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GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted...

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Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present. Syllabus Through a series of practical design projects and exercises, this unit addresses the fundamental principles of form and function in typographic design. Unit study package code: GRDE1005 Mode of study: Internal Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section. Computer Laboratory: 1 x 3 Hours Weekly This unit does not have a fieldwork component. Credit Value: 25.0 Pre-requisite units: 312001 (v.0) Design Practice 172 or any previous version OR GRDE1004 (v.0) Design Computing 1 or any previous version Co-requisite units: Nil Anti-requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator: Title: Mr Name: Ashley Doodkorte Phone: N/A Email: [email protected] Location: Building: 202 - Room: 129 Consultation times: Ash is booked pretty solidly with teaching on Wednesday, Thursday and Friday. However, he is available on Wednesdays from 12 - 2pm in the Design Mac lab 202:116. Consultation time on Monday and Tuesday can be arranged in advance by email. Teaching Staff: Name: George Cooke Phone: - Email: [email protected] Location: Building: 202 - Room: - Name: Tom Benson Email: [email protected] Location: Building: 202 Name: Steven Makse Phone: NA Email: [email protected] Location: Building: 202 - Room: 116 and 127 (Steve is a sessional staff member and his availability outside of class times varies. Please email to arrange consultation.) Administrative contact: Name: Sarah Norman-Brown Phone: +618 9266 2281 Email: S.Norman-[email protected] Location: Building: 202 - Room: 114 Learning Management System: Blackboard (lms.curtin.edu.au) Unit Outline GRDE1005 Typography Semester 2, 2016 Faculty of Humanities Department of Design GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities Page: 1 of 6 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS
Transcript
Page 1: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.

Syllabus Through a series of practical design projects and exercises, this unit addresses the fundamental principles of form and function in typographic design.

Unit study package code: GRDE1005

Mode of study: Internal

Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section.

Computer Laboratory: 1 x 3 Hours Weekly

This unit does not have a fieldwork component.

Credit Value: 25.0

Pre-requisite units: 312001 (v.0) Design Practice 172 or any previous version OR GRDE1004 (v.0) Design Computing 1 or any previous version

Co-requisite units: Nil

Anti-requisite units: Nil

Result type: Grade/Mark

Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.

Unit coordinator:

Title: MrName: Ashley DoodkortePhone: N/AEmail: [email protected]: Building: 202 - Room: 129Consultation times: Ash is booked pretty solidly with teaching on Wednesday, Thursday and Friday. However, he is

available on Wednesdays from 12 - 2pm in the Design Mac lab 202:116. Consultation time on Monday and Tuesday can be arranged in advance by email.

Teaching Staff:

Name: George CookePhone: -Email: [email protected]: Building: 202 - Room: -

Name: Tom BensonEmail: [email protected]: Building: 202

Name: Steven MaksePhone: NAEmail: [email protected]: Building: 202 - Room: 116 and 127 (Steve is a sessional staff member and his availability

outside of class times varies. Please email to arrange consultation.)

Administrative contact:

Name: Sarah Norman-BrownPhone: +618 9266 2281Email: [email protected]: Building: 202 - Room: 114

Learning Management System: Blackboard (lms.curtin.edu.au)

Unit Outline

GRDE1005 Typography Semester 2, 2016

Faculty of Humanities Department of Design

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 1 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

Page 2: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Introduction This unit explores the use of typography in graphic design. With classes taking place in a computer laboratory, students are encouraged to explore the communicative and organisational power of good type design through a completion of a number of practical projects, some readings and a lot of focussed visual and theoretical research. The unit focuses on typesetting, utilising Adobe InDesign, and creative type design, using Adobe Illustrator and Photoshop. Students are expected to allocate approximately seven hours per week for homework for this unit.

Unit Learning Outcomes All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes.

Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through the assurance of learning process in each unit.

