Welcome to Grand Traverse Woman!
The Makeover IssueMakeovers in finance,
health, beauty,personal & business
Ad deadline: Dec. 8, 2014
Jan/Feb 2015
Grand TraverseWOMAN
The Education & Recreation Issue
When Mom graduates, road trips, 5ks, weekendwarriors, sports health
Ad deadline: June 8, 2015
July/Aug 2015
Grand TraverseWOMAN
Jan/Feb
July/aug
The Career IssueEpic fails & what
they learnedNOW INCLUDES:
GTWoman in Business Guide Ad deadline: Feb. 16, 2015
March/April 2015
Grand TraverseWOMAN
The Health IssueWeight loss, health issues, bootcamp, starting over,
the doctor is inAd deadline: Aug. 17, 2015
Sept/Oct 2015
Grand TraverseWOMAN
Mar/apr
Sept/Oct
Grand TraverseWOMAN
2015 Media Kit
The Motherhood IssueThe Snapchat & Instagram minefields, back to workafter baby, mommy blogs
Ad deadline: April 13, 2015
FREE
The Joy IssueCelebrating, holidays, joy,
laughter, pets,nonprofits and more
INCLUDES: Holiday Gift Guide
Ad deadline: Oct. 19, 2015
Nov/Dec 2015
Grand TraverseWOMAN
May/June
nOv/Dec
May/June 2015
Grand TraverseWOMAN
Publishers & Twin SistersKandace Chapple & Kerry Winkler
Twelve years? It is possible? 2015 marks a dozen years of issues and events, family and friends, and most of all, laughter. We love every-thing GTWoman has become. As twin sisters (yes, identical!), it's
impossible to get through a no-business-allowed pizza together without some new GTWoman idea being hatched. (Crafted by one, rebuffed by the other, then—after some arguing and breadsticks—reborn as Mankind's Best Idea.) This happens at our GTWoman events, too. Walk into a room full of capable and funny women and you'll leave with a bit of magic in ye
ol' pocket. We invite you to become a part of GTWoman—at our events, in
our pages, online or in person. Together, women have a synergy, an energy (and sometimes, mania) found nowhere else. We love it, and you will too.
Sarah Brown Photography
The Powerful, Lovable Women's MarketWomen are more
profitable customersthan men because they are loyal to products.
Every marketingdollar invested in acquiring women customers results
in a higher overallretention rate.
Word-of-mouth is more prevalent among women.
Women recommend toothers those brands or
salespeople that impress them—in essence freemarketing of the most
powerful kind.
Women expect more. (No surprises here!)
Women want all the same things as men—and then some. Accordingly, when
you meet the higherexpectations of women,
you are more than fulfilling the demands of men.
Women make decisions based on relationships.Women emphasize
relationship building aswell as fact-gathering and consult with experts and
business owners they know.
Sponsors/Supporters of:
American Cancer Society Athena Grand Traverse Child & Family ServicesMarch of DimesWomen’s Winter TourRemembrance RunRun 4 BabiesAC PawsCity Opera HouseTC Alumni Big Brothers Big Sisters
Awards:
• 40under40, The Business News• Top 10 Small Business, Traverse City Chamber of Commerce • Top 20 Most Powerful Women in Traverse City, The Business News
Call or email us today!Sales: Kerry Winkler, [email protected]
Editorial: Kandace Chapple, [email protected] • 231-276-5105
2015 GTWoman Media Kit
Ad sizes are in inches, width x height Final trim size of publication: 10” x 13”
Files accepted:- PDF files, Mac or PC (all fonts embedded.)- JPEG files, Mac or PC- TIFF files, Mac or PC - Color graphics must be CMYK. - Ads can be submitted to: [email protected]
1/34.50 x 7.25
1/2 HORZ9.125 x 5.80
1/2 VERT4.50 x 11.75
1/16 2.15 x 2.85
1/8 HORZ4.50 x 2.85
1/8 VERT2.15 x 5.80
1/6 HORZ4.50 x 4.30
1/44.50 x 5.80
FULL PAGE9.125 x 11.75
CENTERSPREAD19 x 11.75
The average GTWoman reader is:Female, age 25-49
household income of $70,000+working full-time
married with 1 to 2 children
GTWoman targets women who are decision-makers both at home and at work.
