups Remaining

HELP

Back Btn MenuPage Location

Asset Category Name

TitleSubTitle

TitleSubTitle

Games

Asset Category Name

Funnel CakeAbout Usclients, experience, and the 'aha' moment

FAQ | Legal | Contact UsEveryone converts with Cake!

Funnel Cake

Collectively, Funnel Cake is the brainchild of

"Funnel Cake was conceived by Graham Anderson during a lengthy Adobe ‘Test&Target’ presentation. “After 45 minutes, I knew the Adobe product could not do what I needed it to do. To be polite and keep myself alert for the rest of the presentation, I started thinking of a different way to increase conversions (pre-orders in my case) without adding more alienating/off-brand stuff to the user experience. I wanted to optimize content per user and make intelligent changes in real-time . I looked for some time and found nothing that would work for my client. Was frustrating that such a product did not exist. Thus, the journey began ”, Graham.

Graham Josiah Craig

Collective Experience

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Client Logo

Data + Branding + Analytics = Funnel Cake Logo Infographic

Josiah (data science), Graham (branding), and Craig (analytics) have very different skill-sets. Makes a perfect combination for Funnel Cake.

Aha Moment

Clients Served

• Graham Anderson: Exec Producer for Sony, Fox, Samsung• Josiah Carlson: former Chief Architect of Adly and ChowNow• Craig Lister: VP Analytics of X, Y, and Z.

FPO: Founder Funnel Cake fight

XX

500

Toyota Prius • “Advert Name” • Destination URL

AT&T 11:56 AM

15 Touts Left!

SWIPE TO FIND THE PERFECT AD TO TOUT

ad bar

AT&T LTE 3:01 PM

14

…

5

32

Today Daily Monthly Hotspots

Info about metric and what you can do about a adipisicing elit, sed doon ullamco laboris nisi ut aliquip ex ea … More

5MoodHotspot Area 1

Take Med Now

AT&T 11:56 AM

10:42till Game!

Recommended for Tim

Allagash Beer


Prototypes

7

PROTOTYPE SAMPLES


AT&T 11:56 AM

Take the ElevatorYou’ve had enough exercise!

straight pastBruins Bear

Done

AT&T LTE 3:01 PM

Send to Team

Take Med Now

VIDEO PHOTO

Cancel

Cancel


Cancel

godofwar/rise-of-the-warrior.com

AT&T 11:56 AM

A Dark Vengeance

OATH STONEWhat Do YOU Need To Protect KIRRA?

THE GENERAL HAS AMASSED HIS ARMY ON THE HILLSIDE ABOVE KIRRA. THERE ARE MANY WAYS TO DESTROY A VILLAGE…

ARES HELMET

ProToTypes Demand Client Feedback: Emotional, Tactile, Visual, and Analytical.

A Great Communication Tool and Insurance Policy









































































Entertainment Samples

8

ENTERTAINMENT SAMPLES



http://foxsearchlight.com

https://twitter.com/TheGiver2a

http://www.lolaversus.com/%23/the_breakup_cleanse

http://popsop.com/2011/07/samsung-announced-the-program-of-the-annual-samsung-att-summer-krush-concert-series/

http://blog.whooznxt.com

https://www.facebook.com/TaylorSwift?sk=app_222561641118267

http://godofwar.com


Game-Centric Samples

9

CONSOLE GAME SAMPLES



https://godofwar.playstation.com/en-us/rise-of-the-warrior/14/

http://godofwar.playstation.com/en-us/game/

http://godofwar.playstation.com/en-us/game/


Toy-Centric Samples

10

TOY SAMPLES



http://grahama.wmnh.net/portfolio/ben10/

http://grahama.wnmh.net/portfolio/junglefury/

http://grahama.wnmh.net/portfolio/ben10/

http://grahama.wnmh.net/portfolio/tamacdrom/

http://grahama.wnmh.net/portfolio/rpm/

Graham Anderson © 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.11

GRAPHIC NOVEL AS SOCIAL CAMPAIGN


What sold this crazy idea to SONY’s God of War Franchise?! 3 words

Barbarian Witch Queen.


https://dl.dropbox.com/s/4s34ovwdgv288lc/God-of-War-Graphic-Novel-Social-Campaign.pdf?dl=1











































































SynopsisFans compete and create the ultimate God of War Ascension video. The winning video must feature creative use of God of War ‘multiplayer’ mode and Doritos.

GoW Viral Video Contest / Partner Promotion

Rewards• Winner

• Video is aired on Doritos and God of War Facebook Page• Special Limited Time Weapons

• Runner-ups receive • Palette of Doritos delivered to their home• Discounts off Doritos products• Special Limited Time Weapons

Shoot a video that creatively combines God of War and Doritos.

Palette of Doritos Coupons Video Featured FacebookMedusa Smackdown!RewardsVideo Example


Sony God of War Retail Integration Sample

12

RETAIL INTEGRATION




Mountains of User Data

The Answer

Jenny45 converted after reading an article on Parmesan Reggiano

YOu converted Me at Cheese!

