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1 Frank Ma Business Development Director GreenPeak Technologies April 2016 GreenPeak IOT
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Frank Ma Business Development Director
GreenPeak Technologies April 2016
GreenPeak IOT
2 © GreenPeak Technologies 2015
About GreenPeak
World leading fabless semiconductor company “Specialty Store”
providing ultra-low power RF/MCU end-to-end solutions
for Smart Home and Internet of Things
3 © GreenPeak Technologies 2015
GreenPeak Company Facts
Leading silicon for the Smart Home
– Leading fabless semiconductor company for ultra-low power RF networking
– Shipped over 100M ZigBee chips (current run rate: 1M RF chips per week)
– Uniquely differentiated IEEE 802.15.4/ZigBee/Thread product portfolio
Market leadership position in ZigBee RF4CE with Operators
– Solid Smart Home ecosystem
Technology leadership in Smart Home market segments
– Full ZigBee portfolio: RF4CE, Green Power, PRO and IP
Experienced team
– Proven track record in wireless semiconductors (inventors of WiFi)
– ISO 9001:2008 & ISO 14001:2004 certified
4 © GreenPeak Technologies 2015
GreenPeak, Global Organization
Three established legal entities: Netherlands, Belgium and Hong Kong
Five local sales/support offices: USA, France, China, Korea and India
91 total employees Active in +25 countries
Utrecht, The Netherlands (WHQ)
ASIC development (RF, digital)
Hardware reference design, support
Software development, support
Production development, operations
Zele, Belgium
ASIC development (digital)
Software development, support
Sales, application support
Market communications
Hong Kong, China
Logistics, warehousing
RF/Hardware/Software development, support
Sales, application support
Beijing, China
Seoul, Korea
San Francisco, USA Paris, France
Headquarters
Sales offices
Development and sales office India, Mumbai
5 © GreenPeak Technologies 2015
Delivery of multi-stack chips to the supply chain of Comcast (STB/GW)
Hybrid IR/RF chips for remote controls enabling a ZigBee RC business model
Embedding Bosch in the GreenPeak ecosystem and allowing them access to the MSO universe
Complete system solution offering by GreenPeak in terms of hardware/software and RF design
“Smart Home services like remote control of doors, thermostats and lighting, all centrally monitored and controlled by the set-top box/gateway, are very enticing for cable and service operators. These new services will provide both increased customer loyalty as well as additional revenues. We are happy to join forces with GreenPeak because their silicon guarantees robust and reliable interference-free communication of our high end sensors throughout the whole home”
Peter Ribinski, Board Member, Bosch Security Systems
Success Stories
Complete end-to-end system including cloud and data-analytics services
Ecosystem with low cost product providers to put together a competitive solution
Best in class in range and low-power
"ZTE Health strives to provide Smart Home solutions and services that go beyond our customers' expectations. The Senior Lifestyle application will allow elderly people to stay at home for 5 to 10 years longer, which means huge savings for families as well as for the governments on investments in nursing homes. ZTE Health wants to offer its customers and their family the highest possible quality of life and contribute to a harmonious community.”
