LESSON 1

Introduction to GRAPHIC DESIGN1

What is Graphics?Graphics are visual presentation on some surfaces such as a wall, canvas, computer screen, paper, or stone to brand, inform, illustrate, or entertain. ExamplesPhotographsDrawingsLine artGraphsGeometric designsMapEngineering drawings or other images.DiagramsTypographyNumbersSymbolsGraphic Design The process & art of combining text & images to communicate an effective message in the design of logos, graphics, brochures, newsletters, posters, signs & any other type of visual communications.3Graphic DesignVisual Communication

4Graphic Design Can be functional or artistic.Can be imaginary or represent something in the real world.Graphics are representation of artists creativity.Graphic design elementsGraphic design elements are the building blocks of graphics.LineColor Shape Texture

LinesLines can be straight or curved.How are lines used in the composition on this slide?7

Color definitionsHue is another word for color.Chroma is the intensity or purity of color.Tint is a color mixed with white.Tone is a color mixed with gray.Shade is a color mixed with black.8ShapesShapes are enclosed objects that can be created by line or created by color and value changes that define their edges. 9TextureTexture is the surface look of an object created by varying dark and light areas.RoughnessSmoothnessDepth 10Application of Graphic DesignWebsite design Logo & Brochures designPackage designBanner designVisiting cardsAnimated graphics designs

2Categories of Computer Graphics 12Vector graphics are also called geometric modelling or object-oriented graphics.It is the use of geometrical elements such as points, curves, and polygons, which are all based on mathematical equations to represent images in computer graphics.Vector Graphicsvector graphics format is resolution-independent and scalable without loss of quality13Raster graphics are representation of images as collection of pixels (dots).

They are also called digital image or bitmap.

Raster graphics is a data file or structure presenting a generally rectangular grip of pixels, or points of color, on a computer monitor, paper, or other display medium.Raster Graphics Images14Raster VS Vector

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QUIZ 1

1 What is graphics2 What is graphic design?3 - 6 Examples of graphics7 -10 Graphic Design Elements11 13 Application of Graphic Design14 -15 Categories of Computer Graphics17Graphic Software Programs

3Enhance ProductsAdds value to products that are more appealing to customers! 19ColorfulSpottyModern

20What Function Does Graphic Design Serve? Design can make a brand memorable and instantly recognizable to an audience.

Good design makes us stand up and take notice.

Design can make a brand stand out from the crowd.SummaryThe basis of good graphic design is use of design elements and their thoughtful application in the form of design principles.Clearly identify what you are trying to accomplish use design to convey your message.Brainstorm alternatives.22

Questions?

Graphic Design

Visual Elements

SOFTware

Enhance ProductsThank You23