Group Project Brief - Office of Intercultural Relations

8/3/2019 Group Project Brief - Office of Intercultural Relations

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PublicRelationsProgram

forBrookeHarrisandtheOfficeofInterculturalRelations

SpringArborUniversity

Presentedby:

LauraGuikema

BethanyJelen

JordanKennedy

KristenLarson

LillianWilson


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Contents:

- TemplateOverviewoftheProgram Pages3-6- PublicRelationsProposal Page7- MantraandExplanation Page8- PressKit Pages9-15- ArticlefromThePulse Pages16-17- CultivatingtheFire(Volume3,Issue1) Pages18-19- CultivatingtheFireRecommendations Page20- VideoScript Pages21-22 - OverallRecommendations Page23


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CreativeBrief

LauraGuikema,BethanyJelen,JordanKennedy,KristenLarson,andLillianWilson

ProjectforBrookeHarrisandtheOfficeofInterculturalRelations(OIR)

LastUpdatedDecember11,2011

ExecutiveSummary

ThispublicrelationsteamwillcreateawarenessoftheOfficeofInterculturalRelations(OIR)on

thecampusofSpringArborUniversity(SAU).TheteamwillgivetheOfficeadefinedmantra

andaclearidentityoncampus.Theteamwillcreateinterestinthevariouseventsand

programsofferedbyOIRthroughdirectandindirectcommunicationwithstudents.Thetime

frameforthisplanisbetweenOctober2011andDecember2011.

SituationAnalysis

Currently,thereisalackofinterestandparticipationandageneralattitudeofuncaring.

Currentnumberofstudentsinvolvedinprograms(outofapproximately1700studentsenrolled

intheundergraduateprogram,1200ofwhichliveoncampus):

GospelChoir:15-25students

EmpoweringBlackMen(ledbySteveMcGeeandStephenWhite):10-15students

QueensoftheKing:10girls

MuKappa(MissionaryKids):7studentsattendedfirstevent

InternationalStudentUnion:25-40studentsPraiseMiming(AMP):about12students

ALBANIEStudentAlliance(ASAs):about20students

NumbersfromasurveytakenintheSpringof2011indicateamixtureofopinions.Some

studentsfeellikethereareadequateeducationalopportunities,whileothersfeelexactlythe

opposite.Thesurveyresultsalsoindicatethatface-to-facediscussionsareoneoftheprimary

waysthatstudentsareopentolearningaboutdifferentcultures.

StudentsbelievetheyarefreetoaskquestionsofthestaffofOIR,whichisoneaspectthatthe

teamistryingtopromotethroughpublicrelationsprogramming.Studentsstatedthattheclassroomsettingandresidencehallsweretheplacestheyfeltmostcomfortablehavingthese

conversations.71.7%statedtheyreceivedthemostknowledgeviastudent-to-student

interactions.

Mostoftheattitudesinthesurveyarepolaropposites.ItseemslikestudentseitherbelieveOIR

helpsthemimmenselyorarestrictlyopposedtoOIRswork,believingitisjustforminorities.


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ManycommentsfromthesurveyindicatedthatOIRseventscouldbeadvertisedbetter.Many

studentssurveyeddidnotknowaboutmanyoftheeventsthatOIRpresentedinthe2010-

2011schoolyear.

Currentcompetitorsincludeotherprogramsoncampussuchasintramurals,otherevents

offeredbytheStudentGovernmentAssociation,andotherstudentprograms.Studentsmaybereluctanttoparticipateineventswhentheprogramdoesnotdirectlyaffectthemorthey

alreadyfeelasiftheyhavetoomuchgoingon.

OIRdoesnotcomparefavorablytootherprograms.Theprogramsarenotadvertised

sufficientlyandsomestudentsfeelasiftheprogramsareonlyforstudentsofminorities.

MissionstatementofOIR(takenfromtheirFacebookpage):TheOfficeofIntercultural

Relations(OIR)servesasaresourcecenterfortheSAUcommunitywhereallarewelcometo

exploreandappreciatetheuniquenessofamultiethnic/multiracialcommunity.

