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Group Assignment 1_final

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    StuRent.com

     Assignment 1: Business Plan

    1

    1

    Yanisa Niennattrakul 740546

    Wan Teen Lee 692843

    Liu Jing 733038

    Ye Yang 704194

    Muzhi Ji 679278

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      Unorganized Website to show how rental systemworks

      Unavailable information about roommates

      Inadequate information about surroundings

      Not many relevant info about how it looks (false images)   Inspection routine is competitive

      Not long-term services

      Only available in English language

    1.0 OVERALL BUSINESS STRATEGIES

    1.1 Executive Objectives Summary

    1.1.1 Objectives:

    From our direct experiences, an issue of finding a right  place to stay seems difficult for most international students who are

    unfamiliar and must decided for an immediate   address   before arriving. Mostly, a short survey from secondary sources is

    superficially done and often resulted in unsatisfied accommodations when arrived with a hard-to-break long-term contract.

    As newly and freshly graduated architectural students, we are  StuRent.com, a  user-friendly student rental website  services to

    solve inconveniences of the current student accommodation markets initially in Melbourne, Australia. More like friends, we

    tend to look after customers, as we grow into a leading ‘boutique1’ property development company in the near future.

    1.1.2 Market Positioning

    Currently, the trend of international students in Australia keeps increasing to 580,000 students in 2014 and predictably

    inclines2. However, the issues are still prominent. From short market surveys, some problems appear:

    1.1.3 Our goals

    In order to become a property development company, we initially use bottom-up strategies by starting from StuRent.com to

    learn, test, and form our niche market especially from China, Malaysia, and Thailand. Since first arrival, this user-friendly

    website will be integrated and activated to students’ lifestyle through social network, such as facebook and weibo 3, and

    customized activities throughout their stays. Good and recommendable reviews will be aimed to drive new batch of 

    customers and connections. After 5 years time, our business and rental network will tend to spread to all parts of Australia.

    After all, our first designed property will be launched under the database and reputation we have built from the website.

    1.2 Business Description Overview

    Largely operating the company by the website, international students (age range between 18 – 28 years old) are our main

    target group. Landlords and housing agency (who also aim for students) would be our secondary and tertiary target groups

    that will form a database of available rooms for the particular target.

    1.2.1 Main Business Activity

      For international students:

    -StuRent.com website will provide such as floor plans, 3D simulation of rooms, professional room-inspections, location

    proximity investigation (e.g. supermarkets, fitness centres), dealing with agreement contracts.

    - Offers packages services e.g. insurance, furnishing unfurnished rooms, outsourced home moving/packing service

    - Workshops and lectures

    - Blog about events, lifestyle, and home decoration

    - Online decoration shop (1st hand/bargain)

      For landlords:

    - Site inspection services and low budget Home-Improvement consultant/design services

    - Advertisement portal for student room rental services (charged more for 7-days speed advertisement)

      For other agencies:

    - Advertisement portal

    1.2.2 Key Executives

      Yanisa Niennattrakul (Thai) specialized in contextual design and writing -----------as Project director / Blogger

    1 What we mean by boutique is to describe a property in the independent sector of the hotel market in order to distinguish ourselves from larger chains and

    to convey the idea that its operation is small, elite and highly specialized.2 Data from website: mp.weixin.qq.com3 Chinese version of Facebook

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    StuRent.com

     Assignment 1: Business Plan

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    3

      Wanteen Lee (Malaysian) specialized in graphic design ---------------------------------as Art director

      Ye Yang (Chinese) specialized in 3D programs----------------------------------------------as Design Consultant / (later architect)

      Liu Jing (Chinese) specialized in architectural design--------------------------------------as Project Collaborator

      Muzhi Ji (Chinese) specialized in 3D programs----------------------------------------------as Design Consultant / (later architect)

    1.3 Overall 5 years Plan

    1st Stage (0-2 years)

      First 6 months (before we graduate)

    In the first 6 months, we (as five partners) are still full-time last year architecture students. In spare time, we will work on

    contents and design of StuRent.com together with finding connections with possible landlords by cold calling and emails.

