1. Case Study 6.1 Our Everyday IdolsGroup 10 Week 8Justin Estranda Question OneCameron Frasor Question ThreeClaire Gillespie Question Two

2. Question 1: What learning theories apply to the way in which viewers form their perceptions of reality based on reality TV shows?The learning theories that explain why our perceptionsof reality can be changed by reality TV shows are; Classical Conditioning Instrumental Conditioning 3. Reality Television and ClassicalConditioningRepetitionStimulus GeneralisationCaesarstone proudly associatedwith The Block 2010The Block 2011 takes a shine toCaesarstoneThe Block 2012 South MelbourneMasterChef Logo7 Piece Synergy - MasterChefSpecial EditionMasterChef apron with twopockets 4. Reality Television and InstrumentalConditioningPositive ReinforcementNegative ReinforcementWhy Does Jillian Michaels Yell At Biggest LoserContestants?She did it: Confetti fell as Rachel was crowned The Biggest Loser 5. Reality Television and InstrumentalConditioningInspired by Biggest Loser Weight Loss TransformationsReality Show Inspired Transformations Josh Steeles 250 lbWeight Loss: Inspired byBiggest Loser, Achieved Through Hard Work 6. Question 2: How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsicallylinked industries such as food, home improvement, entertainment and health? Television is classed as one of the most important sources ofinformation influencing our values, norms and behaviours. Television provides us with role models influencing our lives anddecisions. Reality Television has become huge in Australia. Popular shows include; The Biggest Loser, Master chef, My KitchenRules and The Block. Human beings tend to engage in behaviours that enhance the possibilityof acceptance and being liked. Reality television gives an insight into ways that can obtain this socialacceptance. 7. Question 2: How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsicallylinked industries such as food, home improvement, entertainment and health?The Biggest Loser Promotes healthy living by encouraging people to eathealthy foods and to exercise. Motivate viewers to also want to participate in healthierlifestyles. Contributes to purchasing decisions related to food andhealth, such as, healthier food options, exercise equipment and gymmemberships. 8. Question 2: How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsicallylinked industries such as food, home improvement, entertainment and health?Masterchef & My Kitchen Rules Two very popular reality shows. Encourages people to cook and experiment with differentfoods. Contributes to consumer purchasing behavioursrelated to cooking products. Using product placement and celebrity chef endorsementsto create connections with viewers and to influence theirpurchasing decisions towards food and cooking equipment. Has been a successful marketing tool for brands such as Coles. 9. Question 2: How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsicallylinked industries such as food, home improvement, entertainment and health?The Block One of Australias highest rated programs. Renovation competition based reality program. Inspires normal people to do their own renovationsand home improvements. Gives viewers the confidence to be able to also takeon these type of challenges in their own home. 10. References Caesarstone proudly associated with The Block 2010, photograph, viewed 7 September 2014,< http://www.caesarstone.com.au/news/news-announcements/caesarstone%C2%AE-proudly-associated-with-the-block-2010> The Block 2011 takes a shine to Caesarstone, photograph, viewed 7 September 2014, The Block 2012 South Melbourne, photograph, viewed 7 September 2014, Allen, C, & Madden, T 1985, 'A Closer Look at Classical Conditioning', Journal Of Consumer Research, 12, 3, pp. 301-315. MasterChef Logo, photograph, viewed 7 September 2014, MasterChef apron with two pockets, photograph, viewed 7 September 2014, 7 Piece Synergy - MasterChef Special Edition, photograph, viewed 7 September 2014, Why Does Jillian Michaels Yell At Biggest Loser Contestants?, photograph, viewed 7 September 2014,She did it: Confetti fell as Rachel was crowned The Biggest Loser, photograph, veiwed 7 September 2014,< http://www.dailymail.co.uk/tvshowbiz/article-2552017/Rachel-Frederickson-crowned-The-Biggest-Loser-shrinking-tiny-108-lbs.html>Josh Steeles 250 lbWeight Loss: Inspired by Biggest Loser, Achieved Through Hard Work, photograph, viewed 7 September 2014,