National Nutrition CouncilStrategic Plan

Revised Strategic DirectionsGo NNC! Let’s hit our 2016 targets together!

GROUP 3

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 1: Behavior Change Communication Plan using multi-media platform developed and implemented focusing on breastfeeding, complementary feeding, handwashing and iron supplementation (plan to include formative research, baseline study, national launch, monitoring and evaluation, collateral materials, media exposures)

Year Targets Recommendations

2011

2012 1Formative research conducted

1Communication plan formulated

2013 1Communication plan implemented

every year2014

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF)

a. Public elementary schools provided with information, education, and communication (IEC) materials on the Nutritional Guidelines for Filipinos

Year Targets Recommendations2011 To be determined

2012

2013

2014

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF)

b. Number of copies of various IEC materials distributed

Year Targets Recommendations2011

2012

2013 300 schools in 300 convergence municipalities

2014 20% of _______

2015 20% of _______

2016 20% of _______

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 3: Community-based promotion of the NGF

a. Day care centers provided with IEC materials on the NGF (will request DSWD funding)

Year Targets Recommendations

2011 All day care centers

2012

2013

2014

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 3: Community-based promotion of the NGF

b. Barangays provided with IEC materials on the NGF

Year Targets Recommendations

2011

2012

2013 25%

2014 25%

2015 25%

2016 25%

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 3: Community-based promotion of the NGF

c. Number of copies of various IEC materials distributed

Year Targets Recommendations

2011 16,310

2012 168,860

2013 397,092

2014 837,344

2015 To be determined

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 4: Regions with local mass media campaign

Year Targets Recommendations

2011 17

2012 17

2013 17

2014 17

2015 17

2016 17

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 5: Manuscript of broadcaster’s manual developed

Year Targets Recommendations

2011

2012 1

2013 1

2014 1

2015 1

2016 1

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 6: Community radio station (Nutriskwela) established and operational

Year Targets Recommendations

2011 3

2012 10

2013 10

2014 10

2015 10

2016 10

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media

a. 15-seconder radio spot at 5 spots/day/station for 12 months for 5 stations

Year Targets Recommendations2011 4,563

2012 4,563

2013 4,563

2014 4,563

2015 4,563

2016 4,563

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media

b. 30-minute nutrition segment/week/station (Radyo Mo sa Nutrisyon) for 51 weeks in 1 top-rating radio station

Year Targets Recommendations

2011 1,560

2012 1,530

2013 1,530

2014 1,530

2015 1,530

2016 1,530

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media

c. 30-minute exposure/episode of Katumbas ay Biyaya for 52 episodes

Year Targets Recommendations

2011 1,080

2012 1,560

2013 1,560

2014 1,560

2015 1,560

2016 1,560

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media

d. 15-seconder TV spots at 3 spots/day/station for 6 months for 6 top-rating TV stations

Year Targets Recommendations

2011 1,369

2012 1,369

2013 1,369

2014 1,369

2015 1,369

2016 1,369

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media

e. 30-minute/episode 15 nutrition segment/week for 36 weeks in cooperation with ABS-CBN Foundation, Inc (AFI)

Year Targets Recommendations

2011 1,320

2012 1,320

2013 1,320

2014 1,320

2015 1,320

2016 1,320

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 8: Special events organized

a. National and regional Buntis Congress

Year Targets Recommendations

2011 18

2012 18

2013 18

2014 18

2015 18

2016 18

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 8: Special events organized

b. Celebration of Nutrition Month (national and regional)

Year Targets Recommendations

2011 18

2012 18

2013 18

2014 18

2015 18

2016 18

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 9: Support to mass media campaigns at national and regional levelsa. Media pool organized at the national level and in all regions

Year Targets Recommendations

2011

2012 16

2013 16

2014 16

2015 16

2016 16

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 9: Support to mass media campaigns at national and regional levels

b. Speaker’s Bureau and Quick Response Team organized at the national level and in all regions

Year Targets Recommendations

2011

2012 16

2013 16

2014 16

2015 16

2016 16

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

a. Prototype designs for Nutrition Month collateral materials

Year Targets Recommendations

2011 5

2012 5

2013 5

2014 5

2015 5

2016 5

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

b. Various IEC materials for community, schools, hospitals and workplace

Year Targets Recommendations

2011 10

2012 10

2013 10

2014 10

2015 10

2016 10

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

c. PPAN 2011-2016 document abridged version

Year Targets Recommendations2011

2012 2,400

2013 2,400 (updated version)

2014

2015

2016 2,400

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

d. PPAN 2011-2016 document, full version

Year Targets Recommendations

2011

2012 800

2013

2014 800

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

e. PPAN flyer

Year Targets Recommendations

2011 5,000

2012

2013

2014 5,000

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

f. NNC flyer

Year Targets Recommendations

2011 2,000

2012

2013

2014 2,000

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

g. NNC annual report

Year Targets Recommendations

2011 500

2012 500

2013 500

2014 500

2015 500

2016 500

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

h. Nutrition Month report

Year Targets Recommendations

2011 50

2012 50

2013 50

2014 50

2015 50

2016 50

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

i. LCE kit

Year Targets Recommendations

2011

2012

2013 4,000

2014

2015

2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

j. NNC briefing kit

Year Targets Recommendations

2011 5,000

2012 5,000

2013 5,000

2014 5,000

2015 5,000

2016 5,000

MFO 2. Nutrition capacity building services for LGUs and other stakeholders• Intensify focused information communication

– To accelerate the practice of proper nutrition among the various target groupsIndicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN

k. ASIN report to Congress

Year Targets Recommendations

2011

2012 1

2013 1

2014 1

2015 1

2016 1

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