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Oriental Republic of Uruguay
Group A4 : Business Design
Abhinav Mishra
Ankit Jodawat
Kushal D. Sankhe
Shambhu Mandal
Shivraj Chavan
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Profile of the Country
Geography
Area: 176,220 sq. km
Capital: Montevideo
Terrain: Plains and lowhills, fertile coastallowland; 84% agricultural
Climate: Temperate
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Contd PeopleNationality: Uruguayan(s)Population (July 2008): 3.3 million.
Annual growth rate: 0.3%.
Ethnic groups (1997): European descent 93.2%, Africandescent 5.9%, indigenous
descent 0.4%, Asian descent 0.4%
Religions: Roman Catholic 66%, Protestant and otherChristian 2%, Jewish 1%, non
professing or other 31%.
Language: Spanish
Education:Literacy (2007)--98%
Health (2007):Life expectancy--75.85 yrsInfant mortality rate (2006)--10.5/1,000
Work force (1.6 million, 2008):Commerce, restaurants, and hotels 21%;manufacturing, gas, and electricity 14%;agriculture, fishing, and mining 11%;construction 7%
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.contd
Government Type: Constitutional republic.
Independence:August 25, 1825.
Constitution: First 1830, current 1967, most recently
amended January 1997Branches: Executive--president (chief of state and head ofgovernment). Legislative--General Assembly elected byproportional representation Judicial--Supreme Court ofJustice.
Administrative subdivisions: 19 departments withlimited autonomy.
Political parties/coalitions: Colorado Party, Blanco(National) Party, Frente Amplio, Independent Party.
Suffrage: Universal and compulsory at 18.
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.contd Economy
Gross domestic product (GDP): $31.5 billion (2009); $31.2 billion (2008); $23.9 billion (2007);$19.8 billion (2006); $17.4 billion (2005).
Annual growth rate: 2.9% (2009); 8.9% (2008); 7.6% (2007); 4.6% (2006); 7.5% (2005).Per capita GDP: $9,457 (2009); $9,357 (2008); $7,209 (2007); $5,977 (2006); $5,254 (2005);$4,146 (2004).
Natural resources: Arable land, pastures, hydroelectric power, granite, marble, fisheries.Agriculture (9% of GDP): Products--beef, wool, rice, wheat, barley, corn, soybeans, fish, forestry.Industry (14% of GDP): Types--food processing, electrical machinery, wool, textiles, leather,leather apparel, beverages and tobacco, chemicals, cement, petroleum products, transportationequipment.
Services: Commerce, restaurants and hotels--14% of GDP. Construction--7% of GDP. Other
services--56% of GDP.
Trade: Exports (2009, f.o.b.)--$5.5 billion ($6.5 billion including exports of cellulose pulp andbeverage concentrates from free trade zones): beef, rice, dairy products, wood, soy and leather.Major markets--Brazil , Argentina, China, Russia, Venezuela, U.S.Imports (2009, c.i.f.)--$6.9 billion: oil, planes, telephony equipment, insecticides, vehicles, paper,plastics. Major suppliers--Brazil, Argentina, China, United States, Venezuela.
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People and Etiquettes
The majority of the people are middle class;the extremes of wealth and poverty found inmost other South American countries don't
exist. Uruguayans take a pragmatic, utilitarian andmaterialistic approach to life.
They have an inherent trust of people and astrong belief in social justice.
A great deal of emphasis is placed oneducation. Uruguay has the best-educatedworkforce on the continent.
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Meeting and Greeting
Greetings are warm and accompanied by a firmhandshake.
Friends kiss once on the right cheek when
meeting. People do not greet strangers when passing on
the street. Greeting or smiling at a stranger maybe misunderstood.
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Body Language
Uruguayans stand very close when conversing,both socially and in business.
People touch shoulders and hold arms while theytalk to each other.
Never sit on or put your feet up on a ledge, desk ortable.
The ch-ch sound is used to get someone'sattention or to get a bus to stop.
TheNorth American O.K. sign is extremely rude. You may see people brush the backs of their hands
under their chins to signal I don't know.
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Corporate Culture
Meetings are extremely formal, but don't usually start ontime. However, be sure to arrive on time.
