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Grids& divine proportions
BAGD
Introduction to grids
Phil McDonald
FibonacciSequence
BAGD
Introduction to grids
Phil McDonald
BAGD
Introduction to grids
Fibonacci Sequence
Fibonacci sequence ratio 8:13 links to Golden section
This sequence is not only evident within design but also nature.
BAGD
Introduction to grids
Fibonacci Sequence
The human face follows the ratio and we find people whose faces are truer to the ratio more attractive. (?)
Classic Renaissance masterpieces, architecture from antiquity, and even human body parts are proportioned based on the ratio down to the fingers themselves.
BAGD
Introduction to grids
Fibonacci Sequence
A series of numbers in which each number is the sum of two preceding numbers.
0+1= 11+1= 21+2= 32+3= 53+5= 85+8= 138+13= 2113+21= 3421+34= 5534+55 = 89
0+1= 1
1+1= 2
1+2= 3
2+3= 5
BAGD
Introduction to grids
Fibonacci Sequence
Draw two small squares together.
Draw a third square using the combined lengths of the two original squares together.
1 & =
=
1 1
2
1
1 1
BAGD
Introduction to grids
Fibonacci Sequence
Continue to repeat this process and the set will form as shown...
2
3
5
1
1
BAGD
Introduction to grids
Fibonacci Sequence
55 point title should be complemented with 34 point body copyby applying Fibonacci’s sequence.
BAGD
Introduction to grids
Fibonacci Sequence
Apply your understanding of the fibonacci sequence using grided paper.
Dividing the page
BAGD
Introduction to grids
Dividing the page
Golden Section
BAGD
Introduction to grids
Golden Section
BAGD
Introduction to grids
Golden Section
...Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs.
Many ancient cultures from Egyptians to the Greeks used this thinking to gain beautiful designed proportions.
*Fibonacci sequence ratio 8:13 links to Golden section
Golden Section Rule - 8:13
1.62is the golden number
BAGD
Introduction to grids
Golden Section
Is also known as the Golden Rectangle.
Definition -
“Golden Rectangle is a rectangle in which the ratio of the length to the width is the golden ratio”
Basic Calculations to finding the Golden Section of a page:
1.62 divided with page width.
56cm Divide by 1.62
= 34.56 (Round off to... 35)
BAGD
Introduction to grids
Golden Section
= 34.56 (35)
56cm 35cm
35cm
21cm
21cmDivide by 1.62
BAGD
Introduction to grids
Golden Section
35cm21cm
35 Divide by 1.62
= 21.60(22)
22cm 13cm
BAGD
Introduction to grids
Golden Section
35cm21cm
22 Divide by 1.62
= 13.58(14)
8cm
5cm
14cm
9cm
6cm 3cm
BAGD
Introduction to grids
Golden Section
BAGD
Introduction to grids
Fibonacci Sequence
Apply your understanding of the Golden Section by dividing your grided paper into the golden ratio.
The Rule Of Thirds
BAGD
Introduction to grids
Golden Section
BAGD
Introduction to grids
Rule of Thirds
The concept of the golden ratio can be simplified.
The rule of thirds governs the placement of points of interest in a scene.
Divide any given image into thirds both horizontally and vertically.
You’ll get 9 grids.
BAGD
Introduction to grids
Rule of Thirds
According to the rule of thirds, the vertices of those lines (where the lines cross) are the ideal placement for points of interest.
People scanning the page are more likely to notice things placed near the points, and the division is comfortable to view.
BAGD
Introduction to grids
Rule of Thirds
People scanning the page are more likely to notice things placed near the focal points, and the division is comfortable to view.
More complex design is possible by breaking down those thirds into further thirds.
focal point
BAGD
Introduction to grids
Rule of Thirds
Major images, news boxes, search bars and any other points of interest can be nestled on or near the horizontals.
This little shortcut will give you a design that is both easy on the eyes and makes people drawn to key pieces of information.
information point
BAGD
Introduction to grids
Fibonacci Sequence
Break down & cut out your layouts using the rule of thirds.
Find focal points & information points.
BAGD
Introduction to grids
Golden Spirals
Another method of using both the golden ratio and Fibonacci numbers are the golden spirals and Fibonacci spirals.
The spirals have been used in artwork for as long as the numbers and ratios themselves.
The theory is that areas of negative space and visual interest should fit within the spiral. Within this image, as with the rule of thirds, the eye is naturally drawn to the center of the spiral to look for details.
BAGD
Introduction to grids
Golden Spirals
The spirals can serve as a guideline for content density and clustering.
They can serve as the foundation for the ratio of your website header images, search bars and tool bars.
BAGD
Introduction to grids
Identify Your Grid
Cut layouts into columns, headers, footers, images, subheadings etc...
Identify its grid.
BAGD
Introduction to grids
Identify Your Grid
Using different magazine layouts -
Frankenstein a custom layout of your choice and hand make a grid of your own...
BAGD
Introduction to grids
End bit...
“Using the divine proportion, you give yourself an edge of natural logic and organic grace that all humans have a subconscious attraction to.
The golden ratio is yet another tool at your creative disposal...”