User Preferences are Always ChangingContent and Conversion are

User Conversion at Cheese

Know Your Content

Known

Why Funnel Cake

© 2013 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.Funnel Cake 77


13

STARTUP PRESENTATIONSEXECUTIVE PRODUCER





14

PROACTIVE ANALYTICSEXECUTIVE PRODUCER


Where is the User in Assigned Individual's Conversion Cycle?

Feed Your TamagotchiFeed Your Tamagotchi

Feed Your TamagotchiFeed Your TamagotchiFeed Your Tamagotchi



Feed Your Tamagotchi

Analyze User

Feed Your Tamagotchi Mickey Laughs Again GoofyGoofy Social Post

Img Cupcakes Attack

Jumbotron: Beiber Fever! Top 5 Meta-tags

Cos-Play

Mickey

6

Goofy

[n]

[n][n]

23

8[n]

1Behind Scenes

7

4

10

5Minnie's Sword

Meta-tag

Img Malcolm Gladwell on Canadian Regulatory Policy

Image Image Image Image


Pre-Order offer featuring Cos-Play

Poll

Image

Image

What Conversion Group is the user most like?

n

Mickey(40%),Behind Scenes(25%),Cos-Play(10%), Goofy (5%)

Metatag1(x%),Metatag2(x%),Metatag3(x%)

4Metatag1(x%),Metatag2(x%),Metatag3(x%)

1 Mickey(40%),Game Mechanics(15%),Cos-Play(5%)

6

Top Meta-tag Mixes By Conversion

23

Group

5Metatag1(x%),Metatag2(x%),Metatag3(x%)

Metatag1(x%),Metatag2(x%),Metatag3(x%)

Goofy(50%),Game Trailer(15%),Beta Info(5%)

Funnel Cake determines johnboy62 is likely to convert if assigned to Conversion Bucket 5

Lowest 5 Meta-tags <30 %ile)

[n]

Cupcakes

6

Nerf Herder

[n]

[n][n]

23

8[n]

1Tamagotchi

7

4

10

5Beiber Fever

Meta-tag

State: Not ClickedFunnel Cake Action:Swap Now!

State: Not ClickedFunnel Cake Action:It's Pinned so Stay Put!

What Content Items are going to be Swapped?

Swap Immediately58 Article Teaser: Malcolm Gladwell Behind Scenes Video

Cos-Play In-Depth Goofy Laugh Technique

Swap with Content that has Top Metatags of Group 5id

5

621CTA: Feed your Tamagotchi Swap Immediately

Content Flagged by Funnel Cake

CTA: Mickey Laughs Again Swap Immediately

Action

Article Teaser: Cupcakes Attack!Don't Move it's PinnedSwap Soon

42

105

Jumbotron: Beiber Fever!

johnboy62: Rules to apply after first 30 clicks (Arbitrary Number)⁃ What content is not doing well for johnboy62 OR has been consumed already⁃ What conversion group is johnboy62 most like (What conversion group does his consumption habits match most closely?)⁃ What conversion individual is johnboy62 most like?⁃ Content Delivered based on

⁃ Best perfuming meta-tags and content items for conversion group and 'most-like' individual⁃ Where is johnboy62 in the conversion cycle? Beginning, end, middle, somewhere else.

State: Not ClickedFunnel Cake Action:Swap/Decrement Soon!

State: ConsumedFunnel Cake Action:Swap Now!

Funnel Cake Action:Swap/Decrement Now!

State: Not ClickedFunnel Cake Action:Keep

Cos-Play In-Depth Guide Hades Laugh TechniqueGoofy Social Post

Img Cupcakes Attack

Jumbotron: Beiber Fever!

Img Behind the Scenes Video



Pre-Order offer featuring Cos-Play

Poll

Image

Image

State: New

State: Not ClickedFunnel Cake Action:It's Pinned so Stay Put!

Funnel Cake Action:Swap Soon!

State: New

State: New


Original Site Analysis Site more likely to lead to Pre-order for johnboy62



n [x]64 Nerf Herder

[x]

Mickey Attacks

6

Goofy's Sword

[x][x]

23

Beiber Fever

1Behind Scenes 1

7

4

32

5Behind Scenes 2

Content Click Behavior

What converted individual is the user most like?

Minniescion45user a

Most Like Individual

user c

user q[n]6

user x

3

user t

4

1

user b2

5

p,d,qx,y,x

q,w…..

Meta-tags

r,s,t

n …..

1Content ID2

43

Content ID

Content ID

Click Behavior

Content ID

Content ID n

Minniescion45's Click Behavior

Where is the User in Assigned Group's Conversion Cycle?