Oneofthemajorcomponentsofourofficeistoassiststudentswhoaretraditionally

underrepresentedandunderservedinhighereducation.

However,ouroverarchinggoalistoactivelyengageourcampuscommunityincriticalcultural

conversationsaddressingissuesofraceandethnicity.

Goal

ThegoalofthisprogramistogivetheOfficeofInterculturalRelationsaclearidentityoncampusthroughaconcisemantraandclearpublications.

Asasubset,wewouldliketostrengthenthebrandofthevariousprogramsofferedbyOIR.

Wehavethreemainmarketing/publicrelationsgoals:

Tobuildtheidentityofavariousorganizationorproduct(OIR) ShapingpublicopinionaboutOIR Stimulatingtrialorrepeatusageofaproduct(OIR)

Objectives

Withinthe2011-2012schoolyear:

TocreateamantraforOIR

TointegratethecalendarandcreatemoreawarenessoncampusandofOIRevents


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TocreateandpromoteanoverallOIRacrosscampus

Tocreatedialoguewithon-campusinfluencers

TargetAudience

Toagreaterextent,theentirestudentpopulationofSAU.

Morespecifically:

Freshmen-

Theteamrecommendsatargetaudienceoffreshmenwhoarenewtocampusandexploring

manyoptionsofwaystobecomeinvolvedatprogramsatSAU.Freshmenaretryingtodiscover

wheretheyfitoncampus,andtheteambelievestheycanfindaplacewiththeprogramsand

activitiesofferedbyOIR.

Studentleadership,includingPeerAdvisers(PAs),SpiritualLifeAdvisers(SLAs),andResident

Assistants(RAs)-

Wedesiretobuildrelationshipswiththosewhoinfluenceothersoncampus.Onewaytobuild

theserelationshipsisbyhavingtheASArepresentativesbeincontactwiththeRA,SLA,orPA

livingintheirarea.Studentleadersoncampushaveaninfluenceonthosearoundthem,and

theteambelievesthisinfluenceisagreatwaytopromotethemessageofOIR.

KeyMessages

ThemantratheteamisproposingforOIRis:LiveBetter.Together.

OIRhassomethingeveryonecanbeinterestedinandenjoy.

OIRpresentsfun,educationaleventsoncampusforstudentstolearnaboutculturalissuesinan

invigoratingway.

OIRcreatescomfortableatmospheresfordiscussionsaboutculturaltopics.

Strategies

Thispublicrelationsteamwill:

Createafocusedmantra


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OfferrecommendationstothestaffoftheOIRnewsletter

CreateavideotobeshowninchapelinvitingstudentstobecomeinvolvedinOIRprograms.

PromoteBrookeandherstaffthroughanarticleintheSAUPulse(IssuedatedOctober27,

2011).

Informon-campusstudentsabouteventsandwhatthedifferentkindsofprogramsinvolve.

GiveBrookeoverallproposalsofwaysshecaneffectivelycommunicateandinteractwith

studentsoncampus.

Budget

Brookesyearlybudgetis$3000.Theteamisaimingformostlyfreepromotionalavenues,as

Brookedoesnothavebudgetmoneyformanyitems.

Measurement

Copiesofnewsletterdistributedwouldliketoincreaseby20%

Attendancenumbersateventswouldliketoincreaseby20%

Outputobjectives:toobservecontactwithkeyinfluencersacrosscampus

Measurereactiontothecalltoactionattheendofthechapelvideo(invitingstudentstovisit

www.Facebook.com/oirsau)

TeamMembersRoles:

JordanKennedyCo-Captain,workingonvideo,createaproposalsheetforBrooke

LauraGuikemaCo-Captain,workingtooffersuggestionstonewsletter,inchargeofcommunicationswithteam,updatingtemplate/outlines

KristenLarsonWritingarticleinPulse,workingonvideo,inchargeofsettingup

meetings/communicationswithBrooke

LillianWilsonWorkingwithOIRtocreateanadvertisedbrandacrossdifferentsocialmedia

channels,workingonwebsite,workingonvideo

BethanyJelenWorkingonmantra,workingontipsforprofessionalpromotionand

communication


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LastupdatedDecember11,2011

PublicRelationsProposal

PublicRelationsTeam:LauraGuikema

BethanyJelen

JordanKennedy

KristenLarson

LillianWilson

ChapelVideoo FeaturepeoplewhoareandarenotassociatedwithOIR.o KeyMessageofVideo:OIRisforeveryone,everyoneisthefaceofOIRo WillbeshotafterThanksgivingandappearinchapelsoonafter.