    Events with new coming students (February term students) will be given by collaborating with universities (especially The

    University of Melbourne), and IDP Education in our home countries (Thailand, Malaysian, and China). The website will be

    built with a help of a partner’s friend to rent out a server. Three of the partners will contribute start-up funds to promote on

    initial advertisement fees. During this time, the brand image and connection are constructed for continuous students to

    know who we are. The office location now is at each partner’s home, meets at the university campus, or online meeting.

      6 Months (after we graduate) – 2 Years

    After graduation, we continue to work on the website in spare time and remain a practice in architectural firm or similar.

    Researching connections of international students and landlords are continuously finding by organizing events and

    workshops during weekends to keep the website actives. As there are some clients and income, 3 of partners will operate the

    company full-time to deal with clients, marketing, and collaborations. Part-time architectural students will operate inspection

    services and floor plans documentations. ‘Lifestyle’ blog will be initially operated and we will use the website as a portal to

    consult about design and decoration. Professional accountants, administrators, and website engineer will be hired in second

    year.

    2nd Stage (3-4 years)

      3 YearsTwo of partners will take architect-licensed exam. Contacting via website, apart from our 4 months peak-time availability of 

    student tenants (January-February / June-July), low-budget home-improvement architectural project will be operated from

    our database of landlords who would like to gain more rental fees from suggested inspection and designed renovation. The

    website is still actively done as a lifestyle blog to post inspiration photos for home-improvement examples and manage to

    open an online market of life-style decorations for clients to follow from. For now the website advertisement fees would be a

    stable cash flow for the company. We will expand our office to co-working space which costs less compared to an actual

    office space.

      4 Years

    Our market will be expanded to other parts of Australia. Initially, the first expanded market is Sydney. More recruitment is

    needed as we set up branches. Contact lists of landlords and international students market research will need to be done.

    One of the partner’s house in Sydney, Australia will be renovated into #1 StuRent.com ideal model if possible.

    3rd Stage (5 years-onwards)

      5 Years

    This would be a big challenge for us. We will start to buy an affordable block from our landlord connection (in either

    Melbourne or Sydney) and start to design/renovate rooms to set up our brand of stand-alone student accommodation. Our

    net profit (400,929 AUD by the 5th year) will start to operate as a full-service of our network of property management.

    Website and home-improvement practice are still operating. The management team will be hired. Get some investment from

    China or Thailand.

    1.4 Risk Analyses and Management (SWOT analysis)

    Strength:

      Internet/website costs very small as a start-up price, compare to others.

      Online workspace can be done in an early start-up stage.

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      Billingual langauges (Chinese, Thai, Malay, and English) can be used to communicate to international students.

      Specific social media such as Weibo and Baidu can be used to approach Chinese market.

    Weaknesses:

      Young graduates with no experiences in property management and development.

      Not local. Not familiar much with the context.   An obvious peak period of the market is only for 4 months.

      The market is fixed and uncontrollable.

    Opportunities:

     

    The strategy can grow as a modular. Population will grow double (Chinese students for 21%) as the currency is cheaper.

      Online marketplace is growing as well as logistic.

      One of the partner’s family own a property in Sydney, Australia.

     

    Surplus networks from all partners in Melbourne and Sydney such as restaurants, and graphic designers to collaborate

    with the website package offers.

    Threats:

      Economic downturns

      Lots of competitors and easy to copy. Fresh strategies need to be launched all the time.

      Ultimate ‘Trust’ is heavily needed. Too much depending on reviews and feedbacks.

      Over budget for Year5 plan if we want to invest/build rooms

    1.5 Exit Strategies

    In the first 6 months if the company is not successful by not gaining the required amount of students, we will stop the

    scheme and continue in our current job in architectural firms or equivalent. After 2 year, if the website does not gain the

    profit from advertisement, the exit strategies will be:

      We will continue developing website from the client database, and/or focus on lifestyle and event parts.

      All principle and partners will be protected by insurance and share equally the money left behind.

      We will seek for legal and financial consultant to minimize risk when exit the market.

    2.0 BRANDING

    Company Logo expresses STURENT, a platform for all international students to gather. Copyright of 2015.

