Grow Your Brand at BIO · Maximize your partnering success with VIP Status: Gain access to VIP...

2013 BIO Exhibitor & Sponsor Prospectus

What’s your BIO? convention.bio.org/mybrand

Grow Your Brand at BIO

32

Global Brand Building Opportunities Start at BIO

A global audience… 16,500 attendees from 65 countries—almost 40% of attendees come from outside the U.S.

Top notch education & networking… 125+ education sessions and numerous networking and VIP business opportunities.

Cutting-edge technology… With 2,000+ exhibiting companies and 60+ state and country pavilions, BIO provides a snapshot of the worldwide industry.

Effective and efficient partnering… In 2012, the BIO One-on-One Partnering system facilitated more than 25,000 face-to-face meetings in the BIO Business Forum and in exhibit booths. Your company can accomplish in 4 days what would typically take months of planning and travel!

…and unparalleled exposure for your company. With an array of exhibiting, promotional, sponsorship and advertising opportunities, BIO attendees are guaranteed to notice you. Plus, 500+ million media impressions put you on the radar of an even wider biotech audience.

66% of BIO attendees are C-level, Senior and Executive Management

Other influencers

17%

16%27%

23%Mid-Level Managers

& Directors

C-LevelExecutive Management

17%Senior Managers & Directors

Contact us! Tell us your goals and we’ll build a promotional package that meets your company’s needs. n Contact us at +1.202.962.9500, [email protected] or [email protected].

convention.bio.org/mybrand

Position your company as a leader atthe industry’s premier event.The BIO International Convention brings together biotechnology leaders from around the world—

n 16,500 senior-level executives, public officials and researchers

n More than 65 countries represented

Influential decision makers come to BIO to–n Discover new players in the industry

n Form partnerships

n Evaluate the latest technologies

With the highly visible advertising, exhibiting and sponsorship opportunities BIO offers, you will gain invaluable exposure to this high-level audience—and the larger BIO community of more than 100,000 members, state affiliates and industry professionals—before, during and after the event.

BIO delivers—

68%of 2012 BIO International Conventionattendees came to build relationshipsn Participate in face-to-face meetings scheduled with BIO One-on-One Partnering™

n Make new business contacts

n Network with colleagues

n Meet with existing customers/ partners/vendors

* Source: 2012 BIO Exhibitor Survey

“BIO is a great forum to interact with industry leaders and prospective strategic partners. It also allows us to showcase our unique position at the cutting-edge of innovation to reach a large receptive audience with a strong rationale for choosing Samsung Biologics.”

Min Park Head of CMO Marketing, Samsung

4 5

What Kind of Visibility Are You Looking For?

Ask us about these sponsorship, advertising and promotional opportunities and we’ll help put together a customized package that meets your company’s needs.

We’re here to help you succeed. Let us build a promotional package that meets your company’s needs. Call us at +1.202.962.9500 or email [email protected] to get started. convention.bio.org/mybrand

<graph of partnering stats—see table below. once 2010 stats come in, we need to create a graph that

shows steady increases year over year>

0

500

1000

1500

2000

2500

3000

2010 2011 2012

Maximize your partnering success with VIP Status: Gain access to VIP area, relationship manager/high level of customer service to ensure successful meetings.

Partnering Opportunities

The most efficient and economical way to find a business partner is at BIO and it starts with the BIO One-on-One Partnering system. BIO One-on-One Partnering participation continues to grow each year and we expect 2013 to show the same upward trend. Plus, with Exhibitor Booth Partnering, getting business done at BIO is more efficient than ever! See page 8 for more information.

The BIO Program addresses the hottest global issues, important trends and regulatory developments affecting all areas of biotech. Establish credibility and build your brand in conjunction with:

n 14 Breakout Session Tracks

n Super Sessions

n Special Programs and more

A Suite of Networking Receptions and Customized Events

Want to give potential customers a memorable experience that will leave a lasting impression? Choose your target audience and BIO will offer

unique solutions, including:

PARTICIPATING COMPANIES

3

BIO One-on-One Partnering Participation 2012

Education Programming

2 25,000+

Customized Eventsn High-end networking

n Interactive experiences

n Executive meetings

n Intimate business meetings

n Demos, tours and more

Networking Receptions throughout Chicago

n International Reception

n CEO Reception

n Food & Agriculture Reception

n Business Development Reception and more

BIO One-on-One Partnering meetings

took place at the 2012 BIO International Convention

6 7

Visibility... continued

Onsite Branding & Giveaways

Put your company name and logo directly in front of more than 16,500 BIO attendees. From morning to night, Monday through Thursday, the worldwide audience at BIO will see your brand in various formats, including—

n Convention Bags & Inserts

n Promotional Signage & Banners

n Floor Markers

n Internet Stations

n Food Concession Branding

4Chicago Branding

Make an impression on the BIO community while they explore Chicago. No matter the size of your logo—whether it’s on banners around the city or hotel key cards—the ROI will be huge.

n Hotel Key Cards

n Pedicab Advertising

n Banners (around city)

n Transportation/Shuttle Buses

Print & Digital Advertising

Gain exposure in pre-event and onsite print and digital advertising.

From pre-event print & digital brochures that reach more than

60,000 members of the BIO community, to onsite publications that are must-reads for BIO attendees—advertising with BIO guarantees your brand gets in the right hands.

n Pre-event Print & Digital Brochures

n Onsite Pocket Guide

n Onsite Show Daily

Be Seen in Media Outlets Worldwiden 450 media representatives cover the event—over 100 are international

n 2,200 stories specifically about the event, exhibiting companies, sponsors and speakers

n More than 500 million media impressions

n More than 10 scheduled press conferences

6

Customize a plan to build your brand at BIO. Contact us today at +1.202.962.9500 or [email protected].

attendees rated the 2012 BIO International Convention as good,

very good or excellent.

9 out of 10

2012 BIO International Convention Attendee Survey

“BIO is a valuable forum for Patheon to connect with customers and partners while continuing to create global awareness of our industry leading large molecule formulation and manufacturing experience.”