ArticlesforThePulseo AlreadypublishedarticleaboutBrookeo PotentialarticleplannedaboutthepurposeoftheOffice.PursuethisoverJ-

term;contentwillstillbepublishedonlineinJanuary,thoughthenextprintissue

doesnotcomeoutuntilFebruary.

Newslettero Comingupwithnew,innovativeideastopromotethenewsletterandgettingit

intothehandsofmorestudents.

Mantrao DevelopandpromoteanewmantrathatwillhelpsolidifyOIRsmissionandhelp

createfamiliaritywithOIRoncampus.

Additionally,theteamhopestogetRAs,SLAs,andPAs(studentinfluencersoncampus)

involvedinthemissionofOIRandhelpotherstudentsbecomeinterested,aware,andexcitedaboutOIR-sponsoredeventsoncampus.

Theteamwillalsoprovideaconnectorlist,feedbackideas,andoveralltipsforcommunicating

effectivelyandprofessionally.


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December11,2011

JordanKennedy

LauraGuikemaKristenLarson

BethanyJelen

LillianWilson

Mantra:LiveBetter.Together.

Description:AfterreadingthroughOIRsmissionstatement,wefoundalinethatread,

studentslivingbettertogetherAftersomediscussion,ourgroupdecidedthatthe3-word

mantraLivebetter.Together.wouldbeourmantrastatement.Thismantraisuniqueinthe

waythatitencompassesthemissionandgoalofOIRinsuchawaythatispointedand

impactful.AsaPRgroup,wetriedtostayawayfromtypicalmantras/slogansthatarewordy

andlong-winded.Livebetter.Together.isonethatisshortandallowsaudiencestoknow

whatOIRisallaboutwithoutalongmissionstatement-likeexplanation.


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PressKitOfficeofInterculturalRelations(OIR)

LauraGuikema,BethanyJelen,JordanKennedy,KristenLarson,LillianWilson

Lastupdated:December11,2011

Contents:

IssuesofOIRnewsletter,CultivatingtheFire ArticleintheSpringArborUniversitycampusnewspaper,ThePulse AbouttheOfficeofInterculturalRelations Missionstatement Programlist Contactinformation Connectorlist Scriptforchapelvideo

WelcometotheOfficeofInterculturalRelations

TheOfficeofInterculturalRelations(OIR)locatedinStudentDevelopmentandLearningserves

asaresourcecenterfortheSAUcommunitywhereallarewelcometoexploreandappreciate

theuniquenessofmultiethnic/multiracialpeople.Oneofthemajorcomponentsofourofficeis

toassiststudentswhoaretraditionallyunderrepresentedandundeservedinhighereducation.

Whileouroverarchinggoalistoactivelyengageourcampuscommunityincriticalcultural

conversationsaddressingissuesofraceandethnicity.

Thethemeforthisyearis:BreakingCulturalBarrierswithKingdomPrinciples.

MissionStatement:

TheOfficeofInterculturalRelations(OIR)servesasaresourcecenterfortheSAUcommunity

whereallarewelcometoexploreandappreciatetheuniquenessofamultiethnic/multiracial

community.

Oneofthemajorcomponentsofourofficeistoassiststudentswhoaretraditionally

underrepresentedandundeservedinhighereducation.

However,ouroverarchinggoalistoactivelyengageourcampuscommunityincriticalculturalconversationsaddressingissuesofraceandethnicity.

OIRPrograms:

TheOfficeofInterculturalRelationsoverseesawiderangeofstudent-ledprogramsdedicated

towardpromotingamulticulturalenvironmentonSAU'scampus.


