Graphic Design• The applied art of arranging image and text to

communicate a message.

• It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

Typography The art and technique of arranging type in order to make language visible.

FontA complete character set of a single size and style of a particular typeface.

FONTS are FUN and can make presentation more exciting!

You can use various lettering styles, sizes and colors

They can be in Italics or in BOLD print

There are millions of combinations!

A style of typeface with ornamental strokes on the ends of characters

A style of typeface without ornamental strokes on the ends of characters

Serif

San Serif

Typographic weightThe thickness or thinness of letterforms creating different degrees of bold, medium, or light type

KerningThe space between individual letterforms that you adjust manually

LeadingThe space between lines of type

KerningKerning

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Jobs in the Graphic Arts

• Package designer• Layout artist (flyers, brochures, posters, magazines, CD, DVD,

etc..)• Web Designer• Advertising/Marketing • Illustrators• Logo designer

Logo’sWhat are LOGO’s?

How many can you spot in this room alone?

What is there purpose?

a visual representation of your company brand