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“We lit the flame andwe lit up the world”Lord Sebastian Coe, KBE
Olympic Stadium London Olympic Opening Ceremony
The visionTo get the world thinking and feeling differently about Britain, repositioning us a vibrant, inspiring and innovative nation to visit and invest in now
Flight pathsWorld
Thinking globally
2012GREAT funded markets
2013-15GREAT funded markets
Active in
238Cities
2013-15 Priority Markets
France | USA | China | Indonesia | Turkey
Germany | Mexico | Brazil | Russia | India
UAE | Poland and emerging Europe
Measuring success
A unique collaboration between No10/Cabinet Office, FCO, UKTI, VisitBritain, VisitEngland, British Council, DCMS, BIS.
The number of cities in which the GREAT campaign is active
90 celebrities and 100 business engaged (£15m cash/kind) with £30m projected support in 2013/14
The return on investment from first 11 target countries; on trackto return £600–800m in 2013/14. 1bn target for 14/15
2013-15 markets: BRICs, USA, France, Germany, Gulf, Turkey, S Korea, Mexico, Indonesia,Poland/Emerging Europe
The value of the GREAT brand after 18 months, rising to £1.076bn in 5–7 years*
Measured hard since day 1 Active social media members
£600m
238
2.3m
£100m