Curtin's Graduate Attributes

Learning Activities Through a variety of practical exercises and projects, some resembling real-word graphic design jobs, students will be introduced to the theory and practice behind typographic design. Prescriptive activities are utilised to demonstrate capabilities of the various software utilised and develop efficiency when working with large amounts of typographic information, whilst design activities aim to explore the understanding and application of the fundamentals of typography. Some projects will involve research and development phases, which will expose students to the history of type and its semiotic properties, demonstrating how type can be expressive and communicative even when it is not literally read. Students will be expected to learn and utilise appropriate typographic terminology and prinicples, which will be tested in written and practical form at the end of the unit.

Learning Resources Recommended texts

You do not have to purchase the following textbooks but you may like to refer to them.

l Making and Breaking the Grid: A Graphic Design Layout Workshop by Timothy Samara Publisher: Rockport Publishers (2005)

(ISBN/ISSN: 1592531253)

l Lettering & Type: Creating Letters and Designing Typefaces by Bruce Willen Publisher: Princeton Architectural Press (2009)

(ISBN/ISSN: 156898765X)

l Hand Job: A Catalog of Type by Michael Perry Publisher: Princeton Architectural Press (2007)

(ISBN/ISSN: 1568986262)

l Designing Type by Karen Cheng Publisher: Yale University Press (2006)

(ISBN/ISSN: 0300111509)

Online resources

l Curtin University provides free access to Lynda.com for this unit (in accordance with Lynda.com terms and conditions).

To access your account on Lynda.com, activate your account through the email activation. If you were granted access in a prior study period, you will not receive an activation email and will be able to use your previous logon information. If you have forgotten your password, follow this link (http://www.lynda.com/login/loginhelp.aspx) and use your student number email ([email protected]) to change your account password.

This service offers tutorial videos for a vast range of applications, tools, techniques, and even interviews with professionals. If you do not have access to Lynda.com, consult your tutor or unit coordinator to request access.

(http://www.lynda.com)

Other resources

Students will require access to the Adobe Creative Suite outside of class time to be able to work on and complete their projects. The most recent version, Adobe Creative Cloud 2015 release, is preferred, but older versions of the software can still be used. This software is available for students to use in the computer labs, and different means of accessing the software will be discussed in class in the first session of the semester.

Digital resources required to complete the assigned tasks are available through the Blackboard site for this unit, along with supporting materials and related information.

On successful completion of this unit students can: Graduate Attributes addressed1 Identify and describe typographic design principles

2 Apply understanding of typographic design principles in practice

3 Employ relevant design technologies

Apply discipline knowledge Thinking skills (use analytical skills to solve problems)

Information skills (confidence to investigate new ideas)

Communication skills Technology skillsLearning how to learn (apply principles learnt to new situations) (confidence to tackle unfamiliar problems)

International perspective (value the perspectives of others)

Cultural understanding (value the perspectives of others)

Professional Skills (work independently and as a team) (plan own work)

Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au

Faculty of Humanities Department of Design

 

 

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 2 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

Page 3: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Assessment Assessment schedule

Detailed information on assessment tasks

1. Exercise 1 - Poster Typesetting (15%)

Students are required to reproduce the supplied PDF template to gain an understanding of a variety of typographic features of Adobe InDesign, in particular the use of Character and Paragraph Styles, tabbing, and baseline grids.

Consult the brief and assessment sheet for more detailed information.

2. Portfolio 1a-c - Creative Type Design (35%)

P1a-b: Students are required to reproduce typographic pieces to develop their skills using the basic geometry and Pen tools in Adobe Illustrator.

P1c: Students are required to research, develop and design unique typographic solutions based on specific genres and themes. These hand-developed pieces will then be digitised using Adobe Illustrator and Photoshop.

Consult the brief and assessment sheet for more detailed information.

3. Portfolio 2a-b - Publication Design (35%)

P2a: Students will reproduce a completed publication design from a supplied PDF template and some basic specifications. This will further develop typesetting skills in preparation for the second part of the portfolio.

