GRANNY SMITHF E S T I V A L

SPONSORSHIP PACKAGE

SATURDAY 20 OCTOBER 2018

CELEBRATING THE 150th ANNIVERSARY OF THE GRANNY SMITH APPLE (1868 - 2018)

The Granny Smith Festival is a home-grown community celebration, held annually in Eastwood town centre. Now in its 32nd year the festival is recognised as one of Sydney’s largest and most colourful street fairs.

The warm Spring weather of October attracts crowds upwards of 90,000 every year. The festival is a celebration of good old-fashion fun, food and entertainment which runs throughout the day and into the night.

The Festival’s enduring popularity is much like that of its namesake – the Granny Smith apple – the perfect pie apple that sprouted accidentally on Granny Smith’s Eastwood farm way back in 1868 and is now grown all over the world.

The true strength of the Granny Smith Festival is its community character which sees over 250 stall holders attend, 500 performing artists and 2,000 local participants who proudly take part in ‘their’ street parade.

A key element of the Granny Smith Festival success story is the involvement of sponsors who allow this unique community event to continue to offer memorable experiences for local and visitors.

The 2018 event will celebrate 150 years since the first granny smith apple was grown in Eastwood in 1868.

ABOUT US

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The Granny Smith Festival is one of Sydney’s most loved festivals and has been for 33 years.

Five stages around the Eastwood town centre provide live entertainment all day.

Over 250 stalls selling food from around the world plus craft, jewellery, clothing, plants and much more

2,000 local participants take part in the street parade.

More than 500 performers take to the stage.

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OUR AUDIENCE

95%77%54%64% 72%

68%61%

90,000At last year’s festival we conducted a face to face visitor survey of Festival goers and 95% told us they were Satisfied or Very Satisfied with the organisation of the festival. *2017 On-site attendee survey

During a recent community consultation 77% of particpants are aware of the Granny Smith Festival as an event. *2017 random City of Ryde phone sampling Event Survey

At the 2017 festival a survey was conducted which found that 38% of attendees were from outside the LGA and 62% were local.

64% attend the festival with their family.

Attendees that are over 18, 72% are aged 18-44 years

Female61% speak a language other than English at home

An estimated 90,000 people attended the event. *2015 estimation from time delay camera.

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GROWN-UPS AND KIDS, TEENAGERS AND GRANDPARENTS, LOCALS AND VISITORS: THERE’S SOMETHING FOR EVERYONE AT THE GRANNY SMITH FESTIVAL.

OUR MARKETINGCAMPAIGN DURATION : JULY - OCTOBER

SOCIAL MEDIA CAMPAIGN : FACEBOOK

DIGITAL CAMPAIGN : WEBSITE AND EDMS

MEDIA CAMPAIGN : RADIO AND NEWSPAPER

DISTRIBUTION : FLYERS AND PROGRAMS

OUTDOOR ADVERTISING: FLAGS AND BANNERS

The marketing and communications campaign for the Granny Smith Festival runs for 4 months from July each year, to well past the last fireworks on Festival night when the local media run their wrap up features.

There is a dedicated Granny Smith Festival Facebook page which generated 184,400 impressions last year. In addition our City of Ryde Facebook page has more than 8,700 followers, Twitter has 1,800 and Instagram has 2,000.

Our website features a dedicated webpage, event listing and homepage banners. Our site is responsive to mobile devices and tablets making our online information even more accessible and had more than 20,000 unique views to the site. In addition, our reach for Electronic Digital Mail (eDM) is 18,576 receipients.

Media releases distributed to all Sydney Metro Media and local and ethnic newspapers which generates successful coverage of this much-loved festival in print and radio. Advert placements in local newspapers displaying sponsors also feature.

Print and distribution of 43,000, 12-page festival programs direct into every household in the City of Ryde Local Government Area. Distribution of flyers into all local school newsletters.

Exposure to more than 80,000 commuters daily through street pole banners and bus shelters along major traffic thoroughfares in Sydney and in key neighbourhood centres.

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184,400

20,000

52,000

43,000

80,000

WEEK MARKETING CAMPAIGN

SOCIAL MEDIA IMPRESSIONS

UNIQUE VIEWS TO THE WEBPAGE

PEOPLE EXPOSURE X 3 REPEATS

HOUSEHOLDS IN RYDE

COMMUTERS DAILY

Outdoor advertising | Bus Shelters

Outdoor Advertising | Street Flags Outdoor Advertising | Macquarie shopping centre building digital screenNote: 2017 screen pictured. 2018 screen will include sponsor logos.

City of Ryde Social Media

Advertising | Poster

Online | City of Ryde Website

PLATINUM $20KPlatinum Sponsorship offers a unique partnership for an organisation that values connecting with and supporting the local community.