Geoff Glass Executive Vice President, Global Sales & Marketing, Patheon

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8 9

The BIO Exhibition: A Snapshot of Industry Progress

Secure your spot now. Contact us at +1.202.962.9500 or [email protected]. Visit convention.bio.org/exhibit for more information.

2013 Product Focus ZonesStrategically organized to help attendees shop efficiently, Product Focus Zones attract your hottest prospects. View the full list of Product Focus Zones at convention.bio.org/zones.

Are You in The Picture?The BIO Exhibition gives attendees a view of the most important technological advancements in biotech all over the world. Showcase your latest innovations and services alongside the best of biotech—

2,000+ exhibiting companies

60+ state and country pavilions

All industry sectors—from Human Health, Therapeutics and Devices to Diagnostics, Industrial/Environmental and Food & Agriculture.

Drive More Leads with Exhibitor Booth PartneringAs an exhibitor, your company will have access to the BIO One-on-One Partnering system to schedule face-to-face meetings in your booth. Each exhibiting company may:

n Build a profile on the system and gain access to the entire universe of investors, licensing executives and decision makers to generate high-quality leads.

n Search by keyword, type of project, stage of licensing and more.

n Schedule meetings with pre-qualified potential partners and increase booth traffic. An average of eight meetings per exhibitor took place in 2012!

Choose your spotlight.In the BIO Exhibition, choose a booth in a Product Focus Zone or on the general exhibit floor. No matter where you are located, exhibiting at BIO puts you in the path of world-class executives.

Influential Buyers C-level attendees spend an average of 8 hours on the BIO Exhibition floor.

Other influencers

17%

16%27%

23%Mid-Level

Managers & Directors

C-LevelExecutive Management

17%

Senior Managers & Directors

What’s hot in 2013?Visit convention.bio.org to learn more about the Academic Zone, Patient Groups and other targeted areas at BIO.

Top Suppliers Exhibit at BIOAvid Bioservices Inc Althea Technologies

DSM GE Healthcare

Laureate Biopharma Lonza

Samsung Biologics

Bio Process Zone Single use technology, regulatory compliance, drug delivery, cell therapy

Contract Services Zone Research, outsourcing, pre-clinical, lab services

Bio IT Zone Analytical services, cloud computing, software technology, reporting, data management

Clinical Trials Zone Management and technologies in oral drug delivery, injectable delivery, biomarkers

Business Services Zone Insurance, intellectual property, logistics, legal consulting, equipment

Discovery Zone Tools for research and development, translational medicine, lab automation & supplies

Picture your perfect spot in the BIO Exhibition. View the floorplan at convention.bio.org/exhibit.

“Our first time exhibiting at BIO in 2012 was a huge success—plus, we had more than 100 partnering meetings. Grünenthal will be back in 2013!”

Stefan Blümmers Senior Vice President, Strategic Marketing & Portfolio Development, SBU Grünenthal Innovation, Grünenthal GmbH Aachen, Germany

1110

Power Players are at BIO

2012 Double Helix Sponsors

Abbott Amgen AstraZeneca Baxter International Inc Biogen Idec bioGeorgia/Georgia Department of Economic Development BioMaryland Human Genome Sciences Janssen Pharmaceutical Companies of Johnson & Johnson MedImmune Millennium: The Takeda Oncology Company Sanofi

“BIO is a unique and international event that allows Georgia companies and universities to showcase our industry assets, as well as meet with current and potential new business partners.”

Carol Henderson Director, Health Sciences and Technology Georgia Department of Economic Development 2012 Double Helix Sponsor and BIO Exhibitor

The industry’s most powerful companies use BIO to help with their brand building goals. Learn how at convention.bio.org/mybrand.

2012 Helix Sponsors

Eli Lilly and Company EMD Serono, Inc. Genentech GlaxoSmithKline Merck Pfizer Takeda Pharmaceuticals International

Be a Part of Biotech’s EliteBIO sponsors have access to top-notch customer service, prime brand exposure and recognition from the most influential people in biotech. Contact us at +1.202.962.9500 or [email protected] to learn more.

“One of the most, if not the best, effective days of my year’s activity as a Business Developer. BIO is THE must-go meeting!”

Nour Hirzallah Business Development Manager MS Pharma


Contact us today.+1.202.962.9500

[email protected] sponsorship, advertising and promotional opportunities

[email protected] exhibiting opportunities

Ready to Get Started?

Contact us today to start your customized brand building plan.

Execute your strategic brand building plan, with the help of your BIO team.

Work with our staff to define your goals and target audience.

Choose the right tactics to help you achieve your goals.

2013 BIO International Convention

Branding Prospectus Supplement

2


1. Networking Receptions & Customized Events

BIO 5K Run/Walk

BIO Board of Directors & Steering Committee Reception BIO Golf Outing & Social

BIO Wine Pour

Business Forum Wine & Cheese Reception

CEO & Health Advocate Reception

Customized Event – What’s Your BIO? Theater Gala Reception

Global Food & Agriculture Reception

Global Leaders Reception

International Attendee Reception

Investor & Business Development Reception

Welcome Reception

2. Education Programming

Biotechnology Entrepreneurship Bootcamp Disease State Forum

International Day Program & Luncheon

Keynote Luncheons

Leadership Summit

Scientific American Super Session Session Tracks (5-8, 9+)

Super Sessions

Translational Research Forum

3. Partnering Opportunities

BIO Alliance Pavilion (Patient Zone, Academic Zone)

Casual Seating Area/Charging Boulevard

Charging Stations

Company Presentation Rooms Company Profiles USB

Dedicated Partnering Suites (Standard, Medium, Large)

Food & Beverage

Partnering Center

4. On-site Branding and Giveaways

Attendee Bag Inserts

Attendee Bags

BIO Bistro BIO Exhibition – Opening Ceremony

BIO Newsstand

Floor Markers

Foot Path Markers

General Sponsorship Package

3


Information Kiosks International Attendee Lounge

Internet Stations

Lanyards

Press Conference Rooms

Promotional Signage & Banners Speaker Gifts

Transportation

Volunteer Recognition Program

WiFi

5. Print & Digital Advertising

BIO Show Daily (Print Only)

Convention Website Banner Ads

Email Promotion Highlights Brochure (Print & Digital)

Multimedia Showroom Ads

myBIO Ads

BIO Pocket Guide

Pre-Convention Connections Wayfinder Kiosk Ads

6. Chicago Branding

Airport Meet & Greet VIP Package Flag Poles

Hotel Key Cards

Hotel Room Welcome Bag

Hotel Room Welcome Bag Insert

Morning Bus Stop Coffee

Questions?

