Graphic Design Portfolio

GABBY BURLESONG

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WEBSITES

ILLUSTRATION

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GABBY BURLESONG

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2012

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2012

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GABBY BURLESONG

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2012


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ILLUSTRATION

DESIGNING&

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4 Project 1

12 Project 2

18 Project 3

24 Project 4

30 Project 5

38 Project 6

44 Project 7

48 Project 8

54 Project 9

58 Project 10

SCHMAGELS BAGELS

DIVE AGAINST DEBRIS

STICKS & STONES SCIENCE CAMP

CRAZE MAGAZINE

THE GRIND GOURMET BURGER TRUCK

DON PABLOS

COLOR SELECTOR

SEA & LAND ZOO

JUICE IT UP

WIND GAP MUSIC FESTIVAL

1. SCHMAGELS BAGELS

OVERVIEW

SCHMAGELS BAGELS is a restaurant

located in downtown St. Augustine nearby Flagler

College. Schmagels serves breakfast sandwiches,

bagels, paninis and more. This local restaurant

specifically targets college students, tourists and

locals. Each month they promote a different cream

cheese flavor for the customers to try.

CHALLENGE

The challege was to create an updated brand to

appeal to Schmagels’ diverse target audience. Also,

to get new customers to try Schmagels by

implementing a fun, illustrated design.

SOLUTION

The coasters were designed with the target audience

in mind, illustrating the Schmagels Regulars in the

four coaster designs. The logo, infographic and

website also use those same illustrations and style

choices. The website and gift cards also have

an enticing slogan to attract customers. The

design choices such as the patterns, characters and

illustration style were carried throughout all of the

branding pieces.

Schmagels Bagels | pg 4


Project 1 | pg 7

This is an illustrated coaster series of the Schmagels

Regulars. The back of the coaster explains the Schmagels

Regulars in more detail and also tells the customer about

each character and what they normally get when coming

to Schmagels.


IT’S NOT JUST ANY ORDINARY,GENERIC BAGEL.IT’S A HAND CRAFTED,MOUTH WATERING,LIFE CHANGING SAUCEROF PERFECTION.

IT’S A HAND CRAFTED,MOUTH WATERING,LIFE CHANGING SAUCEROF PERFECTION.

IT’S NOT JUST ANY BAGEL.SCHMAGELS GIFTCARD

$

This giftcard can be redeemed for merchandise or food at Schmagels Bagels and cannot be redeemed for cash or credit except where required by law. No value until purchased. For balance information, or to replace the remaining value on a lost, stolen or damaged card with the original purchase receipt, call 1.800.SCHMAGELS. ©2012 Schmagels. All rights reserved.

MENU | SCHMAGELS STORY | CONTACT 904.824.4444

IT’S NOT JUST ANY ORDINARY,GENERIC BAGEL.

IT’S A HAND CRAFTED, MOUTH WATERING, LIFE CHANGING SAUCER OFPERFECTION.

MENU

CONTACT

SCHMAGELS STORY

1989

{ S T . A U G U S T I N E , F L 3 2 0 8 4 }

904.824.4444

MR. SCHMAGELS

201223 YEARS IN

THE MAKING...AND WE’VE ENJOYED EVERY MINUTE OF IT.

How did Schmagels Bagels become Schmagels Bagels?

Interesting story, really. Back in 1954, this little lad, Charles

Schmagels, walked into a bagel shop. Actually, a bunch of bagel

shops; and asked for a job. He was only 10 and even then he knew

how to shmooze his way into working at a shop (brilliant right?).

Only problem was, Charles was a klutz and a shlimazel. Dropping

food, utensils and pretty much anything he could get his hands on.

So that meant that by the time he was 18, he had gone through

about 12 jobs and was pretty much broke.

The one thing that stuck with him though was that first job he

ever had, how much he loved working at that bagel shop. So he

gathered up his chutzpah and headed down to sunny St.

Augustine in search of a new beginning. After some random,

part-time jobs he had saved up enough money to buy his own

shop. Schmagels Bagels was born that day and ever since then

we have been attracting numerous customers. So Mazel Tov to

you and enjoy Schmagels Bagels.