    2.1 Our Brand

    StuRent.com is branded in such a way that it is simple yet being self-descriptive. The term “Stu” represents the target group

    of our company, which is mainly students, international ones to be specific. And “rent” speaks itself of what we do, by

    renting the right place for themselves to call their place home. Our company name needs to be straightforward and clear cut.

    We are moving in a positive direction that tackles  “Innovation, Trustworthiness, Accurate”  aspects.

    2.2 Brand Belief 

    Through personal experiences, there are often complaints from many international students where a lot of sources they

    researched online didn’t meet their expectations. In worse case scenarios, there are also scams turning up frequently.

    Furthermore there are a few dishonest companies forcing extra surcharge upon paid services as well as intentionally giving

    the wrong information by sending unrealistic images of room with no floor plans as reference. Worry no more; Sturent.comis here to resolve all problems by delivering trust, with all solutions mentioned:

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    StuRent.com

     Assignment 1: Business Plan

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    2.3 Sturent.com’s Working Culture

    Sturent.com’s working style represented in diagram form.

    In order to build trust and loyalty to customers, we have our  own style of working  as well as services. Our company puts

    effort to good system and efficiency. Each and every one of us are   properly dressed,   behaves and speaks professionally.

    Feel free to call or email us 24/7 and we will gladly put customers at the first place conducting the right information with the

    friendliest smile ever.

    2.3 Future Achievement Target

    Sturent.com aims at the highest point when comes to achievement. We consider the entire business as a whole. In

    approximately 5 years’ time Sturent.com will be pictured as the most reliable real estate online service, and soon expand

    into a worldwide brand and become one of the big shot brand that everyone recalls of when the need of accommodationarise.

    A print screen layout of Sturent.com Website

    Large emphasized

    interactive Map

    with filter bars,

    saves a lot of time

    by breaking down

    in what customer

    really wants.

    A detailedbreakdown in

    categories of 

    accommodation is

    supported by

    images.

    Information is

    conveyed with a

    mere glance.

    A selection of 

    Colour scheme,

    eye catching and

    attractive,

    increases the

    tone and mood

    of layout.

    With an instant

    click of 

    interested

    location, a fully

    detailed

    information will

    pop up with

    contacts, floor

    plans and

    inspection

    routine etc.

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    The design pattern of business card is also playful and less words; information can be conveyed very easily.

    3.0 Marketing Strategies

    3.1 Profit Mode

    Unlike many other start-up small companies in Melbourne that only get their income from single service, we try to create a

    more comprehensive Profit Mode to make sure a sustainable cash flow as well as long-term profit growth.

    Our Income= Advertisements revenue (from website, app) + commission fees (from landlords) + service fees (from

    international students) + extra profit from collaborated suppliers + rent revenue (by the 5th year we’ll buy an affordable

    block from our landlord connection and set up our brand of stand-alone student accommodation)

    Payment

    1 one-off payment

    2 20% Down Payment + 10% x 8 months

    We try to provide our clients a range of ways to pay their fees i

    order to attract more clients as well as to guarantee a stable cas

    flow each month.

    Discount

    For our regular clients (use our services twice or above), we offe

    5%-10% discount for the service. For our VIP clients (use ou

    services 10 times or above ),the discount is 10% to 20%. Also, if 

    client successfully recommend a new client to use our services ,h

    or she can get 5% of cash back. We use this discount system to

    attract more stable and loyal clients and make our company mor

    sustainable.

    3.2 Marketing analysis and Ideal clients analysis

    Because of our international background, instead of trying to compete with renting companies, which already have a large

    share, hold of local clients already, we try to focus on different and booming market- international students in Melbourne.

    Our logo is placed on top

    left of the paper.

    Representing our brand in

    front of anything.

    Letterhead is clean with

    no obstruction. In our

    beliefs, letterheads are

    aimed to focus on the

    requirement of  

    information. Therefore it

    is designed to be as

    simple as possible.Alignment and positioning

    is very important when

    less design is involved.

    This is cost-effective yet

    rather impressive in visual

    effect.

    Minimal design is for the

    purpose of delivering the

    content yet not killing the

    readers with unnecessary

    attention. A few

    sentences are highlighted

    red to show the hierarchy

    of content.

