Greater Manchester Creative and Digital Launchpad

Connecting people, creating opportunities

Greater Manchester Creative and Digital Launchpad

The Landing

Monday 4th July10:30 – 14:00


Agenda

10:30: Welcome and overview of the day’s schedule - Richard Jeffery, Business Growth Hub 10:45: Introduction to the Technology Strategy Board Creative Industries Strategy 2013 – 2016 – Matt Brown, Technology Strategy Board

11:00: Greater Manchester Digital & Creative Launchpad– Matt Brown, Technology Strategy Board 11:45: Technology Strategy Board Funding Success Story – David Craik, Bright Signals

12.05: Questions – Business Growth Hub

12.15: Break – Tea & Coffee

12.30: Video Workshop – Advice and guidance on submitting to the first stage application – Brian Barnes, Activideo

13:00: Lunch and Networking

14:00: Close


Welcome and overview of the day’s schedule

Richard JefferyBusiness Growth Hub

Creative Industries Strategy and Investment Programme

Matthew BrownTechnologist, Creative IndustriesTechnology Strategy Board

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• UK’s innovation agency

• Business led organisation

• Covers all economic sectors

• Wide range of instruments and tools to aid innovation

Technology Strategy Board

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• Revision of 2009-12 Strategy

• New data, new drivers

• Update informed by research, and

• Extensive industry consultation

• Trends identified in previous Strategy still valid, but

• Much more has happened!

Strategy process

Convergence7

• Streaming audio and video dominate net traffic

• Cross-platform production increasingly central to content businesses

• Smartphones and tablets driving pervasive media and hyper-local media

• New tools and work processes needed to re-purpose content over wide range of devices

Transaction8

• Traditional value chains disrupted: new ways to reach consumers

• Content businesses struggle in fragmented marketplace

• New ways to transact

• Emerging new business models

Data9

• Increased connectivity yields increased data

• Metadata now a mainstream industry priority

• Data reveals more (too much?) about customers

• Creative businesses still to take advantage

Cross-cutting Themes10

• Consultation also identified the following opportunities which should inform all our work:

• Knowledge sharing: the value CIs bring to the economy

• Cross-sector innovation: embedding innovation in other sectors

• Design: Applying creative skills + processes

• Sustainability: reducing environmental impact

Investment Programme

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Investment Programme12

• Sept-13 Cross-platform production in digital media: £15m• Innovation in digital media production tools and

systems

• Sept-13 Frictionless commerce: £2.5m• Creation of “frictionless” digital transactional

environments

• Nov-13 Hyperlocal Media Demonstrators: £2.5m • Development of content services at local level

• Nov-13 Greater Manchester Creative & Digital Launchpad: £1M • R&D, cluster and business support

Investment Programme cont’d13

• Jan-14 Location based Services: £4m• helping businesses engage with customers in 'here and

now' context

• Jan-14 Big Data Exploration: £3.5m • Stimulate new ways to explore big data, metrics and

analytics

• Feb-14 Valuing & Pricing Digital Assets: £2.5m • New ways to value and price in digital transactions

Investment Programme cont’d14

IC tomorrow Digital Innovation Contests

Current and upcoming contests include:• 18 November - ‘Digital Innovation Contest – Advertising’ (£100k)• 12 December – ‘Digital Innovation Contest – Health’ • 13 January - ‘Digital Innovation Contest 2014 - Culture, Film,

Music, Retail, Publishing’ (£250k) IC tomorrow Events

Upcoming events include:• 25 November - ‘Digital Innovation in Publishing: Exclusive

Networking Event’• January (date TBC) - ‘Digital Health Surgery’• 26 March - ‘Digital Innovation in Fashion: Exclusive Networking

Event’

Collaboration and engagement15

• Encouraging companies to collaborate

• Working with other public sector organisations (Creative Skillset, UKTI, NESTA, Creative England, AHRC, ACE, BFI, etc)

• Working with central Government and the Creative Industries Council

• Extending with CI KTN, CDEC, _Connect and other programmes

Greater Manchester Creative &Digital Launchpad Briefing

Matthew BrownTechnologist, Creative IndustriesTechnology Strategy Board

What is the Greater Manchester Launchpad?

