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1
in this graphic standards manual you find
information about the colours, fonts and logos
used when producing material together with
CDON.COM.
You will also find examples of ads, office
offset printing, banners and information to use
when producing TV and radio spots.
Please contact us if you have any questions
or reflections about our Graphic identity.
Graphic Standards Manual
2
The CDON.COM logo should always be used
when CDON.COM is the tag on partner.
If the logo can not be published in colour we
prefer that the logo is place against a black
background/bottom.
The logo’s proportions should never be
changed. Always use material from
CDON.COM.
The logo should never be used in any other
colour than white.
Logo with our pay off
Where there is space we prefer our logo used
together with our pay off. We can send you
the original logo and pay off. Please contact us
if you need this version.
Graphic Standards Manual
Logo
3
Colour
To give the right impression the right colours
must always be used in all media. Exceptions
can be made regarding our colour rules when
it comes to specific banners on our own website
where we sometimes use strong signal colours
to “stand out”.
PMS colour
Green: PMS 368
Red: PMS 1797
Yellow: PMS Yellow
Green CMYK 4-colour:
Cyan 65%, Magenta 0%, Yellow 100%, Black 0%
Red CMYK 4-colour:
Cyan 0%, Magenta 100%, Yellow 100%, Black 0%
Yellow CMYK 4-colour:
Cyan 0%, Magenta 0%, Yellow 100%, Black 0%
Green RGB:
R-65, G-165, B-0
Yellow RGB:
R-255, G-245, B-0
Red RGB:
R-240, G-0, B-0
Green Hexadecimal:
#41a500
Yellow Hexadecimal:
#fff500
Red Hexadecimal:
#f00000
pms 368
pms 1797
pms yellow
Graphic Standards Manual
Colour
4
Typography
Our profile font is called Bliss and was
created by Jeremy Tankard. We use three
different weights of the font Bliss: Bliss Regular,
Bliss Heavy and BlissCaps.
Bliss Regular
– text
– subheader
– title by a CD or book
Bliss Heavy
– headlines
– price splash
– artist name/author/CDs/books
– movie or game title
BlissCaps
– Game formats
– Number of discs in the splash,
for example 4-DISC, 2 CD etc
abcdefghijklmnoPQRSTUVWXYZÅÄÖ1234567890
abcdefghijklmnoPQRSTUVWXYZÅÄÖ1234567890
abcdefghijklmnopqrstuvwxyzåäö 1234567890
Graphic Standards Manual
Typography and Splash
Bliss Regular används i
En stripe får användas uppe i vänster hörn. Den ska vara helt gul och vinklad i 45 grader. Enda effekten som får läggas till är en drop-shadow, inställningar enligt nedan.Text skrivs i rött med versala bokstäver. Använd få och enkla ord.
Priser presenteras med röd Bliss Heavy i gul prissplash. Extrainformation skrivs över priseti Bliss Caps. Centrera alltid efter priset. Använd webbversionen av vår splash, printversionenhar för många taggar för att bli bra i litet format.
Webbsplash
Hexadecimala värden för toning
Printsplash
#41a500 #64be0a
Placering av innehåll i splashen
– löpande text– överryckare– titel vid cd och bok
Bliss Heavy används i– rubriker– prissplashar– artistnamn/författare– titel vid film och spel
bliss caps används i– extrainfo i splashar– format t ex PC, XBOX etc
interna banners
Grafisk manual
1
typsnitt
färger storlekar
stripe
Internt får bakgrunden i banners vara tonad, detta gäller inte externa banners. Andra färgade bakgrunder är ok men var återhållsam och avväg först med vad som används på sajten vid tillfället.
bakgrund
prissplash
Grön: R 65, G 165, B 0Röd: R 240, G 0, B 0Gul: R 255, G 240, B 0
Right 140x120 Max15 kbTopp 580x60/75 Max 30 kbBott 468x60 Max 20 kb
139:-2-disc
139:-2-disc
139:-2-disc
SplashPrices are presented in red coloured Bliss Heavy in a yellow price splash. Additional information is written above the price in Bliss Caps. Always center the splash content according to the price. Splashes are available in two versions, one for the web and one for print. The Web version has a fewer number of tags to work better in a small format.
