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A
PROJECT REPORT
ON
INDUSTRIAL VISIT
UNDERGONE AT
-:Prepered BY:-
VID JA N ISHA PVID JA N ISHA P .
-:COLLEGE:-
GYANYAGNA COLLEGE
OF
SCIENCE & MGT.
RAJKOT.
AcademicYear :2006-07
Class : S.Y.B.B.A.
ROLL NO. SEAT NO.
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I, the undersigned VIDJA NISHA P. a student ofsecond Year B.B.A. ofGYANYAGNA COLLEGE, SaurashtraUniversity. Here by declare the project work presented inthis report is my own work and has been carried out underthe supervision and guidance of the professor andprincipal.
This project work is not previously submitted to anyother university for any other examination purpose. I havetried my level best to include all information in this report.
Place:-RAJKOT SIGNATURE
Date:- ( VIDJANISHA P.)
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I am student of S.Y.B.B.A. faculty of GYANYAGNACOLLEGE. I am indeed very thankful to all those who haveencouraged me to join the course of businessadministration.
In this course, we have special subject of practicaltraining introduced by Saurashtra University. The objectiveof practical training of S.Y.B.B.A. is to bring aware aboutthe industries environment and business practices.
The preparation of report depends on so many peopleeach stage of its advancement. It is difficult toacknowledge all those who are involved with all thedepartment of the industry.
I must however mention that all the managers of theindustry have enthusiastically supported the project workby making the data available and spending their precioustime to my study. Their co-operation is highly appreciable.
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It is my great pleasure to present this report beforeyou. I thank all who helped me to get the necessaryInformation to prepare this report.
First I am grateful to my parents who have taken allcare for my education. I would like to thank to our CollegePrincipal Mr. A.U.PATEL & Our Proffeser for their personalguidance, never ending encouragement and his willingnessto be of help whenever I needed. I appreciate co-operationof my classmates.
I am greatly thankful to all the executives and officersof GRANOLITE VITRIFIED TILES PVT. LTD. Who spared theirvaluable time for me.
I am glad to submit this report before you. I hope thatyou will acknowledge my report. With great pleasure I shalltake this opportunity to express my gratitude towardsmanagement body of this industry for providing me aprecious opportunity for taking management training. Ihave tried my level best to present the availableinformation in best possible manner.
Thanking you, SIGNATURE
PLACE: RAJKOT
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(VIDJA NISHA P.)
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1. GENERAL INFORMATION
2. PRODUCTION DEPARTMENT
3. PRESONNEL DEPARTMENT
4. FINANCE DEPARTMENT
5. MARKTING DEPARTMENT
6. SWOT ANALYSIS
7. FUTURE PLAN
8. CONCLUSION
9. BIBLOGRAPHY
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1. BIO DATA
2. HISTORY AND DEVELOPMENT OF THE
ORGANISTION
3. ORGANISATION STRUCTURE
4. THE TIME KEEPING SYSTEM
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GRANOLITE VITRIFIED TILES. is located OLD GHUNTU ROAD,
MORBI-363 642 IND.
01. Name :- DECOLIGHT
CERAMICS
PVT. LTD.
02. Regd. Office :- DECOLIGHT CERAMICS,
OLD GHUNTU ROAD,
MORBI-363 642 (GUJ.),
IND.
03. Phone No. :- +91-2822-241988
04. Fax No. :- +91-2822-241225
05. Web Site :- WWW.DECO
COVERING.COM
06. E-mail :- DECOLIGHT2004@
YAHOO.COM
07. Size of the Organization :- LARGE SCALE
08. Name of the Mg.Director :- GRISH BHAI
09. Name of the G.M. :- RAMESH BHAI
10. Year of Establishment :- 2004
11. Name of the Product :- VITRIFIED TILES
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12. Banker :- BANK OF INDIA
MORBI-363 642
13. Corporate office :- OLD GHUNTU ROAD,MORBI-363 642 (GUJ.),
14. marketing office :- Ahemedabad, Mumbai,
Delhi ,Hyderabad
15. Profit :- 10% from the product
:-16. Number of Employees
Executive/Officer :- 5 Persons
Assistant :- 20 Persons
Sub Staff :- 10 Persons
Workers :- 30 Persons
17. Exporting Countries :- Srilanka, china ,eatly,
South Africa, Dubai.