Ask us about these sponsorship, advertising and promotional opportunities

and we’ll help put together a customized package that meets your

company’s needs.

Email [email protected], call +1.202.962.9500, or visit

convention.bio.org/mybrand to get started.

4


Networking Receptions and Customized Events

BIO 5K Run/Walk $25,000 (2 Opportunities Available) Date: April 22 Location: TBD The BIO 5k Run/Walk is an event for all; race to win or simply walk the course. The race features all

the bells and whistles of a great running race: professionally timed, branded bibs, start and finish

trusses, and awards in 12 categories. A trainer will warm up your runners and water and energy snacks

will greet them at the finish. Highlight your brand,

promote good health, and build fellowship outside

the Convention.

This promotion includes:

50 complimentary running registration passes

Awards ceremony speaking opportunity

Branding on pre-race confirmation notices

Branding on hotel lobby bus pick-up signs

Branded Start/Finish banners

Branded bib numbers

Branded course marker signs

Welcome bag gift insert

BIO Board of Directors & Steering Committee Reception Date: April 22 Location: Pritzker Stage at Millennium Park $35,000 (5 Opportunities Left, 1 SOLD) Take advantage of this elite, invitation-only reception to target your corporate message to a premier

audience of 100-125 attendees, including the BIO Board of Directors, 2013 BIO International

Convention Steering Committee members, top industry leaders and special guests.

Sponsorship benefits include:

Recognition on printed invitations and at reception

4 reception invitations Additional benefits include up to 3 Convention Access registrations; complimentary 10'x10' exhibit booth;

Silver sponsor recognition on website, on-site signage and Convention marketing materials; access to on-

site Sponsor Lounge and meeting space

BIO Golf Outing and Social $25,000 (2 Opportunities Available) Date: April 22 Location: Cog Hill Golf & Country Club

The 2013 BIO Golf Outing and Social is a perfect afternoon to spend the day with your clients,

colleagues and prospects. This golf outing features eighteen holes of scramble golf complete with on

course skills contest, promotional tables, contest awards, and a ceremony speaking opportunity.


• 25 complimentary golf outing greens fees

• Branded email confirmation

• Hotel lobby bus pick up signs

• Club House welcome banner

• Welcome bag insert

• On-course promotional table

• Tee Box signs

• Skills contest signs

• Contest and closing speaking opportunity and signs

5


BIO Wine Pour $40,000 (Exclusive Opportunity!) Date: April 23 6:30-9:30pm Location: South Branch Connect your brand and target audience at an exclusive wine tasting event. Rows of wine tasting tables

and experts will educate your guests and tantalize their pallets. This lifestyle event provides unique

market reach for your corporate supporters in a relaxed, intimate environment.


• Targeted pre-event guest list

• Guest solicitation, invitation, & confirmation

• Event speaking opportunity

• 5 wine labels

• 5 Sommeliers

• 10 wine tasting signs

• At-event signage

• 2 Brand Ambassadors

Business Forum Wine & Cheese Reception $25,000 (Exclusive Opportunity!) Date: April 24 Location: McCormick Place, BIO Business Forum

Grab exclusive recognition in the BIO Business Forum and network with top executives and deal

makers in the industry as they unwind from Partnering!


Signage and recognition at reception

Invitations to the reception

Opportunity to display promotional materials

Recognition as a BIO Business Forum sponsor

Additional benefits include up to 2 Convention Access

registrations; complimentary 10'x10' exhibit booth;

Bronze sponsor recognition on website, on-site signage

and Convention marketing materials; access to on-site

Sponsor Lounge and meeting space

CEO & Health Advocate Reception $25,000 (5 Opportunities Available) Date: April 23 Location: Chicago Cultural Center – GAR Hall Join BIO in recognizing the vital role of Patient & Health Advocacy organizations in the successful

development of new treatments. More than 125 industry CEOs and leaders of patient and medical

health advocacy groups are expected to attend this invitation-only reception.



5 reception invitations

Opportunity to invite patient advocacy groups to attend (subject to BIO’s review and approval)

Additional benefits include up to 2 Convention Access registrations; complimentary 10'x10' exhibit booth;

Bronze sponsor recognition on website, on-site signage and Convention marketing materials; access to

on-site Sponsor Lounge and meeting space

Customized Events Price Varies Based on Event Details Date: April 22-25 Location: TBD Customized events are an exclusive opportunity to target your biotech audience. BIO staff will work

alongside you to reach your event goals. Everything is fully customizable: location, set up, attendee

acquisition, and promotional marketing Customized events can be as formal or informal as you chose -

networking happy hours, presentations, product launches, receptions – anything you need for your

clients and prospective customers.


BIO works side by side with you to identify target prospects and potential client base

You choose the demographic selects from job function, industry segment, geographic location and more

BIO designs and sends targeted email promotion, provides RSVP list management

BIO provides marketing support and post-show reporting, delivering your leads.

Optional promotional items, tickets, and direct mail also available

6


Gala Reception $50,000 (6 Opportunities Available) Date: April 24 Location: Field Museum

Join BIO as a co-host of this premiere networking event in Chicago. More than 3,500 guests are

expected to attend from an industry-wide audience.



Opportunity to display promotional materials and

provide giveaways at event

Additional reception tickets

Additional benefits include up to 4 Convention

Access registrations; complimentary 10'x10'

exhibit booth; Silver sponsor recognition on

website, on-site signage and Convention

marketing materials; access to on-site Sponsor

Lounge and meeting space

Global Food & Agriculture Reception $25,000 (5 Opportunities Available) Date: April 22 Location: River East Art Center

Gain visibility and network with over 150 attendees discussing food & agriculture topics during this

invitation-only reception.



