«The BEST way to predict the future is to DESIGN it!»
Seminar MSSESFaculty of Cultural Management
March 11-15Prof. Matthijs van Dijk M.Sc
Marcel Vroom M.Sc
Just DO it!
You are what you Do.
STEP 1.
Trends: spend weekends in the city,
stay near home during weekends,
mix leisure and working activities,
more time outdoors, development of group activities.
Development: growing of cultural activities,
free connection areas, more money spending for leisure,attention on ecology, migration, growing of 'suburbian areas', Cheap or free are bad
Domain.
Relaxation areas in bedroom neighborhoods.
Principles:
changing of activities,
basic needs,
individualism,
safety,
face-to-face communication. States:
passive attitude,
climate restrictions,
weak local communities,
leisure stereotypes
STEP 2. Clustering.
I tend to like feeling myself like a prince I want to relax here and now I don't know my neighboors so I
don't feel safe I feel frustrated loosing control on my life
(between work and relaxing time)
But i want to try different ways of life
STEP 3.
«I want to have everything right here and right now for my money. My wishes are on the 1 place. I don't care about other people's wishes. I'm a Prince.
There are a lot of opportunities but I need money for them. That's why I have to work!
But … Princes don't work...=(
I feel frustraited, trying to connect my desirable life and work.
I don't communicate with my neighboors so I can't compare myself and my life with other's ones. But I'm definetly better than them!»
STEP 4. Statement
We want people in the domain of relaxation areas in bedroom neighborhoods to become more humble, to relax interactively and find their
place in community.
Analogies
Like researcher who is trying to become part of a pack you need to be prepared to give something and to adapt to another way of life.
STEP 5. CharacteristicsKnowledge
Aknowledge
Patience
Openess
Usefullness
Freedom
Curiosity
Time
Equipment
Courage
STEP 6. Ideation.
Open and transparent community place, which provides different ways to declare you knowledge and your needs also. Combine variety of private and public activities to find your own place in community.
Ideation
«People who live in glass houses
shouldn't throw stones»
Thank you for your attention!!!
Group №4:Вихрова Анна Vihrova Anna
Ершова Татьяна Ershova Tatiana
Кузина Екатерина Kuzina Ekaterina
Лысенко Иван Lyisenko Ivan
Пискарева Елизавета Piskareva Elizaveta
Повх Ирина Povh Irina
Сафронов Иван Safronov Ivan
Яковлева Ксения Yakovleva Ksenia