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There is good demand of VITRIFIED TILES since some year.
GRANOLITE decided to establish firm VITRIFIED TILES. At that time
they have vary large experience of this business because they have all
ready two firms of glaze tiles. Although they take this decision because
there was increase the production capacity, so they started to construct the
building of GRANOLITE in 2003. GRANOLITE started its productionin
2004.
They always concentrate on their quality only they have a quality
control manager who try to maintain the quality of them product and
because of this they were in INDIA as well as in international market also.
In GRANOLITE they make many different size and designs of
VITRIFIED TILES, which are not easily available in market, and
therefore they make them good will in the market.
The Directors of this company Girishbhai m.pethapara,
kantibhai m.pethapara & Jayantibhai m. pethapara all are believe in
COMING TOGETHER IS BEGINNING
KEEPING TOGETHER IS PROGRESS
WORKING TOGETHER IS SUCCESS.
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There are various forms of the organization the chart of various
form of business organization is shown as under.
Organization is the framework within which the responsibility of
management is discharged. Organization structure is very necessary to
define the other official relation between employee and employer helps in
accomplishing targets with their best efforts and co-operation, with
efficient organization structure, best use of available resources becomes
possible.
Thus, for controlling and co-ordination routine activities of the
organization, GRANOLITE follows the following organization structure.
FORM OF ORGANIZATION
SOLE
PROPRITO
R
PARTNERSHIP
FIRM
COMPANY CO-
OPERTIVE
PRIVATE
COMPANY
PUBLIC
COMPANY
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Time waits for on one Time cannot be wasted as once its lost itslast forever. Thus a firm should develop an effective time keeping system
maintenance of discipline in time keeping system. Helps the organization
to achieve various benefits. There are many factors, which affects the time
keeping system like production capacity, inventory conversion period, etc.
After a through study of all these factors the time schedules are adjusted as
under.
Time keeping also takes against violation. There are three shift are
exist for workers.
i. 8 A.M. to 4 P.M.
ii. 4 P.M. to 12 A.M.
iii. 12 A.M. to 8 P.M.
There are different workers in different shift and at 12 to 8 A.M.
sometimes when the demand is high, the workers are asked to work for
overtime and accordingly they are paid more.
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1. INTRODUCTION
2. PRODUCT
3. RAW MATERIAL
4. MANUFATURING PROCESS OF BODY
5. SORTING DEPARTMENT
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Production department is a place where some activities like
manufacturing, planning its control material handling and the workers do
store keeping etc. that is related to production process. In which place
where raw material is converted into semi finished goods and this goods
are convert into finished goods by the manpower and machine and where
this process are done this whole unit is called production department
utilizes the manpower and machines and makes the products. So we can
say this department is heart of whole Industry and profit of company of
industry is very much depend on this department so by using good qualityof machine raw material and good workers we can increases the
production.
But in same automatic production products are manufactured only
by machine less need of mans to operate these machines so by this we can
say that number of mans and machines depend on the nature of production
process.
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The production department is the main department of any company
because this department is produced finish goods. So this department also
called manufacturing department. In production department raw material
is converted into finish good or semi finished good, with help of man,
power, and machines.
The production department combines manpower and machines and
every unit are used man machines.
PRODUCT
VITRIFIED TILES is the main product of the GRANOLITE
VITRIFIED TILESPVT LTD., which is used in lobbies, restaurants,
driveways, pathways, hospitals and banks and even in exhibition hall.
The unit is having joint system of operation where man and
machine is utilized.
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For manufacturing of products the raw material is the main need or
we can say the life bound of the manufacturing process.
They distribute their manufacturing process into one part.