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ALBANIEStudentAllianceAdvocates(ASA)(Asian,Latino,Biracial,AfricanAmerican,NativeAmerican,InternationalandEuropeanstudents)

AnointedManifestationofPraiseMimeTeam(AMP) GospelChoir InterculturalLearningInitiative(ILI) InternationalStudentUnion(ISU) EmpoweringBlackMen ThirdCultureKids(TCK) QueensoftheKing

Contact:

OfficeofInterculturalRelations

SpringArborUniversity

106E.MainSt.

SpringArbor,MI49283

Phone:517.750.6891

E-mail:[email protected]

ConnectorListfortheOfficeofInterculturalRelations:

ASAs Gainey-SydneyWilliamsandSydneyMilligan Lowell-FaithGundersonandAlliGrimes Ormston-ChrisConradandZachCoffee Muffitt-BethanyAndersonandAshleyManzo U-Hall-EthanRossandMike(Michael)Kovacic OgleVillages-MinoriTobe,BonjorMusa,andKaty(Katherine)Black PostVillages-AngeliqueCobbandMaryDavis Apartments/K-houses-Sam(antha)Farmer

**[email protected].

SAUPulse Editor:[email protected]

EditorSpringsemester2012:[email protected] ManagingeditorSpringsemester2012:[email protected] Staffadvisor:KellySkarritt-Williams

Timeline:Oneissuepermonth.Someonlinecontentbetweenissues.Finalproductionnightthissemester:Dec.7

RDs(ResidentDirectors)


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Gainey:AnnaWilkinson Lowell:KellyMcGraw(AssistantRD:KristaWillerick) Ormston:JeffTalbone Muffitt:LizStinson U-Hall:JoelThomas OgleVillages:SteveCastle PostVillages:CarrieWilliams Apartments/K-Houses:LizStinson/SteveCastle/CarrieWilliams

Emails:searchnamesinSAUemailsystem

RAs(ResidentAssistants) Ormston

AustinDavis-O1 TaylorKeating-O2 MorrisHutchins-O3 RonVincent-O4

UHall ZachMundy-1W JacobSabin-2W JoshWinkel-3W TylerPrough-4W CurtisUnderwood-1S RyanMoline-2S Stephen(Caleb)Towkowiak-3S AndrewVanValin-4S

KHouses DustinSchwartz CourtneyMoran BriJames

Muffitt KatieFrench-M1 JanaHorton-M2 DaneilleCompton-M3 DeannaLilley-M4

Gainey

CandiceKent-1W MeghanAnderson-2W ChelseaMero-3W AndreaReam-1S CaitlinMeyers-2S CristianaCavallari-3S

OgleVillages AlexRahill-Steeby(VilD)


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JoshFrederick-VilE AlysonHarper-VilF KregBawks-VilG

PostVillages JaimieKilbourn-VilA MarciaBetz-Walker(VilB) AshleyManzo-VilC

Lowell LauraCraig-A1 LaurenFortner-A2 KailieHeim-B1 MelissaCarter-B2 MandyFron-B3 MalloryBarkholz-D1 KristieKoppinger-D2 KristaWillerick-D3 AmberLange-G1 EmilyHolbrook-G2

Apartments JulieJongsma-AptA MeganReisig-AptB ShaneStreet-AptC ChadPhilson-AptD


SLAs(SpiritualLifeAdvisors) Coordinator:BekahBarr:[email protected] Ormston

JonKnox-O1 JonathanWalden-O2 AndyFrank-O3 ZackMartin-O4

UHall EvanBarringer-1W TylerTracy-2W

ChristianSnider-3W TimJonkman-4W LivingstonGarland-1S DannyNewton-2S NoahHaverdink-3S NoSLA-4S

KHouses AaronNorris


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AlisonManalp Muffitt

BeckyHead-M1 SamWestmoreland-M2 JuliaDavisson-M3 CyndiLewandowski-M4

Gainey SarahFrederick-1W HannahPickens-2W KristianOechsle(fall)-3W KaylaDavis(spring)-3W LydiaWyse(NicholeEaslick,MelanieBalkany)-1S ChelseaJohnson-2S HaliShepherd-3S