P2b: Students are to design a section of a larger publication based on focused research and development, utilising various features of Adobe InDesign as well as producing unique hand crafted typographic pieces.

Consult the brief and assessment sheet for more detailed information.

4. Test - Written and Practical Test (15%)

In the final week of the semester, students are required to undertake a test comprising of; a written component relating to the principles of typography (as found in the supplied Handbook), and a practical test, which evaluates the students' ability to use the relevant software to resolve a practical design exercise.

Pass requirements

Students must obtain a semester weighted average of 50% or above in order to gain a passing grade in this unit.

Fair assessment through moderation

Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm

Late assessment policy

This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and that penalties are consistently applied.

1. All assessments students are required to submit will have a due date and time specified on this Unit Outline. 2. Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (eg a mark equivalent to 10% of the total allocated for the assessment will be

deducted from the marked value for every day that the assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more than seven calendar days overdue will not be marked and will receive a mark of 0.

Assessment extension

A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time (eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the assessment task.

The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners' meeting.

Submission of Assessment Extension Forms

The process of applying for an assessment extension has been streamlined in with the introduction of the School of Design and Art Teaching Support Officer (SoDA TSO).

The Application for Assessment Extension form can be downloaded from the 'Assessments' section of Blackboard (or from the location provided above), filled out, and submitted to the TSO with supporting documentation at [email protected] before the assesment deadline.

In the email, the following should be clearly stated:

• Name and Student Number; • Unit for which the extension is required, and the tutorial day, time and tutor; and • The assessment for which the extension is required.

The TSOs will review the application in line with Curtin policy and advise the student, Unit coordinator and tutor of the outcome.

Task Value % Date Due Unit Learning Outcome(s) Assessed

1

Exercise 15 percent Week: 3, teaching week 3 (starting date: 15/08) Day: The day of your class Time: No later than 11:59pm

2,3

2

Portfolio 1 35 percent Week: 8, teaching week 7 (starting date: 19/09) Day: The day of your class Time: No later than 11:59pm

1,2,3

3

Portfolio 2 35 percent Week: P2a: W11, TW9, SD 10/10; P2b: W14, TW12, SD 31/10 Day: The day of your class Time: No later than 11:59pm

1,2,3

4

Test 15 percent Week: 14, teaching week 12 (starting date: 31/10) Day: The day of your class Time: By the end of the class

1,3

Faculty of Humanities Department of Design

 

 

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 3 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

Page 4: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Deferred assessments

Supplementary assessments

Supplementary assessments are not available in this unit.

Reasonable adjustments for students with disabilities/health circumstances likely to impact on studies

A Curtin Access Plan (CAP) is a document that outlines the type and level of support required by a student with a disability or health condition to have equitable access to their studies at Curtin.  This support can include alternative exam or test arrangements, study materials in accessible formats, access to Curtin’s facilities and services or other support as discussed with an advisor from Disability Services (disability.curtin.edu.au).  Documentation is required from your treating Health Professional to confirm your health circumstances.

If you think you may be eligible for a CAP, please contact Disability Services. If you already have a CAP please provide it to the Unit Coordinator at the beginning of each semester.

Referencing style

The referencing style for this unit is Chicago.

More information can be found on this style from the Library web site: http://libguides.library.curtin.edu.au/referencing.

Copyright © Curtin University. The course material for this unit is provided to you for your own research and study only. It is subject to copyright. It is a copyright infringement to make this material available on third party websites.

Academic Integrity (including plagiarism and cheating) Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades, annulled units or even termination from the course.

Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with students to determine authorship.

Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of unauthorised materials or assistance during an examination or test.

From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP). If a student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until they pass. More information about the AIP can be found at: https://academicintegrity.curtin.edu.au/students/AIP.cfm

Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information, including student guidelines for avoiding plagiarism.

Information and Communications Technology (ICT) Expectations Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as Blackboard and Library Services.

