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Graphic Controls Proprietary Technologies.© 2013 Graphic Controls Corp. All rights reserved. Patent pending.Disclaimer: The information presented is believed to be reliable concerning the subject matter covered. The final determination of the accuracy or completeness of any information, and suitability of the product for the use contemplated, is the responsibility of the user. GC-32024207
2013 Graphic Controls, ALL RIGHTS RESERVEDU.S. PATENT PENDING
At Graphic Controls, we’re committed to staying at the
forefront of Transactional Media Solutions. That’s why
we’re proud to bring our customers the latest
innovation in the industry: Tickets+.
Only Tickets+ lets you transform your TITO Tickets
into marketing tools that increase consumer
engagement and improve your tracking capabilities.
Our proprietary, patent-pending system uses QR
Code technology to help you connect with today’s
players via smartphones and our unique Reward Kiosk.
With Tickets+, you can reach players through a
never-ending array of mobile marketing and customized
promotions—that’s what we call a plus.
This is a game changer
Welcome to the next generation of Customer Relationship Management
Give your tickets an edge Get more from your TITO Tickets
Tickets+ lets you boost the benefits of your Players Club, allowing current members to check
their account status and view special offers, while giving casual patrons easy access to
sign up for their own cards. What’s more, Tickets+ helps you capture critical data with
each transaction, giving you better-than-ever tracking capabilities.
Tickets+ gives you the power to put your most effective messages directly
into your patrons’ hands. Link your players to customized offers that increase
spending, drive traffic and keep them on your property longer. Use our
Tickets+ technology to highlight your:
• Restaurants• Entertainment• Events• Stores• Golf• Spa• Social Media
• Mobile Web• Mobile Apps• Tournaments• Giveaways• Product Launches• Free Play• Players Club
Every Interactive TITO Ticket is imprinted with a scannable QR Code that allows you to
activate your brand in a new way. Players simply scan the code for instant access to digital
content you designate—from mobile coupons to event ticketing to video messages.
Turning tickets into touchpoints
Tickets+ provides you
with endless opportunities
for player interaction
both inside and outside
your property.
Increase spend.Increase stay.Increase play.
Tap into today’s technology by offering mobile phone users
instant information or rewards customized to their interests
and playing preferences. With a simple scan, your players will
be connected to all the amenities your property has to offer.
The smart way to play
According to a recent survey by the Pew Research Center, 45% of
all American adults currently own a smartphone. That means the
new generation of casino players is dialed in—more than ever
before—to communicating, playing and receiving information
via mobile devices.
Tickets+ provides you with a direct link to your patrons,
giving you the tools and technology you need to offer specific
marketing messages.
The younger the players, the more likely they are to use a smartphone. In fact, 59% of adults 30-49 have one on hand.
Mobile Device Functionality
For players, our Interactive TITO Tickets take the
casino experience to a higher level. With Tickets+ your
marketing message stays with your patrons beyond the
casino floor, because once we’ve helped you connect to their
mobile devices, you’ll go wherever your players go!
Tickets+ can link your players to a
central mobile website, where they
can connect with a variety of content.
Whether you’re looking to provide them
with mobile coupons, drive transactions
or simply keep them informed of the latest
information on casino events—it’s your call.
1.
3.
2.
It’s as easy as 1-2-3!1. Scan Interactive TITO Ticket
2. Enter Players Club number or email address
3. Receive customized offers or content
Turn players into fans
Today, more than 845 million
people are active Facebook users, and there are
more than 465 million Twitter accounts. Your players
are spending hours each day using social media, and they
are more than willing to interact with brands that provide them
with interesting and valuable content.
When players “like” or “follow” your
brand, you become part of their social
network and you can deliver multiple
media messages to them. That’s
why it’s so important to get them
to join your online community.
Tickets+ gives you the power to
connect with players (on social
media platforms) through
our Interactive TITO Tickets.
Social Ticketing
Drive players to your social media sites.
You can even use special offers or
random giveaways to encourage sign-up!