The Platinum Sponsor provides support to the value of $20,000 (plus GST) for the Granny Smith Festival and receive:

This level of sponsorship offers exclusivity for the sponsor – no other sponsor in the same commercial field will be engaged in this category.

• Naming rights of one selected festival stage (including Main Stage)

• Branding on 5 x festival stages

• Company logo on 60 Street Pole Banners and 4 Adshel bus Shelters

• 24 x individually designed street banners (Value $9,000, with 75% of design content dedicated to the sponsor)

• Logo on fence banners in prominent locations across the City of Ryde

• Logo on EDM sent to event database

• Logo inclusion on the back page of 43,000 Festival programs distributed direct to letterboxes (with GPS tracking)

• Logo on Council website including hyperlink direct to company website

• Logo on email signature of 600 City of Ryde employees

• Logo on Macquarie shopping centre building digital screen (value of $20,000)

• Opportunity to take part in a social media competition

• Acknowledgement on Granny Smith Facebook page (x6 alerts) (currently at 1,800 likes), City of Ryde Facebook page (x1 alert) (currently at 8,700 likes), Twitter (x10 alerts) (currently at 1,800 followers), Instagram (x2 alerts) (currently at 2,000 followers),Council information plasma screens

• Your company’s advertisement in 43,000 Festival program (half page panel)

• Logo on rolling banner on home page of Council’s website

• Acknowledgment of sponsorship in media release, and Council Column in local paper

• Your company’s logo featured in local and ethnic newspaper advertisements

• Onsite Festival marquee (size to be negotiable) to further promote your brand and engage with 90,000 patrons

• Logo on volunteer and staff uniforms

• See the Sponsorship Summary for additional benefits for this package.

40%40% of attendees surveyed recall the Platinum Sponsor of the festival. This potenial reach is 40% of 90,000

BRAND RECALL

PLATINUM GOLD SILVER BRONZEOUTDOOR ADVERTISING:Logo on street pole banners 60 40 20Individually designed street pole banners (value $9,000) 24Adshel bus shelters 4 4 4Logo on fence banners

DISTRIBUTION:Logo inclusion on 15,000 Festival programs, 10,000 flyers distributed to schools, libraries, cafes, community groups and shops etc.

Your company’s advertisement in Festival program (half page panel)

Featured Logo inclusion in the Letterbox flyer to 42,000 households

Logo inclusion in the Letterbox flyer to 42,000 households

SOCIAL MEDIA CAMPAIGN:City of Ryde Twitter - Sponsor tweets 10 6Granny Smith Festival Facebook page - Sponsor posts 6 4 2City of Ryde Facebook page - Sponsor posts 1 1

DIGITAL CAMPAIGN:Rolling banner on homepage of the City of Ryde website

Hyperlink to company website

Logo inclusion on promotional email to events database

Logo inclusion on email signatures of 600 City of Ryde employees

Logo inclusion on Council information plasma screens

MEDIA CAMPAIGN:Announcement of Sponsorship in media release

Logo placement in advertisments in local and ethnic newspapers

Recognition in the Mayors Message in Council Column

FESTIVAL PRESENCE:Naming rights of main stage

Naming rights of other stages (Excludes main stage)

Logo inclusion on 5 x festival stage banners

Acknowledgement at the official Opening Ceremony

Acknowledgement in Street Parade commentary

Invitation for representative to attend the Official Opening

Onsite space available to further promote your brand Space size negotiable

6m x 3m Marquee Fete Stall Fete Stall

Opportunity to partiticipate in the Grand Street Parade by entering a float

Logo inclusion on Council Float Banner during the Street Parade

Logo inclusion on volunteer and staff uniforms

MC annoucements on all stages recognising Sponsors

Ad hoc promotional opportunities on the day (negotiable)

POST FESTIVAL:Access to official photos where appropriate

Offical Sponsor Trophy

Branding Portfolio

GOLD $10KGold Sponsors provide support to the value of $10,000 -$15,000 (plus GST) for the Granny Smith Festival and receive:

• Naming rights of one selected festival stage (excluding Main Stage)

• Branding on 5 x festival stages

• Company logo on 40 Street Pole Banners and 4 Adshel bus shelters

• Logo on fence banners in prominent locations across the City of Ryde

• Logo on EDM sent to database

• Logo inclusion on the back page of 43,000 Festival programs distributed direct to letterboxes (with GPS tracking)

• Logo on Council website including hyperlink direct to company website

• Logo on Macquarie shopping centre building digital screen (value of $10,000)

• Opportunity to take part in a social media competition

• MC acknowledgement on the day of the event

• Acknowledgement on Granny Smith Facebook page (x4 alerts) (currently at 1,800 likes), City of Ryde Facebook page (x1 alert) (currently at 8,700 likes), Twitter (x6 alerts) (currently at 1,800 followers), Instagram (x1 alert) (currently at 2,000 followers), Council information plasma screens

• Logo on rolling banner on home page of Council’s website

• Acknowledgment of sponsorship in media release and Council Column in local paper

• Your company’s logo featured in local and ethnic newspaper advertisements

• Onsite Festival marquee (6m x3m) to further promote your brand and engage with 90,000 patrons

• Logo on volunteer and staff uniforms

• See the Sponsorship Summary for additional benefits for this package.