You may also require a computer or mobile device for preparing and submitting your work.

Students are expected to maintain adequate and multiple backups of all of their work up to and past the end of the semester, and should take steps to minimise disruption caused by file loss or damage. This includes regularly saving and archiving work, copying files to multiple devices and utilising free or paid cloud storage services. Students have access to substantial cloud storage through AARNet which they are encouraged to utilise for backups (https://www.aarnet.edu.au/network-andservices/cloud-services-applications/cloudstor). When working in the labs, any files that are not backed up off the lab computers will be lost upon logging off.

File damage or loss is not accepted as a justification for extending an assessment deadline.

Additionally, students are strongly discoraged from sharing removable storage media such as USB flash drives or external hard drives, as this can lead to cases of unitintentional plagiarism.

For general ICT assistance, in the first instance please contact OASIS Student Support: oasisapps.curtin.edu.au/help/general/support.cfm

For specific assistance with any of the items listed below, please contact The Learning Centre: life.curtin.edu.au/learning-support/learning_centre.htm

l Using Blackboard, the I Drive and Back-Up files l Introduction to PowerPoint, Word and Excel

Additional information Plagiarism is taken very seriously at Curtin University. When submitting an assignment in this unit you are declaring that you have created all work, and that it has not been previously submitted for assessment for another unit or at another institution. When including images or text not created by you / or not entirely created by you (as research or to provide context) you must;

• Reference these images or texts using Chicago referencing. • Include in-text references. • Include a reference list at the end of the file/document.

Referencing is relevant to all forms of assessment including essays, process files/journals, art or design portfolios and/or reports.

It is a requirement of your enrolment that you refer to the Curtin University Academic Integrity website prior to submitting your work. http://academicintegrity.curtin.edu.au/students/ Failure to follow these guidelines and being found to be in breach of Curtin University's Management of Plagiarism Policy will result in a penalty being applied to your assignment and/or your academic status.

Specific notes for Typography Except where provided with digital resources for this unit, all project work must be generated by the student. Under no circumstances are students permitted to use existing imagery from published or online sources, in their entirety or part thereof, in their final designs (this is inclusive of stock imagery as well as images that are within the public domain). Images from other sources, when appropriately referenced, can be used for research and inspirational purposes, but not as a part of the final designed artefacts for submission and assessment.

Enrolment

It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice.

Student Rights and Responsibilities It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student. These include:

l the Student Charter l the University's Guiding Ethical Principles l the University's policy and statements on plagiarism and academic integrity l copyright principles and responsibilities l the University's policies on appropriate use of software and computer facilities

Information on all these things is available through the University's "Student Rights and Responsibilities" website at: students.curtin.edu.au/rights.

If your results show that you have been granted a deferred assessment you should immediately check OASIS for details.

Faculty of Humanities Department of Design

 

 

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 4 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

Page 5: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Student Equity There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact Student Equity at [email protected] or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information

You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services: http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.

It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice please contact Curtin's Student Wellbeing Advisory Service at: http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

Recent unit changes Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more information about eVALUate, please refer to evaluate.curtin.edu.au/info/.

Recent changes to this unit include:

Portfolio 1 has been revised to allow more time to develop a unique typographic design, which is hoped to deepen software skills and the understanding of the semiotic properties of creative type.

Submission times revised to better work with the advantages of the Blackboard LMS.

To view previous student feedback about this unit, search for the Unit Summary Report at https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit.

Faculty of Humanities Department of Design

 

 

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 5 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

Page 6: GRDE1005 Typography Semester 2, 2016ctl.curtin.edu.au/teaching_learning_services/unit... · crafted typographic pieces. Consult the brief and assessment sheet for more detailed information.

Program calendar

Faculty of Humanities Department of Design

 

 

GRDE1005 Typography Bentley Campus 19 Jul 2016 Department of Design, Faculty of Humanities

Page: 6 of 6CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS


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