A Superlife AffairSuperlife Co. x Hotel Jen Tanglin Singapore

INTRODUCTION

Asia’s first conscious festival – Green is the New Black

promotes awareness of how to improve the way we live,

work and consume in our daily lives.

It is a one-day event that fuses the best speakers,

change makers, music and brands with mindfulness,

the pursuit of happiness, and meaningful

connections.

• Monday, August 15th 2016

• Hosted 28 members of media

• Clippings received: 22

Press Conference

Pre-Event Workshops

Total participants: 56

Room PackageTo promote conscious living, HJTS curated the Green

Staycation for guests to recharge and rejuvenate. The

curated package includes the following:

One-night stay in a Superior Room with breakfast

Gifts from mindful local artists and entrepreneurs:

o A6 Notebook by Vyny Crafts

o Sustainable Drip Coffee Bags by Hook Coffee

o Lime Basil & Mandarin Soy Melt Tarts by Diadem Candles

o Work Like A Sponge Treatment Mask + Organic Luxury Face Oil

o Virgin Pina Colada & Kachang Puteh Snacks by Made Real

o Good Green Stuff Bars & Way Better Snacks by Le Bono Collection

1 square metre of the Daintree Rainforest (oldest

tropical rainforest) saved for every staycation sold.

Available till November 30th 2016

A Superlife AffairSuperlife Co. x Hotel Jen Tanglin Singapore

ACTUAL DAY EVENTOCTOBER 22ND 2016

OF BRANDS WHO CHAMPION BETTER CHOICES.

A platform to feature local fashion, art, beauty and

lifestyle brands who are conscious and mindful in their

business. These are brands who are championing

better choices and transparency for consumers.

78 local entrepreneurs participated.

Mindful MARKETPLACE

THEME: ACTIVITES AROUND

HOTEL + WORTHY CAUSES

FOR THE ENVIRONMENT.

The Band of Doodlers dispatched

15 “white-space bandits” to do

live drawing at the main lobby.

Jadis, the youngest doodler

aged 9, was a crowd favourite.

Interactive ART by Band of Doodlers

A platform to feature local entertainers

and provide exposure for the

Singaporean entertainment industry to

a community of conscious consumers.

Soulful STAGE

A series of engaging workshops with some of Singapore’s

top lifestyle gurus on simple changes that can make

significant differences. Get hands on, get green!

Engaging WORKSHOPS

the TalksGame-changing talks, workshops and panels, bringing together some of the leading

conscious change makers and thought leaders in Asia and beyond.

“Today, we will laugh, learn,

discover, connect, hack

beliefs, blur the line between

life and business, dream big

and get the inspiration.”

– Stephanie Dickson,

The Wedge Asia

the Talks

Epic Pool PartyThere is no better way to close Green is the New Black

2016 than an epic party with Tiger beer brewed by the

sun, spiced rum cocktails by Sailor Jerry, coconut water

by Coaquasg and wicked beats from Matteblacc crew.

Be true. Be you. Stay with Jen.

Social Media Results &Media Coverage and Attendance

Pre-event Campaign

Social media campaign by The

Wedge Asia and HJTS to drive

awareness to GITNB event and

the Green Staycation.

Results

• 7,900 video views

• 497 shared video

• 3,500 post reach

• 625 #NextJen count

• Campaign link: goo.gl/lh1SZr

Facebook Live Video

2 videos to introduce the event

4,500 people reached

Instant reaction on Social Media

1,700 people reached on Facebook Photo album

563 people reached on Instagram over 9 photos

22 live Tweets sent out during the event

Live Social Media

Postings

• The Straits Times

• Bites Magazine

• Shape Magazine

• Ubran Journey Magzine

Print Media

• Coconuts

• Expat Living

• TIDBITS Mag

• TimeOut

• Sg Asia City

• ST Life

Digital Media

35 members of the media:

• Buro 24/7

• City Nomads

• Expat Living

• Her World

• Sethlui

• SimplyHer

• Singapore Motherhood

Media Attendance

• 1,000+ people attended

Green is the New Black 2016

• 18 digital article feature

• 5 print clipping

• 1 radio broadcast

Summary

this is a temporary template

A one day event that fuses the best speakers,

change makers, music and brands with

mindfulness, the pursuit of happiness, and

meaningful connections.

this is a temporary template