5 reception tickets

Additional benefits include up to 2 Convention access registrations; complimentary 10'x10' exhibit booth;



Global Leaders Reception $50,000 (6 Opportunities Available) Date: April 23 Location: Chicago Cultural Center – Preston Bradley Hall

Get your brand in front of industry leaders and policy-makers by supporting this invitation-only

reception honoring all industry CEOs, public officials and dignitaries. More than 200 attendees are

expected at this important event.




Additional benefits include up to 4 Convention access registrations; complimentary 10'x10' exhibit booth;



International Attendee Reception $25,000 (Exclusive Opportunity!) Date: April 24 Location: McCormick Place

Get exclusive, global recognition in front of more than 200 convention attendees, including domestic

and international media and government officials.




Recognition on all BIO marketing materials promoting event




7


Investor & Business Development Reception $25,000 (5 Opportunities Available) Date: April 23 Location: Untitled Promote your company during this invitation-only, premier gathering of CEOs, Investors and Business

Development Professionals. More than 400 individuals will attend to network, discuss deals and have

fun.







Welcome Reception $315,000 (Exclusive Opportunity!) Date: April 22 Location: Navy Pier Enhance your company brand with this high-energy, high-profile reception welcoming more than 3,500

attendees to the BIO International Convention. This event

is guaranteed to leave a lasting impression.



Opportunity to display promotional materials and

provide giveaways at event

Additional reception tickets



exhibit booth; Double Helix sponsor recognition on

website, on-site signage and Convention

marketing materials; access to on-site Sponsor


Questions?



company’s needs.



8


Education Programming

Biotechnology Entrepreneurship Boot Camp $35,000 (Exclusive Opportunity!) Date: April 21 – 22 Location: McCormick Place Ready! Set! GO! This intensive 2-day course empowers C-level executives of early stage companies and

academic scientists who are aspiring entrepreneurs with the essentials of company formation, strategy

and business models, team building, IP management, regulatory strategy, market analysis, corporate

alliances and capital formation.


Opportunity for speaking role(s) subject to BIO's approval

Recognition on signage and in-room presentation screen





“Disease State” Forum $15,000 (3 Ops. Available for Orphan Disease)

Date: April 23 – 24 Location: McCormick Place $15,000 (3 Ops. Available for Alzheimer’s)

Join BIO in support of this 2-day program exploring key opportunities and developments in Orphan

Diseases (April 23) and Alzheimer’s (April 24).


Opportunity to recommend speakers and/or participate on a panel (subject to BIO's approval)



Additional benefits include 1 Convention Access registration; complimentary 10'x10' exhibit booth; Bronze

sponsor recognition on website, on-site signage and Convention marketing materials; access to on-site


International Day Luncheon: BRIC $25,000 (Exclusive Opportunity!) Date: April 22 Location: TBD

Be the exclusive sponsor to this Luncheon and get your name in front of leaders looking to do business

in Brazil, Russia, India and China.


Speaking opportunity subject to BIO’s approval

Opportunity to display promotional materials on Luncheon chairs

Recognition on signage at the Luncheon




International Day Program: BRIC Focus $15,000 (4 Opportunities Available) Date: April 22 Location: McCormick Place

Support this one-day program highlighting the biotechnology opportunities, challenges and

implications emerging from Brazil, Russia, India and China.


Speaking opportunity subject to BIO’s approval






9


Keynote Luncheons $250,000 (2 Opportunities Available) Date: April 23 - 24 Location: McCormick Place

See your company story and brand featured alongside top-name speakers - including a host of industry

leaders and Nobel Laureates – during these exhilarating and thought-provoking keynote luncheons.

Past guest speakers have included Tony Blair, Former Prime Minister of Great Britain and Northern

Ireland; former Presidents Bill Clinton and George W. Bush and former Vice President Al Gore.


Speaking opportunity for your company CEO (3-min max)

Opportunity for 3-min corporate video during meal service

Reserved VIP seating

Opportunity to provide promotional materials and corporate giveaways at each place setting


Helix sponsor recognition on website, on-site signage and Convention marketing materials; access to on-


BIO maintains control over program and speakers and reserves the right to determine session style—

banquet seating versus theater seating.

Leadership Summit $25,000 (4 Opportunities Available) Date: April 22 Location: McCormick Place Promote your company while supporting your visionary peers as they seek to address the current

challenges to fulfilling the promise of biotech for Food & Ag.


Opportunity for speaking role subject to BIO's approval






Scientific American Super Session $50,000 (Exclusive Opportunity!) Date: April 24 Location: McCormick Place

Associate your brand with thought-leadership in the industry by supporting the Scientific American

Super Session, where the notable Fareed Zakaria moderated a panel disucssion with global leaders at

the 2012 Convention.



Opportunity to display promotional materials in room




Translational Research Forum $35,000 (Exclusive Industry Sponsor)

Date: April 22 Location: McCormick Place $10,000 (4 Supporting Organization Opportunities) This forum explores the challenges and opportunities involved in translating innovative discoveries into

products to address some of the world’s most pressing health challenges and to create economic value.


Opportunity to recommend speakers and/or participate on a panel (subject to BIO's approval)



Additional benefits at $10k include 1 Convention Access registration; complimentary 10’x10’ exhibit booth;



Additional benefits at $35k include up to 3 Convention Access registrations; complimentary 10'x10' exhibit

booth; Silver sponsor recognition on website, on-site signage and Convention marketing materials; access

to on-site Sponsor Lounge and meeting space

10


Session Tracks Date: April 22 – 24 Location: McCormick Place Build upon your brand by endorsing a session track that aligns with your company story. Up to 13

tracks will be available for sponsorship. Each track features at least five, 60 or 75 minute sessions that

focus on related issues. Session tracks will run one to three days, depending on the number of sessions

included.