1. Body process
1. Raw material for Body process: -
CLAY
i. Urcrain Clay : From Santalpur
ii. Bikaner Clay : From Bikaner, Rajsthan
iii. China Clay : From Kutch
POWDER
i. Potas feldspar
ii. Soda feldspar
iii. Quartz
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1. Boil Mill
GRANOLITE VITRIFIED TILES PVT LTD. has a boil mill
in this water and clay etc. is mixed prepared in form of salary.
Salary means a particular liquid. In this machine pebbles are put for
mixing the ingredients. Grinding is ready after 8 hours and salary is
made.
2. Pressing
In this step the salary is transfer into filter press by turbine, by
pressing salary is converted into biscuit form.
3. Dry
By this step the biscuits is dry into sunshine and emergency they
use creak dryer fro drying.
4. After firing the biscuits are bring to the shorting departmentby trolley. Here skilled worker does Shorting.
~ Side Creak
~ Bend
~ Hardness
~ Cutting Creak
~ Cutting Creak
~ Iron or Pebble etc.
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In this department the tiles are shorting as per already fixed grades
manually & filling the cartons and identity of the grade code No., Date &
Year & MRP are stumped by manually.
Cartons are shift at storage department for dispatch.
For Transporting,
~ Truck/Tempo/Tractors etc.
~ Containers for exporting.
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1. INTRODUCTION
2. ORGANISATION STRUCTURE
3. PROMOTION AND TRANSFER
4. WAGES AND SALARY
5. RECRUITMENT AND SELECTION
6. TRAINING
7. OTHER FACILITIES
8. PERSONAL RECORDS
9. INDUSTRIAL RELATIONSHIP
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Personnel department provides the Energy for the business
because material may be purchased at the most competitive rates.
Materials may be worked at their maximum speed but the output
willingly. If we go a step further and somehow motivate the workers, the
output can be raised higher with the same type of materials and machines.
Management means optimum utilization not only at the physical factors.
According riggers and masers good management means is getting
effective results with the people.
Subordinates, who generally used to work according to the policy,
which are filed by the head of the department or by the authority.
Personnel department takes work from the labor with applying right type
of behavior. Manage your man you can manage everything. This
department stimulates the personal to wards the achievement of
predetermine goal. Planning is in a paper but true implementation of
planning is doing by the personnel.
Partners have to recognize the future of staffing. It is necessary tomaintain workers within the organization formal and informal meeting can
maintain relation workers. Human being is very complex and it is very
difficult to convince goal. So more attentions are needed for development
to handle human resources. This department also looks after right of the
labor. This basic there of personnel department is to give importance of
active resources. If your organization goal is satisfied the workers goal are
satisfied automatically. You have to share your profits with your workers.
In short, stuffing means acquisition, development, utilization and
Maintenance of human resources, motivate person can lead to wards high
efficiency and profits.
Personal department provides the energy to the business. Material
may be purchase at the most competitive rates and machinery may be
worked at their maximum speed but out put can be maximum only when
workers are willing to work in all organization human resources is the
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main element. An organization is set up with view to achieve some
objective and the achievement of objectives is possible. When its human
factors are willing to work so knoontz said Management is an art of
getting thing done through other people. And personnel management is
method of development of employee generally personnel management isconcerned with employees management these personnel management is
concerned with employee both as individual and group.
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This principal concept of an organization is its human resources.
Thus managing them effectively and properly will result into high
productivity and profitability. Human resources are the valuable assets for
the company. It should be development and maintained for long run
interest of the organization chart for better management of personnel
department.
PERSONNEL DEPARTMENT
PERSONNEL MANAGER
ADMINISTRATIVE OFFICER
ASSISTANT
WORKERS
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A promotion is the process of ranking lower level employees tosome higher and butter position, which demands better salary, wages,
better work environment, challenging tasks, etc. In GRANOLITE
VITRFIED PVT LTD. clerk may be promoted to the post of assistant; a
sales assistant may be given the post of marketing manager. The
promotion is done on the bases seniority or merits according to the
suitability of job. Usually for workers, it is done considering their
efficiency & production ability. The promotion is under taken at the end of
every year.
