28
Today’s Objectives
What a “native” is and why use nativesGrow Native! program 101Grow Native! program 101Who’s involved in the native industry in Mi iMissouriNative Plant Industry TrendsIndustry SWOT AnalysisWhat you can doWhat you can do
What is a Native?A plant that originated in p gMissouri and was not introduced. A plant that existed within the stateexisted within the state borders prior to the arrival of settlers.Examples:
Seeds ForbsForbsSedgesGrassesSh bShrubsTrees
Why Plant Natives?Why Plant Natives?
Missouri’s Native PlantsMissouri s Native PlantsEvolved with Local Geology, Climate and WildlifeClimate and Wildlife
The current mix of natives has been here since thehas been here since the last Ice Age (10,000 years). They’re tough and resilient.y gWildlife prefer them for habitat.
Indian Paintbrush
Why Plant NativesConnect With Your Natural HeritageHabitat landscapes provide closeprovide close encounters with nature and a wonderful way to educate childreneducate children.Native Americans and pioneers used native plants for food fiberplants for food, fiber and medicine.Add seasonal interest
d lNative Americans and colorNative Americansused Bloodroot for dye.
Low-maintenance Natives H l Y S l P blHelp You Solve Problems
Break up clay soil and absorb run-offBreak up clay soil and absorb run off.Resist drought and flood.Stabilize steep slopesStabilize steep slopes.Reduce mowing, watering and replanting, saving you time and moneysaving you time and money.
What is Grow Native! ???Joint program of Missouri Department of Conservation & Missouri Department of Agriculture
Missouri Department ofMissouri Department of Conservation
Barbara Fairchild, Communication Specialist
Missouri Department of Agriculture
Tammy Bruckerhoff, yMarketing and Business Development Specialist
M b hi C t iMembership CategoriesSeed Grower, Collector
M b hi C t iMembership Categories
Wholesale Growers – Plugs and Plants
Membership CategoriesMembership CategoriesWholesale Growers – Trees and Shrubs
M b hi C t iMembership CategoriesRetail GardenRetail Garden
Centers
Membership CategoriesLandscape ArchitectsLandscape Architects, Designers, Installers, Maintainers
Conservation Contractors
Membership Benefits
Company feature page on www.grownative.orgincluding a link to company’s web siteAccess to Grow Native!™ point-of-purchase p pmaterials and brochuresUse of Grow Native!™ logo on business and marketing materialsgIncreased Market Access - we can find new markets and opportunities for producers and service providersOpportunity to participate in trade shows and plant sales with Grow Native!™ supportEducational workshops and seminars for landscape p pprofessionals
An intro to www.grownative.org…the homepagep g
Native Plant Info Search
Supplier Search
Increasing Supply & DemandIncreasing Supply & DemandGrow Native! Landscape ChallengesGrow Native! Get Acquainted TourWorkshops for MODOTpLandscape Design with Missouri in Mind workshopspContainer Garden ContestPOP items: Plant and Pot TagsPOP items: Plant and Pot Tags
P bli ti
Increasing Supply & DemandPublications
Buyer’s GuideSeedling ID GuideTried and True: Missouri Native Plants f Y Y dfor Your YardRain Garden brochureNatives for Your Landscape brochureCurse of the Bush Honeysuckle
Native Plant Industry SWOT AnalysisSWOT Analysis
St thStrengthsWeaknessesOpportunitiesThreatsThreats
St thStrengthsPublic Gardens using natives ~ educating consumersconsumers
Missouri Botanical GardenShaw Nature ReservePowell GardensSpringfield Botanic Garden
Public Destinations using natives ~ educating ub c es a o s us g a es educa gconsumers
MDC Nature CentersState and Local ParksState and Local ParksMODOT Welcome Centers MODOT Highways and Right of Ways
Cons mers req esting nati es at garden centersConsumers requesting natives at garden centersDevelopers using natives in specifications
Sage Home Builders, Belcher Homes
StrengthsHigher Education Involvement
UMCResearch Bradford Farm,
St. Louis Community College at Meramec
I t ti
Higher Education Involvement
Research Bradford Farm, Southwest CenterCenter for Agroforestry
www.missouriexchange.comMSU at Mountain Grove
Incorporate native landscaping in to classes (hort and botany)
University of Missouri atMSU at Mountain GroveCut flowersRain gardenGreen roof
University of Missouri at Maryville
Native prairie for botany class
L i C itLincoln UniversityResearch and Demos
State Fair Community College, Jefferson College
Longview Community College
Incorporate native landscaping to classesCollege, Jefferson College
Partner on plantings Missouri University of Central Missouri
Class on native landscaping
St thNational Programs promoting natives
USGBC Leadership in Energy and Environmental Design (LEED)
StrengthsUSGBC Leadership in Energy and Environmental Design (LEED) AccreditationASLA SSI AccreditationUSDA Habitat Restoration Programs
Missouri programs promoting nativesMissouri programs promoting natives 10,000 Rain GardensMetropolitan Sewer DistrictJames River WatershedShow Me Rain GardensPlants of Merit ProgramMDC
Local programs/organizations promoting nativesLocal programs/organizations promoting nativesDucks UnlimitedQuail UnlimitedLocal Municipalities (Columbia, Poplar Bluff, Jackson, Springfield)Wild Ones (Columbia, St. Louis)
WeaknessesLack of growers throughout state
Seed collectors, growers
PlugsOne main plug grower in central Missouri
Sedges & RushesNot enough growers, short seed supply
ShrubsLack range of species and plants of si eplants of size
TreesLack range of species and plants of size Hydrangea arborescens
Wild Hydrangea
OpportunitiesOpportunitiesGrowers
seeds plugs plants Cut flower industryseeds, plugs, plants, shrubs, trees
y
ThreatsPlant material broughtPlant material brought in from other statesLack of availability, so ysubstitute non-natives
Landscapers, contractors homecontractors, home owners
Numerous cultivars of some species on marketPerception that nativesPerception that natives are weeds
B b F i hild T B k h ffBarbara FairchildCommunications Specialist
[email protected] x3833
Tammy BruckerhoffMarketing & Business Development Specialist