Click Meta-Tag Mixw,t,q,a,c62

Start Conversion

johnboy62's predicted location in Group 5's conversion cycle

Click 62

According to conversion group 5's behavior preceding conversion, where is johnboy62 in the conversion cycle?Answer: johnboy62 is aprox halfway through Group 5's conversion cycle

Individual Most Like

Conversion Group

Combine (and weight) Group and Individual MetricsMeta-tags 'q' and 'w' are similar between Group and Individual metrics.Based upon Minniescion45 and Group 5's conversion cycle, johnboy62 is most likely to be halfway through his conversion cycle

johnboy62's click behavior

Recommendations

Recommendation: Deliver content item named 'Minnie gets Mad' that contains meta-tags q,w,and t

2%Pin

15% 23%

2% 1%

2%Pin

15% 23%

2% 1%

Pinned ConentSwap Content NowSwap Content Soon

New Content

Legend

Conversion

First Click

Answer: johnboy62 is most like converted individual, Minniescion45

0 9862

Answer: johnboy62 is aprox a quarter through the conversion cycle of Minniescion45

What does the first 30 clicks tells us about johnboy62?

For johnboy62, what are the low performing / consumed content items to swap?

a,x,b,tq,a,c,xw,t,q,b

167 Violence is Funny14 Mickey counts to 1032 Minnie gets MadContent matching Meta-tags w,t,q,a,c

Closest Matching Content

Click Meta-Tag Mixw,t,b,a,n23

Start Conversion

johnboy62's predicted location in Group 5's conversion cycle

Click 23

0 Clicks 9823

a,x,b,tq,a,c,xw,t,q,b

94 Content item Z78 Content item Y32 Minnie gets MadContent matching Meta-tags w,t,q,a,c

Closest Matching Content

Clicks

Pinned ConentSwap Content NowSwap Content Soon

New Content

Legend

Problems Solved


Interest Groups

Influence users with pre-existing content. Dynamically modifies site content to help your users become more receptive to your brand message. All site content revolves around your KPI.

Mother Jones Digital Presencecontent revolves around

paid content item, ‘Lump of Coal Cures Cancer!’

paid content item

tap

KrautHammer’s Going to Flip Out when He sees this!

AnalysisConverted Users

• Over 5 Month Campaign, 395K Users and 14M Clicks• Per Month, 79K Users, 2.8M Clicks to Conversion• Clicks to Conversion (Analyze Spatially / Temporally) = 2.8M• 79K converted Users* 35 Click to Conversion Each = 2.8M• Assumes Conversion is around 1 per 1000 users• Assumes Avg 35 Clicks to Conversion

Unconverted Users• Per Month, Clicks to Spatially/Temporal Analyze

79M Users, 2.8B Clicks to Conversion

• Over 5 Month Campaign, Clicks to Spatially/Temporal Analyze 13.8 Billion Clicks = 395M Users * 35 Click per User Conversion

Note: These click figures are estimates only. Clicks to conversion could be significantly more or less than the 35 Click per Conversion estimate.

Portal Page (need to factor this) • Aprox 30 content wells per Portal Page subject to content

recommendation given Funnel Cake's Sticky or Pinned Status

395K users14M clicks

ConvertedUsers

~20 Statistically Significant

Conversion Groups

395M users14B Avg clicks

Users to Convert

ScenarioClient: Huffington Post Traffic: 395M Users, 14B ClicksDuration: 5 MonthsGoal: Increase Conversions from 1/1000 to 6/thousand users.Strategy: Per user, customize all portal page content until he/she clicks the paid (by Altria) content item, 'The Shocking Truth! New study shows that Smoking Prevents Cancer!'

Create Groups

Groups Created by:Along each user conversion path, identify spatial and temporal similarities of meta-tag types (and ratings) and content ids

Conversion Group 1User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

Converted User: User 4313's Journey182072150421000521014210021513625347360205,236054100230900521014210021513825347360507,945022050641100521014110021513925347360120,014012010131200521014100021514325347361301,234092150115000521014050021515465347360332,522002320992100052101421002151762534736,0115,

Conversion Group 2

Conversion Group N

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

Converted User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 421 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 5 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 532 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 74 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 9884 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736


User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User Journey18207215042100052101421002151362534736,23605410023090052101421002151382534736,94502205064110052101411002151392534736,01401201013120052101410002151432534736,23409215011500052101405002151546534736,522002320992100052101421002151762534736

User 6739 Journey182072150421000521014210021513625347360215,236054100230900521014210021513825347360501,945022050641100521014110021513925347360114,014012010131200521014100021514325347361316,234092150115000521014050021515465347360370,5220023209921000521014210021517625347360114,

Which group am I like?

Which Conversion Group am I most like?

Which Converted Individual am I most like?

5 Months - 395M users - 13.8B clicks

Consumed

Pinned Not Pinned

Stay PutReplace According to

StickinessRating

What Conversion Group is the User in?

Replace with best content for the user's location in the

conversion cycle

What are the Top Metatags of that Assigned Conversion Group in the conversion

cycle?

Content Logic

Not Consumed

Pinned Not Pinned

Stay Put

How are Content Meta-tags Performing for the assigned

Conversion Group?