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Wages are the basic incentive for workers. Wages should be paid
properly and regularly to avoid decrease in productivity & profitability. It
increases the morale of workers and efficiency to work wages is for
workers while salary are for clerical, managerial and supervisory stuff.
The wages of the labors depends upon the number of units produced by
them. Generally the wages ranges from Rs. 60 to 100. The minimum wage
paid to the workers is Rs. 40 workers working for some extra hours are
provided more wages depending on the units produced and hours of
working.
The salary is paid to engineer on the bases of his experience and thenumber of years he has been working in the unit. The salary range Rs. 100
to Rs. 200 per day.
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1. RECRUITMENT
GRANOLITE VITRIFIED TILES PVT LTD. follows the two
methods for recruitment of person.
A. Internal B. External
Internal sources means to promote person with in the organization.That is promotion of employees in the organization, employees
recommendation etc is the internal sources, and the external sources
means to get the person from out side of organization. That is profession
association, technical institution, giving advertisement etc. are external
source. GRANOLITE VITRIFIED TILES PVT LTD. recruits their
employees with both the types internal and external they recruit unskilled
worker and semiskilled worker from local area and some times by giving
promotion they recruit other higher post. For high skilled person some
times they used them personal relation because at higher post the higherresponsibility is occur and they believe that if known person is there then
more safety is there but in all case it is not possible therefore sometimes
they give the advertisement in newspaper.
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2. SELECTION
Selection is a process by which qualified and talented person is tobe choosing from the application. Who have a demand to the organization
for employees and selection is a process in the hand management to get
qualified and disqualified applicant by various methods. These methods
are as follows.
Initial screening
Interviews
A. Preliminary Selection
B. Final Selection
C. Placement
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Training is techniques by which a new employees is know his work
and management also gets information that this employees is right for the
job or not. GRANOLITE VITRIFIED TILES PVT. LTD. is also given
training to his new employee. In this firm new employees trained by old
employees or other skilled person. New workers are works under old
workers for three month. They give on the job training to the employee in
the most of the case.
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GRANOLITE VITRIFIED TILES PVT. LTD. provides welfare
facility to their employees or workers is a follows.
~ Medical charges
~ Provident fund
~ House lone
~ Scooter lone
~ Marriage loan
~ Festival gifts
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GRANOLITE VITRIFIED TILES PVT. LTD. is maintained many
register to maintain the personal records the following resisters are
maintain.
i. Daily present record
In this register present and absent of each employee
written.
ii. Salary and Wages register
In this register salary of each employees is written.
Any employees who get how mush salary at end the year is
written.
iii. Leave encasement record
Even on declared on public holiday worker perform his
work and not enjoy holiday is known as encased.
iv. Register of employee
Records also maintain for the personnel details of the
employees like his name, age, sex, address, etc. and also
present position of employees.
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The term industries relationship is used to refer to the
relation between parties concerned. There are two parties coming directly
connect with each other.
1. Worker
2. Management
The best relation between these two parties is key for the
progress of industries. In GRANOLITE Co-ordinal relation exist between
workers and management. All workers are in direct relation with partnersso the workers have no any dissatisfaction with the partners so them
industrial relation with the workers are very good and in management
there is family member so no any problem in the side of management.
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1. INTRODUCTION
2. ORGANIZATION STRUCETURE
3. FINANCIAL PLANNING
4. MANAGEMENT OF WORKING CAPITAL
5. OTHER FINANCIAL
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Financial management is that managerial activity which is
concerned, with the planning and controlling of the companys financial
resources. So finance is lifeblood for every organization without efficient
finance. Managements Company cannot service for long time.
Finance management also raises funds by borrowing form banks
financial institution and other resources. There exists and inseparable
relationship between the finance functions on the one hand and
production, marketing and other function on the other. Almost all kinds ofbusiness activities, directly or indirectly involve the acquisition and use of
money.