Session Tracks featuring 5-8 Sessions $70,000 (Exclusive Opportunity Per Track) OR

$35,000 (2 Opportunities Available Per Track)

2013 proposed session tracks include Biofuels & Biobased Chemicals, Food and Agriculture, Health Policy &

Reimbursement, Innovations in Vaccines, International Market Briefings, International Spotlights & Policy, and

Manufacturing of Biologics & Drugs.*

Session Tracks featuring 9+ Sessions $100,000 (Exclusive Opportunity Per Track) OR

$50,000 (2 Opportunities Available Per Track)

2013 proposed session tracks include Achieving Regulatory Approval & Compliance, Biotech Patenting & Tech

Transfer, Business Development, Drug Discovery & Development, Finance, Personalized Medicine and

Diagnostics.*


Opportunity to form a breakout session for your sponsored track (time sensitive)

Speaking opportunity to introduce moderator at each session within sponsored track


Opportunity to display promotional materials at room

Opportunity to produce a promotional podcast about session








booth; Gold sponsor recognition on website, on-site signage and Convention marketing materials; access


Additional benefits at $100k include up to 8 Convention Access registrations; complimentary 10'x20'

exhibit booth; Gold sponsor recognition on website, on-site signage and Convention marketing materials;

access to on-site Sponsor Lounge and meeting space

*Subject to change pending session submission and review process

Super Sessions $50,000 (3 Opportunities Left, 2 SOLD) Date: April 23 - 24 Location: McCormick Place

Sponsor a 90-min Super Session, where C-level speakers are leading conversations about important

industry issues. 2012 topics included pre-competitive collaboration, PDUFA V, the R&D growth engine

and state of the industry reports from Ernst & Young and

Burrill & Company.


Opportunity to work with BIO to develop Super

Session topic

Recognition on signage and in-room presentation

screen



Access registrations; complimentary 10'x10' exhibit

booth; Silver sponsor recognition on website, on-site

signage and Convention marketing materials; access


11


Partnering Opportunities

BIO Alliance Pavilion – Patient Advocacy Zone $50,000

Date: April 22 - 25 Location: BIO Exhibition, near BIO Business Forum (Multiple Opportunities Available) Align your company brand with Patient Advocacy groups and their business partners in the BIO

Alliance Pavilion - Patient Zone. The BIO Alliance Pavilion is slated to be 2,400 square feet and will

contain private meetings rooms for scheduled partnering meetings, a staff check-in counter, a lounge

seating area for networking and select patient advocacy organization displays.


Recognition as a corporate sponsor of the BIO

Alliance Pavilion – Patient Advocacy Zone

Prominent branding opportunity at patient

section of the Alliance Pavilion

Dedicated Relationship Manager to assist select

patient advocacy organizations with meeting

requests and priority scheduling of meetings

Opportunity to nominate 2-3 patient advocacy

organizations to participate (subject to BIO’s

review and approval)

Opportunity to place company promotional

materials within the BIO Academic Zone




website, on-site signage and Convention marketing materials; access to on-site Sponsor Lounge and

meeting space

BIO Alliance Pavilion – Academic Zone $50,000 (2 Opportunities Available) Date: April 22 - 25 Location: BIO Exhibition, near BIO Business Forum

Align your company brand with Academic groups and their business partners in the BIO Alliance

Pavilion - Academic Zone. The BIO Alliance Pavilion is slated to be 2,400 square feet and will contain

private meetings rooms for scheduled partnering meetings, a staff check-in counter and lounge seating

area for networking.


Recognition as a corporate sponsor of the BIO

Alliance Pavilion – Academic Zone

Dedicated space in the BIO exhibition hall for

select university licensing departments and

research institutions to conduct one-on-one

meetings

Dedicated Relationship Manager to assist select

academic institutions with meeting requests and

priority scheduling of meetings

Opportunity to place company promotional

materials within the BIO Alliance Pavilion




website, on-site signage and Convention marketing

materials; access to on-site Sponsor Lounge and meeting space

12


Casual Seating Area/Charging Boulevard $50,000 - $100,000 (Exclusive Op.!) Date: April 22 - 25 Location: BIO Business Forum

Your name belongs here! Get superior branding in the high-traffic Casual Seating area of the BIO

Business Forum while Partnering attendees get their minds and tech products recharged! Custom

options available at additional costs


Branding opportunity in front of exclusive group of executives


Opportunity to display company materials at the BIO Business Forum sponsor literature rack




Additional benefits at $100k include up to 8 Convention Access registrations; complimentary 10'x20'

exhibit booth; Gold sponsor recognition on website, on-site signage and Convention marketing materials;

access to on-site Sponsor Lounge and meeting space

Charging Stations $15,000 (3 Opportunities Available) Date: April 22 – 25 Location: McCormick Place, BIO Business Forum

Help BIO Business Forum participants multi-task by keeping all cell phones, laptops, and tablets

charged.


Branding opportunity on LCD screen and front-face of self-service kiosk






Company Presentation Rooms $25,000 (4 Opportunities Available) Date: April 22 – 24 Location: McCormick Place, next to BIO Business Forum

Get strategic, on-site visibility in the Company Presentation Rooms where approximately 160 global

companies will pitch their biotech innovations to licensing and business development representatives,

venture capital firms and other potential investors.


Opportunity to introduce presenting companies in your sponsored room (script provided by BIO)







Company Profiles USB $25,000 (Exclusive Opportunity!) Date: April 22 - 25 Location: Distributed to BIO Business Forum attendees

Get visibility whenever a Partnering participant researches one of the more than 2,900 company

profiles on this USB – during and after the BIO Business Forum.


Branding opportunity on outside of USB; ad included when USB is opened






13


Dedicated Partnering Suites Date: April 22 - 25 Location: McCormick Place, BIO Business Forum

Maximize your time in the BIO Business Forum and get dedicated space to host your Partnering

meetings.

Standard Suites $25,000 (Limited Opportunity!)

Standard suites are approximately 2x3 meters.


Relationship Manager to provide dedicated assistance with meeting requests and priority scheduling

Partnering fees waived for 10 participants






Medium Suites $50,000 (Limited Opportunity!) Medium suites are approximately 4x3 meters.









Large Suites $100,000 (16 Opportunities Available) Large suites are approximately 6x6 meters and are located in a prime area of the BIO Business Forum.


