s c h o o l o f c o n t i n u i n g s t u d i e s

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PMs#376uitc stone sans

s c h o o l o f c o n t i n u i n g s t u d i e s

r O B e r T r G a s s i O T J r , M p sA d j u n c t P r o f e s s o r

A B O U T Y O U R P R O F E S S O R

Education:Master of Preservation Studies,

tulane university school of ArchitectureBachelor of Arts, cum laude,

tulane universityAssociate of Business Studies,

delgado community college

Professional Experience:Director, Printing/Graphic Services,children’s hospital, new orleans

Interests:PhotographyArchitecture - historic, moderngardening/landscapingcyclingtypographydesign, graphic/Web

Freelance Projects:trey Yuen cuisine of chinagnosshrAAgenda for childrengayle Adams design Associatescrescent city KidsPerrin Benham gallery

Photography

Graphic designWeb design

LONG RANGE STRATEGIC PLAN

The Southeast Louisiana Council Boy Scouts of America has the responsibility to provide young people with the opportunity to join Scouting and to grow into strong leaders. This Long Range Strategic Plan will guide us through the next five years including the 100th anniversary of the Boy Scouts of America in 2010.

Our Long Range Planning committee has spent countless hours analyzing data and reviewing current facilities and programs to insure our youth continue to receive the most effective Scouting program available. This plan identifies critical factors that will drive our success and vision for serving young people.

The Southeast Louisiana Council has achieved much since it was originally chartered in 1918. Our goal is to build on that foundation with a bold and meaningful vision that will lead to significant accomplishments in the future.

I wish to express my deep and sincere appreciation to all who served on the Long Range Plan committee.

Charles NelsonPresident, Southeast Louisiana CouncilBoy Scouts of America

The Scout Oath Oh my honor I will do my bestTo do my duty to God and my countryand to obey the Scout Law;To help other people at all times; To keep myself strong,mentally awake, and morally straight.

O1OY E A R S O F S C O U T I N G

SOUTHEAST LOUISIANA COUNCILBOY SCOUTS OF AMERICA

2007

– 2

012Long

Range StrategicPlan

Our Long Range Plan ensures that we will provide the finest program available of values-based training to the youth of southeast Louisiana

d e s i g n t o c O n v E Y A m E S S A g E

Inspire. Create. Compute.

INSTRUCTOR INFORMATION:Robert Gassiot, MPS

Phone:Home: (504) 899-1804Work: (504) 896-9582

E-mail: rgassiot@tulane.edurgassiot@chnola.org Campus mailbox:Elmwood campus

Web site: www.tulane.edu/~rgassiot

Office hours: By appointment

COURSE/UNIVERSITY INFORMATION:Tulane University, School of Continuing Studies Media Arts Department

Course: MDAR-235-82: Introduction to Graphic DesignFall 2007

Time: Thursday, 6 pm - 8:40 pm

Location: Elmwood Campus

Blackboard: mytulane.blackboard.com

Course Fees: Special course fees are $35.

Course Description:This is an introductory course in the field of graphic design. An emphasis is placed on terminology, file types, design techniques, color (spot and 4-color process), and software training. Software training primarily focuses on Adobe InDesign CS3.

File types, typography and layout are additional concentrations included in the class. Other software products/topics discussed, but formal training is not provided in this course, include Quark X-Press, Adobe Photoshop, Adobe Illustrator, Adobe FreeHand, Adobe Acrobat Professional, Adobe ImageReady, Adobe Flash and Adobe Fireworks.

A series of projects and in-class assignments are assigned to assist the student with developing design skills utilizing software. All projects will be evaluated and critiqued by peers at end of the semester. Course is a prerequisite to MDAR-335.

Course Objectives:To enhance, guide and train students in the graphic arts field. Students are expected to incorporate software training with theories—color theory, typography, and utilize graphic design vocabulary to prepare visually appealing, artistic visual communication pieces on computer platforms.

Course Requirements: All class meetings should be attended. Failure to do

so will jeopardize your training of design software. Purchase necessary text and complete assignments

on due dates. Late projects will be penalized. Participate in class discussions. Ask questions. Prepare yourselves for end-of-semester critiques. Bring acceptable printed items to class to discuss

the design and layout (i.e., magazines, newspapers, packaging, CD covers, direct mail pieces, etc.).

Attendance:Attendance is expected and is in accordance with Tulane University School of Continuing Studies regulations. Notify instructor PRIOR to missing class. E-mails are acceptable.

Assignments, Projects & Deadlines:All projects must be completed by yourself. Any prior coursework or published work will not be accepted. Projects will be submitted both in electronic (original source file) and as a final printed piece. At the end of the semester each student will make an electronic portfolio utilizing PDF technology.

S C H O O L O F C O N T I N U I N G S T U D I E S

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SyllabusMDAR-235-82

s c h o o l o f c o n t i n u i n g s t u d i e s SyllabusMDar-235-82

This form created in Adobe InDesign CS3 on both Windows and Macintosh platform.Type: ITC Stone Sans, ITC Stone Serif © Copyright 2007. Robert Gassiot.