GRANOLITE have a very active and creative department, which
looks for finance managements of company. Finance department of
company is well arranged and equipped with all modern facility like on
live computer system, fax machine etc. most of works done by finance
department with the help of computers. Division of work play important
role in every organization for smooth working. Company divided itsfinancial department into various selections, so speedy workers becomes
possible.
For the smooth work, GRANOLITE have divided financial
departments into various selections, which is discuss as below.
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FINANCE DEPARTMENT
FINANCE MANAGER
CHIEF ACCOUNTANT
ADMINSTRATIVE OFFICER
CLERICAL
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It is must for every financial manager to review the financial
planning every week because some adjustments have to be made if the
external factor affects the plan. Marking adjustment cannot avoid the
affects that are to be caused by external factors but the organization would
have ability to face them. He has to evaluate the efficiency of financial
planning.
In GRANOLITE, a weekly financial planning to is under taken by
an active partner and the same is reviewed every month, so adjustment canbe made whenever needed. Here they have to plan that how much capital
should be borrowed, whether the profit should be ploughed back, how
much owned capital to be invested etc. Here the capital compromises of
partners funds, reserve and surplus, plugging buck of profit, and borrowed
capital in form off loans and deposits which consists of long term debt.
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Working capital managements is concerned with management of
the current assets. If firm does not invest sufficient amount in current
assets that is if it does not have adequate working capital then it many
become illiquid and as a result may not have ability to meet its current
obligations.
In GRANOLITE working capital is required to keep on the smooth
and continuous flow of production, raw material have to be purchased,
stock or work in progress and finished goods have to be maintained,
expenditure have to be incurred on labor, electricity, administrative matteretc. If this requirement it always keeps a cash of Rs. 50,000 at hand. If
also in cars Rs. 50,000 fixed lost and to variable cost varies accordingly.
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Investment 8,00,00,000
Turn Over 4,00,00,000
Here, we call conclude that the firm is in a position to meet its
current obligations easily since the current assets are more than current
liabilities but the liquid ratio is low which is not very satisfying. It should
improve its liquid position stock turnover ratio is low. This might be
because of delay in collection period thus credit sales policy should be
make stricter. So this will increase sales and also profit.
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1. INTRODUCTION
2. ORGANISATION CHART
3. PRODUCT PLANNING
4. MARKET SEGMENTATION
5. CHANNEL OF DISTRIBUTION
6. SALES PROMOTION
7. RESERCH AND DEVELOPMENT
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Marketing occupies can important position in the organization of
business unit and also defined as the process involving exchange and
distribution. It creates a bridge between manufacture and consumer and
this department also help to organization for good turn over.
In any organization -marketing department are very important
factors, which affects the process of exchanges between goods and
services. It involves a number of interrelated activity designs of
interrelated activity designs to plan, promote, distribute, and price. A
product of service in ordain to meet the wants and needs, of the parties in
exchange transaction, consumer and by producerser def. Kotlerdefine marketing as a needs and wants throughexchanges process.And ray Cray defined as marketing consistsof all activity by which a company adopts it self to its environment
creatively and profitability.
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MARKETING DEPARTMENT
MARKETING & SALES MANAGER
CHIEF MANAGER SALES MANAGER
SALES MANAGER SALES MANAGER
Generally, every organization markets its products but in case of
GRANOLITE its most important characteristic is that it does not market
its any of the product. They are the O.F.S. purchaser order are obtained
by marketing manager who then prepares the priority list of such purchase
order. Depending on these orders, he undergoes a planning process withrespect to the production lost, price fixation, packaging, dispatch of goods,
quantity to products to be produced, production expenditure, etc. He
arranges all the different activities of this department in sequence. He
forecast the demand for the product and looks after the development of
sales for these he develops an efficient pricing with the helps at to
management
In GRANOLITE there is a quality control officer whose task is to
maintain a uniform quality of all product continuously. He is concernedwith their characteristics that can be measured. So here quality control
officer makes the standard measurement and compares. It with actual
measurement to say that there is no difference in the quality. If both, the
standard and actual measurement comply then only the product is
forwarded for selling purpose. Otherwise it will be rejected and sent for
reprocessing.
