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All content information is Confidential
Greater Miami Chamber of Commerce
“SEO”Search Engine Optimization
Jeff BouleyDir. Consulting
ServicesDoug Brown
Sr. Sales Executive
All content information is Confidential
AGENDA
What is search engine optimization?
Stats
Best Practices
Google Walkthrough
Supporting Flash content
Demo
All content information is Confidential
UNIVERSAL MIND INTRODUCTION
OBJECTIVE:
Universal Mind, means that
each one of our
consultants shares the
knowledge and experience
of the collective group —
and that our total impact is
greater than the combined
contributions of its
individual members.
Universal Mind is an elite group of technologists focused on
building and optimizing rich Internet applications.
Founded in 2003
Core team of former Allaire, Macromedia, and Adobe professionals
40+ highly experienced consultants
National Presence - Our model allows us to pick from the top resources around the country. We are not limited by geography.
Elite Development Staff – Our strict hiring process and reputation attracts and ensures the best.
Inc. 500 winner 2006 & 2007
SEO…WHAT’S IT ALL ABOUT
Search Engine Optimization is the process of enhancing and improving the quantity and quality of traffic to a web site via a search engine
Terms Associated with SEO SEO – Search Engine Optimization SEM – Search Engine Marketing (SEO + PPC etc.) PR – PageRank, a number denoting the importance of a web page at Google CPC – Cost Per Click PPC – Pay Per Click CTR – Click-through Rate Landing page – a keyword-focused page SERP – Search Engine Results Page ROI – Return On Investment
SEARCH ENGINES BY MARKET SHARE
2008 Google Yahoo MSN Ask
11 71.97% 17.70% 4.10% 3.35%
2007 Google Yahoo MSN Ask
12 65.98% 20.88% 7.04% 4.14%
2006 Google Yahoo MSN Ask
12 60.94% 22.34% 10.72% 4.34%
TOP 10
STATISTICS
Search engines and directories average 300-500 MILLION searches daily Per Forrester Research, 81% of consumers on the internet find product via search engines Only 7 % of all sites are visible to search engines (invisible/deep web)
COMCORE STATS- NOVEMBER 2008
Americans conducted 12.3 billion searches at the core search engines. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.
comScore Core Search Report*November 2008 vs. October 2008Total U.S. – Home/Work/University LocationsSource: comScore qSearch 2.0
Search Queries (MM)
Core Search Entity Oct-08 Nov-08Percent Change
Nov-08 vs. Oct-08
Total Core Search 12,642 12,264 -3%
Google 7,971 7,784 -2%
Yahoo! 2,589 2,506 -3%
Microsoft 1,080 1,015 -6%
Ask 530 494 -7%
AOL 472 464 -1%
SEO BARRIERS/BEST PRACTICES
JavaScript menus – use list-based menus instead Dynamic content (client-side) Splash pages – low text, high bailout rates (30-70%) Flash – Universal Mind has solved this challenge
GOOGLE… GET REGISTERED
Meta? Show them what they’ve won! Extrapolate the statistics Don’t forget analytics
OVERCOMING THE “RIA” CHALLENGE
Spiders, bots, etc. are unable to deep link into Flash.Adobe releases SWF specification to Google and YahooSWF to become first-class citizen in searchable web contentResults (Demo Universalmind.com)
SOURCES
•Comscore.com – Nov. 2008 Search Engine Rankings•Websiteoptimization.com ~Andy King, Organic Search Engine Optimization Best and Worst…•Wikipedia.org – “search engine optimization”•Adobe.com – SWF Searchability FAQ•Google.com – Webmaster tools, Analytics
Q & A
blog.strikefish.com
www.flexcampmiami.com