OPEN 7AM - 3PM SUNDAY THRU THURSDAY // OPEN 7AM - 8PM FRIDAY & SATURDAY

PANINIS

FRESHLY BAKED BAGELS

Your choice of bagel with cream cheese or nutella.

13 BAGEL VARIETIES:Poppy, Sesame, Onion, Garlic, Cheddar-Jack,

Cheddar-Jalapeno, Sun-Dried Tomato, Everything,

Everything Whole Wheat, Cinnamon-Raisin,

Blueberry, Whole Wheat or Plain

CREAM CHEESE OPTIONS:Vegetable, Scallion, Herb, Cheddar-Garlic,

Green Olive, Jalapeno, Chocolate-Chocolate Chip,

Strawberry, Honey Almond, Blueberry or Plain

HUMMUS

BUTTER

JELLY

HONEY BUTTER OR PEANUT BUTTER

2.83

4.50

1.75

0.50

2.50

BREAKFAST SANDWICHES

Freshly made with real eggs & your choice of cheese on a bagel croissant, bread or wrap.

SAUSAGE, EGG & CHEESE

BACON, EGG & CHEESE

HAM, EGG & CHEESE

EGG & CHEESE

LOX & CREAM CHEESENova Salmon served with capers, onion & tomato.

BREAKFAST BURRITOEggs screambled with sausage, onion, roasted red

peppers, tomatoes & cheddar cheese in a wheat, spinach

or traditional tortilla - with jalapeno cream cheese.

4.50

3.95

3.95

3.25

6.95

6.95

SALADS

GREEN SALADFresh greens, tomato, onion, carrots & cucumber.

Add meat, cheese or hummus.

CHEF SALADGreen salad with oven roasted turkey, honey maple

ham, bacon & swiss.

DRESSING OPTIONS:Ranch, Honey Mustard, Balsamic Vinaigrette or

Fat-Free Raspberry Vinaigrette

5.00

5.95

SCHMIZZABagel pizza.

BERRY-BERRYToasted blueberry bagel with peanut butter &

strawberry cream cheese.

3.25

3.25

KIDS MENU

PANINIS

Hot grilled sandwiches on your choice of sourdough or multi-grain bread.

ITALIANHam, hard salami, provolone, onion, roasted red

peppers, banana peppers & balsamic vinaigrette.

GRILLED FIVE CHEESE & TOMATOSwiss, provolone, american, cheddar & jack cheeses

with tomato.

TURKEY CLUBOven-roasted turkey, honey maple ham, bacon swiss,

tomato & ranch dressing.

PHILLYRoast beef, provolone, roasted red peppers, onion &

vonaigrette.

6.95

6.95

6.95

6.95

Served on choice of bagel, multi-grain, spinachor traditional wrap; sourdough or multi-grain bread.

BOAR’S HEAD MEETS (CHOOSE ONE)

Oven roasted turkey, honey maple ham, hard

salami, roast beef or hummus.

CONDIMENTSMayonnaise, mustard, honey mustard, spicy

mustard, ranch & balsamic vinaigrette.

CHEESEChoice of any cream cheese, swiss, provolone or

american.

VEGGIESChoice of lettuce, tomato, onion, roasted red

peppers, carrots, cucumbers & banana peppers.

7.00

WRAPS

Served on choice of multi-grain, spinach or traditional wrap; sourdough or multi-grain bread.

THE SCAMHoney ham, scallion cream cheese, swiss, lettuce,

banana peppers, cucumbers & tomato.

SHAKIN’ BACONGreen olive cream cheese, bacon, lettuce & tomato.

SUNSET STRIPCheddar garlic cream cheese, roast beef, onion &

tomato.

LOADED VEGGIEHummus and provolone cheese with all the veggies &

balsamic vinaigrette.

6.95

6.95

6.95

6.95

GARDEN TURKEY WRAPOven-roasted turkey, vegetable cream cheese,

lettuce, tomato, onion, roasted red peppers,

cucumbers & carrots.

