Green Building Market Report 2008 Malaysia

Green Building Market Report 20081

Green Horizon for Malaysia’s buildings?Green Building Market Report 2008: A survey of 2,000 AEC Professionals

in Australia, Southeast Asia and China in the second half of 2007

Thor KerrManaging Director, BCI Asia


1. SIGNIFICANCE

Green building involvement in Malaysia

“Have you ever been involved in a project that included ’green’ products, design or other elements of green building?”


1. SIGNIFICANCE

Involvement in green building

“Have you ever been involved in a project that included ’green’ products, design or other elements of green building?”


1. SIGNIFICANCE

Commitment to green building in Malaysia

“How would you describe your firm’sHow would you describe your firm s commitment to green building?”


1. SIGNIFICANCE

Expected sales growth in Malaysia

“What sales growth do you expect for your firm as a result of ‘green building’? “


1. SIGNIFICANCE

Impact on future profits for Malaysia

“What impact will ‘green building’ have on your future profits?”


1. SIGNIFICANCE

“What growth in green building do t i th t ?”

Green building growth in Malaysia

you expect in these sectors?”


2. 3. 7.Hong KongHong Kong

6.6.9.

ChinaChina -Australia far h d i

g gg g

5.5. 7.

ThailandThailand

69. 34.4.

ahead in terms of activity and commitment.

6. 8.9.

MalaysiaMalaysia

2. 2.3.

ii7

3.The PhilippinesThe Philippines -South-East

Asia largest growthVietnamVietnam4.5.7.

SingaporeSingapore

18. 8.

growth potential.

1.IndonesiaIndonesia

1. 1. 9.Activity

Commitment

Rank positions by

AustraliaAustraliaCommitment

Growth


2. DRIVERS AND BARRIERS Malaysia

Environmental conditions

Rising energy costs

91% 85%

GreenBuilding




Rising energy costs

Government and building code

91% 85%

70%

GreenBuilding

Greater availability of green products

68%




Superior building performance

Rising energy costs


Lower lifecycle costs

91% 85%

70%

21%

53%

GreenClient demand

Competitive advantage

Increased

Industry rating system10%

40%

19%

37%Building


Tenant satisfaction and productivity

education40%37%

37% 68%





Rising energy costs



91% 85%

70%

21%

53%

GreenClient demand


Increased


40%

19%

37%Building



education40%37%

37% 68%

Lack of education 84%

92% 94%

Lack of awarenessPerceived higher upfront costs





Rising energy costs



91% 85%

70%

21%

53%

GreenClient demand


Increased


40%

19%

37%Building



education40%37%

37% 68%

Lack of education No fiscal incentive from Government

84%

68% 92% 94%

38%

Lack of awarenessLack of research/ case studies

Perceived higher upfront costs


3. REASONS FOR GREEN BUILDING Malaysia

Reasons to get involved

“What would be reasons for your

firm to getfirm to get involved in ‘green

building’?”



Ranking of business reasons for green building



Ranking of environmental reasons for green building



Ranking of social reasons for green building


4. IMPACT Green Building Business Impact Malaysia

O ti Rent ratio Operating costs

Market demand

Occupancy ratio Rent ratio Operating costs

+ 1,2% -9%

Profits

architects: contractors: owners:Building value64% 51% 37%

+6%

Profitsarchitects:

28%contractors:

24%owners:

28%

R O I

+ 4 %


4. IMPACT Green Building Business Impact Malaysia

O ti Rent ratio Operating costs

Market demand

U f t C t

In brackets weighted average of all countries

Occupancy ratio Rent ratio Operating costs+ 2.9% (+ 5,6% ) + 2.4% (+ 5.1%) -7.5% (- 12.9%)

Upfront Costs13.2% (15.8%)

‘significant‘ or ‘some‘ sales increases

57% (61%)Building value

+10.4% (+ 14.3%) “What impact does green

building have‘very much‘ or ‘some what‘ linked to GB49% (62%)

building have on …?”

R O I + 10.3 % (+ 12.9%)


5. INFORMATION AND EDUCATION Malaysia

On what green-building-related topics would youOn what green-building-related topics would you like to know more?



To which of the following statements do you agree?To which of the following statements do you agree?



How would you describe your level of knowledgeHow would you describe your level of knowledge about the following tools?


6. CONCLUSION FOR MALAYSIA

AEC Professionals in MalaysiaAEC Professionals in Malaysia

1. Have little experience in green building

2. Want to be part of an industry that values the environment2. Want to be part of an industry that values the environment

3. See rising energy costs & environment as key drivers

4. Look to hotels & educational projects for growthp j g

5. See ignorance & upfront costs as barriers

6. Want to reduce operational costs & save scarce resources

7. Want to improve health & well being of occupants

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Green Building Market Report 2008 Malaysia

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