Grading/Assignments:10 Projects/2 assignments .......40%2 Quizzes ................................20%1 Midterm ...............................20%1 Final project/presentation/ critique ....................................20%

Grading Scale:Grading scales follows Tulane University standards.A (+/-) ExcellentB (+/-) Above averageC (+/-) AverageD (+/-) Below averageF Failing

Computer Lab:Students are expected to complete assigned projects by due dates. Any student who does not complete projects/class assignments will automatically be dropped one letter grade. Students are expected to utilize Computer Lab. (Note: frequent use of computers/software enhances and improves both design and computer skills.)

Computer Lab Hours:Monday – Friday: 8:30 a.m. - 5:00 p.m.Saturdays & Holidays: per monitor’s posted schedule

Class Rules: No cell phone use during class. No IPOD use, unless for file storage. No Napster downloads. No Internet surfing during class. If requested, computer monitors must be turned

OFF during class lectures. Class absences must be submitted in writing. E-mail

accepted.

Required Course Text:Adobe InDesign CS3 How-Tos: 100 Essential Techniques. Anton and Cruise, 2007. Basics of Design: Layout & Typography for Beginners. Lisa Graham, 2005.

Suggested text:InDesign Type. Nigel French, 2006.

Required Course Materials:E-ruler and/or Ruler*Storage device: IPOD, jump drive, etc.** (512 KB to 1 gig)Color wheel*Calculator (helpful, but not required)*Art supply store **Computer or office supply store

Honor code:Adhere to University’s honor code standards and procedures. All coursework should be original work from student. http://college.tulane.edu/honorcode.htm

Education Resource Center:http://erc.tulane.edu

Resources:www.adobe.comwww.quark.comwww.aiga.com

Note: Subject to change

s c h o o l o f c o n t i n u i n g s t u d i e s ProjectsMDar-235-82S C H O O L O F C O N T I N U I N G S T U D I E S

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ProjectsMDAR-235-82

Assignment 1: What is Graphic Design?Design Analysis & Font ProjectDesign Analysis: “Design by Dissection”Bring in an example of a graphic design piece that you like or dislike. We will discuss elements of the item including layout features, size, color and type, etc. (Examples include magazines, direct mail pieces, magazines, Web sites, etc.)Font Project: Create an 8.5” X 11” document. Type all the names of the fonts on your system in a one column layout. Format the name of the font in the font name. This provides as a useful tool during the semester.

Assignment 2: ResuméWhat’s more important than having a great-looking resumé? This project will emphasis the proper use of fonts, lines, tabs and indents and text frame options.

Project 1: FlyerSize: 8.5” X 11” flyer. This exercise is intended to provide an introduction of creating a new document, layout, file types, importing and placing graphics, placing text and the toolbox. This exercise will also introduce color concepts (Spot color vs. four-color process).

Project 2: BrochureSize: 8.5” X 11” brochure. Instructor will provide photography and text for layout placement. This exercise provides practice with layout, placing file types, importing and placing graphics, formatting text and columns/grids.

Project 3: Corporate Identity PackageThis exercise will demonstrate that you can create a logo in Adobe InDesign CS3, even though it is most likely logos are created either in Illustrator or Photoshop. You will incorporate your logo design and color scheme into a letterhead, envelope and business card. You will also select paper and printing requirements.

Project 4: PosterSize: 11” X 17” flyer. Scale of project differs from other flyers created. Concepts of the tabloid are based on students’ ideas. Suggestions include music venues, Mardi Gras, churches, etc. Make the tabloid visually interesting and communicate to your intended target audience.

Project 5: AdvertisementCreate an advertisement based on the guidelines provided. The purpose of the exercise is to introduce the student to standards that are normally placed within an agency/company. Guidelines of the advertisement will come from a selected local magazine. (To be announced. Samples include: New Orleans, Gambit, etc.)

Project 6: NewsletterRe-design an existing 11”X17” newsletter that was originally created in Microsoft Word (word processing software). This exercise will demonstrate the major differences of design/layout software vs. word processing software. The newsletter will be printed double-sided and in four color. Type control is a critical issue here. Paragraph and character formatting are new topics reviewed.

Project 7: Business FormBusiness is a part of everyday life, even in the design field. Design a 8.5” X 14” form. Exercise will demonstrate the importance of tabs, tables, and the step and repeat function.

Project 8: Magazine CoverDesign a visually interesting and appealing magazine cover. You can either create a new magazine or re-design an existing magazine. Creativity is the goal. Target audience should be an influential factor in project.

Project 9: Invitation Design an inspirational and appropriate invitation for an event. This project demonstrates “old school” techniques of cut and paste and proper presentations of finished product. Actual envelope provided.

Project 10: Web DesignCreate a storyboard using InDesign for a proposed Web site based on your corporate identity package.

