Productive Paranoia #1. Extra Oxygen Canisters- Its What You Do Before The Storm Comes
Great By ChoiceLeading Above the Death LineSydne CollierAmanda HainesJacob JohnsonEric LaunerKatie ShawZach SlagleMark Weyandt
OverviewProductive Paranoia
Paranoia 1
Paranoia 2
Paranoia 3Productive Paranoia10x lead with productive paranoia
Conditions unexpectedly change violently and fastContinuously asking What if?
The only mistakes you can learn from are the ones you survive
10X Journey and the Death LineDeath LineBad EventsGood Events10X JourneyStay above the Death LineProductive Paranoia #1.Extra Oxygen Canisters- Its What You Do Before The Storm ComesOxygen Canisters= cash reserves and a conservative balance sheet
Intel cash position reaches 40 percent of annual revenues
Worried about the 5 percent where catastrophe could devastate the industry 10xers and Remaining Productively ParanoidWhat they do before the storm comes is what matters most
Started building buffers and shock absorbers as a habit early on
Being prepared for the Black Swan eventSouthwest AirlinesOnly Airline Prepared for 9-11
Stock price rise at the end of 2001
Only airline to turn a profit in 2002
Red BullKeep Growing in different markets
Involved in many different sports including owning a formula one racing team and an MLS team
Productive Paranoia 2: Bounding Risk10x Companies and the risks
Death Line Risk
Asymmetric Risk
Uncontrollable riskDeath Line RiskType Of Decision10X CompaniesComparison CompaniesNumber of Decisions Analyzed5955Decisions Involving Death Line Risk10% of Decisions36% of decisions
Asymmetric RiskType of Decisions Made10X CompaniesComparison CompaniesNumber of Decisions Analyzed5955Decisions Involving Asymmetric Risk15% of Decisions36% of Decisions
Uncontrollable RiskType of Decisions Made10X CompaniesComparison CompaniesNumber of Decisions Analyzed5955Decisions Involving Uncontrollable Risk42% of Decisions73% of Decisions
Productive Paranoia 3ZOOM OUT SENSE CONDITIONS, TIME, RISK, PLANS
zoom in execution
Red Bull MarketingZoom Out Realizing problems with marketing
Zoom In Created new marking scheme that they could afford
Execution Buzz marketing/word of mouthYouth cultureExtreme sportsDance music partiesStudent brand managers
ConclusionProductive Paranoia
Paranoia 1
Paranoia 2
Paranoia 3