Group A:Jonathan Barajas
Maria C. CastellonSandrely Haro
Eric Liang
Raised Revenue Teams Commitment Better growth strategy Solution service Dell is pleased with their 2011
over all performance
Performance:
External Environment
Industry and forecast
Regulations
Social Culture
Five Forces
Major Challenge for
Past Three Years
2009ROHS and WEEE 2010Defects 2011CompetitorMisstepMisprice
Future Challenges
External Legal Exchange /
interest Internal Security Defects Outsourcing
Strategy Business Level Strategy Differentiation Strategy Process “Satisfy customers by expanding their product lines in
the PC industry service sector and by differentiating themselves from competitors”
Customer Satisfaction New Products Service /Storage Mobility
Management Team
Centralized Cross Functional
& New Products Team
Global : (New Hampshire, Tennessee, Illinois, China, United Kingdom, India, Brazil, and Poland) “Creator
thinking”
Structure Flat Centralized Cross Functional StructureService *HR *Software * General Counsel* Enterprise Solutions * Finance * Corporate Strategy Multinational Operations
Management’s Actions Changing directionFrom PC and IT to Cloud Computing & Mobility AcquisitionsPerot* Scalent * Boomi *Kace Other Areas of FocusEducation Technology* Entrepreneurship * Efficient ITGlobal Services * Security * Storage * Sustainability Health Care Technology
Lessons Learned
Determine Cause A Coalition Group Changes Made To:Strategy * structure *systems * technology * staff Cultural Change “short term and long term”