He Shiyou, President of ZTE Health and Executive Director of the Board of ZTE Corp
To introduce new services, reduce churn and increase ARPU
To drive competitiveness and stay ahead of the technology curve
To reduce service calls/support cost
To become a major player in IoT security (home, building and industrial)
To find a leading-edge technology supplier with worldwide ecosystem and access to MSOs
To become a major international player in a the Assisted Living space
To partner with a technology/system provider with a complete end-to-end solution
To leverage GreenPeak’s contacts in the world of the MSO’s
Goals:
Solution offered by GreenPeak:
Testimonials:
“We are moving to support ZigBee RF4CE standards-based remote controls and set-tops because they improve the user experience for navigating all our services in the home while allowing us to make the transition to RF technology in a very cost effective way”
Ted Grauch, Ex-Vice President, Video Premise Equipment
6 © GreenPeak Technologies 2015
Smart Home Gateway
Smart Home Gateway
Size
Potential of >100 nodes in >100M senior households worldwide
Creating a >10B unit market
System Integrated with cloud services, analytics
and social media Feedback, alerts and actions
Leading
Opportunity beyond the Smart Home: IoT, a multi-trillion unit ultra-low power RF/MCU market opportunity
The Senior Smart Home China
Channel
Driven by Operators, Retailers, Utilities
High volume semiconductor opportunity ultra-low power RF/MCU connectivity
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The Smart Home unfolding in Phases
3. The Smart Home
2. Service applications enabled 1. Infrastructure
2012 – 2013 – 2016 –
MSOs drive home gateway penetration through set-top boxes and gateways
Replacement of infrared by RF-based remote control equipment (easier installation, more functionality and fewer service calls)
500M units TAM
60B Units TAM
From stand-alone home applications to networked and internet-connected sense and control applications
Leading applications: - home monitoring/security - energy efficiency - lighting control & LED lighting - family & senior lifestyle (assisted living)
Multipurpose sensors for cloud integrated small data management systems
Connected expert systems for data analytics, ITTT and/or self-learning capabilities, exception handling and alerts
Integrated with social media
Phase 1 – Infrastructure Phase 2 – Applications Phase 3 – Smart Home
8 © GreenPeak Technologies 2015
Key Product Requirements for the Smart Home
Battery Life
Range
Low cost
Unobtrusive
Security
Simple to Use
Data rate
Worldwide
License Free
The Smart Home
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GreenPeak’s Products - Uniquely Differentiated
Multi-channel, multi-protocol technology enables multiple networks to run independently and concurrently
HW MAC allows easy integration into hosted devices
Antenna diversity enables highly reliable communication
Lower packet retransmission rates result in lower energy usage
Full home coverage, comparable to WiFi
High level of on-board component integration
Runs on single layer PCB (compared to 4-layer practice)
Lowest cost solution with potential savings of up to ~25% on BoM
WiFi/Bluetooth interference rejection:
- 1,000x times (30dB) better than competing solutions
Unique indoor radio signal stability
ULP RF/MCU architecture, including power manager, scheduler
Eliminates need for battery replacement: increases reliability, reduces cost
Extremely low energy usage: sensors, end nodes are maintenance free
Ultra-low power
Interference robustness
Low cost
Advanced multi-
channel/ protocol
Superior reliable range
10 © GreenPeak Technologies 2015
Family Lifestyle
Family@Home, Family & Home Management
Wireless solution to keep an eye on your family & home
Family lifestyle monitoring system combined with Smart Home services
Cloud analytics provide intelligent status updates in a dashboard app and generates alerts
Easy to install
Cost effective
Complete system-level reference design
11 © GreenPeak Technologies 2015
The Smart Home, a Social Media Application
Cloud System
Subscriber Management, Billing &
Support System
Sensor
Sensor
Sensor
Sensor
User
Interface App
Family Lifestyle System
Social Media Services
Sensors connected to the cloud via a home gateway to provide the data
Intelligent Algorithms running in the cloud forming the brains of the smart home
The connectivity is provided by a Service Provider / Operator
Home
Gateway
Intelligent Algorithms caring for your Home and
Family
Control
12 © GreenPeak Technologies 2015
Senior Lifestyle Program, Assisted Living
Seniors can stay at home for 5-10 years longer
ZigBee sensor network registers in-home activity, no cameras
Cloud analytics detects exceptional situations and generate alerts
Allowing your loved ones to live in their own home in a friendly and more warm
environment.
More communication bet. Sons/daughters and seniors
Easy to install
Cost effective
Leading Smart Home Application: Lifestyle Management
Presence sensor
ZigBee infrastructure Door contacts
Motion sensor
Bed sensor
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Seniors in China
China population ~1.39 Billion in 2014. 19.3% of world population. Growth in 2013 is ~36.5M and 2.7%. China will be biggest market in the world.