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After the product is being forwarded for selling purpose, the last
step is its dispatch, at the last stage, we have sales assistance is always
busy with preparing different documents for dispatch of goods. He has to
keep records regarding purchase order of different of goods. He has also
to see whether the dispatching task is carried on smoothly or not. In thisregard, he prepares different types of forms, which are as follow:-
1. DELIVERY CHANNEL
It is popularity known as 57f form. This form prepared by the
party who send raw material to the other party. It contains details about
quantity of raw material, lorry number, the names of two parties and all
other related information. This forms has to be sent back to the party with
in 16 days.
2. C-FORM
Whenever the goods are to be transported act of state, this form is
prepared. The main purpose of c-form is fro the payment of taxes. It
carries 4% central sales tax and 7% sales tax, which is to be paid on the
total amount of goods sold. This form also includes a margin of 20%
search charges on goods sold.
FORM 19
This form is prepared when the goods are to be transported within
the state only. As the goods are transported with in the state, the rate of
tax is nil. In other words, no tax is charged.
4. H-FORM
This form is prepared when the goods are to export. Generally it isprepared by purchase party and includes the amount of sales tax and
special tax.
5. G.P.1
G.P. is the gate pass prepared by the sellen for the removal of
accessible goods forms the warehouse or factory, on payment of duty,
GRANOLITE being as SSI unit it is exempted from excise duty till the
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dispatch of goods worth Rs. 30 lakhs. Thus, this form is generally
prepared when the excise on goods is not to be paid.
G.P.2
When the dispatch of goods worth more than 30 lakhs, gate pass 2
is prepaid. It is issued by the seller and sent to the other party. After the
payment of duty by the other party, one copy to this G.P.2 is sent against
the security of AR-3A form.
5. AR 3A form
It is with G.P.2 form, as it is a kind of two securities to the seller.
It provides security to the seller float the buyer he paid the fauves.
Thus, the sales assistant keeps himself busy in dispatching the
goods outside the firm and in calculating the total price, total taxes to be
paid, and total amount to be covered form the party concerned. He also
prepares the above-described forms according to the necessity of the firm.
The responsibility of the correspondence clerk is the maintenance of
the sales, purchase, and return register. He has to register any purchaseorder that is received, to write a ply letter to any inquiry received, to write
the letter of adjustment whenever there is delay in dispatch of goods for any
reason and he also writes cancellation letter when the order is to be
cancelled and the collection letter the outstanding payment.
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Product is anything that satisfies the wants or needs of an individual
production manager has to plan and produce the products according to the
requirements of purchasers. A purchaser sends a letter at inquiring with
designs and drawings attached to tit to GRANOLITE inquiring whether
the types of products needed by they are available of not. The drawings
sent are steadied thoroughly by an engineer and if he finds that the
products can be produced according to the drawing sent them he will
ashes the production manager to produce few sample of it.
If the buyer accepts qualities the product produced, then theproduction manager executes the order and the production process takes
place. Thus product planning is prepared according to the requirement of a
buyer.
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Market segmentation is the division of marketing according to the
consumer needs and wants so they can be served in better way. It is a
method for achieving maximum market response from limited marketing
resources.
In India we have many VITRIFIED TILES industries but
GRANOLITE made its own position in market by its good quality and
reasonable price they make also some different size of VITRIFIED TILES
which are not easily available in Indian market. They have many clients inforeign too. Therefore we conclude that GRANOLITE make its very good
position in Indian market as well as international market.
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GRANOLITE is the original equipment supplier thus its products
are not markets. It produces VITRIFIED TILES, which are used in the
construction market so they directly contact the retailers of locale builder
on big contractors so they can easily get require customer. Some times
because of relation ship they get more customers they have good relation
with some international distributor so they get some international
customers.