MEDITERRANEANChoice of hummus or green olive cream cheese with red

onion, roasted red peppers, tomato & cucumbers.

JAMMIN’ SALMON WRAPNova, herbal cream cheese, cucumber, capers, onion,

lettuce & tomato.

6.95

6.95

6.95

BUILD YOUR OWN

CONTACT

SCHMAGELS STORY

1989

{ S T . A U G U S T I N E , F L 3 2 0 8 4 }

904.824.4444

MR. SCHMAGELS

201223 YEARS IN

THE MAKING...AND WE’VE ENJOYED EVERY MINUTE OF IT.

How did Schmagels Bagels become Schmagels Bagels?

Interesting story, really. Back in 1954, this little lad, Charles

Schmagels, walked into a bagel shop. Actually, a bunch of bagel

shops; and asked for a job. He was only 10 and even then he knew

how to shmooze his way into working at a shop (brilliant right?).

Only problem was, Charles was a klutz and a shlimazel. Dropping

food, utensils and pretty much anything he could get his hands on.

So that meant that by the time he was 18, he had gone through

about 12 jobs and was pretty much broke.

The one thing that stuck with him though was that first job he

ever had, how much he loved working at that bagel shop. So he

gathered up his chutzpah and headed down to sunny St.

Augustine in search of a new beginning. After some random,

part-time jobs he had saved up enough money to buy his own

shop. Schmagels Bagels was born that day and ever since then

we have been attracting numerous customers. So Mazel Tov to

you and enjoy Schmagels Bagels.

OPEN 7AM - 3PM SUNDAY THRU THURSDAY // OPEN 7AM - 8PM FRIDAY & SATURDAY

SALADS

GREEN SALADFresh greens, tomato, onion, carrots & cucumber.

Add meat, cheese or hummus.

CHEF SALADGreen salad with oven roasted turkey, honey maple

ham, bacon & swiss.

DRESSING OPTIONS:Ranch, Honey Mustard, Balsamic Vinaigrette or

Fat-Free Raspberry Vinaigrette

5.00

5.95

SCHMIZZABagel pizza.

BERRY-BERRYToasted blueberry bagel with peanut butter &

strawberry cream cheese.

3.25

3.25

KIDS MENU

ITALIANHam, hard salami, provolone, onion, roasted red

peppers, banana peppers & balsamic vinaigrette.

GRILLED FIVE CHEESE & TOMATOSwiss, provolone, american, cheddar & jack cheeses

with tomato.

TURKEY CLUBOven-roasted turkey, honey maple ham, bacon swiss,

tomato & ranch dressing.

PHILLYRoast beef, provolone, roasted red peppers, onion &

vonaigrette.

6.95

6.95

6.95

6.95

BOAR’S HEAD MEETS (CHOOSE ONE)

Oven roasted turkey, honey maple ham, hard

salami, roast beef or hummus.

CONDIMENTSMayonnaise, mustard, honey mustard, spicy

mustard, ranch & balsamic vinaigrette.

CHEESEChoice of any cream cheese, swiss, provolone or

american.

VEGGIESChoice of lettuce, tomato, onion, roasted red

peppers, carrots, cucumbers & banana peppers.


SAUSAGE, EGG& CHEESE

LOX & CREAM CHEESE

BACON, EGG& CHEESE

HAM, EGG &CHEESE

EGG & CHEESE

Nova Salmon served with capers, onion &

tomato.

BREAKFAST BURRITO

Eggs scrambled with

sausage, onion,

roasted red peppers,

tomatoes & cheddar

cheese in a wheat,

spinach or

traditional tortilla -

with jalapeno cream

cheese.

GARDEN TURKEYWRAP

Turkey, veggie

cream cheese,

lettuce, tomato,

onion, red peppers,

cucumber & carrots.

THE SCAM

Honey ham, scallion

cream cheese, swiss,

lettuce, banana

peppers, cucumbers

& tomatos.

