BUSINESS PLAN PRESENTATION

Presented By: aditya suiwal - 99 Radhika Somani- 113 Sneha Patel - 97 Vimal Patel - 98

Sharad Dudhat - 72

Presented To:Prof. Pabitra Ranjan Chakravorty

GREEN CULTURE

BORN OF CONCEPT

Growth of Increased technology and demands has led to domestic and industrial waste

Generation of 188,500 Metric Tons (MT) of Municipal Solid Waste daily in the country

Lack of financial resources, institutional weaknesses, improper choice of technology and public apathy towards waste

India primarily lacks the space in the cities to dispose off the waste.

The existing players don’t have the required technological capabilities

There has been an effective implementation of the same.

3 Rs

Resources are being consumed at a rate reinforces the idea that the earth is being depleted too fast to sustain a healthy balance.

3 Rs Reduction Reuse Recycling

Increase in the ratio of recyclable materials, further reusing of raw materials and manufacturing wastes, and overall reduction in resources and energy used.

COMPANY OVERVIEW

MISSION

“To create and operate a marketing cooperative that promotes arespect for the diversity, dignity, and interdependence of human,

animal, plant, soil, and global life, by the means of organicagricultural methods and the sale of certified organic products”.

COMPANY BRIEF

Achieve leadership in the field of recycling of waste.

Aims to cater the rising needs of organic materials benefitting the environment and the people living in.

Area of business is to collect, recycle or compost, and market waste from households, municipality waste, processing plants for use as a consumer good.

BUSINESS MODEL

Opportunity to recycle a landfill bound waste, save the landfill space, and benefits of the composted material to the consumer

Collection of Organic Waste

Storage of Waste

Composting of Organic Waste

Selling of the Recycled Product

Use of recycled product in Organic Farming

UNIQUENESS

VERMICOMPOSTING – reducing & managing waste Objective - To compost organic wastes not for the disposal of

solid organic wastes but also to produce superior quality manure to feed our “nutrient or organic matter deprived” soils

Organic waste recycling is entering a niche market in that organic waste has not been recycled on any sizeable scale in our country using Vermicomposting method.

Recycled product will be used in Organic Farming. This gives an edge of multi-utility to our product.

PRODUCTS & SERVICES

Major Service

Offer municipalities an alternative means for disposing of organic waste generated in households, industry’s waste treatment plants.

Major Product

Recycled (composted) organic waste for use as a fertilizer.

Direct Selling to the Distributors Organic Farming Farming of medicinal plants

OPERATIONS

Location Naroda – North-east area, easily accessible GIDC area Many small and big industries Isolated from residential area

PROCESS Collection of organic waste Sorting & Storage

Vermicomposting Cemented 4 walled chamber Layer of grass, organic waste Mixing of Worms Covered with sheets to prevent from birds Packaging & Storage Transportation Utilization – Organic Farming

INDUSTRY OVERVIEW

Forty percent of the world’s organic producers are in Asia, followed by Africa (28 percent), and Latin America (16 percent).

Major players National organic fertilizer Harshadray Private Ltd. Daksh Industries  GreeNeem-K.Sivaram Bros

MARKET ANALYSIS

Fertilizer with higher growth nowadays is organic fertilizer. This is because consumers/people are more concerned with health than in the past.

Data from the Ministry of Agriculture and Cooperative

Agriculture indicate that nowadays there are more than 6,000 farmers who conducted 100% organic farming, with the total amount of land higher than 200,000 rai.

At the same time, there are 746,420 farmers who are trying to reduce the use of inorganic fertilizers, with the amount of land equivalent to 30,287,322 rai.

It is estimated that the growth of fertilizer demand is around 4%.

The Northeast region has the highest demand for of fertilizers. It is estimated that the growth of fertilizer demand is around 4%. The main crops grown in this region include sugar cane, rice, cassava, and corn. The area of these 4 crops in this region is approximately 6.44 million rai, representing about 35% of the whole country.

COMPETITIVE SCENARIO

Current trend represents threats to Green Culture’s marketing efforts as National organic fertilizer ltd is a enterprise with good financial and human resources. Furthermore, more competitors like agro green care, Surya Ratna Green Energy, Sneh Corporation etc.

In this regard, farmers appear to have high bargain power because products have only the minor ingredient of each brand is different. So, Farmers can readily switch to the less costly brand.

In addition to direct competitors, Green culture also faces a situation where some groups of farmer even work together to produce organic liquid fertilizer to use in their groups to reduce farming cost.

Green culture is also faced with the indirect competition from chemical fertilizers which cover 70% of the overall fertilizer marketing share.

CUSTOMERS

Existing Customers Farmers Nurseries Residents

Major Potential Customers Farmers Landscapers Nurseries  Public agencies. Residents Government Municipalities

MARKETING & SALES PLANS

Statement of Opportunity

Marketing and Sales Objectives

Prospects targeted

How prospects will be targeted?

MARKETING BUDGET

SALES BUDGET

MARKETING STRATEGIES

At initial level our price for different packages is

Packages (in Kg) Price (In Rs)

50 Kg 800

20 Kg 350

10 Kg 190

BRANDING STRATEGY

David Aaker Model for the Business

Brand as a Product Brand as an organization Brand as a Symbol Brand as a Person

PROMOTION STRATEGY

Promotion strategy

First phase of promotion Second phase of promotion

• Publicity•Advertising• Internet• Alliances

• Publicity•Advertising• Internet• Alliances

SALES & DISTRIBUTION STRATEGY

Distribution Strategy Current chemical fertilizer distributor Telephone Online Separate agency

Sales Strategy Face to face contact Local dealer

DEVELOPMENT

Networking Associations & CommitteesMembers in the organizationActivities for promoting networking

Cookery ShowsPlantation ProgramsRoad Shows / SkitsAgro Campaigns in rural areasCatering Organizers / Hotels / RestaurantsMovie Theaters

Good social network

MILESTONE FOR BUSINESS

Milestone Start Date End Date BudgetComplete business plan 1/10/2013 1/12/2013 0

Receive all funding 15/11/2013 30/2/2014 0

Site preparation 1/3/2014 15/3/2014 0

Form LLC 15/2/2014 15/3/2014 5000

Composter set up 15/3/2014 31/3/2014 0

Order/fabricate composters 15/2/2014 31/3/2014 4800000

Hire staff 1/3/2014 30/5/2014 166800

Begin production 15/3/2014 30/3/2015 0

Totals 4971800

ORGANIZATION STRUCTURE

President

Operations

Manager 

HR Manag

er

Sales Manag

er

Vice-Preside

nt

Management Team

Personnel Plan

FINANCIAL ANALYSIS

Start-up Funding Use of Funds Break-even Analysis Projected Profit & Loss

CASH FLOW

EXIT PLAN

Partnership with the Government or invite government to handle a business.

Merge with other current organization which is currently work in a same industry.

Diversify a business in a chemical fertilizer or other useful fertilizers.

CONCLUSION

In a current environment of the society organic fertilizer business is a growing business because government support this kind of environmentally helpful businesses.

Here, we can get a good return from the business because our main raw material is a organic waste which is available at a very cheap rate and in abundance. As a result of that we can sustain in the market through high profit margin.

This kind of a product is also highly acceptable from our potential customers as we have got a good response from our customers in our primary research in a savrkundala market.

THANK YOU….