Group 4 Members: Tammy Binkley, Ryan Houck, Blake Scheller,

and Curtis Boyd

• In 1960 GM averaged a 48.3% share of all U.S. car and truck market.

• In 1970 GM was a 200 billion dollar company.

• GM files bankruptcy in 2009 which resulted in a bailout by the federal government.

• GM market share in 2011 is 19.4%

• Giving the government $500,000,000 which was 26% in 2012

• GM is currently worth $10 billion

Current Market Trends

GM is currently working to develop eco friendly cars

Striving for artificial intelligence

Adding eye catching ornamental and decorative designs in high demand.

Developing international alliances.

The ECO Trend

In an industry first, General Motors Chevy brand has created a green label for its cars. The ecologic label will be affixed to the driver’s side rear window.

GM’s green commitments include a goal to achieve zero-waste-to-landfill status as it facilitates worldwide and a pledge to invest some $40 million to projects that will reduce the company's carbon emissions by 8 million metric tons.

Volt

Electric car strategy has not lived up to expectations. The company introduced the Chevy Volt in late 2010 to great fanfare. The Volt was meant to be a demonstration that the Detroit automakers could still be innovation leaders in the industry.

The Volt got good ratings from auto reviewers and customers are very happy with the car. However, this has not been reflected in sales.

The Volt missed sales goals by a wide margin in 2011 and 2012. So far, 2013 isn't shaping up to be any better. Electric-car start-up Tesla Motor just began delivering its Model S sedan in volume last fall, but the Model S still managed to outsell the Volt last quarter -- despite being far more expensive

AFV’s and the Future for GM

GM is currently developing more fuel efficient cars such as the Volt.

With Obama legislation, by 2016 all car must achieve at least 30 miles per gallon.

GM must bear all costs associated with R&D.

Long term benefits of AFV outweigh the cost.

With government regulation and higher fuel prices AFV will succeed in the future.

Advantages

Less Waste

Less toxic for the environment

Increased farmer profits

Less reliant on international oil

Bankruptcy/Employees 2009

Attitudes towards AFV especially E85 changed from unfavorable to favorable and have led to a cleaner and efficient work environment.

Employees of GM see long term futures in GM. Most have been there for 30 plus years.

GM employees have always had to deal with adversity. UAW, buyouts, and layoffs are part of the culture.

SEE ATTACHMENT FOR EMPLOYEE SURVEY

Sustained AFV Success

As gas prices increase AFV become a better alternative

In 2011 $460 billion were spent on foreign oil

Bonus Slide

Google’s self driving car w/ Wifi

http://www.youtube.com/watch?v=cdgQpa1pUUE