SHAKIN’BACON

Green olive cream

cheese, bacon,

lettuce & tomato.

SUNSETSTRIP

Cheddar garlic

cream chees, roast

beef, onion & tomato.

THEMEDITERRANEAN

Choice of hummus or

green olive cream

cheese with onion,


tomato & cucumbers.

LOADEDVEGGIE

Hummus and

provolone cheese

with all the veggies

& balsamic

vinaigrette.

THE STAPLES SCHMAGELS

BREAKFAST SANDWICHES

of

DON’T KNOW WHAT TO ORDER? WANT TO KNOW WHAT GOES ON SCHMAGELS BAGELS DELICIOUS SANDWICHES? WELL THIS IS THE CHART FOR YOU!

JAMMIN’SALMON WRAP

Nova, herbal cream

cheese, cucumber,

capers, onion,

lettuce & tomato.

WRAPS

Freshly made with real

eggs & your choice of

cheese on a bagel , croissant,

bread or wrap.

ITALIAN

Ham, hard salami,

provolone, onion,


banana peppers &

balsamic

vinaigrette.

GRILLED 5 CHEESE

Swiss, provolone,

american, cheddar &

jack cheeses with

fresh tomatos.

TURKEY CLUB

Oven roasted turkey,

ham, bacon, swiss,

tomato & ranch

dressing.

PHILLY

Roast beef,

provolone, roasted

red peppers, onions

& vinaigrette.

PANINISHot grilled sandwiches on your choice of sour dough or multi-grain bread.

2. DIVE AGAINST DEBRISLOCAL SILVER STUDENT ADDY 2012

OVERVIEW

DIVE AGAINST DEBRIS is a cause that Project AWARE

has created, organizing thousands of underwater

cleanups to protect marine species and habitats.

Dive Against Debris is a year-round data and debris

collection effort that has grown to 180 countries.

Local diving groups go down into the ocean and

collect trash such as plastic bottles, old tires or food

to be collected and reported.

CHALLENGE

The challenge was to create an ad

campaign to show that marine animals need our help

but not in the typical way. The ad campaign must

give a call to action and bring awareness to the

pressing issue.

SOLUTION

The imagery used throughout the ad campaign was

influenced by the question: how would the animals

be able to communicate with the humans? The

answer to that question was their own bodies.

The ad campaign took three sea animals and

combined that with the words help, S.O.S. and

mayday. These illustrated images are meant to evoke

emotion as well as a sense of sadness for these

animals. The infographic is meant to reach

prospective divers and present to them how

much Dive Against Debris has grown.

Dive Against Debris | pg 12


Dear Land Dwellers,

DIVE AGAINST DEBRIS

We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking

on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference

and contributing to a clean, healthy future for our home.

Find a dive spot near you at - www.diveagainstdebris.org/divespots

Dear Land Dwellers,

DIVE AGAINST DEBRIS





Project 2 | pg 15

Dear Land Dwellers,

DIVE AGAINST DEBRIS





Dear Land Dwellers,

DIVE AGAINST DEBRIS






Project 2 | pg 17

3. STICKS & STONES SCIENCE CAMP

OVERVIEW

STICKS & STONES SCIENCE CAMP is a concept for a

California summer science camp for children. The

campsite, which was originally intended for a Boy

Scouts camp, has 30 acres of land for the

activities to take place. Sticks & Stones offers

acedimic activities such as geology and recreational

activities including skit night in order for the kids to

make new friends.

CHALLENGE

Create a brand identity that speaks to parents and

children, requiring a logo that clearly represents the

outdoor nature of the camp, as well as print

collateral and a website. The branding should

communicate a fun but modern take on

summer camps.

SOLUTION

The solution was to have the look and feel of an old

scrapbook but modernize the style to make it more

current. The logo features an outdoor color scheme

and arrows to give off a nature vibe. The brochure

takes on more of the vintage scrapbook feel by

using different sized images that overlap one

another and a hand-drawn look throughout.

The poster and website carry that same theme.

