Growing our business. Together.Leveraging Axis Channel Partner Program benefits in North America.

Maximizing partnership opportunitiesAxis Communications’ Channel Partner Program is designed to help channel partners capitalizeon our market leadership in the fast-growing network video market. We view our partners as an extension of our team, playing a key role in the go-to-market strategy and the overall success of our company. Axis is committed to helping you succeed by providing you with extended resources, services and benefits to grow your long-term business opportunities. Use our knowledge and training to maintain your competitive advantage and best serve your customers.

For you and your customersSales support is something you would expect from any channel partner program, but Axis doesn’t have just “any” program. We ensure that Axis Channel Partners at all levels of the pro-gram have a dedicated account manager to help support your sales needs. All Axis Channel Partners have enhanced margin opportunities commensurate with partnership level when pur-chasing through an Authorized Axis Distributor².

Axis also offers partner sales incentives designed to make purchasing Axis products more affordable for bothyou and your customers. The Product Upgrade Service offers Axis Channel Partners up to 20% off MSRP whenyou return competitor or discontinued Axis products. The service also allows you to return a current Axis model on a technology upgrade to a newer model. For more details, e-mail US-Upgrade@axis.com or speak with your local Axis representative.

But we don’t stop there. Axis extends services to your customers helping you offer optimized, flexible and cost-effective choices to meet their needs. Our Encoder Upgrade Program allows your customers to leverage their existing investment in analog equipment while still enjoying the benefits of network video. And when they are ready to upgrade to an Axis network camera, Axis provides you as our partner with a rebate for each encoder channel returned.

Visit www.axis.com/promotion/encoder_upgrade/ for more information.

Market leading sales support

Make the Partner Pages your primary communication channel with Axis. Our password protected user interface provides you with unlimited, round-the-clock access to valuable sales, marketing, and technical support tools. As an Axis Channel Partner, use the Partner Pages to easily find information and business opportunities specifically for you.

Be the first to knowAs an Axis Channel Partner, you have a significant competitive advantage by getting exclusive, prelaunchinformation about our market leading products and services before they’re available on our website. Additionally, you benefit from targeted channel news and market intelligence providing valuable insight into the video surveillance opportunity for focus industry segments. And you have extended visibility on projectsand sales data specific for you and your company.

Additional pricing support Need additional pricing support to close a large project? Axis values your role in project planning and we want to help you protect your time and resource investment. Through our online Project Pricing Center,Axis provides partners at all levels of the program an opportunity to apply for additional project pricing sup-port to help win a large or strategic order.

Automatic web content updatesOnline marketing is an important part of your sales process. And Axis is dedicated to making this as easy aspossible for our partners. With the online Content Syndication Tool, you can choose from a variety of formats and get the latest Axis product information automatically uploaded to your website, ensuring that your customers can always find the most current and accurate Axis product details.

System design toolsAs a system integrator, you’re not just selling products.You’re designing video surveillance solutions. Axis simplifies your system design by providing you with Architecture & Engineering (A&E) specifications, CAD files, Visio stencils and a variety of design tools to help you specify the best solutions for your customers.

Sales and marketing materialQuality is in everything that we do. And Axis has an extensive library of sales and marketing material to support the broadest product portfolio in the industry.Use our Document and Image Databases to find the right collateral to professionally present your Axis video surveillance solutions to your customers.

Axis Partner Pages: your personal Axis connection

Axis Partner Pages also feature> Recommended end customer price list> Downloadable files> Contact details for your personal Axis sales rep> Demo unit ordering> Demo room (live video from Axis products)> Serial number tracking> And more...

Visit Axis Partner Pages at www.axis.com/partner_pages*

*Please contact your Axis Sales Representative withquestions regarding login credentials.

When you install an Axis video surveillance solution, you are getting more than just the best network video surveillance system available. With Axis’ technical services, you also get the know-how that comes from more than 25 years of experience from installations in the com-mercial, industrial and public sectors all over the world. Every bit as important, you get the commitment from a global supplier ready to help you stay one step ahead.

Axis Technical Services: Staying with you all the way.

Prioritized online supportWhen you are logged into your Axis Partner Pages, you get prioritized support through our Online Helpdesk. With over 400 FAQs, Axis has an extensive database of information to help solve your technical support needs. Or register your specific online support query which will be prioritized by one of our experienced Technical Support Engineers.

Instant messaging for fast, easy support Have a quick product question? Using the Axis Support Chat portal you can have a direct, real-time, dialogue with our Technical Support Engineers. This popular in-stant messaging portal gives you immediate Axis sup-port Monday through Friday 9 am to 8 pm Eastern time. To start a chat session, visit www.axis.com/support

Dedicated telephone supportFor personal product assistance, Axis offers our Channel Partners dedicated and prioritized telephone support Monday through Friday 9 am to 8 pm Eastern time. Check the Partner Pages for your dedicated partner sup-port line information.

Advance product replacementIf you have a defective product in a remote or inconve-nient location, you can save valuable installation time by ordering an Advance Warranty Replacement prod-uct through the Axis Online Helpdesk. This service is available free of charge exclusively to Axis Partners.

Axis Communications’ AcademyBuilding your strengths in network videoYour customers and your success depend on you having the most up-to-date, comprehensive knowledge in the industry. That’s why Axis Communications’ Academy focuses on helping you build your strengths and stay on top of the latest technology so you can offer your customers the very best.