Stay Put

Over 30%ile

Assess Every Click Assess Every X Clicks

What are the Top Performing Content IDs within that Assigned Group in the

conversion cycle?

Which converted individual is the user most like

Replace According to Stickiness

Rating

What Conversion Group is the User in?

Replace with best content for the user's location in the

conversion cycle

What are the Top Metatags of that Assigned Conversion Group in the conversion

cycle?

What are the Top Performing Content IDs within that Assigned Group in the

conversion cycle?

Which converted individual is the user most like

Under 30%ile

Top Metatags (Aggregation of Individuals)Top Metatags for Individual Most Like User

Converted Individual: Consumption HabitsOut of Users who converted, what consumption habit (By meta-tags) most matches the user's

consumption habit

Aggregation of Converted IndividualsTop Grouping of Metatags

Mickey Violent Hades

Aspirational Minnie Sword

18-23 Demographic

LT Offer Informational Rage

Funnel CakeAssignment Logic

Mickey Violent Facebook

Videos Chain Blade Latino

Cos-Play Meta-tag[n] Meta-tag[n]

Converted Individual Conversion Group

ConvertedIndividual

(Top Meta-tags)

Conversion Group 1

Conversion Group 2

Conversion Group 3

Conversion Group 4

Conversion Group 5

Conversion Group 6

Conversion Group 7

Conversion Group [n[

Conversion Group [N]




15

SCHEMATIC SAMPLE


Wed Jul 31 2013

Creator

Modified

Graham Anderson 23 / 55

Social Crawl (near Footer)

+ Image+ Image

Preview Area for Social Content (CMS)

+ Handler+ Comment

+ Image/Thumbnail

Social API Aggregator (Note not all social channels may have adequate API) Delete social channels if necessary

+ Handler+ Comment+ Image

+Post + Image+ Comment+ Handler

+ Image

+ Image/Tnail

+ Handler+ Image+ Comment

+ Handler+ Comment

+ Image

+ Handler+ Image+ Comment

1. Global Keyword SearchKeywords such as (Kratos, Ascension) are fed into the Social API Aggregator to crawl for posts. This is for the admin only. Once a new keyword search is submitted the 120 min cron job is refreshed.

2. Social API AggregatorAuto Refreshes every 120 minutes by CronAggregates 36 Posts amongst included Social Channel API for 12 Slots

2.1 Social Post Table Every 120 minutes, posts are aggregated from the API of each each social channel. Social Channel, user handler name, comment, image (if there is one)

3. Social CrawlAll social crawl content wells are the same aspect ratio. Images are cropped/scaledThere are two different box sizes X and 2X. Note:There is no in-line editing of the social crawl. all edits take place in the back-end CMS

3.1 Swipe Left: Brings previous 12 content wells (If at 0 position, go to end)

3.2 Swipe Right: Brings next 12 content wells3.3 Additional Slots of Content not in the visible area

4. CMS (Crawled Social Posts)4.1 Admin decides if content is to go live4.2 Social Channel the post was taken from4.3 Handler Checkbox: Should the handler be displayed4.4 The user's social handler like @username4.5 Comment Checkbox: Should comments be displayed4.6 User comments (Limit to X characters)4.7 Image Checkbox: Should Image be Displayed4.8 Image URL is stored, cached and cropped to work within

aspect ratio 4.9 Preview the Social Post at 1X and 2X sizes4.10 Delete Social Post4.11 Background Color checkbox: Should it be displayed4.12 Hex Value of Background Color4.13 Post Date4.14 Post By (If there is one)4.15 Toggle Title4.16 Title (If there is one)

Example: Pulling a Blog/Review Article from Rotten tomatoes4.17 Post Date Toggle4.18 Post By Toggle4.19 Toggle a Pinned Reply4.20 Choose a Social Reply to Pin to a specific the Post/Blog CTA

or Teaser Article. Replies can be stored and stored/cached and referenced by ID. One Reply can be chosen per postNote: This feature is not displayed in the social crawl--only the Social CTA and Article/Blog Teasers

4.21 Rows are order-able (by drag and drop)4.22 Ban Comment4.23 Comment/Post Flagged as Profanity/Spam

5. CMS (Preview Area)Preview the the social postNotes: May want to decide whether the post goes into a half size or full-size module

6. Search Social APIs through Meta-tagsMeta-tags (separated by commas) populate the Crawled content table (4.0)Example: Kratos, Ascension = Kratos AND AscensionNotes: May want to discuss AND, OR, () operators to refine search

7. CMS (Manually Entered Social Posts)Same as 4, except specific social post urls are entered

Image URLetc User Comment...HandlerUser Comment...Handler Image URLTumblrUser Comment...Handler Image URLGoogle+User Comment... Image URLTwitter HandlerUser Comment….Facebook Handler Image URL

