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These identities were developed as part of the Troy University’s Department
Designed by A. Sebastian Reaser
Rubacon
Wage’s MarketFox 107.7
ManualStyleThree Local MakeoversFor
of Art and Design course titled Typography.
Table of Contents
Fox 107.7 Creative Brief. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1M a s t e r L o g o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2C o l o r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Wa g e ’s M a r k e t C r e a t i v e B r i e f . . . . . . . . . . . . . . .7M a s t e r L o g o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8C o l o r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
C l e a r a n c e a n d S c a l e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..4A c c e p t a b l e V a r i a t i o n s . . . . . . . . . . . . . . . . . . . . . . . . . . . ..5U n a c c e p t a b l e V a r i a t i o n s . . . . . . . . . . . . . . . . . . . . . ..6
Table of Contents
18. . . . . . . . . . . .U n a c c e p t a b l e V a r i a t i o n s17. . . . . . . . . . . . . . . . . . A c c e p t a b l e V a r i a t i o n s
16. . . . . . . . . . . . . . . . . . . . . . . . .C l e a r a n c e a n d S c a l e
12. . . . . . . . . . . . . . . . . . . . . . . . . . . .U n a c c e p t a b l e V a r i a t i o n s11. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A c c e p t a b l e V a r i a t i o n s10. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C l e a r a n c e a n d S c a l e
15. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..C o l o r14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..M a s t e r L o g o
13. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..Rubicon Creative Brief
FOX 107.7Creative Brief
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
107.7 FM, The Fox, mixes 2000's mainstream hitswith 70's, 80's and 90's chart busters to attracta 25 - 55 year old upscale audience. Entertainment information and research musiccreate the broad-based Adult Contemporary
Format, connecting an upwardly mobile audience with the advertisers.”___Station Profile
Fox 107.7 targets an upscale 25 to 55 year audience. The core is comprised of listeners who are building their careers, have an above average spendable income, and placestrong emphasis on family and home. Big ticket items are high on their shopping list.
Their Audience
Their Old LogoWhile the Fox 107.7’s old logo was a creative design compared to most other radio station’s logo, it was a poorlogo overall for its lack of execution. To correct this, a new contemporary design was applied to the logo.
“
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Master LogoPrimary Master Logo
Secondary Master Logo The secondary mark should be used onlyin print. This mark is intended for minimum size to 4 in.
The primary is used both in print and on the web. This mark is intended for mid to large scale and should not be use under 2 in.
Fox 107.7’s new master logo is comprised of a primary and secondary combination mark. The font that is used for both marks is Oriental Fox.
ColorFOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
The Fox 107.7’s two colors and greyscale are listed below in PANTONE Solid Uncoated and CMYK for print and RGB for web.
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Pantone 3255 U Pantone 172 UPMS
CMYKRGB
0/66/88/049/0/28/0126/205/195 244/119/53
40% K
70% K
Clearancea n d S c a l e
Clear Space
1 inch
2 inch
Above and to the side are the minimum scale and the clear space of the Fox 107.7’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.
Minimum ScaleLogos should
not be any smaller then
these measurements
Nothing should be placed in the clear space.
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
Above are a few examples of variations that can be use. Andany other variations that follow
these examples are acceptable.
AcceptableVariations
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Horizontal verison
Type only.
Mark only.
Above are a few examples of variations that should never be use. But any other variations that change the logo drastically should be unacceptable.
UnacceptableVariat ions
NoStraching
do not inverse colors.
Do not use old logo.
Wage’s MarketCreative Brief
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
Their First Logo
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Wage’s Market has no previous branding except for an advertisingbillboard on the road that they arelocated on. The market is a small country produce store that sells
fruits and vegetables. They also have a small restaurant attached to the side.
Wage’s Market never invested in developing alogo or brand identity. This new logo is theirstarting point in making a solid brand for theirmarket.
Master Logo
Primary Master Logo
Secondary Master Logo The secondary mark should be used onlyin print. This mark is intended for minimum size to 2 in.