GRANOLITE distribution channel chart can be shown as under.
MANUFACTUREING OF GOODS
DISTRIBUTER
RETAILER OF CUSTOMER
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Since GRANOLITE produces original equipment therefore its
product is not marketed. It produces VITRIFIED TILES, which means it
is a industrial product means it is a product of constructing industry.
Because of this much reason they dont advertise them product but they
used them relation for sales promotion. But it always maintains it quality
of products, which servers as sales promotion of the unit for maintaining
the quality their general practice is to manufacturing same samples
whenever any news designs are available.
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GRANOLITE being a large-scale unit does not have a specialseparate research and development. But it dose carry on, marketing
research & development programs. This process is shown as follows.
RESEARCH & DEVELOPMENT
ENGINEER
SALES DEVELOPMENT OFFICER
PRODUCT DESIGNER
SUBORDINATES
Introduction of a new product with good quality and many
advantages can attract the buyer to purchase the product for introducing
the new product or for improving the features of an existing product, an
engineer has to undergo for intensive study of new drawings. He attempts
to obtain every drawing that is possible. After obtaining new drawing, he
studies them thoroughly with respect to the size of the raw material,chemical composition etc. If the results are not satisfactory then he can
changes the drawings and accordingly he ask the production manager to
product few samples of it.
For the development of sales, price is the major factor in their
buying decision. Demand for VITRIFIED TILES is derived demand. And
since GRANOLITE is the industrial manufacturer of those goods, the
demand for its goods is comparatively more. Thus for further promotion
of sales, the sales department officer adopts a cold call technique. Anynew product that is introduced in the market brought by him and he
together with an engineer undertakes the product study plan. If they are
successful and if the demand is then they execute the order for the
production of the new product.
As described above, the task of an engineer is to search for new
drawings. Whole the talk of a product designs, that may have a greater
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degree of adoption ability and also that will incur no less or reasonable
cost of production.
This unit is a progressive one and the staff is working with
responsibilities, so that the firm can achieve the ultimate goals.
As this is partnership form, it is owned and managed by the
efficient persons. There is a good co-operation among the employees and
management & thus they dont face any strike problem. All workers are
satisfied with the management and the rewards they got GRANOLITE
have 45 employees in the unit so it provides employment to skilled,semiskilled & unskilled workers & helps then to earn according to their
ability. Their firm believes top and bottom level management. The
industrial relations in this company are very good. There is golden scope
of opportunities for this company.
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1) Marketing Management
~ By Phlip Kotler
2) Personnel Management
~ By C.V. Memoria
3) www.vermoragratio.com
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Strength
1. Advanced Technology used for production.
There is fully automated facility and the latest superior
technology imported from Italy.
2. Good Marketing Team
The company is having very good marketing team all over theIndia and we can say that it is its biggest strength.
3. Product of best quality
Maximizing quality control and innovation in design are on
going processes at Varmora Granito.
Weakness
More Price.
One point we can say the due the best quality the price of the
products is somewhat high so sometimes it creates problems.
Less awareness in Consumers.
As the company is situated near Morbi so first impression
is that it may be a local company from that we can say that thereis very less awareness in consumers.
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Oppertunities
Export Market.
Presently best opportunity is to enter the export market and
which the company has already started.
Threat
To sustain in competitive market.
Presently the competition is very high and so the company needsconstant strong marketing efforts for sustain in the market.
To Hold and increase the market share.
To hold and increase your market share is the biggest threat for
any company.
Export Market.
Presently best opportunity is to enter the export market and
which the company has already started.
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The consumer demand of ceramic industry has been growing
constituently more then 25% annually for the last decade. The governmentof India is also promoting and encouraging housing activities in the
country. The Fiscal measures of the government of India will boast the
demand of the housing in the Country. Due to above reasons, the industry
is expected to grow with the same growth rate. Accordingly, the company
has framed its plants.