the task was to design a campaign from the ministerium of inter-

nal affairs that prevents loaning. therefore we ought to design

a poster, a flyer, a city light poster, an outdoor and a sticker to

spread the information in various ways sticking to the visuals of

the campaigns identity. the graphic design was restricted to the use

of typography, illustration and icons as well as pictogramms. no

photographs were allowed.

my concept is based on typography. i experimented

with a grid-pixel-type. for the background i used a

fingerprint and bitmapped and vectorized it. i did this

to visualize your definition through money and put

the font over the picture so to say: first read than see

you in the background. the result was a pattern that

was used as a basis for my font. i varied the relation

between the font and the background according to

the format of the print-work. as a further typeface for

the textblocks and copy i used the chalet-font of new

york nineteensixty. my main aim was to deliver a grey

and rough appearence of the campaign. so the slogan

becomes a warning sign that tries to keep you away

from loaning. the way it is presented emphasizes the

content to not define yourself through money.

the poster (a1 - 841x594mm)

the clp (135x194mm)

the outdoor (800x300mm)

the flyer (280x150mm)

the sticker (80x80mm)

the maker

copyright © 2009fabian simon

the font used for all texts, headlines and notes is chalet - newyorknineteensixty

printed for the school of fine arts and designcaldas da rainha (portugal)

all rights reserved; no part of this publication may be reproduced, stored in a retrie-val system, or be transmitted in any form or by any means, electronical, photocopying,

or otherwise, without written permission of the publisher.