Classroom-based training to expand yourtechnical competenceNew techniques, applications and integration possibili-ties are driving network video convergence. And Axis isdedicated to getting you the skills and expertise you need to succeed in this increasingly competitive market.Our Academy trainers have the highest technical com-petence, as well as expertise on the latest network videoinnovations and trends. Our classroom-based training program provides the tools and information you need todeliver and support your customers throughout the salescycle - from demonstration and evaluation, to imple-mentation, operations, and continual support. Visit www.axis.com/us/academy/reg.htm to find a classroom-based course near you.

Web-based training anytime, anywhereStay updated on Axis’ product portfolio, services and network video solutions. Axis Communications’ Acad-emy gives you the opportunity to learn from online courses, tutorials and guides anywhere in the world atany time. Our in-depth courses cover a variety of topicsincluding system design, services and specific networkvideo products. And our tutorials and guides will help you design, install and optimize your network video projects. Visit www.axis.com/academy/web-based.htm for our online courses, guides and tutorials.

Live training direct to youVia webinar you can stay current with the latest technology and product information from Axis without ever leaving your office. Need tips on troubleshooting your Axis installation or want to get the most out of the advanced AXIS Camera Station features? Axis has a broad range of regularly scheduled webinar topics to specifically address your needs as an Axis Channel Part-ner, completely free of charge. Visit www.axis.com/us/academy/reg_webinars.htm for webinar details and schedules.

Axis Certification Program

Endorsing your expertiseAxis distinguishes individuals who demonstrate an advanced level of network video competence through the Axis Certification Program. By passing a compre-hensive certification test, Axis recognizes your profi-ciency in the latest technologies, solutions, products and best-practice techniques.

The Axis Certified Professional seal endorses you as a provider of first-class network video solutions. Visit www.axis.com/certification to learn more.

Silver and Gold advantagesThe Axis Channel Partner Program offers a number of benefits to participants at all levels of the program. But we value partner commitment and reward our loyal Solution Silver and Gold Partners with extended and exclusive benefits.

Introducing new end customers to youSince Axis sells exclusively through an indirect distri-bution model, we are committed to sharing our end customer leads with Solution Silver and Gold Partners. Through the Lead Exchange tool on the Partner Pages you can find potential new customers selected specifi-cally for you by your Axis account manager. By regu-larly checking your lead queue and managing new leads, you can ensure that Axis will continue to send you new customer leads.

Valuable co-marketing opportunitiesSolution Silver and Gold Partners have proven that they can meet the most challenging end customer require-ments. Axis endorses and promotes our network of Solution Silver and Gold partners through our Where to Buy section of the website. Additionally, Axis actively supports Solution Partner co-marketing initiatives to jointly promote total video surveillance solutions and increase mutual business opportunities. Visit the Partner Pages to apply for funded co-marketing activities.

Extensive sales engineeringNeed additional technical support to help successfully close a deal? Axis sales engineers provide Solution Partners prioritized telephone support and are avail-able to help you with system design and engineering. For Solution Gold Partners, Axis even provides on-site visits and support to help ensure the success of your installation from beginning to end.5

The right training for youTo supplement the extensive course offering available through the Axis Communications’ Academy, Axis also provides customized training possibilities to selected Solution Gold Partners. Maximize your time and re-sources by getting targeted and focused staff training to meet your specific project needs.

Networking with market leadersAs a pioneer of network video, Axis is a leader in driving convergence to IP-based video surveillance. The annual North American Axis Channel Conver-gence Conference has become one of the indus-try’s most exclusive partner events. We invite mar-ket leading companies from our ecosystem of consultants, distributors, technology, application development and channel partners to learn from leading experts and share ideas and information on everything from industry trends to products and services. Invitation eligibility to this special event is reserved for top performing Solution Gold Partners.

PARTNER BENEFITS 1 Authorized Solution Silver Solution GoldSALES SUPPORT

Qualified lead generation program

Accessibility to unique sales tools

Enhanced margin opportunity 2

NFR (not for resale) / Demo equipment program

MSRP pricelist on Axis Partner Pages

Project pricing Standard Prioritized Prioritized

Dedicated account manager

MARKETING SUPPORT

Secure access to Axis Partner Pages

Monthly Channel eNews

Welcome kit

Partner recognition plaque

Listing on Axis “Where to Buy” website Potential Potential

Marketing collateral Electronic Electronic/printed Electronic/printed

Co-marketing activities Limited Extended 3

Axis Channel Convergence Conference 4 Eligible

SALES ENGINEERING 5

A&E Specifications

System design and engineering 4

Site surveys 4

On-site support 4

Phone support 4 Prioritized Prioritized

TECHNICAL SERVICES

Post-sales technical support

Prioritized partner support

Standard & Advance Warranty Replacement/Repair

30 day replacement (RMA)

AXIS COMMUNICATIONS’ ACADEMY

Technical and sales training

Classroom-based Fundamentals

Classroom-based Advanced Trainings

Web-based tutorials and installation guides

Live webinars 4

Certification 6

Customized training 4 Eligible

1. Where available. May vary depending on location, opportunity size and partner level.2. Contact your Axis Distributor for pricing details.3. Axis Solution Gold Partners are eligible to receive funding for co-marketing activities. Please visit the Partner Pages for more details.4. North American benefit which may not be available in other regions.5. Subject to prior approval based on project size and scope.

6. Available in US and Canada only.

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About Axis CommunicationsAxis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com.

©2011 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.