SILVER $5K

BRONZE $2.5K

Silver Sponsors provide support to the value of $5,000 to $10,000 (plus GST) for the Granny Smith Festival and receive:

• Branding on 5 x festival stages

• Company Logo on 20 Street Pole Banners across the City of Ryde and 4 Adshel bus shelters

• Logo on fence banners in prominent locations across the City of Ryde

Bronze Sponsors provide support to the value of $2,500 to $5,000 (plus GST) for the Granny Smith Festival and receive:

• Logo on Council website including hyperlink direct to company website

• Logo on EDM sent to event database

• Logo on EDM sent to event database

• Logo inclusion on the back page of 43,000 Festival programs distributed direct to letterboxes (with GPS tracking)

• Logo and hyperlink to your website, on Council website

• Granny Smith Facebook page (currently at 1,800 likes) (x2 alerts) and Council information plasma screens

• Acknowledgment of sponsorship in media release and Council Column in local paper

• Onsite presence to further promote your brand, with supplied 2.4m x 2.4m structure.

• See the Sponsorship Summary for additional benefits for this package.

• Logo in local and ethnic newspapers

• Logo inclusion on the back page of 43,000 Festival programs distributed direct to letterboxes (with GPS tracking)

• Acknowledgement of sponsorship in media releases and Council Column in local paper

• Onsite presence to further promote your brand with supplied 2.4m x 2.4m structure.

• See the Sponsorship Summary for additional benefits for this package.

• MC acknowledgement on the day of the event

BRONZE $2.5K

SPONSORSHIP SUMMARY

PLATINUM GOLD SILVER BRONZEOUTDOOR ADVERTISING:Logo on street pole banners 60 40 20Individually designed street pole banners (value $9,000) 24Adshel bus shelters 4 4 4Logo on fence banners

Logo on Macquarie shopping centre building digital screen

DISTRIBUTION:Logo inclusion on 15,000 Festival programs distributed to schools, libraries, cafes, community groups and shops etc.

Your company’s advertisement in Festival program (half page panel)

Logo inclusion on 43,000 Festival prgrams distributed direct to letterboxes

Advert in local school newsletters

SOCIAL MEDIA CAMPAIGN:City of Ryde Twitter - Sponsor tweets 10 6Granny Smith Festival Facebook page - Sponsor posts 6 4 2City of Ryde Instagram 2 1City of Ryde Facebook page - Sponsor posts 1 1Opportunity to take part in social media competitions

DIGITAL CAMPAIGN:Rolling banner on homepage of the City of Ryde website

Logo and Hyperlink to company website

Logo inclusion on promotional email to events database

Logo inclusion on email signatures of 600 City of Ryde employees

Logo inclusion on Council information plasma screens

MEDIA CAMPAIGN:Announcement of Sponsorship in media release

Logo placement in advertisments in local and ethnic newspapers

Recognition in the Mayors Message in Council Column

FESTIVAL PRESENCE:Naming rights of main stage

Naming rights of other stages (Excludes main stage)

Logo inclusion on 5 x festival stage banners

Acknowledgement at the official Opening Ceremony

Acknowledgement in Street Parade commentary

Invitation for representative to attend the Official Opening

Onsite space available to further promote your brand Space size negotiable

6m x 3m Marquee Fete Stall Fete Stall

Opportunity to partiticipate in the Grand Street Parade by entering a float

Logo inclusion on Council Float Banner during the Street Parade

Logo inclusion on volunteer and staff uniforms

MC annoucements on all stages recognising Sponsors

Ad hoc promotional opportunities on the day (negotiable)

POST FESTIVAL:Access to official photos where appropriate

Offical Sponsor Trophy

Branding Portfolio

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YOUTH STAGE

HILLVIEW

ROAD

(closed between 9.00 - 11.00am for parade procession)

Kids Hub

Sustainable Kids Play

Seating area

Seat

ing

area

CAFEand seating area

Call Michelle Carter, Senior Coordinator Events on 9952 8331 or email mcarter@ryde.nsw.gov.au

SPONSORSHIP ENQUIRIES