Highest population group is age 40-49 and they will be seniors soon
14 © GreenPeak Technologies 2015
Cost savings of the GreenPeak System
Allows Seniors to stay at home for 5 to 10 years longer
The cost for a senior in a nursing home is about RMB 50,000 on average per year Cost Nursing Home per life time of a person is approx. RMB 350,000
Cost of the Home Monitoring Solution per life time of a person is approx RMB 10,000
For 100M (50% of the 2013 number) Senior Persons staying longer in their own home, thanks to the GreenPeak system, it will provides the Chinese state an overall saving of approx. RMB 34,000 Billion
15 © GreenPeak Technologies 2015
How your home will know what you need before you do
http://www.cnbc.com/2016/01/06/ces-smart-homes-of-the-future.html
Make consumers' lives better, safer and happier
“GreenPeak Technologies is demonstrating its new Family@Home application based on a self-learning algorithm which recognizes patterns of behavior and sends alerts when things change unexpectedly. The company is particularly focused on the growing elder care market, with more seniors now living at home for longer. Another key component of the emerging smart home: Artificial intelligence and machine learning. Many companies believe that consumers want to minimize their time managing all these devices and — like Facebook CEO Mark Zuckerberg — they are looking for solutions that anticipate their needs and take care of them.”
16 © GreenPeak Technologies 2015
The Internet of Things is nothing more as connecting “things / objects” to the Internet.
Things can be every object in the Home (Smart Home), objects in a City (Smart City, Smart Cars) and objects in the country side (Smart agriculture)
The technology to connect the objects to the internet is readily available and low cost.
However, the technology only enables new business models and opportunities for businesses and governments, it does not defines them.
There is also a big misunderstanding that the Smart Home is about Home Automation, and many large business have failed because of this misunderstanding.
IOT Scope & Definition
Security system Motion sensor Surveillance Keyless entry
Security and Monitoring
LED lighting Security lights Smart switch Mood lighting Energy monitoring
Smart Lighting
Thermostat Appliance control Lighting control CO² alarm Smart grid
Smart Metering
Taking Care about your family children and your pets
Lifestyle Management Assisted Living and
Home Care
• Independent living • Health monitoring • Fitness journal
Appliances
Airco Refrigerator Washers dryer Cooking
appliances
Key-fob Accessory control Wire replacement
Smart car
Micro-irrigation & fertilization
Livestock management
Smart Agriculture
Demand scheduling and distribution
Peak shaving
Smart Grid Commercial LED lighting
Street lighting Retail lighting
Industry 4.0
Monitoring Control Cost reduction
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Connecting things to the internet provides more information (Big Data) and enables new business models for the industry, but also supports governments in changing macro economic structures around social issues and energy issues.
The key to the successful creation of business models are; The amount of data available from things and sensors
The intelligence in the cloud combining and analyzing the data
The access by the consumer and businesses to the results of the cloud intelligence
The interaction via Social Media (Smart Phone)
The consumer or businesses willing to pay for the goods / services
Examples of successful and not successful businesses in the IOT Lowes (home improvement chain) in the USA launched a Home Automation initiative called Iris to simplify your life. This initiative
in 2013 was not a big success because a consumer just does not go to a store to automate their home, simply because there is no compelling use case for the consumer to spend their time and dollars.
Nest was acquired by Google for 3.2B$. Why would Google Pay 3.2B$ for a thermostat company ?? The reason is not the Thermostat business but the fact that Nest receives a yearly subscription fee of $40 from the utilities for every user. Why are the Energy Companies doing this?
Energy companies now have access to usage patterns and real-time demand data
Energy companies can communicate grid load data and provides the energy savings back to Nest to control your thermostat and to reduce the consumer energy bill.
So in this model both the consumer and the utilities profit and as such creates a profitable business model
Conclusion; The IOT business models are not determined by the devices or by automation, but by the service models created
through the availability of data and the intelligence in the cloud using the data.
Economic Business Models in the IOT
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Moving care to the family supported by the IOT & Social Media
• Low cost <$100 system with
Gateway and simple
movement sensors.
• Algorithms in the cloud
developed over a period of 12
years by TNO, a renowned
government supported
research institute
The cost of Care as a percentage of the working population is a world wide issue.