In addition, two standard-size partnering suites (approx. 2x3 meters) for sponsor’s private use

Complimentary computer, computer stand and printer in large suite






Gold sponsor recognition on website, on-site signage and Convention marketing materials; access to on-


Food and Beverage (coffee & snacks) $35,000 (Exclusive Opportunity!) Date: April 22 - 25 Location: McCormick Place, BIO Business Forum

Become an ally to BIO Business Forum participants by providing the necessary nourishment to help

make deals happen.


Recognition on on-site signage by coffee and snack distribution areas

Opportunity for branded cups






14


Partnering Center $50,000 (2 Opportunities Available) Date: April 22 – 25 Location: McCormick Place, BIO Business Forum

Make impressions in the BIO Business Forum. Partnering Center includes over 50 computers providing

access to the profiles and user accounts of over 2,900 companies participating in the partnering

program.


Recognition on on-site Partnering Center signage,

computer monitor cardboard screens, mouse pads

and screensavers

Recognition on partnering printouts and sign-in page

of the partnering system


Opportunity to display company materials at the BIO

Business Forum sponsor literature rack


Access registrations; complimentary 10'x10' exhibit

booth; Silver sponsor recognition on website, on-site

signage and Convention marketing materials; access


Questions?


and we’ll help put together a customized package that meets your company’s needs.



15


On-Site Branding and Giveaways Attendee Bags $200,000 (Exclusive Opportunity!) Date: April 22 – 25 Location: Provided to all attendees at registration

This is an exceptional corporate promotional opportunity, as the sponsor logo is strategically placed on

convention bags given to attendees. The sponsorship yields maximum corporate visibility for the entire

convention and beyond, as most registrants use the bags after the

event as well.


Additional benefits include up to 18 Convention Access

registrations; complimentary 10'x30' exhibit booth; Helix

sponsor recognition on website, on-site signage and

Convention marketing materials; access to on-site Sponsor


Attendee Bag Insert $10,000 - $30,000 (10 Opportunities Available) Date: April 22 – 25 Location: Provided to all attendees at registration

The perfect opportunity to ensure the long-lasting exposure of your brand, inserts in the attendee bag

will be seen by every guest not only during the convention, but after they return home. You can insert

a company brochure, flyer, or pen.


• Inserts are $10,000 for 15,000 pieces

• Pens are $30,000 for 15,000 pieces

BIO Bistro $35,000 (Exclusive Opportunity!) Date: April 22 – 24 Location: BIO Exhibition

The BIO Bistro will be a meeting area for BIO International Convention attendees to network and enjoy

a hot buffet. Located in the BIO Exhibition, the BIO Bistro will be operational for the three busiest days

of the convention; Monday – Wednesday. The only area in the Exhibition to serve food, the BIO Bistro

will be popular with busy attendees and exhibitors!


20 tickets daily

2 VIP tables reserved for host’s guests

Branded signage and promotional materials

BIO Exhibition Opening Ceremony $25,000 (Exclusive Opportunity!) Date: April 22 Location: McCormick Place, outside of Exhibition Hall

The BIO Exhibition Opening Ceremony signals the start of the exhibition and provides prominent

corporate visibility.


Recognition on on-site signage

Photo opportunity for designated sponsor reps, along with BIO President & CEO, Jim Greenwood, and

other high-level international, state and local public officials

Speaking opportunity for sponsor rep




16


BIO Newsstand $15,000 (Exclusive Opportunity!) Date: April 22 - 25 Location: Strategically placed at McCormick Place

Located in a high-traffic area, the BIO Newsstand is a prominently located kiosk offering newspapers

and industry trade publications throughout the

Convention.


Recognition on Newsstand and on plastic literature

bags

Opportunity to distribute a publication at

Newsstand

Additional benefits include 1 Convention Access

registration; complimentary 10’x10’ exhibit booth;

Bronze sponsor recognition on website, on-site

signage and Convention marketing materials;

access to on-site Sponsor Lounge and meeting

space

Floor Markers $2,500 (10 Opportunities Available) Date: April 22 – 25 Location: Strategically placed in the BIO Exhibition

Place your advertisement on the floor of the bustling BIO Exhibition. This eye-catching floor marker

will easily direct your prospects to your booth. Custom shaped floor graphics are available upon

request and priced separately.


• One floor marker – 2”H X 4”W

Foot Path Markers $3,500 (4 Opportunities Available) Date: April 22 - 25 Location: Throughout the BIO Exhibition

Linear feet of oversized footprints create a pathway for your buyers to follow right to your booth from the main aisles of the BIO Exhibition. The footpaths are ideal for sequential

messaging; as guests follow the path your unique message unfolds. Custom shaped floor graphics are available upon request and priced separately.


50 printed pieces, place every 3’ (25 right & 25 left foot prints)

150 linear feet of floor advertising

General Sponsorship Package $10,000 (Multiple Opportunities Available) Date: April 22 - 25 Location: Throughout McCormick Place


1 Convention Access registration; complimentary 10’x10’ exhibit booth; Bronze sponsor recognition on

website, on-site signage and Convention marketing materials; access to on-site Sponsor Lounge

Information Kiosks $20,000 for Main Kiosk (Exclusive Opportunity!)

$15,000 for Satellite Kiosk (Exclusive Opportunity!) Date: April 22 - 25 Location: Strategically placed at McCormick Place

Gain visibility whenever attendees research information

about the 2013 BIO International Convention or the

Chicago area.


Recognition on sponsored kiosk

Opportunity to provide promotional materials and

giveaways

Opportunity to staff kiosk and network with attendees

Additional benefits include 1 Convention Access

registration; complimentary 10’x10’ exhibit booth;

Bronze sponsor recognition on website, on-site signage

and Convention marketing materials; access to on-site


17


International Attendee Lounge $25,000 (Exclusive Opportunity!) Date: April 22 - 25 Location: Strategically placed at McCormick Place

As a service to the international attendees, the prominently located lounge offers private meeting

rooms, beverage service, lounge area for networking, computer station(s) and volunteer staff.


Branding opportunity on Lounge Structure





Internet Stations $35,000 (2 Opportunities Available) Date: April 22 – 25 Location: Strategically placed at McCormick Place

Get remarkable on-site visibility by sponsoring an internet station. Located in high-traffic areas

throughout McCormick Place (except in the Exhibition Hall), attendees can use readily available

desktop computers or plug in their laptops.