Sticks & Stones Science Camp | pg 18


INFORMATIONAL MEETINGIf you want to learn more about the Exploration Breeds Innovation Summer Science

Camp there will be an informational meeting March 7 at 6 PM. It will be held at our

main office area on our campsite. If you can’t make it their will be information up on

our website - www.SticksAndStones.com. Hope you can make it!

STICKS & STONESSUMMER CAMP 2012

FROM JUNE 6-20EDUCATIONAL

AND

ENJOYABLE

Project 3 | pg 21


OPEN MENU

OUR MISSIONTo serve all youth of California by providing quality outdoor educational

programs that instill in them an appreciation of the outdoors and the

environment, teach effective teamwork, instruct about the cultural history

of Redlands and provide access to the area’s natural resources.

FIELD TRIP DATESUPCOMING EVENTSAdventures In The Foothills - March 2 to March 6

Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&[email protected]

Day On The Rancho - March 14

Summer Discovery Camp 2012

Cedar Elementary - February 19

Partin Elementary - March 4

Lawton Rhodes Middle School - March 18

OPEN MENU

OUR CAMSITES HISTORYThe area around Sticks & Stones Science Camp is rich with history.

Native Americans gathered acorns here for centuries before the first

Spanish settlers arrived in 1769. The boundary of two Mexican land

grants cuts through the camp, the Rancho Santiago de Santa Ana and

the Rancho Lomas de Santiago. Both were owned by the Yorba

family, who ran cattle on the land. James Irvine and his partners

bought the ranchos in 1866.

By the 1870s, the “picnic grounds” in the oak grove along the

Santiago Creek were a popular recreation spot with local pioneers.

In 1897, James Irvine II donated 160 acres of this property to the

County of Orange to create the first County Regional Park. In 1929,

it was officially renamed Stones Park. Over the years, the park has

grown to more than 470 acres.

In 1935, James Irvine II leased 30 acres to the Orange County

Council, Boy Scouts of America for a Boy Scout camp. Camp Irvine

was used for camporees, training sessions, Courts of Honor, and

other Boy Scout events. The camp was closed during World War II

when the Army took over the entire area and renamed it Camp

Rathke. After the war, the Boy Scouts renewed their lease, and even

held summer camp there for a few years before eventually returning

the property to Sticks & Stones. Today, the area is a part of Sticks &

Stones Science Camp.

Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&[email protected]

Project 3 | pg 23

The brochure is for prospective families who want to know more about Sticks & Stones Science Camp.

The brochure tells customers about the different activities their child will do and has pictures of

past summers at the camp.

4. CRAZE MAGAZINE

OVERVIEW

CRAZE MAGAZINE is a proposed magazine for women

who are interested in fashion. Craze will feature the

top up-and-coming designers, showcasing what

collections they are working on.

CHALLENGE

The challenge was to create a magazine to intrigue

viewers and make them want to buy it. The magazine

features four articles and four columns with a

consistent design layout.

SOLUTION

From the cover pattern to the drop caps, the

magazine has a constant geometric theme. Craze

also uses bright colors to attract buyers and the

color scheme will change with each issue to

correspond with the cover image that is being used.

The spreads are not typical layouts but are instead

surprising layouts that move the viewers eye from

page to page. There is also an outer box design that

contains the magazine.

Craze Magazine | pg 24

FUTURE FACES OF FASHION

FEATURING DU YANG’S COLLECTION CRAZE MAGAZINE ISSUE ONE JANUARY-FEBRUARY 2012 $5.99

DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS

1#

LOUISE GRAY MARY KATRANTZOU LAURA MACKENSS SILVA BRADSHAW

MY DEAD PONY KAREN WALKER SILKE WERZINGER WHITENY POZGAY

FUTURE FACES OF FASHION

FEATURING RODARTE F/W 2011 LINE CRAZE MAGAZINE ISSUE TWO FEBRUARY-MARCH 2012 $5.99

DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS

2#


The outerbox features the Craze logo with windows inside each letter so the viewer can see the cover of the magazine. The

covers’ color schemes and background patterns will change for each issue, depending on the cover image that is used.