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    StuRent.com

     Assignment 1: Business Plan

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    As the diagram shows, International students from our home countries(China, Thailand and Malaysia) account for more than

    50%(about 65000 people altogether) of international students in 2013,and the number has continuously increased in 2014 as

    well.

    Competitors Analysis

    According to the table above, major renting companies here in Melbourne have a variety of advantages (Good reputation

    and public relation, financially strong, branches in different cities, Proficient workforce). Because of their long history, they

    also have their own setbacks (their branding tend to be old-fashioned, really bad user experiences, messy and unorganized

    information, unattractive pictures and layout of website). In conclusion, they are not attractive enough to reach young

    international students, which give us a great advantage to develop our company.

    3.3 Unique selling points (niche)

    -Our company engages to the client pool that the five of us understand the most, and design specially customized service

    package for them. Our business is a one shop stop business, making the most of Internet and social networking to reach our

    target clients (18-28 young international students that have a frequent access to Internet socializing)

    -Professional renting advices from architecture graduate students (ex. Location, environment, surroundings)

    -Because of our international background (3 members from China, one from Thailand, one from Malaysia ),we can

    understand our clients better than any local competitor and communicate with our clients with their home language.

    Therefore our company could reach more clients.

    3.4 Marketing Approach

    1. Infancy stage ( 0 - 6month )

    Our goal of this stage is to stay alive and gets clients. Try to minimize our cost, make a clear position in the marketplace as

    well as earning the first bulk of gold. We will use the follow strategies to market our company with low cost.

    a. Personal relationship

    As last year students at this stage, the first most important thing we need to do is try to get support through friends and

    family. Yanisa’s friend-who owns a restaurant “Thailicious” in Melbourne-agree to sponsor our activities with money and

    food, and in exchange, we need to help him with the restaurant promotion in University of Melbourne.

    b. Social networking software

    We’ll promote our brand through software that are frequently used by international students (ex Chinese software Wechat ,

    weibo , Renren ),which will give us an advantage comparing to our local competitors. Blog about interesting activities and

    ideal lifestyle in Melbourne

    c. Workshops on campus

    Jing Liu will organize a workshop about IELTS test, Ye Yang will start a workshop teaching Rhino, Wanteen Lee will offer

    cooking lessons on campus on campus to reach as many Ideal clients as possible.

    d. Business Competitions

    Currently our Project director Yanisa is doing a business competition on campus in order to gain more experience about

    business as well as promoting our brand in student community.

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    2. Juvenile Stage ( 6-24 month)

    At this stage, our goal is to grow our company to a thriving, self-sufficient and profitable one. Three of company partners will

    quit their jobs and start working full-time in our company. And the marketing strategy is listed below.

    a. Official website and application

    We’ll start building our own website which can offer our clients user-friendly experience, clean and modern layout as well as

    social networking function. We will also start developing our app for mobile phones. The website and app together serve as

    strong media to promote our company services. Our member, Wanteen Lee and her website engineer father will providetechnical support and maintenance.

    b. Student club

    We’ll apply to University of Melbourne to establish a student club for international students, serving as a club to offer our

    members useful information and help. All the group members will be our potential clients.

    c. Positive comments

    So far there would be tens of international students who have used our renting services. Those students might become a

    free propagandist, so we will offer such clients small and useful gifts, encouraging them to recommend us to their friends

    and classmates.

    d. Discount

    As the 3.1 part mentioned, we will offer our regular and VIP clients with up to 20% discount as well as up to 5% cash back, in

    order to keep a stable and loyal client pool.

