Group BHandicraft

1- Siam M. Handicraft – Hand Made Flower

2- Prae Pan Group – Many kinds of fabric

2

Team composition Team composition

21 participants from : 1- Cambodia (4)2- China (2)3- Laos (3),4- Thailand (4) 5- Vietnam (8)

1- Siam M. Handicraft

3

Established: 5 January 2000 (family enterprise, economic crisis)Production Unit: 1. Incubator in Industrial Promotion Center Region 5 (IPCR 5) 10 labors. 2. Subcontractor 200 labors

(7 communities in 4 districts, Khon Kaen)Capacity: 24,000 pieces/month (1 container 20 ft).Target market: domestic (10-20%); oversea (80%)(Singapore, Dubai, Lebanon, Brunei, Italy, GMS)

4

ObjectivesObjectives

1. Get the job and income for rural people

2. Promote Thai handicraft products

Strength

1. Proud to be Thai specific product

2. Raw material (saa paper) is very stable

3. Labor force is available from rural area

4. Innovation (owner, designer, manager, financer, marketing…)

5. High-quality and value added products

6. Treat the team as family, fair income

5

Weakness1.No team work to delegate 2.Not ready for big market and large order (small scale)3.Selling point and distribution place is inconvenient

Siam .M Handicraft Logo

Siam M. Handicraft Activities :

6

Bangkok International Gift at Muang thong thani, Bangkok Thailand every year.

Foire de lyon France,2005

Foire de lyon France,2005

Bangkok International Gift at Muang thong thani, Bangkok Thailand 2008.

Siam M. Handicraft Activities (Cont-)

7

Japan–ASEAN 2007Thai Trade Exhibition at Singapore 3 times. 2009,2010.

Siam M. Handicraft Training a & Visiting :

8

Customer from Dubai

2- Pare Pan Group

Pare Pan come from the gathering of 200 rural women from 7 villages of Khon Kaen with the support of the Art and Crafts Centre for Woman Development with the objective of:

To maintain and promote the art of weaving fabric by rural women

To improve the careers and income of rural women

To support and increase participation in rural development.

StrengthStrong women group with committee &

managementNatural and handmade productsRural raw materialsGood social welfare such as fund, funeral

fund, educationMember shifts among family

WeaknessLack of government support Ability to find new marketsLack of strong marketing strategy

(Promotion, new design, etc.)Bias of management due to group decision

Production Activities :

12

1 2

3 4

Production Activities(Cont-) :

13

5 6

7 8

ConclusionNeed more support from government

Siam M Handicraft to increase products quantity and design to expand the markets both domestic and overseas.

Pare Pan to improve products (high domestic competitors)

Thank you for your attention

15