Project 4 | pg 27


Project 4 | pg 29

5. THE GRIND GOURMET BURGER TRUCK

OVERVIEW

GRIND GOURMET BURGER TRUCK is a food truck

located in Louisville, Kentucky with a focus on local

ingredients and uses quality meats to achieve

excellent, gourmet burgers. Straying from what a

typical burger place has to offer is what sets Grind

Gourmet apart. Besides the standard burger you can

expect to find one influenced by Spanish cuisine

featuring peppers, goat cheese and an olive spread.

Bison, lamb and tuna are also available including

several house-made sauces or fried eggs.

CHALLENGE

Create a food truck design that is dynamic, loud and

bold. A design that catches peoples attention but

also makes them confident in the quality of the food.

Additionally, create a promotional piece

to get people living in Louisville to try Grind Gourmet.

SOLUTION

The solution was to have one bold color that grabbed

peoples attention and center that around the rest of

the design. The illustrations tell the customer what

ingredients Grind Gourmet is using. The mailer,

business cards and the website carry the same

design elements that are featured on the truck.

These collateral pieces are meant to attract

new customers.

The Grind Gourmet Burger Truck | pg 30


Project 5 | pg 33

Project 5 | pg 35


Project 5 | pg 37

LOCALingredients GRASS FED MOUTH-WATERING

BEEF INGREDIENTSBURGER

BE OUR FRIEND HEAR US TWEET READ OUR BLOG

FRESHQUALITY-CUT

PERFECTION

Grind, a gourmet burger truck, is a moving food truck with a focus on local ingredients and using the

best quality meat and cuts to achieve an enviable blend for our burgers. Straying from what a typical

burger place has to offer will be what sets us aside from the rest of the pack. Besides the standard

burger with its 1/4lb meat patty, cheese and veggies you can expect to find one influenced by Spanish

cuisine featuring peppers, goat cheese and an olive spread with a few special ingredients that will

change the way you think about a burger. Bison, lamb and tuna also make appearances on the menu

and with lots of ad-ons available including several house-made sauces, fried eggs, pork belly and wide

variety of cheeses. In addition, there is a seasonally rotating menu of specials where you will find

items that you may not expect to see on a food truck like handmade pastas, salads, pot pies, and chili.

Want to find out where we will be... keep in touch >>

© 2012 . THE GRIND GOURMET BURGER TRUCK . All rights reserved. 502.735.2251

OVERVIEW

DON PABLOS is a tex-mex restaurant chain that

serves big, bold flavors. For more than 20 years Don

Pablos has been the place to go for genuine Big Tex,

Bold Mex. Don Pablos has won the coveted ”Choice

in Chains” award from Restaurants & Institutions

Magazine three times. Most of the chain is located in

the East, with the exception of Texas.

CHALLENGE

Create an updated look and ad campaign for a

company that many people know and love.

Additionally, create a campaign that promotes

their Monday through Thursday deals and generate

a promotional item that draws customers to

the restaurant.

SOLUTION

The imagery used throughout the ad campaign was

created by pairing photos of Texan and Mexican

culture with Don Pablos’ food. The campaign

highlighted Don Pablos deals and each ad had a

different tagline that kept in theme with Tex-Mex.

The coasters had four different designs that stated

the same deal. The employees gave these out to

prospective customers so they would receive a free

appetizer when they returned with the coaster to

the restaurant.

Don Pablos | pg 38

6. DON PABLOSLOCAL SILVER STUDENT ADDY 2012

Don Pablos | pg 40

Project 6 | pg 41

Don Pablos | pg 42

Project 6 | pg 43

The coasters are a promotional piece that brings people to Don Pablos. People who work at the restaurant

would hand these coasters out to potential customers. When the customer brings the coaster back to Don

Pablos they get a free appetizer in return.

