Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | air-ad-promotions |
View: | 293 times |
Download: | 2 times |
Grand Opening Ideas for
Record Breaking
Success
Brought to you by:
Opening a new location is a
ton of work. Get noticed and
get customers to make a
right hand turn into your
business by focusing on
these 7 areas to attract
attention.
• Offline Marketing Tactics
• Partnering with Surrounding Businesses
• Bringing in Schools and Charities
• Getting the Word out with Media and PR
• Creating Buzzworthy Events
• Running Contests and Giveaways
• Boosting Sales with Upsells
Boost Grand Opening Awareness
by:
• Secure Attention Grabbing Advertising
– Americans drive over 3 trillion miles a year
– Your target market drives by your location every
single day
– Inflatable balloons, window graphics, flags,
pennant strings, the list goes on!
Offline Marketing at Your Location
• Make sure the inside of the store is a fun environment too!– Hang your P-O-P, get a
professional photographer to come out, set up bounce houses and food or samples for customers
– Make sure your customers remember you and talk about you after they leave – word of mouth is vital for your new business
Partnering with Local
Businesses
• Think Local!– Get food trucks to come out for your event
– Hire local businesses to sponsor your event• Florist, DJ, artists, product promotions. Make sure
they’re local
• Collaborate!– Network with local businesses
– Run cross promotions – coupons, flyers, etc• Promote with car clubs, how-to classes, movie theaters
• Quick Service Restaurants can partner with just about anyone
• Give local businesses a
reason to work with you
– There has to be give and
take
– Give them special offers no
one else has
– Be mindful of their parking
needs and other issues
that might arise
– Feature other businesses
just like you would want to
be featured
Schools and Charities
• Local schools
– Ask the school band and color guard to come
out and perform
– Offer student ID discounts
– Give a percentage back to a local school
• Local churches
– Pass out coupons
– Advertise on their bulletin board
• Get involved in your community– Invite the local fire
department or police department
– Invite local politicians to come out
– Local charities can help spread the word about your new business, offer to help them with donations or a give them a table at your opening
• Get involved with the media
– Send out a press release
– Invite local food critics or bloggers to come
out for special pre-grand opening event
– Ask the local news to come cover the event
– Invite a local radio station to broadcast from
your grand opening
– Make sure you have a media kit ready with
facts and figures about your business, give
them something to talk about
Media / PR Tips
• The customers within a 5 mile radius are your hot target market
– Target people within 5 miles of your location, that is who will see you the most
• Do something press-worthy
– Offer the first 100 people in line a year-long freebie
– Don't forget your ribbon cutting ceremony!
• Social media– Make sure you have a presence on
social media
– Run contests through Facebook: Like our page and win, Share this picture and win, etc.
– Twitter, Instagram, Pinterest, the list goes on
– Have a hashtag
– Encourage your customers to post pictures and videos from your event, they’re your best advertisers!
Creating Buzz
• Hand out flyers at local events
– Have special offers on the flyers
• Schedule different events for everyday of the week, Grand Opening Week!
– $1 everything on 1st day, $2 on 2nd, etc.
• Give your guests something to remember your event: cups, hats, balloons, anything to get the word out
• People love free stuff!
– Have a big drawing for everyone
who's in line and waiting for your
business to open
– Do prize drawings every hour
– Offer free food to get people in your
doors
– Promote contests and giveaways
on advertising flags
Contests and Giveaways
• Run a social media contest– Picture caption contest – best one wins a prize!
– Get a percentage off when you post a selfie at the grand opening
• Eat X-amount of spicy wings and get meal comped and picture on the wall
• Coloring contest for kids - display them and have a random drawing for free dessert
Other Ideas for Boosting Sales
• Make sure your staff is trained
– It may seem obvious but make sure
your staff is trained and ready to go
– You don’t want your guests’ first
experience to be a bad one!
• Account for the time of year
– Themes for each season
– There's a reason why consumers
love pumpkin in the Fall and ice
cold lemonade in the Summer!
• Encourage impulse buys– Have a section for impulse
purchases right by the register, people will betempted to buy more things while they wait in line
• Upsell, upsell, upsell!– Warranties, desserts, large
drinks, BOGO deals, the list goes on. Boost your average sale!
• Frequent buyer programs– Your customers love to
save money and will come back to you if they know they are getting a deal
A record breaking grand opening means pulling out all the stops to create a
memorable, buzz worthy event.
For more attention grabbing ideas, visit AirAdPromotions.com
Takeaways