Recognition on internet station structure, convention menu screens, cardboard screens wrapping each

computer monitor, screensavers and mouse pads

Hyperlink to sponsor’s website on Convention menu screen

Opportunity to display company materials and provide promotional giveaways




Lanyards $75,000 (Exclusive Opportunity!) Date: April 22 – 25 Location: Provided to all attendees at registration

Receive tremendous visibility throughout the entire convention!

Each attendee’s name badge comes with a lanyard that will

feature the sponsor’s logo and BIO logo. Approximately

20,000 will be produced.


Up to 6 Convention Access registrations; complimentary

10'x10' exhibit booth; Gold sponsor recognition on

website, on-site signage and Convention marketing

materials; access to on-site Sponsor Lounge and meeting

space

Press Conference Rooms $10,000 (2 Opportunities Available) Date: April 22 - 25 ocation: McCormick Place

BIO provides two complimentary press conference rooms for companies to reserve to announce

important news during the Convention. The press conference rooms are part of the press corridor,

which also includes a press work room and press interview area.


Recognition on press conference room’s backdrop


Additional benefits include 1 Convention Access registration; complimentary 10’x10’ exhibit booth; Bronze



18


Speaker Gifts $35,000 (Exclusive Opportunity!) Date: April 22 - 24 Location: Delivered directly to speakers

A speaker gift featuring the BIO logo and sponsor logo will be delivered

directly to nearly 1,000 speakers from educational sessions, keynote

sessions and BIO Business Forum presentations.


Up to 3 Convention Access registrations; complimentary 10'x10'

exhibit booth; Silver sponsor recognition on website, on-site

signage and Convention marketing materials; access to on-site


Promotional Signage and Banners $7,500 to $25,000 (Limited Opportunities Available) Date: April 22 - 25 Location: Throughout McCormick Place

Get prime visibility in front of 16,500+ thought leaders – great locations and packages available. To see

our full inventory of signage opportunities, please visit the BIO signage website. A sample of banners

available include:

Grand Concourse Catwalk: $9,500

Get great exposure as attendees walk the Grand

Concourse, enter and exit the Exhibition, and

attend the Keynote sessions.

Specifications: 40’ x 5’

Grand Concourse Hanging Banners: $20,000

Always be seen – Get twice the visibility with

double sided Grand Concourse hanging banners!

These banners are seen from multiple levels and

cannot be missed as attendees enter the BIO

Exhibition and Keynote hall.


Grand Concourse Banners: $7,500

Banners give great visibility in a bright, high-traffic

atrium where attendees enter the BIO Exhibition and Keynote hall. These banners are seen from multiple

levels and cannot be missed!


Staircase Decals: $25,000

Put some pep in your step! This advertising opportunity is a creative and eye-catching way to grab your

prospects’ attention. Your message comes together as attendees approach the landings and make their

way up the stairs to the Exhibition and Keynote hall.

Specifications of 24 steps: 21’” x 6.25”

http://www.plantour.com/custom/bio/mccormick/inventory.asp

19


Transportation $100,000 (Exclusive Opportunity!) Date: April 22 – 25 Location: McCormick Place and throughout Chicago

Place your name on the BIO shuttle buses. Different packages offer various levels of sponsor visibility

inside and outside of the shuttle buses. (Please contact the BIO sponsorship team for more details.)

Custom options are available at an additional fee.


Recognition on shuttle bus directional signage at McCormick Place and convention hotels; and shuttle-bus

route informational flyers


Gold sponsor recognition on website, on-site signage and Convention marketing materials; access to on-


Volunteer Recognition Program $50,000 (Exclusive Opportunity!) Date: April 22 – 25 Location: Throughout McCormick Place

BIO will place a single sponsor’s logo on all volunteer shirts during the event. With 200 shirts

customized with the sponsor logo and BIO logo, the shirts will be worn by volunteers from regional

biotech companies and distributed to members of the Executive Committee, Steering Committee and

the BIO Board of Directors.


Up to 4 Convention Access registrations; complimentary 10'x10' exhibit booth; Silver sponsor recognition

on website, on-site signage and Convention marketing materials; access to on-site Sponsor Lounge and

meeting space

WiFi $50,000 (Exclusive Opportunity!) Date: April 22 – 25 Location: Throughout McCormick Place

The exclusive WiFi sponsor will be branded on the welcome screen that pops up when attendees log

onto the network throughout McCormick Place (except in the BIO Exhibition Hall).


Up to 4 Convention Access registrations; complimentary 10'x10' exhibit booth; Silver sponsor recognition

on website, on-site signage and Convention marketing materials; access to on-site Sponsor Lounge and

meeting space

Questions?



company’s needs.



20


Print & Digital Advertising

BIO Show Daily (print only) $3,575 to $26,125 Date: April 22-24 Location: McCormick Place & Major Chicago Hotels The BIO Show Daily will deliver the hottest breaking news at the 2013

BIO International Convention. This tabloid is distributed in high-traffic

areas of Chicago’s McCormick Place and in major hotel lobbies – 4,000

copies per day. This is a daily “must-read” for attendees.


Various sizes of advertisements from ¼ page to center spread

Show Daily tabloid is 10” x 11.75”

Publication dates April 22-24, all on-site.

Reserve ad spaces by March 8, 2013!

Opportunity to create 3-day BIO Show Daily ad packages

Ask us about the Video Show Daily

Convention Website Banner Ads

Date: Ongoing Location: http://convention.bio.org $3,000

Get exclusive space ads on convention.bio.org to promote an event, drive traffic to your company

profile or enhance brand recognition. Place your company’s banner to get exposure to thousands of

BIO members, sponsors, past attendees and prospects before, during, and after the event.


468x60 or 180x150 sizes available

Email Promotion $4,250 Date: TBD Location: Convention emails We have multiple packages available to promote your company in emails focusing on special programs,

partnering, company and speaker announcements as more!

