Green Team
November 15, 2006
Product: Customizable Credit Card Protection (C3P)
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Organization Chart
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Presentation Outline
• Problem/Solution Introduction• Process Description• Solution Characteristics• Market Analysis• Milestones, Deliverables, Budgets• Risk Assessment• Return On Investment• Conclusion
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Inspiration - Scenario
• You own a business, for example, a construction business– Large employee base– Employees need to make
purchases• Company credit account• Manual receipt tracking to
validate purchases
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Problem Statement
Organizations and private businesses have inadequate protection and controls over
unauthorized use by authorized cardholders, which results in a loss of
funds.
Current methods of addressing unauthorized use are expensive and
subjective.
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Inspiration – Limiting by Vendor
• Since your employees should only need to shop for building supplies and maybe other general supplies
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Inspiration – Limiting by Vendor
• They should not be using this card in stores other than those that sell these types of merchandise
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Inspiration – Limiting by Vendor
• By differentiating the types of stores the card is used in we can limit card purchases to only certain vendors
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• Hardware stores and construction supply stores have a wide selection of products for sale
Inspiration – Limiting by Product
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• Some of these items you do not want your employees to purchase on the company credit card
Inspiration – Limiting by Product
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• To guard against these unauthorized purchases, our solution will allow business leaders to customize specific items that each employee is allowed to buy from certain stores
Inspiration – Limiting by Product
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Inspiration – Setting spending limits
news.bbc.co.uk/1/hi/uk/3476815.htm
• Your company’s budget is limited and fraudulent purchases can prohibit you from making necessary purchases
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Inspiration – Setting spending limits
news.bbc.co.uk/1/hi/uk/3476815.htm
• Per diem spending limits prohibits overspending with the company credit card by entrusted employees
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Inspiration – Data Mining
news.bbc.co.uk/1/hi/uk/3476815.htm
• A building site may need a certain amount of wood on a daily basis and many purchases are spur of the moment or outside of the original plan
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Inspiration – Data Mining
news.bbc.co.uk/1/hi/uk/3476815.htm
• The receipt tracking system is subjective and receipts can be misplaced
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Inspiration – Data Mining
news.bbc.co.uk/1/hi/uk/3476815.htm
• Online data mining makes tracking employee spending habits easier
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Inspiration - Web Interface
news.bbc.co.uk/1/hi/uk/3476815.htm
• And all of these settings are easily customizable through a web interface on our webpage.
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Solution - C3 Protection Card
•So what is C3P? – Customizable Credit Card Protection
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Credit Card Misuse
• Visa Business Card Spending– $190 Billion in 2006 *
• EPA research – Government Credit Card Holders
• 11% cannot produce receipts of purchases *• 9% of those that could be produced purchased
prohibited items *
* http://www.epa.gov/oig/reports/1995/bankrep.htm#CHAPTER%204
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Examples of Credit Card Misuse
• Out of a $2.5 trillion government budget**
– $14 billion was spent on private purchases by employees
–$2 billion was spent on unauthorized purchases by employees*
* Foiling credit card fraud by Jenny C. McCune • Bankrate.com
** http://www.gpoaccess.gov/usbudget/
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Examples of Misuse
• Surveyed Company– Misuse Prevention
• $250,000 spent per year• $100 per employee
• Corporate credit cards– Responsibility of corporation
• Not card holder
– Company loses money on misuse
* Admiral Julius Caesar
** James Brunelle
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Problem Characteristics•Tracking physical receipts
–Labor Intensive–Inaccurate
–Difficult to identify and filter misuse–Unreliable–Easy to lose
•Employees produced 20% of all transaction receipts*
•Organization loses money–Companies are reimbursing employees for unauthorized and personal purchases
* http://www.dallasnews.com
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Solution Concepts
• Regulate Types of Purchases – Reduce Receipt checking– Improve Accuracy
• Automatic prevention of prohibited purchases
– Improve reliability
• Organization saves money– Keeps control of money in hands of employer
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Solution Characteristics
• Customizable database– Restrict Purchases by
• Universal Product Code (UPC)– Only at participating locations in USA
• Merchant Commercial Code (MCC)– Everywhere, including overseas
• Use Contact RFID Smart Cards– Fast & Secure– Programmable for transaction routing
• Modifiable sending of UPCs and MCCs
• Software– Web-based GUI
• User access for modification of card holder account• Reporting and Analysis tools• Drives Database
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Software - Features
• Package includes– GUI– Database– Checking software
• Customizable database to hold approved purchases
• GUI Interface– Able to customize MCCs and/or UPCs by creating an
‘acceptance’ list– Able to analyze and graph employee spending habits
• Incoming UPCs and MCCS are compared with an ‘acceptable’ database of allowed codes
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Software - Reporting and Analysis
• Employee purchases – Tracked and listed by employee
• Online Receipt Tracking – List accepted and rejected purchases– Grouped by purchaser, date, and MCC
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Major Functional Component Diagram
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Getting C3P Cards
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Modification of Database
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Old Process of Making a Purchase
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New Process of Making a Purchase
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Purchase Verification
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Vendor – C3P Communication
Graphical User Interface - MCC
Graphical User Interface - UPC
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Return on Investment
• Reduces fraud
• Corporate money is spent according to company policy– Reduces loss of money due to unscrupulous
purchases
• Saves time that would otherwise be used to perform manual audits
• Reduces the number of investigations required and their corresponding court costs
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Management Plan
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Management Plan - Communications
• Group Meetings– Sun. 8:00 PM, Wed. 8:00 AM, Fri. 9:00 AM– Minutes & Assignments sent via e-mail
• Team web page– Discussion– Minutes– Research
• Frequent Communications– E-mail– Phone
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Management Plan - Tools
• Old Dominion University– Labs– Meeting Rooms
• Microsoft Project 2003 – Used to manage
project
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Development Plan - Software Solution
An approximately 4,450 LOC solution including:– Networking package
• Accepts incoming connections• Sends out data
– Database code • Data lookup
– Web interface• Users and administrators to view and edit
information
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Networking Package
• Networking program suite– Uses an established networking library
• Allow incoming data from the modem
• Queuing logic & mutual exclusivity– Ensure no data loss or corruption
• Credit Card Data– Format credit card data– Forward it to the credit card company
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Database Package
• Convert incoming transaction data– MCC– Place of purchase– Purchase amount– UPC
• Analysis engine– Compare the pieces of incoming data with the allowed
settings that are stored on the C3P MySQL server
• Database engine– Stored and arrange data for formatting in reports
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Database Fields
• Shall include the following:– Card ID number– Card user name– Company name of card user– Approved list of MCCs– Approved list of UPCs– Company credit card number
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Web Interface
• Written in PHP
• Easy-to-use interface– Customers and administrators
• Update user information and products
• Provide access to spending reports– Individuals & groups– Reports of misuse
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Credit Card DataSecurity Standard
• Build and maintain a secure network
• Protect cardholder data
• Maintain a vulnerability management plan
• Implement strong access control measures
• Regularly monitor and test networks
• Maintain an information security policy
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Evaluation Plan
• Financial• Technical• Schedule• Personnel• Weekly Progress Reports• Unit and Acceptance Test
– Required to complete milestones
• Risks directly related to factors focused on
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Marketing Plan
• Primary target market: Businesses
• Advanced target market: Concerned parents
• Corporate buy-in
• Benefits to the customer
• Initial businesses for beta testing
• Advertising & Marketing strategy
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Primary Target Market
• Users of Credit Cards– Businesses– Corporations– Concerned Parents
• Initial phase: Businesses– Small businesses report billions of dollars in
losses through embezzlement each year*
* http://www.fbi.gov/publications/financial/fcs_report052005/fcs_report052005.htm
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Primary Target Market
•http://www.bankrate.com/fox/news/cc/20000508.asp
•** http://www.bankrate.com/fox/news/cc/20000508.asp
• Advanced Phases: Concerned Parents• Parents are concerned with giving children control
of a credit card yet are even more concerned about giving a child real cash*
• Minors are Credit Card Company’s new target consumer**
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Benefits to the customer
• Secure and efficient control of company funds• Reduced costs to prevent and lessen the
effects of fraud• Parental control of children's spending
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Corporate buy-in
• Benefits to the corporation– Targeted stores receive
business from C3P
cardholders
– Advanced Phase: Can request precedence in the GUI lookup
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• Initiate beta testing on local business
• E.D.O. & S.A.I.C.– Expressed interest and acknowledged
innovativeness– These companies alone reflect a loss due to
credit card misuse
Initial businesses for beta test
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Overall Marketing Strategy
• Travel to the individual businesses• Prove successful with single beta project• Pursue a greater region of businesses• Begin advertising campaign• Receive corporate buy-in
- Companies such as Target, Wal-Mart, Home Depot, etc.
• Take on full scale nationwide implementation• Hit advertising mediums
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Advertising Strategy
• Distribution– Initial Roll-Out: Get one credit company on
board
• Advertising Mediums (Once onboard)– National Newspapers
• Technology and business sections
– MarketPro Technology Shows– TV/Internet
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Ways to Use C3P
• Leasing– Rent Server and Database– Buy Software Package– C3P Controlled and Maintained– No initial costs
• Only service fee and leasing fee
• Buying– Buy Server and Database– Buy Software Package– Controlled within corporation– Initial fee
• Maintainence fee– Eliminates Privacy concerns if sensitive data is stored in
Database
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Competition Matrix
Cards Uses existing card
readers
Tracks purchases and pattern
s
Customizable database of M
CC
Customizable purchase re
strictio
ns
Can set Spending Lim
its
Blacks-out MCC codes
Blacks out UPC codes
Prevents Duplic
ation
For Govern
ment Use
For Personal U
se
For Business U
se
MTU puchasing X X X X X
Government Credit X X X
Food Stamps X X X X X X
Worldwide Purchasing X X X X X X
Lecarte Purchase X X X X X
NASA SmartPay X X X
PayPal X
Mastercard X X X X X X X X
C3P X X X X X X X X X X X
Milestones and Deliverables
Phase 0 (CS410)
Feasibility Presentation
Team website
Presentation
Milestone Presentation
Presentation
Final Presentation
Product Website
Presentation
SBIR document
NSF SBIR Proposal Phase 1
Phase 1 (CS411)
SoftwareRequirements Document
Design DocumentApplication CodeData Mining CodeFormatting Code
Demonstration Prototype
Completed Prototype
TestingTest Plan Document
SBIR documentNSF SBIR Proposal Phase 2
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Milestones and Deliverables
Phase 2: Critical Design
HardwareHardware Requirements Document
Database Setup
SoftwareRequirements Document
Design DocumentDatabase Application Code
POS Application CodeData Mining Code
Test Plan
Phase 3: Production Out Years
ProductionCard Company Contract
Vendor Contract
FinancingVenture Capital/Investment
DistributionDistribution Contract
MarketingAdvertising Campaign Launch
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Schedule Overview
• Phase 0– 4 months – September 2006 to December 2006
• Phase 1– 4 months – January 2007 to May 2007
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• Phase 2– 17 months – June 2007 to November 2008
• Phase 3 (Production & Out Years)– December 2008 and Beyond
Schedule Overview
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ID Phase Start Finish Length 2006 2007 2008
1 Phase 0 8-30-06 12-18-06 109 days
2 Phase 1 12-19-06 4-17-07 120 days
3 Phase 2 4-17-07 4-27-08 375 days
4 Phase 3 4-27-08 8-1-08 70 days
Project Flow - Outline
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Phase 0: Organization Chart
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Project Flow – Phase 0Phase Start Finish Length 9/06 10/06 11/06 12/06Conception 8-30-06 9-19-06 20 days
Planning 9-18-06 10-3-06 15 days
Initial Research
9-20-06 10-6-06 13 days
Feasibility
Presentation10-9-06 10-18-06 8 days
Milestone
Presentation11-3-06 11-15-06 9 days
Approval Presentation
11-16-06 12-18-06 23 days
SBIR
Creation10-31-06 12-13-06 44 days
Website Creation
9-18-06 12-1-06 74 days
Postmortem 12-14-06 12-18-06 4 days
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Phase 1: Organization Chart
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Project Flow – Phase 1Phase Start Finish Length 12/06 1/07 2/07 3/07 4/07
Prototype Planning
12-19-06 1-1-07 13 days
Research Tech.
1-2-07 1-7-07 5 days
Setup 1-8-07 1-19-07 11 days
Design 1-19-07 2-20-07 32 days
Development 2-20-07 3-10-07 18 days
Testing 3-10-07 4-1-07 21 days
Implement 4-1-07 4-5-07 5 days
SBIR
Phase 23-13-07 4-17-07 34 days
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Phase 2: Organization Chart
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Project Flow – Phase 2Phase Start Finish Length Spring
07Summer
07Fall
07Winter 07/08
Spring 08
Develop Team
4-17-07 5-30-07 43 days
Planning 5-30-07 7-22-07 52 days
Require-ments
7-22-07 8-27-07 36 days
Setup 8-27-07 10-3-07 36 days
Design 10-3-07 11-26-07 54 days
Develop-ment
11-26-07 1-18-08 52 days
Testing 1-18-08 4-10-08 82 days
Documen-tation
3-10-08 4-27-08 48 days
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Phase 3: Organization Chart
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Project Flow – Phase 3Phase Start Finish Length 4/08 5/08 6/08 7/08 8/08
Develop Team
4-28-08 5-20-08 22 days
Hire
Personnel
4-28-08 5-2-08 5 days
Office Setup
4-27-08 4-30-08 3 days
Obtain Loan
4-28-08 5-9-08 11 days
Initial Rollout
4-28-08 7-21-08 82 days
Nationwide Rollout
7-21-08 8-1-08 10 days
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Funding By Phase
Phase 1Hard Resources $0Personnel Resources $120,314Total $120,314Phase 2Hard Resources $65,697Personnel Resources $409,112Total $474,809Phase 3Hard Resources $15Personnel Resources $51,351Total $51,366TOTAL Funding $646,489
Funding By Phase Funding By Phase
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
Phase 1 Phase 2 Phase 3
Phase
Bu
dg
et C
ost
Hard Resources
Personnel Resources
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Phase 1 Budget
Product # Units Cost/Unit TotalTOTAL $0
Resource # Salary* Overhead Hourly Hours TotalProject Manager 1 $75,616 $105,862 $55 562 $30,987Database Maintenance Team
Database Administrator 2 $73,252 $102,553 $53 579 $61,799Technical Director 1 $56,926 $79,696 $42 10390 $431,274POS Terminal Programmers
Programmer III 2 $57,397 $80,356 $42 0 $0Software Development Team
Web Developer 2 $52,920 $74,088 $39 108 $8,335GUI Programmer 1 $46,282 $64,795 $34 944 $31,857Programmer II 3 $45,368 $63,515 $33 0 $0
Risk Management Director 1 $68,141 $95,397 $50 0 $0Documentation Specialist 1 $35,751 $50,051 $26 696 $18,144Finance Director 1 $108,901 $152,461 $79 0 $0TOTAL $582,395
TOTAL Resources $582,395*Salary.com
Hard Resources
Personnel Resources
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Phase 2 Budget
Product # Units Cost/Unit TotalDELL PowerEdge 6800 Advanced 3 $17,605 $52,815Windows Server 2003, Enterprise Ed. 3 $3,295 $9,885Microsoft Project Server 3 $999 $2,997RFID Cards 500 $0.16 $80Card Programmer 1 $90 $90Card Printer 1 $3,000 $3,000Domain Name Registrations 1 $15 $15TOTAL $65,697
Resource # Salary* Overhead Hourly Hours TotalProject Manager 1 75,616 105,862 55 1,008 55,578Database Maintenance Team
Database Administrator 3 $73,252 $102,553 $53 0 $0Technical Director 1 $56,926 $79,696 $42 4288 $177,989POS Terminal Programmers
Programmer III 3 $57,397 $80,356 $42 77 $9,710Software Maintenance & Installation Team
Web Developer 3 $52,920 $74,088 $39 713 $82,500GUI Programmer 2 $46,282 $64,795 $34 921 $62,163Programmer II 7 $45,368 $63,515 $33 266 $61,663
Risk Management Director 1 $68,141 $95,397 $50 0 $0Documentation Specialist 1 $35,751 $50,051 $26 391 $10,193Finance Director 1 $108,901 $152,461 $79 0 $0TOTAL $459,794
TOTAL Resources $525,491
*Salary.com
Hard Resources
Dell.comInternetSolutions.com
Personnel Resources
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Phase 3 Budget
Product # Units Cost/Unit TotalDomain Name Registrations 1 $15 $15TOTAL $15
Personnel Resources # Salary* Overhead Hourly Hours TotalProject Manager 1 $75,616 $105,862 $55 1139 $62,645Database Maintenance Team
Database Administrator 3 $73,252 $102,553 $53 0 $0Technical Director 1 $56,926 $79,696 $41 10 $820POS Terminal Programmers
Programmer III 2 $57,397 $80,356 $41 705 $57,810Software Maintenance & Installation Team
Web Developer 1 $52,920 $74,088 $38 0 $0Programmer II 2 $45,368 $63,515 $33 1147 $75,669
Risk Management Director 1 $68,141 $95,397 $49 0 $0Documentation Specialist 1 $35,751 $50,051 $26 0 $0Finance Director 1 $108,901 $152,461 $79 80 $6,320Marketing Director 1 $95,703 $133,984 $69 280 $19,320Bookkeeper 1 $36,325 $50,855 $26 0 $0C3P Rep (Vendors) 1 $25,944 $36,322 $18 280 $5,040C3P Rep (Businesses) 1 $25,944 $36,322 $18 280 $5,040Customer Support Team
Web Customer Support Specialist 3 $41,014 $57,420 $29 0 $0Attorney II 1 $76,844 $107,582 $56 158 $8,848TOTAL $241,512
TOTAL Resources $241,527*Salary.com
Hard Resources
Personnel Resources
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Cost Per Customer
• Phase 3 Total Budget: $– Charge each business this amount– Make a profit
• Total Cost (Licensing per Year): $– Authentication code– User manual– Access to customizable database– Programmed RFID cards– POS Terminal Software for Vendors
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Funding Plan
• National Science Foundation (NSF)– Phase 1: Funding award up to $100k
• Proposal Deadline: December 4, 2006• Topic: Information Technology• Phase 1 Total Budget: $
– Phase 2: Funding award up to $750k or two years (whichever is reached first)
• Phase 2 Total Budget: $
• CIT Commercial Giving Program Commercial Finance Group– Additional funds needed above the $100k and $750k
• No deadline
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Funding Plan
• Phase 3 funding obtained through venture capital from outside investors– Phase 3 Total Budget: $
• Total Budget (All phases): $
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Risk Management Plan
• Identify Risk
• Categorize risk based on severity and probability
• Reduce risks
• Evaluate risk level
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Risk Reduction Methods
• Avoidance
• Acceptance
• Transference
• Mitigation
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Risk Probability/Impact Matrix
P81-100%
r
o61 - 80%
b
a41 - 60% 5 1
b
i21-40% 4 2, 3
l
i1-20% 6
t
y 1 2 3 4 5
Impact: 1(Low) - 5(high)
1 No corporate buy-in
2Access to credit card
info
3Hardware
malfunction
4 Software malfunction
5
Retailers won’t provide database or update POSTs
6 Insulting to employee
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Risks
Risk# Risk Description Mitigation Actions
1 No corporate buy-in Marketing plan and innovativeness of product
2 Access to Personal Info from Credit Card Companies
Encryption, policy of not reading the information
3 Hardware Malfunction or Viruses Use proven hardware
4 Software Malfunction Thorough testing and 24/7 support
5 Retailers won’t give up UPC database or update POS terminals
Create an independent UPC database
6 Insults Employee (can not be trusted)
Marketing plan and training to avoid insulting employees
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What this product does not do
• Provide point-of-sale RFID readers
• Protect against blocking of authorized purchases– Will mostly be a result of human error– Will decrease in occurrence as more
businesses use product
• Provide credit for businesses
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Pros
• Saves money• Customizable
– Spending limits– Tracks Items Bought– Tracks Vendors Bought From
• More Efficient– Saves Time Spent On Accounting
• Keeps better records– Automatic record of exact item bought and vendor shopped at– Better information for routine audits
• Smart Card Technology– Quick
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Cons
• Vendors need RFID readers– Requires New Technology
• Many vendors are getting scanners– 7-11 is adding 5,600 RFID scanners this year*
• Accidental blocking of necessary purchases– Solved with training and research
• 24/7 Server/Website Maintenance• POS Terminals need updates
* mastercard.com
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Conclusion
• Regulates how funds are spent
–Saves money and time
• Vendors and credit customers will benefit
–Vendors will get higher quantity and more efficient business
–Credit customers are protected and have less wait-time in line
–Vendors will gain revenue from businesses that use UPC blocking
• C3P will revolutionize the credit system world wide
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Questions
At this time, we welcome any questions you may have.
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References• DISD credit card oversight lax:
http://www.dallasnews.com• Picture 1:
www.co.kern.ca.us/dhs/images/0987.jpg • Picture 2:
www.katrinapictures.blogspot.com/• Picture 3:
http://www.spasearch.org/admin/images/fld_main_photo/fld_main_photo_38.jpg• FEMA Fraud, http://www.msnbc.msn.com/id/11326973/• IEEE Feasibility Study on biometric credit cards:
http://www.ee.ucla.edu/faculty/papers/ingridv_TransCE_nov04.pdf#search=%2 2Portable%20Biometrics%22
• Smart Card technology with localized, portable biometrics:
http://www.biometricassociates.com/smartcard.php
• Open source smart card technology, both software and hardware:
• http://www.smartcardalliance.org/industry_news/industry_news_item.cfm?itemID=1596
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References• Food stamp fraud:
http://www.frac.org/html/federal_food_programs/programs/fsp_faq.html#4• Food stamp info: http://www.fns.usda.gov/fsp/faqs.htm#9 • Data on food stamp fraud:
(http://www.eweek.com/article2/0,1895,1972079,00.asp) (http://www.foodstampfraud.org/) (http://www.cioinsight.com/article2/0,1540,1850300,00.asp)• FEMA Fraud data: http://www.cnn.com/2006/US/09/13/katrina.fraud/index.html?section=cnn_topstories)(http://www.msnbc.msn.com/id/11326973/)• Lockout codes http://www.admin.mtu.edu/acct/dept/pur/purchcard/lockout.htm
• Info on why this is a problem:http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/
070206dnmetpcards.192c71f.htmlhttp://financialplan.about.com/od/studentsandmoney/a/TeenCreditCards.htm
• Info on current program in place: http://arc.publicdebt.treas.gov/DWP/fs/fscredcard.htm#1
• Data and why this is needed – EPA’s complaint paper on current system http://www.epa.gov/oig/reports/1995/bankrep.htm#CHAPTER%204
• How credit cards work: http://money.howstuffworks.com/credit-card2.htm
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Appendix A
Expert Testimony from Admiral Julius Caesar from SAIC
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Expert Testimony – Current Problems
• Navy sailors are given credit cards for travel because they do not have enough personal cash– Spending money in “Girly Bars”– Tabs in excess of $15,000
• Private Business– Employee used company credit card to put $14,000
down payment on a house– Employee bought several $1,500 airline tickets, and
canceled the flight to collect the cash refund, which he used to finance his private company
– Employee bought $1,500 in thongs at Victoria Secret
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Expert Testimony - Current Solutions
• Only activating the credit card for the duration of the travel
• Background credit checks on employees to be entrusted with company funds
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Expert Testimony – Loose ends left by current solution
• Can’t regulate purchases
• Company liable for purchases– Employees can’t pay the company back
• Must be taken to court
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Expert testimony – Time and Money spent on problem
• ~$25,000 per division per year
• 20 Divisions
• ~$250,000 per year for this company
• Credit card companies dropped the Navy as a customer because of fraud problems
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Expert Testimony - Data
• 2002: 1.4 million Government Travel Cards in use– $ 3.4 billion spent on purchases with these
cards
• One man made $262,800 in charges on 13 Government Credit Cards
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Expert Testimony – On C3P
• Target “high risk” employees– In the 18-25 year-old bracket
• Don’t know how to use credit
– Employees with bad credit
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Appendix B
Merchant Commercial Code (MCC) – A specialized code that categorizes a store based on what it sells (e.g. Target and Wal-Mart have the same MCC) – example MCC: 5598 – Snowmobile Dealership
Universal Product Code (UPC) – A code that designates a specific product, different for every brand and variation of a product (Lay’s and Pringle’s potato chips still have different UPCs) – Sample UPC: 02248604 Orbit Gum
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Security - RFID
• An embedded antenna that is attached to the chip is used to transfer information stored in the chip's memory
• The range of operation is 2.5" to 3.9“
• Information can be written to the card the same way it is read