Web version Print version Placing splash content
5
CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden tel +46-40-601 61 00 fax +46-40-601 61 20 e-mail [email protected] reg no 556308-2105 styrelsens säte Stockholm www.cdon.com
stationary format 210x297 mmHeight for coloured plate 34 mm.Height for logo 9,5 mm. Bliss Regular 8 pt
Bliss Caps 8 pt
c5-envelope format 229x162 mm.Height for coloured plate 32 mm.Height for logo 11 mm. Bliss Regular 8 pt
CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden
business cards Bliss Heavy 10 ptformat 85x55 mm. Bliss Regular 7,5 pt
Bliss Caps 7,5 pt
Firstname SurnameTitle
CDON AB Bergsgatan 20, Box 385, se-201 23 Malmoe, Swedenphone +46-40-601 61 00 fax +46-40-601 61 20
mobile +46-705-12 34 56 e-mail [email protected]
kontorsoffset
Grafisk manual
6
Graphic Standards Manual
Offset Office
6
powerpoint template Powerpoint Presentations should always be included in a frame as described below.
powerpoint
Grafisk manual
7
Graphic Standards Manual
Offset Office
7
a4+ ads A4 formatted ads should have a coloured plate according to the graphic values below.
annonssidfot
Grafisk manual
7.2
6 mm
6 mm10 mm 22 mm
Graphic Standards Manual
Offset Office
8
Plötsligt en dag har det hänt, åh...vilken tur – äntligen släpps din favoritfilm som DVD och Blu-Ray. Nåväl, det var kanske inte riktigt den rätta fortsättningen på Diggi-loo diggi-ley. Men ett gyllene tillfälle för att köpa bra dansunderhållning och dundrande
humor är det i alla fall. Du måste vara en lyckofigur...
Tropic Thunder
169:-
High School
Musical 3
– Sista året
169:-Release 28/1
Blixtar och dunder,magiska under...
Blu-Ray 249:-
Release 25/2
Printed ads
CDON.COM ads are usually produced in CMYK
with a solid green background plate.
The headline should be written to fit the
products, a campaign or happening. The text
should be written with a special tone of voice
and should end with a tie to the header. That
way you get a coherence between images,
headlines and texts.
Production guidelines
– Products are shown with CMYK and
drop-shadow.
– Headline (Bliss Heavy) and text (Bliss
Regular) are centred at the top of the ad.
– Prices are written with a red text (Bliss
Heavy) and are placed in a yellow splash
that can be sent digitally from CDON.COM.
– The price splash is placed to the right of the
product but can also be put to the left to
vary and create balance in a layout.
– The logo is always centred at the bottom
of the ad. The logo should be looked at
compared to the header for a visual balance.
Action på hög nivåEller ja, kanske mer humor på något lägre nivå i fallet med Tropic Thunder.
Men hur du än vrider och vänder på det är i alla fall en sak säker – detta är perfekt nivå för bra underhållning.
Tropic ThunderTropic ThunderDirector’s Edition (Blu-Ray)
169:-
Eagle EyeEagle Eye (Blu-Ray)
169:-release 14/2
Blu-Ray 249:-
Blu-Ray 249:-
Tropic Thunder: TM
& ©
200
9 Dream
Wo
rks LLC. A
ll Rights R
eserved.
Eagle Eye: TM &
© 20
09 D
reamW
orks LLC
. All R
ights Reserved.
Världens bästa helg?I kväll kopplar du bort jobbet genom att äta gott och spela din favoritmusik så högt du kan. I natt fortsätter du med favoritspelet tills du stupar i säng. På lördag börjar
helgens 24-timmars filmmaraton till frukostbullarna och på söndag vilar du utgenom att sträckläsa en bra bok. Det skulle vi kalla världens bästa helg.
