Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | vivastream |
View: | 434 times |
Download: | 3 times |
2 10/3/2013 Teradata Confidential
Who responded?
• Global survey of 2200 marketers
• Focused on data-driven marketing and the intersection of marketing and data
3 10/3/2013 Teradata Confidential
What is data-driven marketing?
Data-driven marketing is the process of collecting and connecting large amounts of online data with traditional offline data - rapidly analyzing and gaining cross channel insights about customers – and bringing those insights to market via a highly-relevant marketing campaign tailored to the customer, at their point of need.
4 10/3/2013 Teradata Confidential
What’s trending?
5 10/3/2013 Teradata Confidential
What kind of data are marketers using?
6 10/3/2013 Teradata Confidential
How well are marketers using data?
000110010101001110
45% of marketers believe
that data is their company’s
most underutilized asset
7 10/3/2013 Teradata Confidential
Marketers must be data-driven
78% of marketers feel
pressure to become more
data-driven
Teradata Data-Driven Marketing Survey 2013, Global
8 10/3/2013 Teradata Confidential
What are marketers focused on?
9 10/3/2013 Teradata Confidential
Only 1/3rd of marketing
departments have embedded
a data-driven marketing
culture into their standard
processes
Teradata Data-Driven Marketing Survey 2013, Global
Efficiency? Hardly…
10 10/3/2013 Teradata Confidential
Stop pointing fingers!
11 10/3/2013 Teradata Confidential
75% of marketers
who attempt to
calculate ROI report
some kind of problem
Teradata Data-Driven Marketing Survey 2013, Global
And we wonder why…
12 10/3/2013 Teradata Confidential
Where is your company?
13 10/3/2013 Teradata Confidential
Build your competitive advantage today