Kinship and friendship play a major role in businesstransactions. Expertise and experience are less importantthan who you are.
Present business cards to everyone in a meeting. Be ready to make small talk before the business discussionsbegin.
Many executives will speak English, but arrange for aninterpreter.
Print all materials in Spanish, from business cards tobrochures.
Hire a local contact to help you in the business communityand to navigate you through red tape. A highly trained and educated businessperson may be
working at a low-level position due to exile, imprisonment orpolitical affiliation. Do not ask questions.
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Dining and Entertainment
People are very casual about time for social events.An invitation for 9:00 p.m. usually means to arriveby 10:00 p.m. Uruguayans usually dine at 9:00 or10:00 p.m
Uruguayans are comfortable conducting business
over lunch Business dinners are to socialize. Do not talkbusiness unless your host initiates the conversation
It is extremely impolite to use a toothpick in public
If an Uruguayan invites you to his/her home forcoffee after dinner, don't stay late on a work night Be alert for cues from your counterpart that tell you
he/she is tired and wants to end the night
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Dress
Uruguayans dress conservatively and seldomwear the bright colors popular elsewhere inSouth America.
Women may not wear nylons during thesummer. If your Uruguayan colleagues donot wear ties or jackets in the summer, youmay follow.
For business, men should wear conservative,
dark suits and ties.Women should wear blouses with dark suits,
skirts and dresses.
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Gifts
Everyone likes North American jeans.Women love flowers, especially roses. A rare,
salmon-colored tea rose is a favorite.
It is polite and common for guests to sendcandy or flowers to a hostess before theoccasion.
Gift giving is not an important part of doing
business. Give scotch (Black Label or ChivasRegal) and gifts made in the United States,especially from your region.
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Helpful Hints
Uruguayans are extremely political people. Askabout politics.
Ask questions about Uruguay. People are veryproud of their country.
Don't confuse Paraguay and Uruguay.
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Uruguay India trade relations
In the year 2003, Uruguays export to India was
approx. 10 million dollars and imports were 7million dollars
In the year 2008-09, Uruguays imports fromIndia was 36.5 million dollars and exports were
a mere 9.7 million dollars. Practically the sameas in 2003
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Of the total Uruguays exports to
the world, 27% are services and
73% are goods
In the goods category, Global
exports are dominated by meat,
rices and soyabeans
In the services category, travel and
transport take the lead
As shown in the figure, Wool is the
leading product of Uruguays
exports to India
Uruguays Exports to India
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Indias Exports to Uruguay
Indias Exports to Uruguayis dominated be Chemicalsand pharmaceuticals
Due to Govt initiatives,Indian exports to Uruguayhave considerablyincreased from 7 to 36.5 mndollars in the span of 7
years
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Commercial Ties
The graphs show the considerable increase in the bilateral trade relations
between two countries in recent years
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Opportunities for further exports
Product name
Uruguay's
imports from
India India's exports to world
Uruguay's imports
from world
2008 2009 2008 2009 2008 2009
Photographic or cinematographic
goods 0 0 33791 24702 9485 8821
Fertilizers 0 0 43170 136366 304822 156411
Beverages, spirits and vinegar 0 0 114283 122196 30031 35834
Residues, wastes of food industry,
animal fodder 3 0 2779798 1707576 100520 84226
Cereal, flour, starch, milk
preparations and products 0 0 242929 207225 38944 36350
Vegetable, fruit, nut, etc food
preparations 0 0 266478 265394 46083 46317
Impregnated, coated or laminated
textile fabric 0 0 9996591988
70156154
Unit: USD thousand
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References from the above table
Uruguay imports USD 156411 k worth of
Fertilizers from the world.
India exports USD 136366 k worth of fertilizersto the world.
But it is seen that India does not export even asingle dollar worth of fertilizer to Uruguay.
India could possibly export all of its fertilizers toUruguay instead of having to export it to othercountries.
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There is a huge opportunity for India to exportResidues, wastes of food industry, animalfodder to Uruguay as Uruguay imports nearlyUSD 84226 k worth of these products from the
world and India exports USD1707576k worth ofthese products to the world.
But as of now, India does not export any ofthese products to Uruguay.
Indian exports of these products to Uruguay cansuffice the entire demand for these products inthat country.