    3. Adult Stage (2 year-4 year)

    As our company keep growing, our main goal is to continue expanding our business, widening our client pools as well as

    cooperating with our companies to form a strong alliance. At this stage ,we’ll also start shifting our marketing focus (because

    the population will be doubled in the next decade in Melbourne) to design ,renovate and build houses . Here is the

    marketing strategy we might use.

    a. Sponsorship

    We will sponsor local clubs, bands or games to make our company known to more people in Melbourne. The annual amount

    we plan to spend on sponsorship is around 20k dollars.

    b. Public Relation

    By working with local newspapers and radio station, we would start a weekly column about awesome life of international

    students living in Melbourne as well as introduction of fun activities for students here in order to reach wider potential

    clients. Through our column , it’s much likely that we could start cooperating with local restaurants, clubs , tourism agencies,etc, and try to provide our current clients with more diverse services.

    c. Database

    We will try to collect data and research results of current marketplace as well as user comments to establish a database ,

    helping our company to improve performance and adjust our future business strategy

    3. Maturity Stage (5 years-after)

    After struggling to survive in the market all theses years, we have accumulated enough experience on renting, designing and

    renovating, as well as good relationship with our clients and collaborated companies. The maturity stage represent that we

    are on the way to become the best company in the industry . Here is the marketing strategy we might use.

    a. Organize exhibitions, design competitions, awards

    At this stage, our company will grow to a financially strong, sustainable with a great reputation in the industry, we would beable to organize major exhibitions, design competitions and present awards in major cities of Australia, which is a really

    effective way to build a great reputation in this country.

    b. Raffle draw on official website

    Offer free tickets of shows, exhibitions, cutting-edge digital gadgets etc. as prize to encourage more people come to visit our

    website and become members of the website.

    c. Articles and works publication

    d. Giving lectures in Business school and Design School

    4.0 SALES PIPELINE & OPERATIONAL ISSUES

    4.1 Sales Pipeline

    It is necessary for our company to establish an effective sales pipeline because of the specific target market. Meanwhile, we

    need to analyze our potential target group, which is the obstacle to our company. The Sales Pipeline framework, which has

    been discussed by Greg Chapman, is essential for small company to succeed.

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    StuRent.com

     Assignment 1: Business Plan

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    1. Initial Enquiry

      Provide the basic information of rental market in Melbourne, Australia.

     

    Collect clients in our sales pipeline:

    -use website, advisements and applications to promote our company in The University of Melbourne, RMIT, MonashUniversity, and La Trobe University

    -or obtain clients’ information from education agency such as IDP Education.

     

    Get the feedback: ask clients where do they know our company.

    2. Initial Consultation

      Promote our brand

      Figure out clients’ needs: provide the detailed information of renting services.

      Show clients’ advantages of our company: offer professional inspections, give professional advice.

      Build a belief for clients: we are professional and can do better than other competitors.

    3. Proposal/ Quote

      Prepare various renting options for clients.

      Offer the detailed information of the property: price, location, floor plan, surrounding facilities, landlord information, etc.

      Provide extra services: establish the clients’ data and help them find suitable roommates, professional inspection (including

    visual information).

    4. Sales

      Provide activities: extra activities and workshops that consist of their lifestyle.

      Meet clients’ specific demand: keep pets, change rooms, etc.

      Ask questions about our company: get advice from clients.

    4.2 Follow-up

    Follow-up should contain all information that clients need to know. The feedbacks from clients can be important to company

    development. This information can help our company to optimize our strategy and minimize the drawbacks.

      Maintain relationship with potential clients: transfer them into real clients.

      Long-term services: organize activities for clients, build a good reputation of our firm collecting by reviews and feedbacks.

    4.3 Operational Issues

    1.Money

      Start-up: a lack of money can cause lots of problems. It is possibly a good idea to start later after we have some experience

    and generate some potential clients.

      Development period: circulating funds need to be collected to meet the potential problems.

    2.Time

      As students in university, we do not have full time to focus on the development of the company, which can cause clients loss.

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    It is an essential problem, because the number of clients means money.

    3.Accuracy

      Information of property: almost all information we get is from Internet, which could be incorrect, misleading clients to make

    a wrong decision and undermining the relationship with clients.

      Information of clients: we collect it from agencies or students themselves. It may make clients find wrong roommates.

    4.Market Target

      We have a narrow market target. Our market target is international students, the number of which can fluctuate due to

    various factors (e.g., exchange rate, admission requirements of universities).

    5.Competitor

      There are numerous companies running this service.

      Some of them even have their own property, which means they can offer a cheaper price and a better service than us.

      Some of them have developed for several years, which means they have a large group of clients.They do not need to struggle

    to get clients.