OgleVillage NathanDrake-Steeby(VilD) NoSLA-VilE BrandyWerner-VilF NoSLA-VilF

PostVillage MelanieBigger-VilA ChristinaLong(fall)-Warner(VilB) HaleyReynolds-VilC

Lowell LizzieAnker-A1 KelbeCocking-A2 MeganColby-B1 ChanelBenn-B2 EmiliaMartinez-B3 EmilyBelleman-D1 HeatherWarfield-D2 StephanieHibbler-D3 LauraTurcotte-G1 AnaRink-G2

Apartments ChristianaLong-AptA

NoSLA-AptB MarkAdkins-AptC&D

PAs(PeerAdvisors) JamieAtallah JasminBarber


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DavidBentz LydiaBrighton EvanBronkema ScottBurger JuliusBuzzard AnaByrens HeatherCarlson SpencerCarlson GallantFish KatieGreen AmeliaKasper JenniferKingsley WesLawton BeckaMercer CharlieMonroe KatieNiametta LeviNorris CassandraOpper ScottOsbourne StevenOwsley BritniPins AustinPowell FerdinandSanders DarcySlaven LisaSpicer LaurieSteere MadelineStout AdamTasma ClaireWalthall MegWoodruff JennaYoungs


Brookesstaff ASArepresentativesarealsoincludedinBrookesstaff

SamanthaFarmer Staffcoordinator

ColetteMcKinney Senioradvisor ColetteisgraduatingaftertheFallsemester,2011

BrittniJohnson SGADirectorofALBANIEStudentAlliance BrittniisleavingaftertheFallsemester,2011


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FaithGunderson ALBANIEStudentAllianceLiaison

AlliGrimes ALBANIEStudentLiaison

MinoriTobe ALBANIEStudentLiaison

EthanRoss OfficeCoordinator

BethanyAnderson GraphicDesigner

SydneyWilliams Staff Thosewhoworkonthenewsletter:EthanRoss,SydneyWilliams,and

BanjorMusa

**AllofBrookesstaffmemberscanbecontactedbyemailingfirstname.lastname@arbor.edu.

VideocontactforYouarethefaceofOIR EvanJarvi

[email protected] 330-203-5180

HowtoMaintaintheConnectorList:

AskstudentdevelopmentforalistofRAs/PAswhentheyarehiredinspringoftheschoolyear.

AskSGAmember(SLAcoordinator)fortheSLAlistatthebeginningoftheschoolyear HaveastudentfromBrookesstaffupdatethelist/checkforupdatesonetimeper

month.

ContactStudentDevelopment-haveRAs/PAschanged? ContactSLAcoordinator-anynew/differentSLAs? ContactSAUPulseeditoratthebeginningofeachsemester


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12/11/11 8:26 PMBrooke Harris | saupulse.com

Page 1 of 2http://www.saupulse.com/2011/10/27/brooke-harris/

SEARCH

NEWS FEATURES OPINION SPORTS ENTERTAINMENT EDITORIAL WEB EXCLUSIVE MULTIMEDIA VARIETY

Brooke Harris is a woman of passion. Her heart beats

with love for all people and for the kingdom of God.

While most graduates from the class of 2011 are still in

the midst of their job search or starting a new life far

from their alma mater, Harris is back in the place she

called home for the past four years. Her continued

presence at Spring Arbor University (SAU) is

accompanied by a vision of what the body of Christ on

campus can become.When Harris graduated in May

with a degree in Special Education and Learning

Disabilities, returning to SAU was not in her plans. After

student teaching her final semester she was eager to

attain a job as a full-time teacher and spent her summer

pursuing this goal.However, God has a way of

redirecting our plans, Harris said.She received a phone

call in August offering her the opportunity to take on the

role of the advisor to the Office of Intercultural Relations

(OIR). The offer surprised her, and she took time to

think and pray about it. Accepting the position brought her a feeling of peace.

