MG2A GIDO

Presentation

o Greenpeace is an independent global campaigning organisation acting to change attitudes and behavior, to protect the environment and promote peace.

o Greenpeace uses direct action, lobbying and research to achieve its goals.

Acts on multiple grounds:

Climate changeForrestsOceansAgricultureToxic pollutionNuclearPeace and disarmament

Choice of the theme

• Why ?Because I care about the environment since my school

made me participed in a program of cleaning of my village

• Who?For every people who want information about

environmental protection and wishing to take part in actions lead by Greenpeace.

Tools1) Alerts- Google alerts: « Greenpeace action »http://www.google.com/search?aq=f&hl=en&gl=us&tbm=nws&btnmeta_news_search=1&q=greenpeace+action

« Greenpeace campaign »http://www.google.com/search?aq=f&hl=en&gl=us&tbm=nws&btnmeta_news_search=1&q=greenpeace+campaign

2) Newsletter- Greenpeace international

3) Fil RSS- The Guardianhttp://www.guardian.co.uk/

An example of watch• Title: “Mattel announces sustainable sourcing principles after Greenpeace

campaign” • Author: Grainne Rothery (in BUSINESS & LEADERSHIP).• Date: 06.10.2011• Abstract: Presents the results of Greenpeace campaign about deforestation.

Pictured: Greenpeace used Ken and Barbie to draw attention to Mattel's links with suppliers involved in deforestation

http://www.youtube.com/watch?v=Txa-XcrVpvQ&feature=player_embedded

An example of watch• Quotation: “Toymaker Mattel has announced a new set of sustainable sourcing

principles around the purchase of paper and wood fibre for its products and packaging.” […]

[…] “Mattel said its plans to ensure that 70pc of its paper packaging will be made up of recycled material or sustainable fibre by the end of this year, and for that figure to increase to 85pc by the end of 2015. It said it will show preference, when feasible, for fibre certified by the Forest Stewardship Council.”

• Indexation: Greenpeace, environment, Mattel, deforestation• Found with: Google alerts “Greenpeace campaign”• URL: http://www.businessandleadership.com/sustainability/item/32730-

mattel-announces-sustainabl