1 August 30 Introduction class; Assignment 1: FONT PROJECT

2 September 6Lecture (Typography/layout/tabs); Assignment 1: FONT PROJECT/DESIGN BY DISSECTION and Assignment 2: RESUME/PDF

3 September 13 Lecture (File types), Project 1: FLYER/PDF

4 September 20 Lecture (Color); Project 2: BROCHURE/PDF

5 September 27 Lecture (Identity/Logos); Project 3: CORPORATE IDENTITY PACKAGE/PDF

6 October 4 QUIZ; Lecture; Project 4: POSTER/PDF

7 October 11 Lecture; Project 5: ADVERTISEMENT/PDF

8 October 18 MID-TERM; Lecture; Project 6: NEWSLETTER/PDF

9 October 25 Lecture; Project 7: BUSINESS FORM/PDF

10 November 1 Lecture; Project 8: MAGAZINE COVER

11 November 8 Lecture; Project 9: INVITATION/PDF and Project 10: WEB DESIGN COMP/STORYBOARD/PDF

12 November 15 LAB WEEK

13 November 22 Thanksgiving holiday

14 November 29 QUIZ; PRESENTATIONS DUE

15 December 6 CLASS CRITIQUES; FINAL EXAM PREPARATIONS

16 December 13 FINAL PRESENTATIONS/PROJECTS

DATE OBJECTIVE/PROJECT

This form created in Adobe InDesign CS3 on a Windows platform.Type: ITC Stone Sans, ITC Stone Serif © Copyright 2007. Robert Gassiot.

TENTATIVE QUIZ DATES:Thursday, October 4Thursday, November 14Dates are subject to change with notification.

PROJECT DUE DATES:Due dates will be announced.

S C H O O L O F C O N T I N U I N G S T U D I E S

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SummaryMDAR-235-82

s c h o o l o f c o n t i n u i n g s t u d i e s SummaryMDar-235-82

s c h o o l o f c o n t i n u i n g s t u d i e s ResourcesMDar-235-82

www.tulane.edu/~rgassiot

s c h o o l o f c o n t i n u i n g s t u d i e s ResourcesMDar-235-82

http://tulane.blackboard.com/webapps/portal/frameset.jsp

s c h o o l o f c o n t i n u i n g s t u d i e s Goals

t o i n f o r M A n d e d u c A t e Y o u ,

I n S P I R E Y O U R c R E A T I v I T Y

u t i l i z i n g t o o l s A v A i l A B l e

I n T O d AY ’ S c O m P E T I T I v E m A R k E T

s c h o o l o f c o n t i n u i n g s t u d i e s

i s h e c R A z Y ?

TYPOGRAPHYcOlORlAYOuTdEsIGn

PlAcEMEnT

EPsJPGPnGTIFPdF

kERnInGEM sPAcEEn sPAcElEAdInG

TRAckInG

s c h o o l o f c o n t i n u i n g s t u d i e s Software

Adobe InDesign CS3•

s c h o o l o f c o n t i n u i n g s t u d i e s Softwarelayout/design softwareAdobe InDesign CS3 Quark X-Press Adobe Pagemaker1

Microsoft Publisher1

Adobe Photoshop (industry standard - raster)Adobe Illustrator (industry standard - vector)Macromedia Freehand2

1 Non-industry standard, older technology2 No longer being developed by Adobe team (Adobe purchased Macromedia)

ABCDFABCDF

ABCDFAfter 2 assignments, 10 projects, 2 quizzes, your design skills will then be prepared to market yourself... with your final project.

i n t r o d u c t i o n s

Avila, Belinda

Bazley, Harold

Bernard, Edward

Cheramie, Deany

Fischbach, Theresa

Gaillot, Susan

Gernhauser, Sarah

Gondrella, Tandi

GreAm, Jennifer

Gullage, Kiran

Huckabay, Shane

Jefferson, Kirk

Louisme, Robinson

Mcquarter, Jacinta

Rose, Jeremy

Trahant, Grant

FIFTEEN MINUTE BREAK

Mac or PC...

I just want to be a designer!graphic/web

>

s c h o o l o f c o n t i n u i n g s t u d i e s System & Software

know Your computer systemGet to know your computer systemPC platform Software - PCs have Adobe Creative Suite CS3 Preferences Fonts Toolbar Control PanelFontsAdditional items include libraries (stock photography, logos, etc.)

s c h o o l o f c o n t i n u i n g s t u d i e s System & Software

know Your softwareFile > NewDocument sizeReview the screenToolboxControl PanelPanels/PalettesWindow > Workspace > DefaultNavigate

Adob

e In

Desig

n CS

3De

faul

t Wor

kspa

ce

Toolbar

Pasteboard

RulersControl panel

Panels/palettesDocument

Margins

Adob

e In

Desig

n CS

3To

obox

Selection tool

Direct select/position tool

Pen tool

Text/Text on a path tool

Pencil tool

Line tool

Frame: Rectangle/Elipse/Polygon tool

Rectangle/Elipse/polygon tool

Button tool

Scissors tool

Rotate tool

Scale/sheer tool

Gradient swatch tool

Free transform tool

Note tool

Eyedropper/measure tool

Hand tool

Zoom tool

Stroke/Fill

Formatting effects container

Apply none

Preview tool

s c h o o l o f c o n t i n u i n g s t u d i e sAssignment 1

what’s your type?Your system, your fonts...