OIR is not unfamiliar to Harris. Her first interaction with the office occurred before freshman year began, when

Harris participated in the OIR-sponsored High Beams program, which allowed her to connect with other students

and ease her way into college life.

Throughout college, Harris participated in OIR programs like gospel choir and the fashion show, but her biggest

interaction with the office was through the former advisor, Michael Eatman.

I would definitely count him among the people who saw something in me and always encouraged me to be the

best person I could be. I think he was able to connect with students in an individual basis and find a way to pull out

their strengths, Harris said.

Under Eatmans influence, Harris developed an attitude toward students that viewed them as individuals with

potential strengths that could be fully cultivated with encouragement from others. This attitude has carried over

and is essential to her vision for OIR today.

Harriss involvement in OIR has also taught her the importance of knowing what she believes about diversity as a

Christian. Her desire is to see the students of SAU come together as a Christian community and talk about how

their faith affects the way they view diversity and their actions towards others.

Asking how can I honor the Lord in my everyday actions? is a large part of learning how to approach topics of

diversity and ethnicity. The idea is for OIR to facilitate these types of conversations, helping students of each

ethnicity live better together.

Stepping into this position just as the school year was beginning was a challenge. Harris credits part of her

successful start to the OIR staff who worked hard at the beginning of the summer to ensure the office would be

RSS Feed Twitterfollowers

Facebookthe Pulse onFacebook

SUBSCRIBE VIA EMAIL:

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POLLS

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Yes (88%, 7 Votes)

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Total Voters: 8

Polls Archive

TWITTER

VARIETY

Brooke Harrisby KRISTEN LARSON on Oct 27, 2011 3:00 AM No Comments

THE PULSEsaupulse

Join the conversation

saupulse Happy Thanksgiving everyone!17 days ago reply retweet favorite

saupulse Matt's beard keeps a-growing andcampus poets are rhyming and flowing. Checkout the latest updates at saupulse.com.16 days ago reply retweet favorite

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saupulse The latest issue of the Pulse comes outTODAY. Pick up a copy for hellos and goodbyes,lots of Christmas & more.3 days ago reply retweet favorite

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12/12/11 11:33 PMBrooke Harris | saupulse.com

Page 2 of 2http://www.saupulse.com/2011/10/27/brooke-harris/

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prepared for the leadership shift. Her transition into the job was smooth due to their support, encouragement and

clear vision.

I love working with the staff in Student Development. Everyone is fun and very encouraging, Harris said.

A love for people, listening to their perspectives and being in tu ne with their needs are all qualities Harris brings to

the staff. She believes it is important to assume the best in others, especially when dealing with the topic ofdiversity.

If there is one thing she wants students to know, it is to not be afraid to join in the conversations about diversity.

She is working hard to create safe atmospheres where students of every race and background can feel

comfortable engaging in these conversations.

Along with this, she wants students to realize they can gain the best understanding of each other when a variety of

perspectives are brought to a discussion.

OIR is for everyone, and every voice counts. Harris approaches each conversation about diversity from the

viewpoint of the same blood of Jesus that covers me covers you and we are all Gods children.

Spend any amount of time talking to Harris, and you will see how this belief is lived out in the way she treats each

person. Her words are wise, her tone is passionate and her love for people and the role they play in Gods

Kingdom is unwavering.

What do you think?

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Upcoming EventsBack 2 School BBQ

Sunday, September 113 5 p.m. Varland House

Hispanic Heritage CelebrationThursday, September 22

7 9 p.m. Fireside

Fall Movie NightTuesday, October 11

7 9 p.m. Whiteman Gibbs 110

Native American Heritage CelebrationTuesday, November 8

6 9 p.m. Ralph Carey Forum

Cultivating

ISSUE 1 VOLUME 3 2011

firethe

Welcome to the 2011-2012 School Year!

See the back page to learn more about OIR.

