Date post: | 18-Nov-2014 |
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HOW TO CHOOSE THE RIGHT font FOR YOUR PRESENTATIONS
STEFANO FERRANTI
3 GraphicsMARKETING
AND
1 FIRST THING, THROW AWAY comic-sans
OUR VALUES
• Nisimdipitvelenibheafeugueminciduisitluptat.Utpraesedtat.Iduipet,veldoodtemodtisimiuremzzrilit,commynonsectemquatauguemingeufaciduissedtatetutloreetveraliquipitam,sisnosnonsectetiodoloreriritipisldoloboremodolessednimdoloborefeuguedipitiliquat.
• Odoloboremagnaautetumquietelendreraessequisiexercilitnosaciliquisautat,quat,sumsandipisitincillaam,velexerocorpercilitaugiaminhenitilitlorecommywisnostoconullafaciduntillam,consenitloreet,consequatuefeugiametdolumaugaiteroconulputprat,quisi.
• Volortiefaccumsanetlafeumingenitdionsequismolorerostiemagnimdeliquiblamaliseumsanditpraesenislutemagnisi.
AASerif Sans Serif
Arial, Arial Black, Arial Narrow, Helvetica, Verdana, Century Gothic, Calibri
Times new roman, Georgia, Garamond, Bodoni
2 SERIF AND SANS SERIFTwo most important font families: - Serif, slightly more complex, thus helping readability - Sans Serif, simpler and more serious.
A
A
AA
A
Slab Serif
Gothic
Script
Bitmap
Graphic
Cool ;)
3 OTHER FONT FAMILIES
4 PAPER AND SCREENWhile you’re supposed to use serif fonts for printed materials, it is better using sans-serifs on screen
OUR VALUESNisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip et
Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis
Volortie faccumsan et la feum ing enit dionseq uismol
Our history
Itat atur? Volut as endanda quam, siti omnihilignat
volorero dusande llaboru ptaturios doloreicat venda
qui doluptam, opta volorit, nos doluptiuscil endi
untus, sit, quam ex et volor sendae vendam et ditendi
tatiis rectate cuptas arisci cusapid escium ex eaquunt
eos autatem quam, ut idem qui volori que liquisto esti
aut aute nia dolo quatustem re dolo volende nimpor
adignam usantem is et res nis enis evelit, atur apedit
qui omni raturios soluptae que eaquid ut aut est
quaeprate expe posaped itatiae rumquatas re dolescia
volor ad quae cuptam cupturiae nisciis id quatur ratem
aut unt occum sum elicium et etur?
Itaquid ea doluptas eveniendenem quisquide voluptiat
excearitas si tecercit, tor sumque ea voluptaturio blab
in corem nis ducid qui beatem expliqui demossequos
di omnis ea idelitaquam sam, ommolen imolupt
atempernam harior at excercidem. Laborpo rumquam
andaerum fugit, et quiatem oluptaquae
3
Futura
BodoniCourier
Postmodernist, graphical, great for titles (particularly when all caps) but not always perfectly readable
Elegant, assertive, classical and stylish, perfect for a logo or a large title
‘Monospace’ font, it is quiet neutral and fits for captions and quotes
5 EVERY FONT HAS A “CHARACTER”
i,
Zapf Dingbats
Kitty Cats
6 USE FONTS AS SYMBOLSIn the end, many fonts are collections of symbols and signs
OUR VALUESOUR VALUES
7 LESS READABLE FONTS
Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip et
Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis
Volortie faccumsan et la feum ing enit dionseq uismol
Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip etOdolobore magna autetum qui et elendre raessequisi exercilit nos aciliquisVolortie faccumsan et la feum ing enit dionseq uismol
Elaborate and “funny” fonts are often unreadable when used for the body
Some “clean” fonts -like Century Gothic- are less readable since the letters are too similar each other, thus making the words not clearly recognizable
OUR VALUES OUR VALUES
8 BEST SUGGESTION? DON’T USE TOO MANY FONTS ON THE SAME PAGE (OR DOCUMENT)
Nisim dipit velenibh
ea feugue
minciduisit luptat!
Nisim dipit
velenibh ea feugue
minciduisit luptat!
Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat.
Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis
Volortie faccumsan et la feum ing enit dionseq uismol
Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis
Volortie faccumsan et la feum ing enit dionseq uismol
...it is better to use the same font in different styles and sizes, and use a different one as an accent
Instead of using a different font for each element...
9 WHERE TO FIND FREE FONTS?
WWW.FONTS101.COM
WWW.FONTSQUIRREL.COMWWW.DAFONT.COM
10 PARTICULAR FONTS
‘Ecofont’ has small holes -not visibile when printed about 10-12 points size- that allows a reduction by 25% in toner consumption.
www.ecofont.com
OpenDyslexic is a free OpenSource font that helps people suffering Dyslexia to read a little better. The shapes of the characters are studied to fight those problems that come with dislexia, for instance the bottom part is heavier to visually ‘sustain’ the single character and give and up-down orienting.
www.opendyslexic.org
DO YOU WANT TO KNOW MORE?THERE’S A WHOLE BOOK!
MORE THAN 140 PAGES OF EXAMPLES AND HOW-TOs
VISIT GRAPHICS-AND-MARKETING.COMAND DOWNLOAD YOUR FREE COPY!
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