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Graham Hodge at The Future of Branded Content by Fire Circus

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Graham Hodge from LBi's presentation from The Future of Branded Content, brought to you by Fire Circus
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Why Does Your Brand Suck At YouTube? Graham Hodge 26 September 2013
Transcript
Page 1: Graham Hodge at The Future of Branded Content by Fire Circus

Why Does Your Brand Suck At YouTube?

Graham Hodge26 September 2013

Page 2: Graham Hodge at The Future of Branded Content by Fire Circus
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Content is…?

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Question:

How many consumer brands are

there in the Top 100 most

subscribed-to YouTube channels?

Page 6: Graham Hodge at The Future of Branded Content by Fire Circus

Answer:

1

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Your Brand Sucks At YouTube!

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How Not To Suck At YouTube

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How Not To Suck At YouTube

No.1Don’t just be entertaining…

be useful too

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No.1

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No.1

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How Not To Suck At YouTube

No.2It’s a monster – keep

feeding it

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How Not To Suck At YouTube

No.3Do everything 10x faster

than you do now

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No.3

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How Not To Suck At YouTube

No.4Get involved… no, properly involved

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No.4

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No.4

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How Not To Suck At YouTube

No.5

Your audience is mobile – make sure your content is

too

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No.5

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Sony Mobile Is Not Sucking At YouTube

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[LINK TO VIDEO]

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One episode per weekBuilds on Sony’s authority as a curator of entertainment

Provides route into brand for non-fans

The Take Out

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Questions?

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Thanks

[email protected]@whatlofi


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