Without Technology the spending in Europe will grow from 15 to ~ 30% of the GDP during the coming decades.(GDP Europe = 13.000 trillion Euro)
With technology a saving of 5-10% can be reached resulting in ~ 100 trillion Euro savings
The solution is Intelligence in the cloud, which watches over the Seniors and provides warnings over Social Media to the family or care givers, allowing elderly to stay in their own home independently ~ 5 years longer.
Very profitable business case for Service Providers based on low investment cost and relative high achievable monthly fees, and highly supported by governments.
The situation in China is worse compared to Europe, so higher savings can be reached by the Government..
Senior Life Style can be expanded to
urban regions with neighborhood
nurse monitoring
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Connecting home appliances to the internet creates new business models; The current model is that appliances are purchased by the consumer, installed and forgotten.
There is no relationship established between the consumer and the appliance company, and when the economy is bad, the consumer will postpone the purchase of appliances and as such the appliance company sees their income dropping drastically and their stock price will drop as well.
However, when an appliance is connected to the internet the appliance company is able to create new business models including new services towards the consumer.
Example An appliance company can reduce their dependency of the economy by offering lease constructions to the consumer
where the consumer pays an initial fee for the equipment, and afterwards a monthly fee for using the equipment.
The advantages are;
The consumer does not need to have the funds available to purchase the goods. Which means that the sales is not depending of the economic situation. Instead, there is a regular monthly $$ stream relative to the number of appliances installed.
The consumer may pay per usage, eg in case of a washing machine or dryer
The consumer may be able to control and or provide settings to the appliance with the smart phone user interface
The appliance company can provide advice on usage, cleaning and replacement of the equipment via the smart phone and as such creates a solid loyal customer base from which they obtain usage data and with which they can communicate about new available equipment and or services.
Appliances opportunities in the IOT
20 © GreenPeak Technologies 2015
Measuring soil and pest conditions and combine these with weather forecast models including intelligent algorithms provide for higher yield, lower cost and more environmental friendly farming.
Increase in food production efficiency and food safety
Based on the sensor information the farmer can choose where and when to fertilize and what concentration of nitrates to use. This can be supported by Analysis in the cloud.
He can water the fields with the exact amount of water needed by the crop, thus allowing precious saving in drought areas.
He can spray pesticides only on those plots that really need it, and not as a global preemptive action on all the fields
The impacts is lower water consumption, lower and optimal fertilizer consumption, lower and targeted pesticide usage.
It does not only makes economic sense, but also makes ecological sense.
Measuring Animal behavior / health
Rapid detection of disease outbreaks Illness detection like E.coli, Uterine Infections
Reduction of antibiotics
Precise timing of insemination and a reduction in the number of inseminations
Shortening of the calving interval
Continuous monitoring of the herd
An understanding of eating behavior and dietary change
Continuous measuring of rumination behavior
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Overview of Open and Proprietary Standard Activities
Application Layer
Network/Transport Layer
Physical/Link Layer (MAC/PHY)
Thread
IEEE 802.15.4 (low power networking)
RF4CE
(low
latency)
PRO
(mesh) TCP/UDP
IPv4/IPv6
IEEE 802.11 (high data rate
networking)
Bluetooth “Mesh”
Bluetooth
(connectivity)
Home
Kit
IOS
Low Power Sense & Control Networking Content
Low Power Connectivity
Brillo
UDP/DTLS
IPv6
6LowPAN (mesh)
IoTivity (Open
Interconnec
t
Consortium
)
AllJoyn (AllSeen
Alliance)
Remote
Control ZigBee Cluster Library
Green Power
Agile IoT
LiteOS
Threa
d
Weave
Weave
Open Connectivity
Foundation
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Next Step (Intelligence and Service)
Cloud System
Subscriber Management, Billing &
Support System
Sensor
Sensor
Sensor
Sensor
User
Interface App
Family Lifestyle System
Social Media Services
Home
Gateway
Intelligent Algorithms caring for your Home
and Family
Control
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GreenPeak Technologies Frank Ma, Business Development Director
www.greenpeak.com
