CUSTOM EXHIBITS & DISPLAYS - Green

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When it comes to making exhibit graphics “green”,

clients trust Pictura Graphics for the best solutions. The

company has been a pioneer in the green movement and

its ecoImagesTM product solutions are superior in

terms of quality andenvironmental attributes.

Ecolab

3M

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“The attentionto detail by thePictura Graphicsteam is why wekeep coming

back.”

Robin KleinertGraphics Project Manager

CenterPoint Exhibits

CENTERPOINT solutions for ECOLAB

CHALLENGE When the team at Ecolab approached CenterPoint for exhibit solutions, their vision was to not only highlight their Vehicle Care brands in their display messages, but to uphold to their company’s sustainability initiatives well. Sustainability is inherent in Ecolab products and services, so their exhibit needed to also reflect this.

SOLUTION As a valued strategic partner to CenterPoint, Pictura Graphics helped identify the best graphic materials for the project. Turning to Pictura’s ecoIMAGES™ product line of eco-friendly graphic alternatives (eco fabrics, textiles, boards and vinyls), Pictura made the best recommendations for the project specifications.

Four 8’ x 15’ double-sided banners were created using direct print (UV) to ecoBANNER material, with pole pockets sewn in to finish to specification. Counter wraps at 96” x 42” each, also utilized UV printing to adhesive material, allowing for consistency in image and color matching across multiple media.

RESULTS By providing integrated sourcing, conceptualization, layout and design services, Pictura delivered the value-added customer experience CenterPoint and Ecolab envisioned. With premium customer service, creative design, cutting-edge technologies, custom finishing and unique product fulfillment, Pictura delivers innovative graphic solutions and extraordinary results.

CASE STUDY“Green” Exhibit Graphics

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3M CORPORATIONCHALLENGE 3M is one of the nation’s most respected brands and is committed to

environmental business practices, which it extended to its custom tradeshow exhibit at

the 2009 Greenbuild conference. Pictura Graphics collaborated with Freeman to provide

3M with the most environmentally responsible graphic solutions and enable the company

to be consistent with the “green” exhibiting guidelines of Greenbuild.

SOLUTION Pictura’s ecoImages propriety line of “green” graphic offerings provided

the appropriate solutions to align 3M with Greenbuilds‘s overall conference mission. The

ability to be involved with the initial concept design and exhibit development provided

the Pictura with the opportunity to utilize the appropriate graphic solutions. Signage was

printed on materials manufactured from recycled content and completely recyclable.

RESULTS 3M was completely satisfied with the graphic solutions provided by Pictura

Graphics and respects its leadership in environmentally responsible business practices in

the exhibit and event industry. The results exemplified Pictura’s ability to deliver quality

graphic solutions with the respect towards the client’s branding and environmental

business initiatives.

CASE STUDY“Green” Exhibit Graphics

For more information, call 888.590.5900 or visit www.picturagraphics.com

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GREEN EVENTS

Greenbuild

West Coast Green

Autodesk

Greenbuild

Autodesk

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For more information, call 888.590.5900 or visit www.picturagraphics.com

Today, many events are incorporating new guidelines that promote “green” practices.

Traditional graphics that contained PVC content or were non-recyclable now have sustainable alternatives. Pictura’s ecoImagesTM product,

coupled with its Sustainable Green Printing (SGP) Certification, provide meeting planners and venues address the ever-rising standards for

sustainable meetings.

GREENBUILDCHALLENGE Greenbuild is the largest environmentally responsible tradeshow in

the country. Stetson Convention Services was seeking to expand the level of “green”

graphics and signage at the 2009 Greenbuild International Conference and sought out

Pictura Graphics for their expertise as a Sustainable Green Printer and their ecoImagesTM

product offering. The collaboration between Greenbuild, Stetson and Pictura demon-

strates the collaboration between organizations to shape the environmental direction

within the event industry. Ultimately, the challenge was to increase the adoption of green

signage at the convention and exemplify leadership in environmental practices for the

Greenbuild event.

SOLUTION Stetson is well respected as the nation’s most environmentally

responsible decorator, which provided a strong working knowledge of printable

media available for event signage. Pictura’s 3rd party certification as a Sustainable

Green Printer, coupled with their ecoImagesTM propriety line of “green” graphic

solutions, provided valuable enhancements to the signage program. Graphics were

printed primarily on materials that were recyclable, manufactured from recycled

content, or increased biodegradability. All signage was printed with water based or

UV inks.

RESULTS Greenbuild was commended for its environmental performance compared

to green meeting industry standards for the 2009 conference. Stetson and Pictura are

proud of the contributions they were able to provide for this event, while demonstrating

leadership in environmentally responsible business practices in the exhibit and event

industry.

CASE STUDY“Green” Events

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AUTODESKCHALLENGE A world leader in 2D and 3D design software for manufacturing, build-

ing, construction, engineering, media and entertainment, Autodesk Inc. is also recognized

as a thought leader in sustainability. The Autodesk University (AU) conference held each

year in Las Vegas is the world’s largest learning and networking event for Autodesk prod-

uct users, attracting tens of thousands of customers. Spread out over dozens of meeting

rooms, exhibit halls and conference events, AU requires a substantial amount of

way-finding signage and event graphics. Seeking to substantially reduce the carbon

footprint of their AU 2009 event, Autodesk turned to Pictura Graphics.

SOLUTION Working months in advance of the AU event, Autodesk event planners

and Pictura teamed to produce graphic solutions that were substantially more

eco-friendly and sustainable than in previous years. Pictura constructed conference

banners in a unique 2-piece configuration which allowed for re-use at future events. In

addition, the signage was produced utilizing Pictura’s ecoImages line of sustainable

substrates that were recyclable and bio-degradable, reducing the amount of waste gener-

ated by the AU event.

RESULTS Autodesk successfully integrated a “green theme” into the AU 2009 event,

communicating their goals and objectives to conference guests. Following the event,

Autodesk compiled data for their shareholders and stakeholders highlighting their

achievements in waste reduction, reuse and recycling.

“Pictura Graphicsnot only produced

graphics that were of excellent quality, they helped us to make significant

strides in making the AU event more sustainable.”

Brigid Ward

Event ManagerAutodesk, Inc.

CASE STUDY“Green” Events

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WEST COAST GREENCHALLENGE West Coast Green represents the largest milestone yet in the green

innovation movement, providing the latest best practices and key players in building,

business and design. The conference has grown to meet the needs of industry leaders,

practitioners and homeowners. At West Coast Green you’ll find over 300 exhibitors

showcasing the latest in resource-efficiency among a stunning array of green and healthy

building products.

SOLUTION West Coast Green sought out Pictura Graphics to assist the conference

with the latest in environmentally responsible décor. In addition, the ability to maximize

“reduce, reuse, recycle” initiatives in terms of graphics and display solutions provided by

Pictura was a valuable attribute in the selection process.

RESULTS Pictura provided graphic solutions that were above and beyond the expec-

tations of the staff at West Coast Green. The overall experience in customer service and

graphic quality, not to mention the “green” graphic attributes, was more than what the

client had anticipated.

“Pictura Graphics did a commendable job in providing the event décor and signage

solutions with a strongconsideration

for the environment .”

Abbie MonroeWest Coast Green

CASE STUDY“Green” Events

For more information, call 888.590.5900 or visit www.picturagraphics.com

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