7. COLOR SELECTOR

OVERVIEW

COLOR SELECTOR is a concept for an iPhone app

that helps people mix colors more easily. The user

can take a picture of a color they like, type in the

CMYK values, or pick from a color wheel. The app

then generates a mix of the different paint colors

one would need to create that shade. If the user

doesn’t have all of the paint colors available then the

app will generate a new mix until the user finds one

that works. The user can also customize the app by

putting in the brand of the paint for Color Selector

to use.

CHALLENGE

Create an app with minimal steps and make a

website promoting the app. The website would help

alleviate any questions that users would have.

SOLUTION

The use of notebook paper and tape gives the app a

carefree style. Using a wood background and minimal

color, the design of the app is simple and easy to

navigate. The one-page site carries the same design

choices that the app has and uses screen shots to

help explain the app in more detail.

Color Selector | pg 44

Color Selector | pg 46

Color Selector gives the user 3 ways to help find the color they want: the user can take a picture of a color they

like, type in the CMYK values, or choose a color from the color wheel. Color Selector will then generate a mix

that will achieve that color choice.

Project 7 | pg 47

8. SEA & LAND ZOO

OVERVIEW

SEA & LAND ZOO is a futuristic concept that morphs

a sea and a land animal. If any two animals could

breed and produce offspring this would be the zoo

families would go to to see these creatures.

CHALLENGE

Create a poster series that shows people what these

animals would look like and to get people intrigued

about the new zoo. Also create a mailer that tells

families about the grand opening of Sea & Land Zoo.

SOLUTION

The logo and sub-logo were created to give off a

historic feeling. The poster series used

coffee-stained paper and the illustration style of

old scientific journals to portray this. Mailers were

made to tell people about the grand opening and the

imagery used also came from old scientific books.

The mailer used these images along with the poster

series animal illustrations, giving the viewers

another graphic element.

Sea & Land Zoo | pg 48

Zeburtle (zebra & turtle)

SEA & LANDZOO

Since 1928

A N D E X C I T I N G A D V E N T UR E

S

UNCONVEN T I ONA L AN IMAL S

SEA & LANDZOO

Since 1928

A N D E X C I T I N G A D V E N T UR E

S

UNCONVEN T I ONA L AN IMAL S


Project 8 | pg 51

Allican (alligator & toucan)


Left: Framél (frog & camel)

Right: Searaffe (sea horse & giraffe)

Project 8 | pg 53

These mailers were made to promote the grand opening of

Sea & Land Zoo. The style of the mailers mimics the style of

the poster series by using the same animal illustrations but

pairing them with old, scientific found images.

OVERVIEW

JUICE IT UP is a franchised smoothie and juice bar

chain that specializes in blended-to-order fresh fruit

smoothies and juices in a relaxed environment. For

over 15 years and over 100 locations across the US,

customers have flocked to Juice It Up for their

delectable smoothies.

CHALLENGE

Delightful Blends is a sub-category of smoothies

for people who want a healthier option for watching

calorie or carbohydrate intake. The challenge was to

promote the new smoothie line and get customers

to try the new smoothies. Also create a promotional

item to attract customers.

SOLUTION

The ads focus on the fact that Juice It Up uses real

fruit to make their smoothies. The ad campaign

portrays this in a unique way. The ads also have an

image of the smoothie with fruit swirling around it

and a call out at the bottom for the Delightful

Blends smoothie line. The promotional piece was a

Juice Truck that would travel from city to city so

that people could try the new line of smoothie

flavors. There would also be a poster that would tell

people in that specific city when and where the truck

would be.

Juice It Up | pg 54

9. JUICE IT UPDISTRICT SILVER STUDENT ADDY 2012

Juice It Up | pg 56

DRINK AS MUCH AS YOU WANT, IT GROWS ON TREES.NEW Passion Delight. Delightfully light smoothies.

IF YOU LOVE FRUIT, YOU’RE BARKING UP THE RIGHT

TREE.NEW Pineapple Delight. Delightfully light smoothies.

NEW DELIGHTFULLY LIGHT SMOOTHIES!

LIVELIFEJUICED

Strawberry DelightMango DelightPineapple DelightPassion Delight

16 oz. - $3.9524 oz. - $4.4532 oz. - $5.45

NEW DELIGHTFULLY LIGHT SMOOTHIES!

