GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Kasaraghatta Veerappa Divya RaniFda in Design for Graphic Communication

Non Governement Organisation

Educate Yourself

30-40 yr old Middleclass housewives

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

What is an NGO?A non-governmental organization (NGO) is

a legally constituted organization created

by natural or legal persons that operates

independently from any government. The

term is usually used by governments to refer

to entities that have no government status. In

the cases in which NGOs are funded totally or

partially by governments, the NGO maintains

its non-governmental status by excluding

government representatives from membership

in the organization. The term is usually applied

only to organizations that pursue some wider

social aim that has political aspects, but that

are not overtly political organizations such as

political parties

Existing Popular NGO's

Green PeaceConcern WorldwideCare InternationalAmnesty InternationalMercy Corps

Logos

Heavy utilization of the globe and circular images probably empahsizing caring for the world as a whole or even indicating that every reaction has an effect on the earth

The colours used are dominantly shades of green / blue ,again to draw our atention to the ecosystem and the widespread notion that green is associated with “eco-friendliness”

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Use of Hands in most of the posters maybe to give the idea of relief or wanting to relate to the term “Lending a helping hand”

Few of the posters which are illustrated are again straight forward and simple, yet have a very strong effect on the reader

The text used is very simple and very easily understandable

Fonts are bold and identifiable and clearly visible

Nearly 85% of the posters contained photographed images of the victims,trying to show

Posters

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Educate Yourself

They were many pressing changes that women needed to tackleA list of them were:

1. Health2. Knowledge of the Law and their Rights3. Self empowerment4. Religious beliefs and5. Children welfare

The campaign material is highly instructive and descriptive

The images are factual and actual photographs

Visual Inspiration

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

30-40 yr Middle class housewives

After our initial research and analysis which included surveying a couple of housewives we realised that the housewives in this age group would be mostly at home with lots of free time.

We wanted to see what kept them occupied, the places they visited and the media that they came in contact with everyday, which included magazines and supermarkets.

Reserch and Analysis

Fonts are simple, symmetrical, mostly straight lines and not stylised very similar to Trajan Pro font

All the magazines look very similar as though they were from a single publication

Models are repeated else they look uncannily similar

Use of photographs against white background

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Formats

The were many formats which was considered : Newspapers, Handouts, Magazines,Billboard and Brochures were ones which the housewives looked at more on a daily basis and were hence more influenced.

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Non Governement Organisation that encourages Creative Arts

Educate Yourself- DIY (Do It Yourself ) art projects

30-40 yr old Middleclass housewives, who have a lot of spare time

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Concepts and Ideas

After narrowing down the variables,I decided to work on some media that would keep the targeted audience occupied and in the process educate them.

Origami seemed the best and easiest skill to pick up for a 30-40 year housewife.

Also the simple materials involved would encourage them as well as the final product is always open to improvisation.

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

Ideas / Concepts

The idea was to think as crazily as possible. To come up with over the top ideas and possibilities without the format being necessarily practical to implement.

GRAPHIC DESIGN FUNDAMENTAL PROJECT

NGO EDUCATE YOURSELF 30-40 YR MIDDLECLASS HOUSEWIVES

“Your the master of your soul““Your smile lights up the room”

Final Outcome

The final idea was to design a brochure which has a pattern on one side and instructions on the back to direct the housewife to make the Origami as instructed and which can be used as jewellery, accessory or household decoration

It also has a corner with cheerful /inspirational / educational message