Dir En GreyUroboros Ltd Ed (Album)
KentBox 1991-2008
Sopranos
Deluxe Giftset
Välgörarna – Den motvillige journalisten Nuri Kino & Jenny Nordberg
169:-
159:-
299:-
1999:-30-disc
1199:-25-disc
399:-
World of WarcraftWrath of the Lich King
The OC
The Complete Collection
Kräver grundspelet World of Warcraft och
expansionen World of Warcraft: The Burning Crusade
release 13/11
Graphic Standards Manual
Print advertising
9
Tag on in print ads
When print ads are produced we prefer
a green border with our logo centred at the
bottom of the ad. Look at page seven for
margins etc. If a border is not used the logo
should be placed with its green background
like on page two in this manual.
There are occasions when we should do
something extra in ads, for example when
trading media. Then we request to be seen
with more than a border or logo. If this is the
case, please look at page eight for guidelines.
An example of a special agreement is the ad
with 3:10 To Yuma to the right. This ad has
a green border all around the original ad.
Note!
Always send proof reading to CDON.COM
of all material that we are participating in.
This recording is like a bridal bouquet, bursting with variety and colours. I want it to create a wonderful array of emotions – passion, fun, love, tenderness.” (Anna Netrebko)
Patricia Petibon ”Amoureuses” Release 3/11/Skivnr 002894777468
Franska sopranen Patricia Petibon debuterar på Deutsche Grammophon med smäktande arior
av Wien-trion Mozart, Haydn och Gluck.
P t i i P tib ”A ”Janine Jansen ”Tjajkovskij” Release 20/10/Skivnr 002894780651
Ett av tidernas mest omtyckta klassiska verk här tolkat av den frekvent Sverigebesökande
violinisten Janine Jansen.
Anna Netrebko ”Souvenirs” Release 17/11/Skivnr 002894777451
Ryska sångerskan Anna Netrebko framför en älskvärd samling gnistrande juveler ur den
klassiska sångboken.
Rafal Blechacz ”Sonatas” Release 20/10/Skivnr 002894777453Polske pianisten Blechacz är redan en
kritikerfavorit. På andra albumet för DG tolkar han Wiens storheter.
Andrea Bocelli ”Incanto” Release 19/11/Skivnr 002894781072
En personlig samling kända italienska sånger och en hyllning till Italiens stora sångare från
förr: Caruso, Gigli, Corelli och Pavarotti.
Luciano Pavarotti ”The Duets”Release 12/11/Skivnr 002894781099 (CD)
Det bästa från Pavarotti & Friends-konserterna på CD och DVD. Samlingen The Duets är ett
måste för alla Pavarottifans!
Bryn Terfel ”Scarborough Fair” Release 6/10/Skivnr 002894778016
Ännu ett lysande album med brittiska sånger. Med gäster som Sissel, Ronan Keating, Sharon
Corr och sopranen Kate Royal.
Anne-Sophie Mutter ”Bach/Gubaidulina” Release 29/9/Skivnr 002894777948
Spännande koppling mellan dåtid och nutid. Bachs violinkonserter möter Sofia Gubaidulinas
inlevelsefulla ”In tempus praesens”.
Njut av musiken på klassiskt vis.
A N bk ”S i ”
KLASSISKA SKIVNYHETER FRÅN DEUTSCHE GRAMMOPHON, DECCA & PHILIPS
AV REGISSÖREN TILL WALK THE LINE
NU PÅ DVD!
”Det är spännande, välgjort…”
Nyhetsmorgon, TV4
”…mycketspännande.”