    5.0 FINANCIAL FORECAST AND BUDGET

    5.1 The beginning 6 months

    We will start our business on November 2016. For the first 6 month we will

    prepare our website in the university before we graduate so that we could get

    the new students in March. We will try to minimize our budget and the main cost

    should be the fees we paid for

    the IDP suggesting the students

    using our website. Building the

    website will also cost us a lot

    but we can have a discount

    because our websiteengineering friends. We could

    get some advertisement fees

    from Google Ad at this stage.

    5.2 6 Months to second year

    After we graduate we will all

    enter the architecture firms

    while working on our website

    on part-time to reduce the risk.

    We will not get money for the

    first new comers and provide

    them our service for free andthis will build our reputation if 

    they found our website is

    convince. We will get our first

    gold when the next batch

    comes. We will show the

    number of the visitors of our website to the landlord and ask them if they want

    to put their information on our website. $50 will be charged if their house is

    rented. There are about 118000 students who will rent a room and the potential

    market will be $1185325 per year. Our goals first year is to get 10% of it and the net profit will be $34633. Three of us will

    work full time on our website from the next 6 months while the other two will continue their work in architecture firm for

    the registration. Our office place will be at home and we may hire some students for internship in order to reduce the cost.

    At this stage we want to expand our percentage of the renting market up to 20% to accumulate more money.

    STARTUP

    STARTUP REQUIREMENTS

    STARTUP EXPENSES

    Legal $5,000.00

    Insurance $1,000.00

    Marketing $5,000.00

    Utilities $500.00

    Phone & Internet $1,000.00

    Software $1,000.00

    Website Build Cost $3,000.00

    TOTAL STARTUP EXPENSES   $16,500.00

    STARTUP ASSESTS

    Cash Required $20,000.00

    TOTAL STARTUP ASSESTS   $20,000.00

    TOTAL REQUIREMENTS   $36,500.00

    MICRONIC BUDGET for the first 6th month

    INCOME

    Advertisement $5,000.00

    TOTAL INCOME   $5,000.00Target Growth Margin   0.00%

    COGS - Job Delivery Costs

    Other direct job costs $2,000.00

    TOTAL COGS   $2,000.00

    GROSS PROFIT   $3,000.00

    OVERHEADS

    Website maintain $1,720.00

    Phone & Internet $1,000.00

    Software $500.00

    Server Rent $800.00

    TOTAL OVERHEADS   $4,020.00

    NET PROFIT   -$1,020.00

    Percentage Profit   -20.40%

    FundingsJing $8,000

    Muzhi $8,000

    Ye $8,000

    Wanteen $8,000

    Yanisa $8,000

    Total Fundings $40,000.00

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    5.3 Year 3

    Since the other two have got the registration. We could start our desigbusiness. As we are experienced for renting for students, we can start to hel

    some landlords for renovating their house into student’s apartment. And for thi

    year, we will move to a co-working place, which lead to a reduction of the ne

    profit.

    5.4 Year 4

    The growth of our renting market in Melbourne slows down because this yea

    we take up 45% of the market so we try to expend our business into Sydney. I

    this is successful, the net profit will be $199922.

    5.5 Year 5

    We start to focus on the renovation design. And we will try to investa real estate at the end of the year and use our website to promote

    it. And from this year, we will move into a new office located in

    suburb areas.

    5.6 The Profit Distribution

    The profit will be separated into three parts. 10% will be the bonus

    for our 5 partners. 30% will be used for business development and

    the last 60% will be Invest in some Fund Capital to gain the normally

    10% Interest.