ImageCommentHandlerSocial Channel

Comp

2.0

2.1

Global Keywords to feed into the Aggregator1.0

3.0

Social DB

Preview Area2X

CMS

Front-End

5.0

Preview Area1X

Add Meta Tags for a Global Social Search

Enter Keywords for search - Trance Submit

6.0

+Post + Image+ Comment+ Handler

+Post

+Post

+Post

3.1 3.2

Content awaiting upon swipe3.3

Control PanelInsert Del CMS View

FoxsearchlightCMS: Social Stream (with Swipe)

Non-Crawled: Manually Entered Social Posts Add Specific Social/Blog PostEnter Social Post URL

Crawled: Social Posts

Ban

2

Pinned Reply ID

1

5

3

Post By

Post By

Post By

Post By

Post ByPost Date

Post Date

Post Date

Post Date

Post Date

XTitle Comment/DescriptionSocial Channel Image URL

#C0C0C0 PreviewHandler

Image URLComment/Description

#C0C0C0 XSocial Channel TitleHandler Preview

Title XHandler PreviewSocial Channel Comment/Description Image URL

#C0C0C0

Comment/Descript

Comment/Descript

Title

TitleHandler

Handler XImage URL #C0C0C0 Social Channel Preview

Image URL DelPreviewBG Color Social ChannelLive

4.124.114.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.104.13 4.144.15 4.16 4.17 4.18

7.0

4.0

4.19 4.20

Ban

PreviewComment/DescriptionTitle 3 Post By XImage URL Post DateSocial Channel Handler

#C0C0C0

#C0C0C0

Handler

Post By XPreviewImage URL

Preview

Post Date

Comment/DescriptLive Post Date

Social Channel Handler Title

Pinned Reply ID Post ByBG Color Social Channel Del

Comment/Descript

Image URL

1

Title

Pinned Social Reply4.20

4.21

4.21

4.22

4.23

foxsearchlight.com

SOCIAL STREAM






16

RESPONSIVE DESIGN SAMPLEEXECUTIVE PRODUCER


tbdHome Menu1 Menu2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5 6 7 8

Fox Searchlight Website Redesign0.0 Home

1. Hero image carousel 3–5 different items may be featured in the homepage carousel. This will function similarly to how it does on the current site, rotating automatically or when the user clicks the next/previous arrows (1.4).

Relevant action links appear (1.1, 1.2, 1.3) on hover.

1.1. Watch TrailerIf available, the trailer will now load within this feature well.

1.2. MoreTakes user to relevant page within site.

1.3. Get TicketsTakes user off-site to a third-party system.

2. Latest NewsMost recent blog post with latest post larger than the other two.

3. YoutubeSix clips most recently uploaded to the Fox Searchlight YouTube channel.

4. Social Crawl Social Crawl pulls in all of the social and news activity on the site, indicating its source in terms of user and social channel.

Home Films Blog

feature image

1.0 Hero Images

Watch Trailer More Get Tickets

Latest News

Exclusive clip of BEASTS' Benh Zeitlin on Oprah's Super Soul Sunday

As you've surely noticed, we're super excited about the cast of BEASTS OF THE SOUTHERN WILD, being on Oprah's show Super Soul Sunday this weekend. Today, Indiewire have posted an exclusive clip of BEASTS director Benh Zeitlin in the hot seat with Ms. Winfrey herself. Crazy!

August 23, 2012

1.1 1.2 1.3

1.4

2.0



August 23, 2012



August 23, 2012

See More »

See More » See More »

Home Films Blog

feature image

Trailer Film Page Tickets

feature image feature image feature image

Exclusive clip of BEASTS' Benh Zeitlin on Oprah's Super Soul SundayAugust 23, 2012

As you've surely noticed, we're super excited about the cast of BEASTS…See More

Exclusive clip of BEASTS' Benh Zeitlin on Oprah's Super Soul SundayAugust 23, 2012

As you've surely noticed, we're super excited about the cast of BEASTS…See More

1.4

1.1 1.2 1.3

1.0 Hero Images

Latest News2.0

tbd

Home Menu1 Menu2

foxsearchlight.com



God of War: Game Mechanics

17

GAME MECHANICS SAMPLEEXECUTIVE PRODUCER


Prison

Who Are You?

No one….

The Prisoner didn't know how he got to this dark cell.

What Do You Mean?

A true champion of the Gods wouldn't

ask such a foolish question.

Retrace Your Steps.

100 5,000

Graphically Illustrated Quest: Prison (Abridged Version)Social Challenge/Rationale (based on approved story)

A challenged is posed but there is no clear communication to its presence. The user must pay close attention and find the location of a crystal. Once found, the user see's the deciphered phrase(s) on the wall. Along with the challenge, the user can select the Harpy drawing. The drawing will take them to a message post in the site posted by The Giver. It is a riddle that correlates to this section. The user would need to figure out how to retrieve the riddles via friends and social networks such as Facebook, Twitter, Reddit, Google+ & Tumblr.

Social Easter Eggs• Harpy Drawing - Site Post by The Giver.• Coded messages on the wall.• Crystal - Will decipher the messages on the wall.