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It is a competition aimed at:

1. Supporting innovative creative and digital businesses through grant funding of projects

2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester

3. Accelerating the growth and development of a cohort of businesses through a range of support activities


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1. Supporting innovative creative and digital businesses through grant funding of projects

We will fund up to 60% of eligible costs for industrial research projects.

Projects can last up to 12 months and should be led by micro and smallcompanies in the early stages of their development.


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2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester

We are focusing on the existing digital and creative sectors in Greater Manchester, and we encourage companies within it to apply.

The competition is open to companies across the UK, if they wish to carry out a project in the cluster.


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3. Accelerating the growth and development of a cohort of businesses through a range of support activities

An integral part of Launchpad is the offer of support to help applicants toraise additional new external finance that we expect will be needed to fullyfund the project and its subsequent commercialisation.

In addition to receiving project funding, successful applicants will participatein a programme of business support and growth activities that will run inparallel to projects.


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Scope:

The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes.

:


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Scope:

The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes.

:

What do we mean by Industrial Research?

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Application Process24

The competition is being run in three stages:

1. Video proposal – where applicants describe their idea in a two-minute video.

2. Written proposal – for invited applicants who are shortlisted, based on their video proposals.

3. Pitch Session - Top-ranking applications will then be invited to attend a pitch session where they will present their projects to a panel of experts.

Application Process – Steps 25

1 REGISTER Register on _Connect

Complete online form on _Connect and upload your 2 min video.2 Upload your Video

Lead applicant is notified by email3 Stage 1Notification

Access Assessor feedback4 FEEDBACK received

Successful applicants are sent a secure userid and password to access Competitions System

5 PROCEED to STAGE 2

Allow plenty of time to upload your completed documents (application form, finance form & appendices

6 UPLOAD documents

Lead applicant is notified by email7 NOTIFICATIONreceived

Key Dates26

Competition Opens & Briefing 4 November 2013Deadline for Video Applications Noon, 8 January 2014

Applicants informed of Stage 1 Results

24 January 2014

Stage 2 opens to invited applicants 27 January 2014Mandatory Briefing for Applicants 29 January 2014Written Application Deadline Noon, 12 March 2014Applicants informed of Stage 2 Results

28 March 2014

Pitch Session 3 April 2014

What happens after Stage 1? 27

• Regardless of outcome all applicants receive feedback from assessors

• Successful applicants are invited to Stage 2

• The Stage 2 Briefing event on 29 January 2014 will be an opportunity to learn more about both the Written Application Form and the Pitch Session

• Successful applicants from Stage 2 & the Pitch Session will be made an offer to grant fund

• Projects that are offered a grant will need to:• Raise or assemble the balance of project funds• Return and fulfill terms outlined in your Conditional Offer Letter• Execute any collaboration agreements• Attend a new projects workshop

Further Information 28

Generic Competition Guidance for Applicants

Competition Briefing Doc.

Specific Competition Guidance for Applicants

Stage 1 Process – Video Upload 29

Your 2 minute video should address:

• The challenge or opportunity being tackled and why it is important

• The approach that will be taken and how it is innovative

• The project’s relationship to the Greater Manchester creative and digital cluster

• How the solution will be commercialised and what impact it could have if successful

• Why the Technology Strategy Board investment is needed.

Stage 1 Process – Video Upload 30

Video Upload Form 1 – Your Details

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Video Upload Form 2 – Your Idea 32

Project Summary1000 characters

Video Upload Form 3 – Project Costs

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Costs details

Labour costs

Overheads

Materials

Capital usage

Subcontract costs

Travel & subsistence

Other

Video Upload Form 4 – Agreements

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Save Application View as PDF Submit Application

Video Upload – Consortium Apps. 35

Add partners here

Things to Remember…. 36

• Pay close attention to scope

• Read the Guidance for Applicants

• Give yourself plenty of time

• Ask for what you need – not for what you can get

More Information

[email protected]

@MattSBrownUK

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• Competition Briefing Document

• InnovateUK.org website

• Guidance for Applicants


Technology Strategy Board Success Story

David CraikBright Signals


Questions


Break


Video Workshop-Advice and guidance on submitting to the first stage application

Brian BarnesActivideo


Lunch and Networking


Contact us to find out more!

@bizgrowthhub

Business Growth Hub

Phone: 0161 359 3050

Email: [email protected]

Date post:	14-Sep-2014
Category:	Business
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