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Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are...

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Welcome to Grand T raverse W o m a n ! The Makeover Issue Makeovers in finance, health, beauty, personal & business Ad deadline: Dec. 8, 2014 Jan/Feb 2015 Grand Traverse WOMAN The Education & Recreation Issue When Mom graduates, road trips, 5ks, weekend warriors, sports health Ad deadline: June 8, 2015 July/Aug 2015 Grand Traverse WOMAN JAN/FEB JULY/AUG The Career Issue Epic fails & what they learned NOW INCLUDES: GTWoman in Business Guide Ad deadline: Feb. 16, 2015 March/April 2015 Grand Traverse WOMAN The Health Issue Weight loss, health issues, bootcamp, starting over, the doctor is in Ad deadline: Aug. 17, 2015 Sept/Oct 2015 Grand Traverse WOMAN MAR/APR SEPT/OCT Grand Traverse WOMAN 2015 Media Kit The Motherhood Issue The Snapchat & Instagram minefields, back to work after baby, mommy blogs Ad deadline: April 13, 2015 FREE The Joy Issue Celebrating, holidays, joy, laughter, pets, nonprofits and more INCLUDES: Holiday Gift Guide Ad deadline: Oct. 19, 2015 Nov/Dec 2015 Grand Traverse WOMAN MAY/J UNE NOV/DEC May/June 2015 Grand Traverse WOMAN
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Page 1: Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are loyal to products. Every marketing dollar invested in acquiring women customers results

Welcome to Grand Traverse Woman!

The Makeover IssueMakeovers in finance,

health, beauty,personal & business

Ad deadline: Dec. 8, 2014

Jan/Feb 2015

Grand TraverseWOMAN

The Education & Recreation Issue

When Mom graduates, road trips, 5ks, weekendwarriors, sports health

Ad deadline: June 8, 2015

July/Aug 2015

Grand TraverseWOMAN

Jan/Feb

July/aug

The Career IssueEpic fails & what

they learnedNOW INCLUDES:

GTWoman in Business Guide Ad deadline: Feb. 16, 2015

March/April 2015

Grand TraverseWOMAN

The Health IssueWeight loss, health issues, bootcamp, starting over,

the doctor is inAd deadline: Aug. 17, 2015

Sept/Oct 2015

Grand TraverseWOMAN

Mar/apr

Sept/Oct

Grand TraverseWOMAN

2015 Media Kit

The Motherhood IssueThe Snapchat & Instagram minefields, back to workafter baby, mommy blogs

Ad deadline: April 13, 2015

FREE

The Joy IssueCelebrating, holidays, joy,

laughter, pets,nonprofits and more

INCLUDES: Holiday Gift Guide

Ad deadline: Oct. 19, 2015

Nov/Dec 2015

Grand TraverseWOMAN

May/June

nOv/Dec

May/June 2015

Grand TraverseWOMAN

Page 2: Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are loyal to products. Every marketing dollar invested in acquiring women customers results

Publishers & Twin SistersKandace Chapple & Kerry Winkler

Twelve years? It is possible? 2015 marks a dozen years of issues and events, family and friends, and most of all, laughter. We love every-thing GTWoman has become. As twin sisters (yes, identical!), it's

impossible to get through a no-business-allowed pizza together without some new GTWoman idea being hatched. (Crafted by one, rebuffed by the other, then—after some arguing and breadsticks—reborn as Mankind's Best Idea.) This happens at our GTWoman events, too. Walk into a room full of capable and funny women and you'll leave with a bit of magic in ye

ol' pocket. We invite you to become a part of GTWoman—at our events, in

our pages, online or in person. Together, women have a synergy, an energy (and sometimes, mania) found nowhere else. We love it, and you will too.

Sarah Brown Photography

The Powerful, Lovable Women's MarketWomen are more

profitable customersthan men because they are loyal to products.

Every marketingdollar invested in acquiring women customers results

in a higher overallretention rate.

Word-of-mouth is more prevalent among women.

Women recommend toothers those brands or

salespeople that impress them—in essence freemarketing of the most

powerful kind.

Women expect more. (No surprises here!)

Women want all the same things as men—and then some. Accordingly, when

you meet the higherexpectations of women,

you are more than fulfilling the demands of men.

Women make decisions based on relationships.Women emphasize

relationship building aswell as fact-gathering and consult with experts and

business owners they know.