Tickets+ Two Image Repeat • Full color, photo quality • Two QR Codes
Tickets+ Four Image Repeat • Full color, photo quality • Four QR Codes
Other Services Include: • On-site consulting • Design services • Floor signage • Test cases
Enhanced Products Include: • Tickets+ Reward Kiosk • Sponsorship opportunities • The Golden Ticket
Program Packages
Taking your marketing to the next level
The most profitable machines in your casinoTickets+ Reward Kiosk
It’s as easy as 1-2-3! 1. Scan Interactive TITO Ticket
2. Swipe Players Club Card or enter email address
3. Receive customized printed offers or promotion
Players don’t need a smartphone to cash in
on everything Tickets+ has to offer. That’s
because we offer an optional Tickets+
Reward Kiosk that makes it possible for
everyone to get in on the action. This system
enhancement allows all players to simply
scan their Interactive TITO Tickets to receive
printed coupons or casino promotions.
Every Tickets+ Reward Kiosk features
an easy-to-use touchscreen, barcode
reader, magstripe reader and thermal
TITO printer.
Increase participation with our optional Tickets+ Reward Kiosk for customers who don’t use smartphones.
Stay in touch with your playersOur Tickets+ Reward Kiosk empowers you to cross-sell your casino amenities and gives
you a new way to capture critical data from participating players. When patrons use
Interactive TITO Tickets along with their Players Club Card, you’ll have immediate insight
into which offers interest them, what coupons they redeem and how to target them in the
future to ensure continued loyalty.
Offers can be personalized depending on time of day, level of play or other parameters.
Mobile users can also scan their on-screen offers at the kiosk!
2.
3.
1.
You’re in good company
Turn your Interactive TITO Tickets into ad space for other brands that want to
get in on the action!
Sponsorship Opportunities
If you’re excited about
connecting with customers
through Tickets+ technology,
sponsors will be excited as well.
Tickets+ lets you turn your
Interactive TITO Tickets into advertising space with a valuable digital component that you can leverage with local, national
or global brands. Partner with companies you already have relationships with—such as car dealers, insurance providers,
beverage manufacturers and more—or let the Graphic Controls Innovation Team introduce you to brands that are open to
new partnerships.
Random acts of winning
Tickets+ even allows you to give patrons a second chance to win instantly
while they are still on your casino floor. Each of our exclusive “Golden Tickets”
has a randomized, unique number.
Players simply scan the QR Code and enter the number preprinted on their
ticket to see if they are a winner. Anyone can participate via their smartphone
or through our Tickets+ Reward Kiosk. Instant wins can even be assigned
based on time, number or location. This provides a golden opportunity to
keep players in your casino longer.
The Golden Ticket
Instant win promotions are a real “plus” for players!
Steps to Success
A winning approach
The Graphic Controls Innovation Team is here to make your
transition to Tickets+ as seamless as possible. We’ll support you
through a series of steps that will help you get the most from this exciting new system:
• Choose the right Interactive TITO Ticket repeat Maximize your messaging with up to eight TITO Ticket marketing impact messages
• Identify your audience and create targeted offers Outline your target demographic to create your customized Interactive TITO Ticket marketing campaign
• Optimize your mobile website Work with our consultants to ensure your website and mobile content is optimized for today’s devices.
Create content that is an extension of the ticket—allowing your brand to come to life in the digital world
• Enable Wi-Fi and ensure network service Be sure your casino floor is Wi-Fi enabled and/or has strong cellular signals
• Train your staff Transform employees into brand ambassadors. Be sure everyone understands the new Interactive TITO
Ticket experience and how players can engage with their mobile devices or our Tickets+ Reward Kiosk
• Inform your players Use your existing marketing materials—such as newsletters, digital monitors and casino floor signs—to alert
patrons to the program. Deliver a compelling call-to-action for players to scan their next ticket
• Take advantage of data collection Let the Graphic Controls Innovation Team show you how to capture user feedback and acquire information
as well as track scans, web traffic and other transactional data, ensuring a positive ROA
When it comes to quality, service and innovation, nobody beats Graphic Controls. With
more than 80 years of experience in Transactional Media Solutions, we’ve perfected the
manufacturing process to provide our customers with the highest quality products in
the market. It’s no wonder we’re the worldwide leader in the industry.
Ticketing
• Event Tickets
• Concert Tickets
• Parking Control
PVC Cards
• Players Club Cards
• Hotel Key Cards
• Gift Cards
Point of Sale (POS) Receipt and Kiosk Papers
• Receipts
• Kiosking
• Parking Enforcement
Additional Products
Odds are we’ve got what you need