LIVELIFEJUICED

Strawberry DelightMango DelightPineapple DelightPassion Delight

16 oz. - $3.9524 oz. - $4.4532 oz. - $5.45

Project 9 | pg 57

10. WIND GAP MUSIC FESTIVAL

OVERVIEW

WIND GAP MUSIC FESTIVAL is a bluegrass music

festival located in Wind Gap, Pennsylvania. It is a

four-day event suitable for camping out.

When the bands aren’t playing people can go to

different workshops.

CHALLENGE

The challenge was to design a poster series that

grabs peoples attention and redesign the logo, giving

it a more modern feel.

SOLUTION

The poster series took parts of bluegrass instru-

ments such as a harmonica or guitar and pieced

them together to make a modern, elegant design.

The posters tell people information they need to

know about the Wind Gap Festival. The mailer design

uses the posters as an envelope. Upon opening, there

is a postcard that gives more information about the

event. The website carries the same style choices

that the logo, posters and mailer use.

Wind Gap Music Festival | pg 58

WIND GAPMUSIC FESTIVAL

WIND GAPMUSIC FESTIVAL


TICKETS SCHEDULE LINEUP VENUE GALLERY CONTACT

F O U R D A Y S O F w o r k s h o p s , s o u t h e r n f o o d a n d

t i c k e t s g o o n s a l e

FEB 1 2012LIMITED TIMEOFFER

f r o m J U N E 9 - 1 2 , 2 0 1 2 i n w i n d g a p p e n n s y lva n i a

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc non

magna sit amet magna bibendum molestie quis id ligula.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per

inceptos himenaeos. Aliquam ullamcorper tellus eget libero

bibendum quis varius nunc convallis. Phasellus porttitor pretium

risus et ornare. In tincidunt felis vitae arcu suscipit at egestas justo

vestibulum.

© Wind Gap Music Festival 2012 | 206 East Mountain Road Wind Gap, PA | 973.584.2324

$25O R D E R T I C K E T S

M O R E D E T A I L S

S E E T H E L I N E U PJAMES KING BAND

James King was born Sept. 9,

1958, in Martinsville, Va., and

grew up in Carroll County --

one of the most fertile

breeding grounds for

bluegrass and old-time

musicians. One of James'

closest mentors was Ted

Lundy, whose raw and

heartfelt brand of bluegrass

exerted a particularly strong

in�uence on his music.

jameskingband.com

AISSA LEE

By the time AJ was 12, she

was actively involved in 2

working bands in the

California bluegrass scene.

Her hard work with these

bands eventually brought

her honored awards from

the members of the Northern

California Bluegrass Society.

She was voted female

vocalist of the year for two

consecutive years.

ajlee.us

TICKETS SCHEDULE LINEUP VENUE GALLERY CONTACT

F R I D A Y F E S T I V A L L I N E U P

audie blaylock

© Wind Gap Music Festival 2012 | 206 East Mountain Road Wind Gap, PA | 973.584.2324

There are many �avors of

bluegrass, but none so

delicious as what you’ll

hear on Rural Rhythm

Records’ I’m Going Back To

Old Kentucky by Audie

Blaylock and Redline. Audie

Blaylock, along with Redline

members: Patrick McAvinue

(�ddle/vocals), Reed Jones

(bass/vocals), and Russ

Carson (banjo) comprise a

wealth of talent alone.

audieblaylock.com

the doerfels

We are from a small town in

western NY called Springville.

Our dad was self-employed in

construction and specialized

in roo�ng, siding, and

windows. Our mom home

schooled us all, gardened,

and kept after us to take care

of chickens, pigs, and goats.

She had grown up playing

piano and clarinet and had

taught piano lessons before

so many children came along.

thedoerfels.com

S A T. L I N E U P >


Project 10 | pg 63


These mailers use the poster as an

envelope to contain a postard with

additional information about the festival.

These pictures show what the customer

would see as they open the mailer.

Project 10 | pg 65

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