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ROME 11-12 april 2014ROME 11-12 april 2014
Grow as you go: lesson learned as a tech startupperStamplay - @giuliano84
Giuliano Iacobelli
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
This presentation uses GIFs.!if you want to fully enjoy it !
download the .key version here
BEFORE YOU START
http://goo.gl/MxNP51
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer. 30yrs old. !Co-founder at Stamplay
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer.. co-founder..
=!CTO right?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
not really..
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
CTOCOO
SalesMarketingAnalytics
StrategyCFO
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Startups are really hardand there is no secret ingredient to succeed
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Stamplay 1.0
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD ALL THE THINGS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LONG STORY SHORT?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Built, shipped…… Trashed!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
MY STARTUPFACEBOOK
no matter how cool you feel..
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Revenue
Traction
Learning
YOU ARE HERE
the sad truth
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Incomplete knowledgeof the market
!
Develop as less software as you can before testing the market
!
Dont address multiple markets at the same time
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
THEN A NEW EPIPHANY…
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A MEGA PLATFORM TO CREATE SOFTWARE!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LEARN EARLY,!LEARN OFTEN
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1 2 3 4 5
1 2 3 4
BUILD A PRODUCT RESPONSIBLY
©Spotify
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1. Demo video & interviews
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
2. Fake product
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
3. Landing page and some traffic
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A real MVP
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Users dont really act as you imagined
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Bug report coming after first release
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
But we’re doing better and better(try it at https://editor.stamplay.com)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
WHAT IT TAKES
ROME 11-12 april 2014
@giuliano84
• Positivity and happiness!• Transparency!• Never complain!• Be a “no ego” doer!• Make time to reflect!• Live smarter, not hard
SOLID VALUES
©BufferApp
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD!KICKASS!
TEAM
ROME 11-12 april 2014
@giuliano84
WHAT WE LOOK FOR IN A DEVELOPER?
• Enjoys problem solving!• Quick learner!• Listen first, then listen more!• Solution oriented!• Positive attitude!• Focus on self improvement
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Teamwork is the secret that makes common people achieve uncommon results
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DEV STUFF!TIME!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
CORE
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
EVENT PROCESSING
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
WIDGETS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
STATIC CONTENT DELIVERY
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Ask great mentors
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Beware of technical debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
How you would love to have it
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Good debt, bad debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Trying to aim to this
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Though challenge, but it pays off
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Receiving good feedbacks
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Write core-business code only!
User feedback is higher priority than technical quality
!
Technical debt accumulated during that process is “good debt”
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
PROCESSES & TOOLS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
You dont want this
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Fixing thing in production
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Dont overengineerproblems you dont have yet
!
Agree on tools value with the team!
Embrace change. Let it go.
ROME 11-12 april 2014
@giuliano84
?Looking for the next
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
[email protected]://about.me/giulianoiacobelli
Giuliano Iacobelli
THANK YOU.
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
REFERENCES !
http://thecodinglove.comhttp://www.slideshare.net/Bufferapp/buffer-culture-04
http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproductshttp://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt