Joint Information Systems Committee 04/12/2023 | | Slide 1Joint Information Systems Committee Supporting education and research
Communicating project outputs
Jane Charlton, Communications Co-ordinator8 March 2011
Greening ICT Programme Meeting
Joint Information Systems Committee 12/04/2023 | Supporting education and research | Slide 2
Communicating Project Outputs
Why JISC branding is important
Effective communications
Communications planning
Helpful resources
Joint Information Systems Committee
Communicating project outputs
Introducing the JISC brand
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JISC branding
Why is JISC branding important?
Your work is more likely to be communicated via JISC channels
Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities
Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services
JISC Brand Guidelines
Brand users matrix, scroll down to project and click on the relevant links
Good Example of JISC Project Identity
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Display JISC logo on all project outputs eg. project website, social media sites, events, print and digital publications, video. Link the logo to www.jisc.ac.uk.
Include a brief description of JISC involvement to include the name of your programme. This should appear on all press releases and the cover or inside cover of any publication or marketing material produced by your project:
‘This project has been funded under the JISC Greening ICT programme’
Add links in the text to the programme page and JISC website homepage.
JISC corporate standard text to be used in all press releases:
‘JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk’
Acknowledging JISC
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Display JISC logo on all project outputs eg. websites and social media sites, events, print and digital publications, video. Link the logo to www.jisc.ac.uk.
Reflects our name and visual identity values
Must not be redrawn or modified in any way
Always use an approved version.
The JISC logo
Joint Information Systems Committee
Communicating Project Outputs
Effective Communication
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Clear and concise
Well structured
Tells a story
Relevant to the audience
Easy to access
Doesn’t assume any prior knowledge
Stands out from the crowd
Effective communication is …
Joint Information Systems Committee
Getting your message across: top tips
1. Put your self in the reader’s shoes – what is of interest to them?
6. Avoid acronyms
2. Write according to whether your project has just started (what you hope to achieve) or completed (what you achieved)
7. Write in the active, not passive eg. ‘we found this’, not ‘this was found’
3. Your first paragraph should capture the essentials about your project (context – why the work is important and to whom, audience’s problem, your solution)
8. Be clear and brief. Keep to the point.
4. Don’t beg important questions – always answer the ‘why?’
9. Keep sentences short
5. Use plain English and explain terms your audience will not understand
10. Ask a non-expert to read your text to make sure it makes sense to them.
Joint Information Systems Committee
Choosing the right method
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Potential problem Solution
Putting across something complicated
Video/ animation/ podcast/ simple diagrams/ text in bite-size snippets
Topic a bit dry Personalise the message/ tell a story/ use case studies
Lots of information to convey Pick out findings that are most relevant/ ground-breaking/ topical
Want feedback/involvement Web 2.0 blogs/ social media
Want people to act on findings Guidelines/ tips/ case studies to show relevance/ tell them how!
Audience is busy Write a brief executive summary/ podcasts/ printouts people can read on the go
Joint Information Systems Committee
Spread the word - collaborate
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Work with others…
– JISC Press and PR and Communication team in your own institution
– Networks you or your colleagues work within, including other JISC projects
– Events and conferences
– Use word of mouth
Joint Information Systems Committee
Communicating project outputs
Communications planning
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Joint Information Systems Committee
1. Audience Message and language must be appropriate to each audience group (technical/non-technical).
Consider primary and secondary audiences.
2. Message Clear, simple messages that relate to benefits.
3. Purpose of message How does it fit with your project or programme aims and objectives?
4. Delivery of message Choose channels (eg. workshop, report) that are appropriate for your audience.
5. Timing of message Messages may change during the lifetime of the project. How does it fit with other projects’ messages?
6. Impact Evaluate success of your message. What did audience do with the information?
Communications planning
Joint Information Systems Committee
Communications planning
Purpose Audience Message Activity Date By who? Impact measure
Joint Information Systems Committee
Communications activity plan
Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Events
Publications
Web & multimedia
Press
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Communications planning
Plan your resources over lifetime of your project
– Money, people, time
Limited resources?
– Carefully consider your target audience and communications objectives
– Collaborate with others
– Use open source digital/social media
Joint Information Systems Committee
Communicating project outputs
Resources that can help you...
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Joint Information Systems Committee
Resources that can help
Guidelines on how to produce case studies
JISC Brand Guidelines
Netskills: staff development in effective use of technologies
Netskills presentations on choosing and using communications technologies effectively
Support with accessibility issues: JISC TechDis
Sourcing and using images
JISC Legal: legal information
Get ideas from what other projects have done
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Joint Information Systems Committee
Project website
Low Carbon ICT project website
News item
‘Moving files, saving energy’ news item on Planet Filestore
Briefing papers
Good Campus – A useful series covering much of the Greening ICT Agenda
Learning from what others have done…
Joint Information Systems Committee
JISC involve blog
Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org
Ensure blog posts are short, chatty and informal
Be generous in your links to other material
Use a disclaimer if not expressing the views of JISC
Do not use objectionable language or violate the privacy or publicity rights of any third party
Comply with copyright legislation
Green ICT blog: http://greenict.jiscinvolve.org
Joint Information Systems Committee
JISC wiki
The JISC Wiki service is a private, secure, invite-only area to share information and documents collaboratively.
Refer to guidelines in the Editorial Style Guide, JISC Involve Blogs and Writing for the Web Guidelines.
For access to the wiki or to apply for a wiki space to be created, contact [email protected]
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JISC Communications contacts
Activity Contact
Digital Media (print, podcasts, video, screencasts)
JISC Digital Media www.jiscdigitalmedia.ac.uk
Events and events amplification Events wikihttps://wiki.jisc.ac.uk/display/events/
News releases [email protected] for potential news stories intended for a wider audience
Blogs and other social media Netskillswww.netskills.ac.uk
Further guidance and case studies available from www.jisc.ac.uk/brand
Contact [email protected] for further support