Femina
”…mästerliganyinspelningen av
3:10 to Yuma.”Jan Gradvall, Dagens Industri
SvD King
Release 23 JanuaRi
349:-
säsong 2
horizontal tag onwith border and logo
vertical tag on with border and logo
tag onextended
Graphic Standards Manual
Tag on – print advertising with CDON.COM
10
Grafisk manual
Production of TV spots for CDON.COM
Moving image
CDON.COM has ready made 3D templates for our
different product groups. Covers, price and titles can
easily be changed. The different templates are com-
bined to be used in different breaks during different
times. All spots end in a similar way. In the spots the
products are presented by our little entertaining robot.
Sound
CDON.COMs sound logo should be used at every spot
ending. Apart from that sound clips from the products
shown should be used, for example sound clips from
a film, music from a CD etc.
Text
Headlines and texts should be written as recommend-
ed on page four. If the product is available from our On
Demand service this should be mentioned in the spot
under the cover.
ending
home electronics
books
games
film/dvd
music
A fil screen is rolled down and the trailer is shown in full screen.* product switch: The robot spins in and changes the DVD disc.
Boxes with home electronic images on are rolled out towards the camera.
The robot spins in and hold up the product* product switch: The arm is pulled in and comes out again.
The robot holds up a tray with the book on. product switch: The tray is pulled down and comes up again.
The robot holds out an arm were the game is held. product switch: The arm is pulled in and comes out again.
ending The robot spins out and becomes the point in the CDON.COM logo.
11
Graphic Standards Manual
Tag on – TV advertising with CDON.COM
CDON.COM has produced a complete transition
for the production companies to use. This makes
is easier to get the right transition between trailer/
video and ending of the TV spots. The transi-
tion is using CDON.COM’s entertaining robot
who is a part of most of the graphic material
that we produce. Our little robot is also associ-
ated with a sound that is usually played during
the transition. The transition ends with a green
background with the CDON.COM logo at the
bottom. Here you put in covers, titles and price
splashes.
tag on with transitionThe green background and the logo is a part of
the template for the transition. What needs to
be added is the product, title and a price splash.
– Title in Bliss Heavy centered
– Product images in the middle
– Price splash to the right of the product
– The price in the splash is written in Bliss Heavy
– If the product is available from our
On Demand department, this should be
mentioned below the product.
“Finns även om Download xx kr”
“Finns även som Bredbandsfilm”
Speaker message
We have spoken endings that we prefer are used.
We can easily send these over.
– “Buy it at CDON.COM”
– “Buy the film at CDON.COM”
– “Buy the CD/music at CDON.COM”
– “Buy the game at CDON.COM”
Note!
Always send proof reading to CDON.COM of all
material that we are participating in.
12
Graphic Standards Manual
Banners on external web sites
External banner campaigns
When banners are produced with
CDON.COM we prefer a green section at
the bottom of the banner with our logo
centered. If this is not possible our logo
should be placed according to this manual
(page two) well visible in the banner.
Note!
Always send proof reading to CDON.COM
of all material that we are participating in.
banner with tag on
13
To shorten words
We usually shorten with space, like fr o m.
We shorten från to fr if needed because of limited
space. In a text från is written as it is.
If we shorten words in a composition we use a dash
in between, for example Fotbolls-VM.
Numbers
Large numbers are written as 1000.
Small numbers are written with letters, tolv and under.
SEK characters
We mainly use :-. Exceptions can be made if it is
a header or in a text where we use kr or kronor.
In Norway and Denmark we use ,-.
Exclamation marks
Think twice before using. If a header is to be extra
catchy or catch a customer’s interest we can use
exclamation marks or questions marks.
Language
English word should be translated as much as possible
to local languages for example email (e-post), web
(webb). The local language should always be chosen in
the first place.
Titles
Swedish titles are written normally with a Capital letter
in the beginning and when writing names.
English titles are written with a capital letter in the
beginning of every word except prepositions.
fr o m
Graphic Standards Manual
Language
tolv13
:- / ,-
!
e-post
Den tredje vågen
Band of Brothers