Click on Harpy Drawing: Leads to a site post by The Giver that shows a riddle that tells of the crystal’s location in the cell.

Decode Message on WallCiphered messages that the user must decipher either through the assistance of friends or the use of the Crystal.

Click on the Crystal: Upon retrieval, the user use the crystal to decipher the scrawled messages on the wall. The crystal will also be placed in their inventory to use in the future.

Like • Comment • Share 92

img

lorem

3 hours ago

Lorem Ipsum Dolor Amitwww.godofwar.com/battledolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

I need Help deciphering this page!

Facebook.com

14

1

2

3

Get The Ruby Upon retrieval, the user will see the messages deciphered. It will also be placed in their inventory to use in the future.

Partner PromotionsGet discounts and promotions from GoW promotion partners

Get an Asset UnlockUpon deciphering a message, the user will receive and image / video unlock link

Get User and Team PointsPoints are awarded to the user and his team. Team points can be used to grant team unlocks to content. User points can grant access to individual unlocks and other rewards.

Rewards

Decode Hidden Message

godofwar/rise-of-the-warrior.com

AT&T 11:56 AM

A Dark Vengeance

OATH STONEWhat Do YOU Need To Protect KIRRA?

THE GENERAL HAS AMASSED HIS ARMY ON THE HILLSIDE ABOVE KIRRA. THERE ARE MANY WAYS TO DESTROY A VILLAGE…

ARES HELMET



© 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.CrowdCtrl 7

aDNA Agency Workflow

CREATIVE BRIEF DECK/SCRIPT/MISC BUDGET

SUCCESS VARIABLES SINGLE OR MULTIPLAYER

ADVERT VERSION 1 CROWDSOURCED (MULTIPLAYER MODE)

HOW MANY VERSIONS

ADVERT VERSION 2 HIGH END TALENT

Step 1 STEP 1: GIMMEE

STEP 2: FIDDLE

STEP 3: PRESS PLAY

SELECT PREF FOR AVAIL TALENT

ADVERT VERSION 3 MID LEVEL TALENT

HI-END

MID-LVL

Presentation Sample

18

PRODUCT STRATEGY SAMPLE




AT&T LTE 3:01 PM

Send to Team

Take Med Now

VIDEO PHOTO

Cancel

Cancel


Cancel

Medical Sample

19

CREATING A REVERSE FUNNEL


QTrauma

jo

Morning

me

Living

Level API

Donations

Patient

LocalBusinesses

DSM-Bad Diet

DSM-Obese

I want to....

Home

Sentiment

Reward Choice

Donation API/Form

Geolocation

Donation/Particpation API/Form

Geo-location Partners

Q Factors

Donation Service Partners

justgiving, globalgiving, etc

Service Rendered Notificaiton

Completed Task/Reward

Donators Notified

?

Components Analysis Offer (Task as Reward) Notification

Patient UGC

Input

Q-Factor [N]

Donator Wishes

Q

Filter

Q

dataset filtered by Q partners

5 Daily Q-cards

You want to eat some free vegetarian food?

550

Per Patient Geolocated tasks disguised as rewards 18 / 51Fri Jan 31 2014

Creator

Modified

Graham Anderson

-7

-3.5

0

3.5

7

1 3 5 7 9

Q-Score

Q (Score) Graph Components

Sentiment ResponsibilityGeo Location Actual Drug Use

Mood

Sentiment Analysis (Self, Others)

Biometric

Living Task List

Trama Task List

Self

Others

Weight/Frequency/Completion of all

Responsibility items

UGC

Patient Curation

Poll Task List

Likelihood of Drug UseQ-score

Comments

Frequency of Response to Sponsees and Sponsers

Consumption

hour

51,-0.1,60,1200.4 49,-0.5.120,1000.4

Notifications

Self

Assigned Sponsees

Assigned Sponsers

Actual Sponser

Klean

Aggregate Proximity

Duration at Proximity

Patients at Proximity[?]

Patient Location?

Duration at Location?

Sentiment Score?

Responsibility score?

Correlation to past use

Correlation to use of others with similar Q-score

Correlation to use of otherswith similar Q-score

Biometric Correlation

= 6 (0-22)

Purpose: Per Patient, Predict likelihood of drug use and the statistically significant variables

Button

Terminus

Likelihood of Remainingat Terminus = 5

Terminus =1 (1-17)Likelihood of remaining at Terminus = 5 (1-5)

Q-score = 6: Terminus + Likelihood of Stasis (1 + 5 )

SentimentResponsibilityDrug Use

Lat, Longitude, Duration, Accuracy

Intermediate View Patient View

TBD

Patient Chart View (Advanced)

Peers

Chat Frequency

Sentiment

Quantity

$x

Inventory Task FlowTask management and peer review flow for Inventory and Living Lists

Choose a Task

Send to Peers for Approval

Task

Date

Location

Category

Notes

Today

Tomorrow

Someday

On Date

Peer Approval/Denial

Put in Patient Queue

Patient Completes

Task Rating/Commenting by Peers

Assigned Sponsees

Assigned Sponsers

Actual Sponser

Q

Family(optional)

Denial Notice Notification

1

Sponsees, sponsors, actual sponsor, Q, family

Patient

Patient

Sponsees, sponsors, actual sponsor, Q, family

2

3

4

Tell Dad you Forgive Him. It's his birthday.Trauma #41Today

Last thing you said on Trauma #41:Tagclouds engineer relationships orchestrate systems users virtual long-tail dot-com systems standards-compliant whiteboard. Dynamic, "webservices remix addelivery synergistic

I want to....

