Date post: | 20-Jul-2015 |
Category: |
Business |
Upload: | aussie-farmers-direct |
View: | 119 times |
Download: | 1 times |
Building Profitable
PartnershipsGreg Nathan
How to use the
franchise relationship
to make money,
create happy
customers
and enjoy the process!
What is Success?At age 4 success is not wetting your pants
At age 12 success is having friends
At age 17 success is having a drivers license
At age 20 success is having sex
At age 35 success is having money
At age 50 success is having money
At age 60 success is having sex
At age 70 success is having a drivers license
At age 75 success is having friends
And, at age 80 success is not wetting your pants!
Helping franchisors and franchisees create profitable partnerships for 24 years...
If you were in top form and everything fell into placewhat would we see as a result of all your good work?
What is a Relationship?
Collaborating to get a competitive edge
Franchisee Relationship Franchisor
Wasted energy and lost opportunities
Franchisee Franchisor
SIGNS OFA HEALTHY
CULTURE
Profitable partnerships thrive in a healthy culture
Franchisees and
franchisor team
glad to be involved
SIGNS OFA HEALTHY
CULTURE
Open sharing
of data and
information
Franchisees and
franchisor team
glad to be involved
SIGNS OFA HEALTHY
CULTURE
People give each
other the benefit
of the doubt
Open sharing
of data and
information
Franchisees and
franchisor team
glad to be involved
SIGNS OFA HEALTHY
CULTURE
Passion for the
brand and culture
People give each
other the benefit
of the doubt
Open sharing
of data and
information
Franchisees and
franchisor team
glad to be involved
SIGNS OFA HEALTHY
CULTURE
Everyone is
focused on the
“main game”
Passion for the
brand and culture
People give each
other the benefit
of the doubt
Open sharing
of data and
information
Franchisees and
franchisor team
glad to be involved
SIGNS OFA HEALTHY
CULTURE
1. Keep an open-mind
“When perception meets reality,
reality comes out second best”
An experiment
FRANCHISE FAILURE IS THE RE-
SULT OF YEARS OF UNSCIENTIF-
IC STUDY COMBINED WITH THE
INEXPERIENCE OF MANY YEARS
CAN EVERYONE READ THIS ?
2. Be constructive
3. Deliver on your responsibilities
Franchisee’s responsibilities
Maximise sales and control costs
Build advocates for the business and brand
Participate constructively in the network
Franchisor’s responsibilities
Deliver credible leadership
Help franchisees achieve their goals
Protect the brand and culture
4. Manage the Franchise E-Factor
The Franchise E-Factor
GLEE WESEEFREEMEFEE
15105
Gen
era
l S
ati
sfa
cti
on
Years
Franchisee Satisfaction by Tenure
5. Look after each other’s needs
The Franchisor’s PledgeProvide you with tools andsystems to help you build
a profitable business
Show concern for your successand deliver relevant support
when you need it
Deliver effective marketing that helps attract new
customers to your business
Provide competent,committed leadership that
you can trust
Listen to you, respect yourpoint of view and encourageyou to mix with your peers
The Franchisee’s PledgeMaximise my local market
share and take full responsibilityfor operating my business
Be pleasant to deal withand provide feedback
in a constructive manner
Show loyalty and support for new initiativesand core strategies
Respect the brandand maintain high
operating standards
Provide you with accurate andtimely business information