Email promotion deliverables and pricing:

Exclusive advertisement (178x124) $4,250 per send

Send to 100,000 BIO members, past attendees, current attendees, etc Ad will be “above the fold” and can link to myBIO profile or company website

Highlights Brochure (print & digital) $5,775 to $9,504 Date: February 2013 Location: Direct Mail The 2013 BIO International Convention Highlights Brochure is the first

comprehensive look at what to expect in Chicago. Key decision makers in

the industry will be searching for business solutions at BIO. Advertising in

pre-show materials will connect those solutions with your brand.


Print brochure mails to 60,000 high-level industry professionals

Digital brochure emails to 100,000 biotech leaders

The mobile-friendly digital brochure allows readers to access your ad

instantly

Size: 6” x 10.5”

Multimedia Showroom Ads $2,995 Date: Ongoing/TBD Location: Web & McCormick Place

Enhance your image and keep attendees engaged with video promotion and product information.


3 video panels on the Interactive Floorplan (online and on-site), myBIO, & BIO Media Gallery

3 Product display panels on the Interactive Floorplan (online and on-site) and myBIO

21


myBIO ads $1,495 ($30,000 Exclusive Opportunity for Mobile myBIO Ads) Date: Ongoing/TBD Location: Web/Mobile Devices Grab attention with your company’s banner in two high-traffic

locations on the Convention event planning tool – myBIO.



Banner/Header on all myBIO pages.

Ask about the mobile myBIO opportunities – Attendees

can access BIO event details, and your brand, on any

mobile device, and accessible by Native app for iphone,

ipad, and Android.

BIO Pocket Guide $50,000 Prominent Sponsor (Exclusive Opportunity!)

$15,000 Ad Sponsor (4 Opportunities Available) Date: April 22 – 25 Location: Provided to all attendees at registration

Sponsor the go-to tool for all attendees! The BIO Pocket Guide includes the Convention agenda, maps,

information on the BIO Business Forum, educational session schedule, exhibitor and sponsor listings

and other must-have logistical information for the entire event. Estimated distribution is 20,000.


Prominent sponsor gets company advertisement/ message placed on front inside cover, and back inside

and outside cover of guide

Ad sponsors gets promotional opportunity in division tabs of guide

Additional benefits at $15k include 1 Convention Access registration; complimentary 10'x10' exhibit booth;






Pre-Convention Web Connections $1,495 Date: Ongoing/TBD Location: Web

Get exclusive, global recognition in front of more than 200 convention attendees, including domestic

and international media and government officials.


100 pre-show leads with contact information based on your category selections

Communication with attendees who add you to their myBIO Event Planner

Premier placement ad space at the top of search results

Unlimited press releases, documents, whitepapers

Wayfinder Kiosk Ads $4,896 Date: April 22-25 Location: Throughout McCormick Place Point attendees in the right direction: to your booth! Advertising on the Wayfinder kiosks will put your

company on attendees’ radar while they’re navigating the exhibition floor.


Banner on the Wayfinder kiosk homepage, floorplan, and product search category of your choice

6 Wayfinder kiosks locations

Sleek, interactive touch-screens are easy for attendees to use while on site.

Attendees can touch your ad to pull up your booth location and company information.

22


Chicago Branding

Airport Meet & Greet VIP Package $40,000 (Exclusive Opportunity!) Date: April 22-25 Location: Chicago Airports Treat you your customers and prospects to a “high touch” VIP car service when they arrive at 2013

BIO International Convention. Your selected VIPs and prospects are personally invited for airport pick-

up upon their arrival in Chicago. Guests are then emailed a confirmation invitation which includes a

welcome note and your message. This convenient transportation experience is customizable with guest

welcome sign, an optional welcome bag (price not included), and marketing handouts.


BIO targeted guest list

100 airport to hotel transfers

VIP guest pickup solicitation

Flag Poles $25,000 (Exclusive Opportunity!) Date: April 19-26 Location: Around Chicago

Get 50 High Profile Flag Pole Banner Locations in and around downtown Chicago. Exclusive rights to

advertising on 50 select flag pole banners in and around Downtown Chicago during the 2013 BIO

International Convention.


50 Flag Pole Banners

Set up and take-down

Hotel Key Cards $60,000 (Exclusive Opportunity!) Date: April 22-25 Location: All affiliated Chicago hotels Hotel Key Cards offer a unique opportunity to have your prospects carry around your sales message for

the entire convention. As event guests arrive at our designated host hotels, they will be handed and

greeted by your customized hotel key card. The advertising possibilities are endless; promote your

booth number, special event, or new product release!


Color Hotel Key Card Distribution to 8,000 hotel rooms

Reach-estimated 12,000 hotel guests

Hotel Room Welcome Bag $45,000 (Exclusive Opportunity!) Date: April 22-25 Location: All affiliated Chicago hotels Be the first to welcome attendees to the BIO International

Convention! Deliver promotional materials, welcome packets,

press releases, goodnight gifts, special event invitations,

samples and booth traffic coupons directly to hotel rooms of

meeting attendees during peak hotel nights.


• Featured company logo on bag

• Welcome Bag insert (production cost not included)

• Door hangers available too

Hotel Room Welcome Bag Insert Date: April 22-25 Location: all affiliated Chicago hotels $3,500 (10 Opportunities Available)

The Welcome Bag inserts may include, but are not limited to: promotional literature, city maps, granola

bars, water, toothbrushes or breath mints. You choose the items! Room drops are convenient, provide

flexible messaging, and are a cost-effective exhibitor-marketing strategy.


• Up to 10 Welcome Bag inserts (production cost not included)

23


Morning Bus Stop Coffee $15,000 (Exclusive Opportunity!) Date: April 22-25 Location: Shuttle Stops/TBD Curbside morning coffee with Rocket-Serving technology starts your customer’s day off right. Who

doesn’t want a little coffee before they start their day at BIO?

Brand ambassadors, serving curbside coffee or tea, will greet

attendees while they wait in line for shuttles from hotels to the

convention center. These prominently uniformed brand

ambassadors will provide morning beverage service at the major

hotel bus routes using the innovative “Rocket Man” beverage

backpacks.


Complimentary morning beverages

Branded cups

Uniformed brand ambassadors

Promotional literature distribution

Questions?



company’s needs.



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