Home

How did it go……

I n s e r t

Tell Dad you Forgive Him. It's his birthday.Trauma #41Today

Last thing you said on Trauma #41:Tagclouds engineer relationships orchestrate systems users virtual long-tail dot-com systems standards-compliant whiteboard. Dynamic, "webservices remix addelivery synergistic

I want to....

Home

How did it go……

Comments

I want to....

Home

550

imgJohn Doe Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. 3 hours ago · Like · 1 person

imgJohn Doe Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. about an hour ago · Like ·

Write a comment...img

Share• Email• External Social Channels• Q Social Channel• SMS

I want to....

Home

Inventory States

Create Inventory

I want to....

Home

See Inventory List

I want to....

Home

AT&T LTE 3:01 PM

14

…

5

32

Today Daily Monthly Hotspots

Info about metric and what you can do about a adipisicing elit, sed doon ullamco laboris nisi ut aliquip ex ea … More

5MoodHotspot Area 1

Take Med Now

AT&T LTE 3:01 PM

Relapse PredictionPress the Q Button to see your relapse probability color. Green means your relapse probability is very low. If Red, your relapse Probability is High.

Panic Press and Hold Q Button for 15 seconds and the Q app will go to into Relapse Mode. Q will call all the relevant parties and give the option to be taken back to rehab.

Bracelet Q App Qoin

GreatGoodOkTroubleCritical

Prediction Glow Color

AT&T LTE 3:01 PM

Qoin Breakdown By Tasks

;

Info about metric adipisicing elit, sed doon ullamco laboris nisi ut aliquip ex ea … More

5Qoin$12.80

Recent Deposits 5

Patient File 523

Journal Writing

Intake Poll

Hipster Beards

Forgiving Dad

Coffee with Jon

Timecapsule

Date Cash

;'lkpoip3

$2.00

$0.10

$1.00

$0.20

$5.00

$0.10

$1.00

Description

2/13

2/13

2/12

2/11

2/10

2/10

2/09

5

2

15

12

32

…

5

Load More

Q

$

Take Med Now



Business Logic Sample

20

BUSINESS LOGIC SAMPLES


[R]ecoveryPhases Category Description Expense Hours Total Category Total1 App Development Engineering, UX, App Architecture, Front-End, CMS, etc $100,0001 Advisor Board Branding, Biometrics, Analytics, Data Science, Design, Exec Producer $95,1201 Medical Medical, Psychiatric $30,000 2299 $225,120 Phase 1 $225,120Funding 10 pager Elevator Pitch in Keynote format $9,600Funding Video Teaser 3 minute Video Teaser of Q $13,500Funding Pitches, Planes, and Prep $20,000Funding Legal Counsel Equity Contracts Crafting: Series A/Seed, Convertible, Revisions $17,100 577 $60,200 Funding $60,2002 App Development Engineering, UX, App Architecture $100,0002 Advisor Board Branding, Biometrics, Analytics, Data Science, Design, Exec Producer $112,2802 Legal Trademarks, Patents, Agreements $54,6002 Medical Medical, Psychiatric $30,000 $296,880 Phase 2 $296,8803 App Dev Engineering, UX, App Architecture, Front-End, CMS, etc $100,0003 Advisor Board Branding, Biometrics, Analytics, Data Science, Design, Exec Producer $108,2803 Legal Trademarks, Patents, Agreements $25,8003 Medical Medical, Psychiatric $30,000 2,502 $264,080 Phase 3 $264,080Global Unknown Factors Increase in budget due to currently unknown factors $423,140 2,689 $423,140 Unknown $423,140

8067 $1,269,420 Total $1,269,420

Variables NumberUnknown 50% unforeseen factors App Dev $300,000Advisor Board $315,680Legal $97,500Medical $90,000Funding $60,200Unknown $423,140

Unknown!33%

Funding!5%

Medical!7% Legal!

8%

Advisor Board!25%

App Dev!23%

Unknown!33%

Phase 3!21%

Phase 2!23%

Funding!5%

Phase 1!18%

God of War

Back-End

Setup

Style guide and best practices T.D.

Repository and Workflow T.D.

First Wave 140 hours ? Dev 2; SysAdmin; T.D.; Dev 1; D.B.A.

Second Wave

Dynamic Content Allocation (shared) 28h Dev 2; L.D.; SysAdmin; Dev 1

Global Search (shared) 58h Dev 2; SysAdmin

Social Campaign 50h Dev 1

Image Galleries (shared) 20h? Dev 1

Social Crawl (shared) 36h Dev 2

QA / testing 48h Q.A.

Bugfixes 48h Dev 1; Dev 2

Configure production environment 20h SysAdmin

Third Wave

Avatar Creator 40h Dev 1

Interface translations Dev 2

FAQ 20h Dev 2

QA / testing 40h Q.A.

Bugfixes 32h Dev 2; Dev 1

Front-End

UX Implementation 168 hours ? S.C.

Responsive Asset Delivery (shared) 35h? Dev 1

Design

Final Comp Review

Production 80 hours ? D.M.

Social Campaign

Storyline 24h? B.W.

Sept 25: 45 Challenges 45h? B.W.

Oct 25: 30 Challenges 30h? B.W.

Nov 25: 30 Challenges 30h? B.W.

Dec 25: 30 Challenges 30h? B.W.

Jan 25: 30 Challenges 30h? B.W.

Feb 25: 30 Challenges 30h? B.W.

Mar 25: 30 Challenges 30h? B.W.

Site Copy 40h? B.W.

Production Milestones

Storyline Complete

Design Production Complete

Comps Complete

Site Copy Complete

First Wave Complete

Second Wave Complete

Third Wave Complete

Front End Complete

Launch Iterations

Alpha Launch

Beta Launch

First Launch (MVP)

Second Iteration

Third Iteration

Client Milestones

Beta Early Access 32h

Beta Public 88 hours

Avatar Creator (Web)

SP Demo

Game Launch (and Game2Web)

06 07 08 09 10 11 12 01 02 032012 2013

ROI Logic


Given the current KPI, what is the ROI of each Content Item?

Leverage Cost of Content Item against Conversion• On average this content item about ‘Bees’ occurs halfway thru the conversion cycle for Conversion Group B• Content item was clicked on X times within acceptable range of conversion click• Content item creative, production, licensing, and deployment costs were $X.

clicks0

Avg Conversion Path

Stats for Conversion Group B

10

BEES HELMETS

CHARACTER UPDATES PINK

CHAT

30 20

Top Content Meta-tags

KPI

conversion!

bee article

32Avg Clicks to Conversion

KPI Logic


Simple Steps to increase conversion. Key requirement is stellar communication.

Conversion Click Value = Monthly Average Uniques / Proforma Budget / Length of Campaign

$0.33Rev per currentKPI Click

9 monthsAcceptable ROI

$100,000DevelopmentCreativePaid MediaContent MktingSocial

300,000 UsersUnique users per monthgiven the current KPI

What is a KPI Click Worth?

What is the KPI click item that represents the Business Logic?Banner, Paid Content Item, Widget, click to call, reminder, anything Click-able

What is the Business Logic?• X% higher exposure to specific advert or content item• X% higher product buy • X% conversion in digital section of conversion chain (click to call, and etc)

1

2

3

CONVERSION STRATEGYKPI VALUATIONCONTENT ROI

FINANCIALS GANTT CHARTS DECK FRIENDLY TIMELINES


Graham Anderson

GBs of Geo-Located Data

Frost

Insolation

Ground Water Temp

BTUCloudiness

Surface Area

DeltaT

Azimuth

IAM

Operating Temp

cost per kWh/m2/day

Legionella

EPA Violations

Precipitation

Ambient Temp

© 2014 Graham Consulting. All rights reserved. The materials herein may not be used for any purpose other than evaluating a proposal by Graham Consulting and reproduction in whole or in part of the materials herein is strictly prohibited without the express written consent and participation of Graham Consulting.

When your customer doesn’t believe in the technology, replace marketing claims with science to regain credibility.➡ Start over with credible (and unbiased) statistics ➡ Stress Math over Hope ➡ Focus on Payback Periods over Environmentalism ➡ Centralize complex marketing message with learning based video series

Learning Based Brochures

Solar Thermal Videos Series

Rand Assoc. now has 4 of the largest Solar Thermal installations in the U.S.

Geo-Located Solar Thermal Payback Calculator

Extract into Predictive Variables Focused Marketing Message Credibility equals Sales

Renewable Example

21

RENEWABLE SAMPLE



https://vimeo.com/album/221537/

http://grahamanderson.github.io/solar-payback-calc


DON’t BE SHY Let’s Talk!

22

E

EXECUTIVE PRODUCER


Toy-Centric Examples GRAHAM ANDERSONEXECUTIVE PRODUCERDIGITAL INNOVATION AND STRATEGY CONSULTANT

[email protected] | 310.402.3980 | los angeles new york


mailto:[email protected]?subject=Let's%20Talk




















































































Date post:	02-Jul-2015
Category:	Internet
Upload:	graham-anderson
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Graham Anderson Consulting- Digital Capabilities

Internet