Date post: | 14-Jan-2017 |
Category: |
Marketing |
Upload: | -webpromoexperts |
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Content Marketing Best Practices
www.buzzsumo.com
Susan MoellerBusiness Development Manager
@susancmoeller@buzzsumo
Create Better ContentAt BuzzSumo we help content marketers improve their content through research, amplification and monitoring.
RAM
The basics:
● Research what your audience likes; ○ produce that
● Amplify your content; ○ work with
influencers to broaden distribution
● Monitor what works and what doesn’t ○ adjust
What resonates with your audience?
What is trending in your industry?
What is trending online in general?
What works best for your competitors?
Research:
Amplify:Find Influencers
Build Relationships with Influencers
Consider what you have to offer
InteractOffer to help
Look for Partnership Opportunites:
Amplify:Find Influencers:● Who tweets successful
content?● Which twitter accounts are
relevant for your topic?● Who is tweeting your
content already?● Who is tweeting your
competitors’ content?● Which authors get the most
shares?● Which websites get the
most shares?
Build Relationships with Influencers:
Look for partnership opportunities:
Amplify:
Build Relationships with Influencers:● Consider what you have to
offer● Interact● Offer to help
Monitor:
Who is linking to your content?
Who is sharing your content?
What did you learn about how people reacted to this content asset
The basics:
● Research what your audience likes; ○ produce that
● Amplify your content; ○ work with
influencers to broaden distribution
● Monitor what works and what doesn’t ○ adjust