Be our friend on Facebook to receive

updates about events and student groups

facebook.com/oirsau

While our monthly newsletter continues to evolve,

the purpose ofCultivating the Fire has remained the

same since its creation. First, it exists as a tool to

Cultivating the Fire presents

Cultivating the Fire

our stories and research, may we fuel your passionfor racial reconciliation and the construction of a

The Cultivating Team

Dear Spring Arbor Faculty and Students

Flip to theback side

for a chancetowin a

gift card!

Hebrews 12:14 Strive for

peace with everyone, and forthe holiness without which no

one will see the Lord.


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OIR: Who are we?

ISU

International Student Union

ISU Student Leaders

TCK

Third Culture Kids

third culture kids who desire support

and the culture shock that comes with

TCK Student Leaders

Gospel Choir

campus to a different type of worship

as a resource for students to use their

the campus life.

Gospel Choir Director

John Woods

AMP

Anointed Manifestation of Praise

new way.

AMP President

BMC

Black Male Coalition

students with the resources they need to

BMC President

Queens of the King

Queens of the King Advisor

Janae Muldrow

leaders for additional information,

Brooke Harris

Samantha Farmer

Brittni Johnson

Minori Tobe

Alli Grimes

Faith Gunderson

Ethan Ross

Sydney Williams

Bethany Anderson

Colette McKinney

the burning bush: an opportunity to ask and answer

questions about OIR, culture, ethnicity, and more.

Student Groups

Why does cultural competence matter to you? your answer to [email protected]

Staff


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CultivatingtheFireRecommendations-

Newsletterideas:

ProfileofOIRstaffmembersandwhattheyloveaboutOIR-onepermonth,startwithstaffmemberswhohavebeeninvolvedforalongtime.

ORswitchbackandforthbetweenandoldmemberandsomeonewhojustgotinvolved Blurbsaboutprogramsandwheretheymeet/whattime/whotocontactformore

information

Theyhaveagreatformat/template,looksclean,possiblytoomuchtext Simplify. Picturesfromeventstheyvehad,previewsofupcomingcampusevents Contactinformation

Circulationideas:

GivetoASArepstopassouttotheirrespectiveareas Putcopiesinstudentcenterontablesinlobby Putinothercampusbuildings Forthefirstnewsletteroftheyear-passoutafterchapel.Thelowdownisagoodplace

topassouttofreshmen/transfers,butnotmanyupperclassmenwillseeitthisway


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VIDEO AUDIO

1

Medium shots, studentslooking at, smiling atcamera, laughing, etc. during

voice over. Maybe fading inand out of focus.

VO: BROOKEDiversity affects every single studenton our campus. When you talk aboutyour differences, you see people withnew eyes. Each of us has somethingimportant to contribute to Godskingdom.

All medium shots, facingcamera, talking to camera.

ACTOR 1I am the face of OIR.

ACTOR 2God created us as unique individuals.


ACTOR 3We are called to live together in aconstructive, uplifting communitythat celebrates what makes us who

we are.


ACTOR 6Its about heritage.


ACTOR 8Its about a vision of who we canbecome.


ACTOR 10Its about unity.


ACTOR 12Its about Gods kingdom.


ACTOR 14


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VIDEO AUDIO

2

Its a conversation about who weare and where weve come from.

Show slogan, call to action. VO: BROOKELive better, together.


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TheOfficeofInterculturalRelations

OverallPublicRelationsRecommendations

Clarityofmessageo Alwaysbeclearinmessageo Alwaysbeinvitingo Alwaysincludeaspecificcalltoaction

Connecttocampus Usemediumsutilizedoftenbycampusstudents

o Examplesincludechapelslides,chapelvideos,Facebookevents,bulletinboardinstudentcenter,postersaroundcampus

Calendar/Eventsuggestionso Advertiseeventsatleastoneweekinadvanceo Useavarietyofmediums

Usesurveyso Surveystudentsatthebeginningandendoftheyear(freshman,transfers)o Surveystudentsatvariousevents.Askforfeedbackandsuggestions.

Howdidtheyhearabouttheevent? Whatdidtheylike/dislikeabouttheevent? Whateventideasdotheyhave?

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Group Project Brief - Office of Intercultural Relations

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