Sponsors/Supporters of:

American Cancer Society Athena Grand Traverse Child & Family ServicesMarch of DimesWomen’s Winter TourRemembrance RunRun 4 BabiesAC PawsCity Opera HouseTC Alumni Big Brothers Big Sisters

Awards:

• 40under40, The Business News• Top 10 Small Business, Traverse City Chamber of Commerce • Top 20 Most Powerful Women in Traverse City, The Business News

Call or email us today!Sales: Kerry Winkler, [email protected]

Editorial: Kandace Chapple, [email protected] • 231-276-5105

2015 GTWoman Media Kit

Page 3: Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are loyal to products. Every marketing dollar invested in acquiring women customers results

Ad sizes are in inches, width x height Final trim size of publication: 10” x 13”

Files accepted:- PDF files, Mac or PC (all fonts embedded.)- JPEG files, Mac or PC- TIFF files, Mac or PC - Color graphics must be CMYK. - Ads can be submitted to: [email protected]

1/34.50 x 7.25

1/2 HORZ9.125 x 5.80

1/2 VERT4.50 x 11.75

1/16 2.15 x 2.85

1/8 HORZ4.50 x 2.85

1/8 VERT2.15 x 5.80

1/6 HORZ4.50 x 4.30

1/44.50 x 5.80

FULL PAGE9.125 x 11.75

CENTERSPREAD19 x 11.75

The average GTWoman reader is:Female, age 25-49

household income of $70,000+working full-time

married with 1 to 2 children

GTWoman targets women who are decision-makers both at home and at work.

Our readers range from full-time CEOs to full-time Moms.

We distribute 10,000 copies free on newsstands at 150 distribution points in

5 counties (Grand Traverse, Leelanau, Benzie, Antrim and Kalkaska), in addition to a strong

subscription base..

2 month shelf life!

GTWoman has 25,000 pass-along readers!

Rates effective January 2015. GTWoman is published bimonthly (6 issues/year). Rates are per issue. Rates listed for B&W, color additional. 3x and 6x rate based on signed contract. Prices are NET.

SIZE ..............1x ..................3x ................. 6x1/16..............$150 .............$130 ............. $991/8................$245 .............$220 ............. $1851/6................$335 .............$285 ............. $2401/4................$435 .............$370 ............. $299 • BESTSELLER!1/3................$540 .............$460 ............. $3801/2................$635 .............$550 ............. $465Full pg .........$890 .............$850 ............. $745Cover color positions ............................. $8992-pg CENTERSPREAD (color) .................. Ask for quoteSpot Color ............................................... $45/color/issueFull Color ................................................ $160/issueNon-profits ............................................. 10% offAdvertorials starting at .......................... $499

WEBSITE - 10,000 visits/moButton ad ..........................$125/month, 2.2"x3.8" inches, 72 dpi, RGB, .jpg

ENEWS - 2,400 subscribersBanner ad ........................$200/month (4 enews), 8.5"x1.67", 72 dpi, RGB, .jpgButton ad ........................$125/month (4 enews), 2.2"x 3.8", 72 dpi, RGB, .jpg Text blurb ........................$100/enews, 100 words and picture

Rates Readership & Distribution

Ad Rates & Specs

SHERRY GALBRAITHAccount Executive

[email protected]

DEB DENTAccount Executive

[email protected]

LISA FOLEYAccount Executive

[email protected]

LORI MAKIAccount Executive

[email protected]

KERRY WINKLEROwner, Account Director

[email protected]

OUR AMAZING & AWESOME SALES STAFF (YOU'LL LOVE 'EM)

Page 4: Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are loyal to products. Every marketing dollar invested in acquiring women customers results

Grand TraverseWOMANLuncheon Network Nite

Grand TraverseWOMAN

GTWoman’s Annual

Road TripCHICAGO

Feb. 12, April 16, June 2, Oct. 8, Dec. 9

• 140+ women at each luncheon• Speaker. (We promise you'll like every one.)• If not, come for the mingling, networking and prizes from 20+ vendors at each event.• 11 a.m.-1 p.m. at The Hagerty Center• Vendor booths available• Tickets: $25 or 2/$45. • Overall vibe: Smart, funny, informative

Jan. 14, March 11, May 13, Sept. 9, Nov. 11

• 140+ women attend• Different location sponsors throughout TC• Wine, heavy appetizers, speaker, prizes• Attendees can bring a prize to giveaway - priceless exposure!• Tickets: $15 or 2/$20• Overall vibe: Get-together, laugh, meet & make friends, make new contacts• Sponsorships available

Every Fall

• 150+ women attend (three buses!)• 2 nights, 3 days in downtown Chicago• Enjoy a Broadway Show, shenanigans and motorcoachin'• No guys, unless they are driving the bus, hauling luggage or missing us from afar.• Overall vibe: All ages attend - mother/daughter combos, groups of girlfriends, BFFs galore

Other GTWoman Events

Annual Girls Night OutEvery fall, over 40 vendors, 150 attendees, music, entertainment, demos

Wine ToursHeld in spring, fall, or both, if we dare.

Charity EventsWatch for GTWoman at area events! (Invariably dressed in pink, making everyone see double.)

GTWoman Events

Go to www.grandtraversewoman.comfor more information on events.

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