    Website maintain cost per year

    Domain name 40

    Hosting 500

    Ongoing Maintenance 500

    Ongoing Marketing 2400

    total maintain cost per year 3440

    Website Build cost

    Design and Programm 3000

    Marketing Analyse

    University local int total

    Melbourne 38,091 14,166 52,257

    RMIT 30,843 26,590 57,433

    Monash 42,339 22,140 64,479

    rent student 55636.5 62896 118532.5

    anual rent student 11127.3 12579.2 23706.5

    Charges $50.00 $50.00 $50.00

    potential $556,36 $ 628,960 $1,185,325

    PAYMENT ANALYSIS   Year 1 Year 2 Year 3 Year 4 Year 5

    staff level COGS Salary COGS cost People People People People People

    Start up 80% $25,000 $20,000 0 3 2 0 0

    Part-time job 75% $20,000 $15,000 8 2 4 4 6

    top 80% $40,000 $32,000 0 0 0 2 4

    Support 10% $35,000 $3,500 0 1 1 1 2

    Total COG Wages   $120,000 $88,500 $103,500 $127,500 $225,000

    Total Overhead Wages   35000 56500 61500 67500 125000

  • 8/20/2019 Group Assignment 1_final

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    MICRONIC Five Year

    BUDGET

    MICRONIC BUDGET ANNUAL COSTS

    Proposed 5 Year Costs   Last 6 months Year 2 Year 3 Year 4 Year 5

    INCOME

    Commission Fees $177,798.75 $195,578.63 $254,252.21 $457,653.98 $915,307.97

    Desgin fees $0.00 $0.00 $20,000.00 $50,000.00 $100,000.00

    Services $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00

    Advertisement $5,000.00 $5,000.00 $10,000.00 $20,000.00 $40,000.00

    TOTAL INCOME   $187,798.75 $207,578.63 $294,252.21 $537,653.98 $1,065,307.97

    Target Growth Margin 0.00%   110.53% 141.75% 182.72% 198.14%

    COGS - Job Delivery Costs

    Employee COGS Wages $120,000.00 $88,500.00 $103,500.00 $127,500.00 $225,000.00

    Other direct job costs $5,000.00 $5,526.62 $7,834.24 $14,314.63 $28,363.02

    TOTAL COGS   $125,000.00 $94,026.62 $111,334.24 $141,814.63 $253,363.02GROSS PROFIT   $62,798.75 $113,552.00 $182,917.97 $395,839.35 $811,944.94

    OVERHEADS

    Wages Overhead $35,000.00 $56,500.00 $61,500.00 $67,500.00 $125,000.00

    Website maintain $3,440.00 $3,440.00 $3,440.00 $3,440.00 $3,440.00

    Utilities $500.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

    Phone & Internet $1,000.00 $1,000.00 $1,000.00 $2,000.00 $2,000.00

    Software $500.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00

    Printers $500.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

    Stationary $200.00 $400.00 $400.00 $400.00 $400.00

    Marketing $5,000.00 $5,000.00 $20,000.00 $40,000.00 $40,000.00

    Cleaning $0.00 $0.00 $2,400.00 $2,400.00 $2,400.00

    Server Rent $800.00 $1,000.00 $1,250.00 $1,563.00 $1,953.00

    Staff Training $2,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00

    Rent $0.00 $0.00 $45,626.00 $45,626.00 $80,000.00

    Furniture $0.00 $0.00 $0.00 $4,000.00 $4,000.00

    Computers $0.00 $0.00 $0.00 $8,000.00 $8,000.00

    Insurance $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

    Subscriptions $400.00 $400.00 $400.00 $400.00 $400.00

    TOTAL OVERHEADS   $51,340.00 $81,740.00 $150,016.00 $189,329.00 $281,593.00STARTUP FUNDING OWED   $36,500.00 $34,675.00 $32,941.25 $26,353.00 $19,764.75

    FUNDING REPAYMENT

    RATE/ANNUM   5.00% 5.00% 20.00% 25.00% 40.00%

    FUNDING REPAYMENT

    TOTAL   $1,825.00 $1,733.75 $6,588.25 $6,588.25 $7,905.90

    NET PROFIT   $9,633.75 $30,078.25 $26,313.72 $199,922.10 $522,446.04

    Percentage Profit   5.13% 14.49% 8.94% 37.18% 49.04%

    Profit Distribution

    Net profit $9,633.75 $30,078.25 $26,313.72 $199,922.10 $522,446.04

    Capital Investment $5,780.25 $18,046.95 $15,788.23 $119,953.26 $313,467.63Business Development $2,890.13 $9,023.48 $7,894.12 $59,976.63 $156,733.81

    Bonus For Partners $963.38 $3,007.83 $2,631.37 $19,992.21 $52,244.60


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