Our readers range from full-time CEOs to full-time Moms.
We distribute 10,000 copies free on newsstands at 150 distribution points in
5 counties (Grand Traverse, Leelanau, Benzie, Antrim and Kalkaska), in addition to a strong
subscription base..
2 month shelf life!
GTWoman has 25,000 pass-along readers!
Rates effective January 2015. GTWoman is published bimonthly (6 issues/year). Rates are per issue. Rates listed for B&W, color additional. 3x and 6x rate based on signed contract. Prices are NET.
SIZE ..............1x ..................3x ................. 6x1/16..............$150 .............$130 ............. $991/8................$245 .............$220 ............. $1851/6................$335 .............$285 ............. $2401/4................$435 .............$370 ............. $299 • BESTSELLER!1/3................$540 .............$460 ............. $3801/2................$635 .............$550 ............. $465Full pg .........$890 .............$850 ............. $745Cover color positions ............................. $8992-pg CENTERSPREAD (color) .................. Ask for quoteSpot Color ............................................... $45/color/issueFull Color ................................................ $160/issueNon-profits ............................................. 10% offAdvertorials starting at .......................... $499
WEBSITE - 10,000 visits/moButton ad ..........................$125/month, 2.2"x3.8" inches, 72 dpi, RGB, .jpg
ENEWS - 2,400 subscribersBanner ad ........................$200/month (4 enews), 8.5"x1.67", 72 dpi, RGB, .jpgButton ad ........................$125/month (4 enews), 2.2"x 3.8", 72 dpi, RGB, .jpg Text blurb ........................$100/enews, 100 words and picture
Rates Readership & Distribution
Ad Rates & Specs
SHERRY GALBRAITHAccount Executive
DEB DENTAccount Executive
LISA FOLEYAccount Executive
LORI MAKIAccount Executive
KERRY WINKLEROwner, Account Director
OUR AMAZING & AWESOME SALES STAFF (YOU'LL LOVE 'EM)
Grand TraverseWOMANLuncheon Network Nite
Grand TraverseWOMAN
GTWoman’s Annual
Road TripCHICAGO
Feb. 12, April 16, June 2, Oct. 8, Dec. 9
• 140+ women at each luncheon• Speaker. (We promise you'll like every one.)• If not, come for the mingling, networking and prizes from 20+ vendors at each event.• 11 a.m.-1 p.m. at The Hagerty Center• Vendor booths available• Tickets: $25 or 2/$45. • Overall vibe: Smart, funny, informative
Jan. 14, March 11, May 13, Sept. 9, Nov. 11
• 140+ women attend• Different location sponsors throughout TC• Wine, heavy appetizers, speaker, prizes• Attendees can bring a prize to giveaway - priceless exposure!• Tickets: $15 or 2/$20• Overall vibe: Get-together, laugh, meet & make friends, make new contacts• Sponsorships available
Every Fall
• 150+ women attend (three buses!)• 2 nights, 3 days in downtown Chicago• Enjoy a Broadway Show, shenanigans and motorcoachin'• No guys, unless they are driving the bus, hauling luggage or missing us from afar.• Overall vibe: All ages attend - mother/daughter combos, groups of girlfriends, BFFs galore
Other GTWoman Events
Annual Girls Night OutEvery fall, over 40 vendors, 150 attendees, music, entertainment, demos
Wine ToursHeld in spring, fall, or both, if we dare.
Charity EventsWatch for GTWoman at area events! (Invariably dressed in pink, making everyone see double.)
GTWoman Events
Go to www.grandtraversewoman.comfor more information on events.
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