The primary is used both in print and on the web. This mark is intended for mid to large scale and should not be use under 1 1/2 in.
W A G E ’ S
W A G E ’ S
The new Wage’s Marketlogo is an old country sign themed logo givena clean modern twist.The font use in the logois Franchise Bold.
ColorFOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
The Wage’s Market’s four colors and greyscale are listed below in PANTONE Solid Uncoated and CMYK for print and RGB for web.
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Pantone 188 U Pantone 1817 U0/90/100/660/97/100/50
139/14/4 111/18/0
Pantone 7499 U0/2/15/0255/246/220
Pantone 7502 U0/8/35/10232/211/162
100% K
21% K
72% K
49% K
38% K
38% K
Pantone 7414 U0/46/100/11223/110/25
Pantone 1817 U 100%0/90/100/66111/18/0
Pantone 1817 U 53%0/47.65/52.94/34.94173/109/83
W A G E ’ S
W A G E ’ S
W A G E ’ S
W A G E ’ S
Clearancea n d S c a l e
Clear Space
W A G E ’ S
Above and to the side are the minimum scale and the clear space of the Wage’sMarket’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.
Minimum Scale
Logos shouldnot be any
smaller thenthese
measurements
Nothing should be placed in the clear space.
W A G E ’ S
W A G E ’ S
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
Above are a few examples of variations that can be use. Andany other variations that follow
these examples are acceptable.
AcceptableVariat ions
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
W A G E ’ S
W A G E ’ S
M A R K E TW A G E ’ S
M A R K E T
Light Litters on dark background.
Words only.
words only. no arch.
Above are a few examples of variations that should never be use. But any other variations that change the logo drastically should be unacceptable.
UnacceptableVariat ions
W A G E ’ S
W A G E ’ S
W A G E ’ S W A G E ’ SNoStraching
No embellishments
Wrong colors.
The Rub iconCreative Brief
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
Their Old Logo
The Rubicon is a student literary journal published by the English Department of Troy University (Troy campus). The journal is run by students, and it
“
______________The Rubicon’s Website
The Rubicon’s old logo could not have really been called a logo; they chosed a script font that had too much personality. The new logo uses two fonts that works together both verticaly and horizontal.
publishes original works of Troy University students.”AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
Master Logo
Primary Master Logo
Secondary Master Logo The secondary mark should be used when there is limited space or when it is more desirable to use just a mark.
The Rubicon’s master logo is comprised of two mainelements: the logotype, and the book spine mark.The logotype uses two fonts: Helvetica Neue forthe “the” and Timeless forthe “Rubicon”.The Primary mark is a combination mark.
The book spine is made by using to right angle facing back to back.
RUBICONTHE
R
ColorFOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
RUBICONTHE
RUBICONTHE
64% K
100% K
The Rubicon logo usesonly back and grayscale.
Clearancea n d S c a l e
Clear SpaceAbove and to the side are the minimum scale and the clear space of the TheRubicon’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.
Minimum Scale
Logos shouldnot be any
smaller thenthese
measurements
Nothing should be placed in the clear space.
RUBICONTHE
RUBICONTHEX
XX
X
R
FOX 107.7Creative Brief
Wage’s MarketCreative Brief
The Rub iconCreative Brief
Master LogoColor
Color
Color
Master Logo
Master Logo
Clearancea n d S c a l e
Clearancea n d S c a l e
Clearancea n d S c a l e
Above are a few examples of variations that can be use. Andany other variations that follow
these examples are acceptable.
AcceptableVariat ions
AcceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
UnacceptableVariat ions
AcceptableVariat ions
AcceptableVariat ions
RUBICONTHE
RUBICONTHE
RUBICON
THE
Inverse on dark background.
vertical verison.
Withoutthe spine.
Above are a few examples of variations that should never be use. But any other variations that change the logo drastically should be unacceptable.
UnacceptableVariat ions
No Color
RUBICONTHE
RUBICONTHE
RUBICONTHER
NoStraching
Nobusy
background